Kajabi: A Full Review of This Powerful All-In-On Membership Solution

February 29, 2020

Kajabi: A Full Review of This Powerful All-In-On Membership Solution

Kajabi is an all-in-one, online membership solution that helps you create and publish content, engage and interact with your members, and automate marketing. It helps membership site owners set up their website, build email lists, and create pipelines – all from a single platform.

In this article, we’ll take a closer look at Kajabi and explain how you can use it to set up and run your online membership site. We’ll also go over Kajabi’s pricing plans and the customer support channels it offers customers.

Kajabi Main Features

Once you’ve landed on an idea for your membership website, setting it up shouldn’t be a challenge. You need an all-in-one solution that takes care of the hosting and design side of things so you can focus on creating high-quality content and growing your business.

This is exactly what you can expect to get with Kajabi. Put simply, the platform is designed in a way that you don’t have to worry about setting up your membership site from scratch. It takes care of hosting, basic website design, and digital marketing.

Kajabi Main Features

Kajabi gives you a simple and efficient way to launch your online membership site and comes with everything you need right out of the box.

#1: Fully-Hosted Solution

If you wanted to set up an online membership site with WordPress, you’d have to look for a hosting provider and find a theme or page builder to use with your membership plugin. Kajabi, on the other hand, is a complete online membership solution that comes with built-in, conversion-optimized site themes and hosting options.

Fully-Hosted Solution

The platform gives you the option to use your own custom domain. Alternatively, you can opt to use a free mykajabi.com domain name. If you choose the free option, your membership site’s URL will be something like yoursite.mykajabi.com.

With Kajabi, you get customizable, mobile-responsive, and flexible themes that can help you deliver aesthetically-pleasing content and a unique learning experience to your site’s members.

In addition to this, you also get a full blogging module that’s optimized for SEO. This is especially useful if you want to use your blog to generate organic traffic for your membership site and encourage visitors to become paying members.

#2: Video Streaming

All videos (such as online courses or training programs) that you add to your Kajabi-powered membership site are hosted on Wistia’s servers. For those unfamiliar, Wistia is one of the best video hosting platforms out there. This makes the video streaming experience incredibly seamless for your site’s members.

When you sign up for Kajabi, it comes with video hosting capabilities which means you won’t be charged extra for a Wistia license. This is definitely a major benefit of going with Kajabi to power your membership site – especially if you’re thinking of creating and posting a lot of video content.

#3: Email Marketing

In addition to a complete hosted solution, Kajabi packs powerful email marketing features. While most websites, e-commerce stores, and online course platforms offer basic email marketing tools, you’d be hard-pressed to find a platform that offers something more than an AWeber or Mailchimp integration.

Email Marketing

However, in Kajabi’s case, you get access to powerful analytics that help you make the most of your data and track various metrics such as clicks, open rates, number of site visitors, and how much time each user spent browsing your membership site’s pages. You also get access to pre-built HTML email templates that you can use to interact with members and create a memorable brand experience.

Its email system lets you offer email broadcasts to your members and send personalized emails to specific members and students. This way, you can offer targeted discounts or help learners out with course work or assignments.

Kajabi also helps you track the lead lifecycle so you know exactly when (and how) a student signs up for your course as well as get notified when they drop out.

#4: Upselling

Kajabi’s powerful upselling capabilities enable you to enhance your membership site’s marketing performance and ROI by showing pop-ups every time a user purchases an online course from your membership site.

This gives you an opportunity to recommend similar courses to prospective customers and effectively boost your average order value. For instance, you might suggest a cardio workout course to students who purchase your online course on endurance training.

Moreover, Kajabi’s checkout section is optimized to help you maximize conversions. It’s also fully customizable which means you can tweak the settings to adjust buttons, fields, and copy.

#5: Pipelines

If you’re not using a pipeline on your membership site, you’re most likely missing out on a ton of sales. Most membership site owners spend a lot of time trying to integrate different marketing tools to make their sales funnels work the way they want. Kajabi, on the other hand, has all of the pipeline features built right into its platform.

Its email marketing automation feature lets you send scheduled emails so your email lands into members’ inboxes at just the right time. This way, you’re able to keep members in the loop, with more time to focus on growing your business.

Kajabi’s Pipeline feature can also be used to segment members, learners, and students and direct them through specific pipelines based on the courses and products they’ve purchased.

Additionally, you can use its webinar feature to create events and send prerecorded webinars to your students to complement your automated marketing efforts.

Plans and Pricing

A simple Google search will tell you that most online membership platforms are priced somewhere between $50 to $100. Kajabi, on the other hand, is a premium solution that starts at $119 per month, paid annually.

Plans and Pricing

More specifically, the Basic plan (costs $119) gives you support for five products and 1,000 active members. This makes it ideal for medium and large-scale membership sites.

Here’s a look at Kajabi’s pricing plans:

  • Basic: $119 per month gives you access to three products, one admin user, unlimited marketing emails each month, one website, three pipelines, and 1,000 active members.
  • Growth: $159 per month gives you access to 15 products, 10 admin users, unlimited marketing emails each month, one website, 15 pipelines, and 10,000 active members. It also lets you remove the Kajabi branding and lets you set up an affiliate program.
  • Pro: $319 per month gives you access to 100 products, 25 admin users, 2 million marketing emails each month, three websites, 100 pipelines, and 20,000 active members. It also lets you remove the Kajabi branding and lets you set up an affiliate program.

It’s also worth mentioning that Kajabi plans charge 0% transaction fees and offer useful features such as advanced customization tools, content dripping, training courses, webinars, and 24/7 email and live chat support. However, you will have to pay the standard Stripe merchant processing fee of 2.9% + 30 cents per transaction.

Kajabi also offers customers a 30-day money-back guarantee.

Customer Support

When it comes to customer support, it’s easy to see why Kajabi is aimed primarily at people who are serious about setting up and growing a successful membership site. The company offers 24/7 email support and live chat features. If you face any issues with your membership site, you can reach out to one of the live chat representatives, anytime you want.

Customer Support

Kajabi also offers extensive online resources – including a help center, blog, and Kajabi University – to help you troubleshoot problems yourself.

In addition to this, the Kajabi blog contains tons of valuable information about everything including content marketing and growing your membership site. And, you can learn about Kajabi’s features such as marketing, your online store, managing accounts, and integrations by going through articles and videos that are available in the help center.

Kajabi’s library of articles and videos make it a perfect fit for people who like to figure things out themselves and take the DIY route.

Is Kajabi Right for You?

The Kajabi platform is an ideal platform for entrepreneurs and companies who have already created content and want to drip-feed it to their customers.

If you can deliver a great membership experience, Kajabi will give you the tools you need to efficiently market your offering and grow your membership site. It also comes with Wistia video hosting baked into the platform which means you won’t have to sign up for a separate service to host your online course videos.

However, if you’re just starting out or testing the membership model for yourself, you might consider trying out a different learning management system.

Conclusion

Kajabi is a powerful, all-in-one membership solution that’s designed to help you build, launch, and promote your membership site.

We highlighted some of the standout features on offer with Kajabi and explained how it can help you set up an online membership website that helps you generate recurring revenue and enables you to build a reputation as an online instructor and expert in your field.

What are some of the features you look for in an online membership platform? Let us know by commenting below.

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