197 WP-Tonic Amy Porterfield Interview

We had a detailed conversation Amy Porterfield about effective online marketing trends and what works in 2017. Amy and her team have built a powerful online marketing business., In this value-packed show, we talk about email marketing, Facebook and live video.

Amy is a down to earth lady who is all about getting great business results. Not only for her, but also for her fans and people who sign up for her courses.

Amy teaches business owners, educators, and entrepreneurs the profitable action steps for building a highly engaged email list, creating online training courses, and using online marketing strategies to sell with ease.

How do I start an online business? Grow my email list to thousands of subscribers? Sell more and grow faster? These are just some of the big questions that leading online marketing strategist, Amy Porterfield, digs into on the top-ranked Online Marketing Made Easy Podcast. Featuring insights from A-List online marketing experts (Russell Brunson, John Lee Dumas, Rick Mulready, Marie Forleo, etc.) as well as mini marketing masterclasses and step-by-step guides, each episode is designed to help you take immediate action on the most important strategies for starting, scaling and automating your online business.

Amy’s specialty is getting into the online trenches with you. Thinking about creating an online course? Want to promote with webinars? Need help with your Facebook ads? Discover why hundreds of thousands of online business owners turn to Amy Porterfield to generate more profits and to make sense of the online marketing space, implement the strategies that really get results, and turn that side hustle into a business that lasts.

 

Complete Transcript of Our Conversation with Amy Porterfield

John: Welcome to WP-Tonic episode 197. Today we’ve got the immense pleasure of having as our guest Amy Porterfield. Amy, for those who don’t know who you are, can you tell us a little bit about yourself?

 

Amy: Sure, thanks so much for having me on my show, on your show, not my show but your show. I’m so glad to be here, a little bit about myself, so I teach growing entrepreneurs how to build their email list, how to create online courses and how to promote their online courses with webinars and so we focus a lot on content creation and using lead magnets to grow your email list and putting together your content to sell so all those things related to growing and info-marketing business online. 

 

John: Excellent. So getting right into it the first question we want to ask you is email marketing is still seen as one the most effective ways to market and reach new and existing needs however it seems to be getting more difficult to get attention inside people’s inboxes. A lot of people just delete stuff or they just archive it, never look at it. Do you have any insights on how to do effective list building and email marketing and capture people’s attention?

 

Amy: I think one things that is working right now, that is making a difference for people to actually open up your emails and read what you have to say is consistency and you hear it all the time but it’s still very true, building a relationship and engagement. So what I mean by that is when you are creating original content on your blog, let’s say your blogging every single week or you’re doing a podcast episode every single week or you’re doing a video show every week, that consistency is going to help you immensely when it comes to email, marketing, list-building, people, opening up your emails and so when you’re showing up every single week they’re going to start to pay attention even more. You become their go to source and when they see and hear from you online regularly they’re more likely to pay attention when you hit their inbox. So, what most people are not doing is that they’re not consistent, they’re not showing up every single week with original content. So, to me that is a way to totally separate yourself from all of the competition, you’re showing up with original content every single week. What we do in our business and what a lot of people in my industry do is every time you have a new episode or a new blog, you’re e-mailing your list, you’re telling them why it’s important, why they need to pay attention, why they need to click and go check it out and so you’re using your original content to build the relationship week by week inside the inbox. 

 

Another thing that works well is video. So, what we’re doing as well, and I teach my students this, is to show up on video, let them see your face, let them hear you in real time whether it be Insta-stories or Facebook Live or Facebook Stories or Snapchat. I think that vision that they have of you and going behind the scenes with you and learning a little bit more about you is going to help your chances of those people actually opening up your email when you hit their inbox.

 

John: Yeah, I think that’s excellent advice so basically consistency is key and building a relationship is key. 

 

Amy: Yes.

 

John: When it comes to building email lists; one of the major factors is having a compelling lead magnet, something that you can give people in exchange for their e-mail address. How would a business determine what their lead magnet should be?

 

Amy: So, I always say that when you create a freebie, a lead magnet of any kind, you have to remember that getting somebody’s name and email these days is a hot commodity. So, you need to make sure that whatever you’re creating is incredibly valuable for them.

