Kartra is the perfect platform for online businesses looking for an all-in-one platform to launch their website. It packs membership functionality, lead generation, landing pages, email marketing, and much more into one powerful site-building platform. Put simply, Kartra enables businesses to build websites, sell products and services, and optimize their digital marketing workflows.
More specifically, Kartra helps online business owners and membership site owners with email and marketing automation, video hosting, building membership areas, sales funnel mapping, shopping cart, affiliate management, and much more.
In this article, we’ll take a closer look at what you can do with Kartra and explain how its features can help you successfully build a website and automate your marketing efforts.
Let’s start by taking a closer look at some of the standout features on offer with Kartra.
#1: Interface and Ease of Use
Kartra has a user-friendly interface and a gradual learning curve. It works equally well for beginners with little to no design experience and tech-savvy users. The platform also provides easy-to-follow walkthroughs and tutorials that explain how each feature works.
When you’re ready to build your website, you can start with Kartra’s initial steps checklist which tells you about the different features on offer with Kartra along with a step-by-step guide on how to use each one.
Additionally, when you use a tool or feature for the first time (such as sequences, lists, or helpdesks), everything will be laid out for you and you’ll have access to many done-for-you campaigns.
Other helpful resources include the Kartraverse collection of videos and Kartranaut which is training material to help you get acquainted with the software.
#2: Themes and Templates
Kartra comes with a wide range of free templates to help you quickly set up entire pages, page sections, and done-for-you campaigns. You can also create your own templates from scratch.
In addition to this, Kartra offers layouts for Thank You pages, sales pages, long sale pages, legal pages, content videos, and 404 pages.
The downside of using these templates is that they don’t offer much in terms of visually-rich elements. However, it lets you customize the color schemes, add a logo, and change typography in a few clicks.
#3: Page Builder
Kartra’s page builder has the same powerful features on offer with other notable website builders. However, it’s not as robust as Squarespace, Wix, or Weebly.
Its drag and drop page builder offers tons of useful features including SEO, site management, and CSS playgrounds. You can customize just about every on-page element and drag and drop different section templates into place to build your pages. Kartra pages are fully mobile-responsive out of the box.
The Sites tab allows you to assign the current page to an existing website. Due to its design limitations, Kartra may not be the ideal platform for setting up your online store or blog. However, it’s perfect for building a membership site.
Kartra is an ideal platform for people who lack web design skills but would still like to set up a membership site quickly and start enrolling members.
Kartra offers limited customization options. For example, it doesn’t let you modify background designs to make your website stand out. However, you can use its Styles tab to change the background color, the default font, page width, and tweak its CSS code.
Sections and Components
You can use the Sections and Components tab to access pre-made blocks (such as Forms and About Us) and the elements within these blocks (such as image format and buttons).
Building a website is easy with Kartra. You simply drag and drop items into place to build your pages. Kartra offers a wide variety of blocks that are optimized for online marketing campaigns, helping you convert more visitors.
Kartra enables you to add pop-ups and notification bars to your website. You’ll find the pop-ups and notifications sections under the same tab.
You can use templates to create landing page pop-ups and exit popups. All pop-up templates are GDPR-compliant and optimized for maximum conversions.
#4: Lead Management
Lead management is one of the reasons why Kartra lags behind other fully-featured CRMs. However, it does offer several useful tools to help you build your sales funnel.
When managing your leads list, you can quickly create a new list by uploading a text file or.CSV file and map each field to its corresponding field. Alternatively, you can simply copy and paste leads into the text box. Once you complete the setup process, you can add your list to a campaign and start sending emails to customers or members.
Kartra helps you set up your membership site and gives you access to a user-friendly membership portal section. This way, you’ll be able to give your site’s members restricted access to exclusive content in exchange for a fee.
You can secure your website using a password or allow open access to your site’s content by not implementing password protection.
Kartra’s robust membership site builder offers a quick tutorial on start-up. It lets you add images, text, buttons, podcasts, and videos as your site content. You can easily drag and drop videos to your pages, select where you want to place them, and choose where you want to import the videos from.
You’ll be able to create menus on your membership site and quickly preview them to see how they’ll look on the front-end. Kartra also offers various templates to help you quickly set up your site pages.
In addition to this, you can implement other useful features on your membership. For example, you can set up a comment section, create access levels (different features for Bronze, Silver, and Gold members), post a progress bar, email automation, and customer support.
Kartra gives you access to a simple and easy-to-use automation interface. It offers helpful tutorials as well as self-explanatory guides to help you quickly get to grips with everything. You can set up sequences, trigger actions, and subsequent actions.
Additionally, you’ll be able to create funnels, set automated rules or SMS triggers, and implement pop-ups, thank you pages, and form responses on your website.
Aside from automating communication, Kartra offers limited automation features. For instance, you can’t populate Excel data using customer behavior information, reduce churn, and display a backup offer. For this, you’ll have to use third-party integrations such as Zapier.
Kartra is labeled as an all-in-one platform and offers limited third-party integrations. However, it does support some smart integrations.
For example, Kartra offers integration with some services such as PayPal, Authorize.net, and Zapier. These tools come with complete documentation making it easy to set everything up on your website.
Similarly, you can create a scheduling form on your page and automatically display your Google Calendar on it. In addition to this, you get extensive support for any API you choose to install.
However, Kartra doesn’t support a wide range of integrations which can limit the services and features you can offer to your customers. For instance, you won’t be able to use Mailchimp or an external form builder. That said, Kartra comes with plenty of built-in features for automation, lead management, and email marketing that help you stay on top of your digital marketing efforts.
Kartra Analytics enables you to track sales of your online store and calculate your revenue and subscriber value. Even though this basic information is useful, you don’t get the same powerful analytics features that you would with other platforms.
For instance, you can’t identify the exact place members or customers abandon a sales funnel. Moreover, it doesn’t offer complex segmentation features which means you can’t learn about your audience’s preferences and behavior.
It’s also worth mentioning that Kartra doesn’t come with a centralized analytics hub. As a result, the analytics features are spread out across the platform which makes it difficult to find the data you want.
Kartra offers four different pricing plans with options to pay monthly or yearly.
- Starter version costs $99 per month and offers 1 custom domain, up to 2,500 leads, 15,000 emails per month, 20 products, and 1 helpdesk.
- Silver version costs $199 per month and offers 3 custom domains, up to 12,500 leads, unlimited emails per month, unlimited products, and unlimited helpdesks.
- Gold version costs $299 per month and offers 5 custom domains, up to 25,000 leads, unlimited emails per month, unlimited products, and unlimited helpdesks.
- Platinum version costs $499 per month and offers 10 custom domains, up to 50,000 leads, unlimited emails per month, unlimited products, and unlimited helpdesk.
Kartra Pros and Cons
Here are the benefits and drawbacks of using Kartra:
- It’s an all-in-one platform for building membership sites.
- Kartra offers a clear and easy to use interface.
- It comes with a large number of built-in templates so you can get your site up and running even if you’re not tech-savvy.
- Kartra’s drag and drop builder isn’t as robust or feature-rich as other page builders.
- You have to spend a significant amount of time to make the most of Kartra’s full suite of features.
Kartra is a marketing automation platform for online business owners and membership site owners looking to sell their products and services. Unlike other site-building tools, Kartra gives you access to a lot of powerful features in an all-in-one platform.
Using Kartra, you can set up your own membership website, automate your marketing efforts, and build sales funnels and landing pages.