 

Now a lot of people get stuck on the vehicle of how I’m going to deliver it. Should it be a P.D.F. like a checklist? Or a cheat sheet or a guide? Or should it be a video series or should it be a webinar? There’s all these different ways to deliver your content and I always tell my students, let’s not focus on the vehicle just yet, let’s focus on what they really need right now – where they’re at and more importantly how can you get them a quick win. So, with leads magnets, you’re always thinking about what can I share to have them maybe get through it in five to ten minutes max, and then take action and hopefully sooner than later see a quick win. Because when they get that quick win with your freebie they think this is good, I want more of this or this guy knows what he’s talking about, I’m going to follow some more information that he’s putting out there. A lot of the times people think of a freebie or a lead magnet or give away like a fifty-page e-book, people are not ever going to read the fifty page e-book. If it’s free especially, they are not going to see the amazing value in it and number two, it’s going to take them too long to get through it and they’ll never end up being the customer. So again we’re thinking of those quick wins, five and ten minute free video that you created or a cheat sheet, check list or guide but more importantly what are you telling them, what are you giving them to help them get that quick win. 

 

John: So essentially you want to give them something that’s going to benefit them but not so overwhelming that they’re not going to read or watch the entirety of the content.

 

Amy: Exactly. I think it’s important to start out with your freebie in terms of where they’re at right now and to use the language, the phrases, the words that they are actually using. I see a lot of mistakes in this; that people want to teach in their freebie what their students should be asking about but the students don’t know to ask about it. So when you’re thinking about creating a freebie if you think, well my students really need to know this, they don’t know they need to know this yet they really need to know this information. Well then, it’s not going to be attractive or valuable in the eyes of your potential customers. Meeting them where they’re at – then you can lead them to the information they should be asking about but they don’t know to ask but that freebie is right where they’re at, what they’re thinking, what they want, what they need, you’re meeting them right there, that’s the first introduction to you.

 

John: I think that’s brilliant, you target people exactly where they’re at. You have an understanding of what their needs are. So, you’re positioning that content exactly where their needs are. To follow up with that, to create a great lead magnet you must have compelling content, you must have something that is going to lead them farther down the funnel. You have a brilliant three stage plan for creating content that takes care of premium content, the lead magnet and the free content. Can you describe that a little bit with our listeners, how that works? 

 

Amy: Yeah, so a lot of the times when I’m talking about free content and premium content, which would be the paid content, a lot of my students will say, “well what should I give away for free? vs What should I actually have people pay for?” The first thing I tell them is it’s okay to have a little bit of overlap. A lot of the free stuff that I have out there on my own podcast, and my own blog and all that good stuff – a lot of that can be found in my paid programs. However, in my paid program I go down deeper, I get more specific, I use more examples and I also put it in a framework that’s a road map for people from start to finish.

 

You can look around all my free stuff and kind of piece it together. But if you want to go from start to finish as fast as humanly possible to get results – let’s say to put together a webinar then that’s what you’re paying for, I’m going to show you step by step where things fit and when you should do them. With the free content, I always say there’s golden question you want to ask and that is, what is my ideal customer need to know, understand, be aware of, or believe in order to ever want my paid stuff. Before they ever take out their wallet and pay for something with me, what do they need to first understand or be aware of or know.

 

Let me give you an example. In my world, I teach how to do webinars so before someone will ever pay me a thousand dollars to buy my webinar program, they first need to one, understand the power of webinars. So, my freebie is walking them through what webinars can do for your business and walking them through five stages to put together a webinar campaign – so they really understand what a webinar campaign would look like before they ever want to buy one, buy a system and you need to understand what that system would look like. 

 

Also taking it one step further; remember how I mentioned, they need to know, you need to understand where your audience is starting from. A lot of my students will say, what I don’t know what my webinar topic would be, so I’m not ready to buy a webinar program because I don’t even have a topic. One of my freebies of how to choose your webinar topic and title, then once they have that, then they’re off to the races, they feel more set up and say, okay I’m ready to invest.

 

When you’re walking through the stages of building your freebie and then creating your lead magnet, having people sign up and then eventually buying, you need to start with what do they need to believe, understand, be aware of, you create your freebie and then from there you nurture your audience. This is the question I get asked a lot, “What do I do once someone joins my email list?”

 

What I teach my students is that you need to nurture them, you need to slow down a little bit emailing them every single week, using stories and examples and more content in order to really build that relationship. Then when they really understand who you are they start to trust you and like you, that’s when you start to promote your programs, products or services but you’ve got to wait a little bit before you get there. 

 

John: So, you can’t go into the hard pitch right away. You have to set up the whole world of what their buying into and describe it to them. Then they can wrap their head around it. Also, they need to trust you, so you need to build that relationship before you go into, saying, “Buy my product.”

 

Amy: Exactly. I think that’s where social media comes in. Because you’re emailing them every single week, when they get on your e-mail list. But hopefully they’re also following you on Facebook and Instagram or wherever else you’re posting. So, they’re seeing little bits and pieces of you – behind the scenes, you with your family.

 

I recently did a podcast episode where I interviewed my husband Toby, about what it’s like to be married to an entrepreneur and I thought the episode was okay. I was excited about it but I thought, “I hope it’s not too indulgent where, here I am talking to my husband.” I didn’t want it to be all about us. So, I was a little nervous when it came out and when it came out it was my most popular episode by far.

 

I was talking to a good friend about it – she’s in the industry with me – and she said, “Of course it is. Because people want to be invited into your life, they want to see the stuff beyond just the business stuff.” Which is hard for me sometimes, because my mind is all business. But the second I take somebody behind the scenes and say, “This is what my real life looks like”, that trust and that affinity is there. And that is truly why people end up buying from you. Because they like you, they trust you, it’s marketing 101. So that’s where social media and e-mail marketing and actually buying your products and services that’s where they all basically collide.

 

John: Nice, I love it. Know, like, and trust. It makes a lot of sense. I want to shift the conversation for just a second. Once they’ve got their offer, their lead magnet, when it comes to placing opt in boxes the places where you sign up to get on your list, when it comes to placing those on the site, what are the areas you consider the prime real estate, where should people be thinking about putting those opt in boxes?

 

Amy: I always tell my students that it’s like a stacking effect and you want to start at the very top. So first you want to start with your main hub, your website. You should have some kind of freebie, some kind of lead magnet at the top of your website before the fold. So, before they have to start scrolling when they come to your website, you want to make sure you have some kind of freebie right at the top. So that would be the first one that I would focus on.

 

Now that one is not going to get you the most leads. But it just sets the foundation. From there I think that it’s important to create a standalone freebie with an opt in page, so I use a tool called Lead Pages and Lead Pages allows me to create a simple opt-in page that is standalone. This means it doesn’t have to be attached to my website, but it looks really good and it’s easy to create. You could connect it to your website easily but the whole point is let’s say if you do a Facebook Live or you’re on Instagram and you’re talking about this freebie you created instead of sending them to your website where it’s not the main freebie – let’s say it’s a secondary freebie you created. You don’t want to send them to your website and hunt and peck and look for it, you could just say go to this URL, and boom they’re there and they can opt in. It’s also good if you’re sending as directly to an opt in like that. They know exactly what they need to do and they can opt in. So I like the idea of putting a standalone freebie on it’s own page as well as right there at the top of your website, those are two I would definitely have. 

 

Now there’s a third one and that is called a Content Upgrade and this is what I do in my own business. So if you go to let’s say any of my blog post, my blog post are actually show notes for my podcast episodes but if you go to one of my blog posts you typically will see more often than not in the actual blog post you’ll see a button to get a freebie and if you click that a pop up box appears, so it doesn’t just appear randomly, you have to click a button, say I want the freebie and it’s called the Lead Box, it’s from the same company Lead Pages but instead of sending them off your website to a standalone landing page, it just pops up right, there they can sign up, they’re good to go and I love that functionality because it keeps it really simple.

 

John: I love that, I think that’s a brilliant idea how it’s not like a set position but they have to actually opt in and say, like hey I want this freebie and they’re not going off site, they’re staying on your site that they’re be able to sign up right there, I think that’s great.

 

Amy: Exactly. 

 

John: Another question I want to ask is social media, particularly Facebook. It’s really important, a lot of people leverage advertising on social media, it’s a strategic place to build a list and generate traction for your brand. A lot of our listeners are small businesses – some are medium sized businesses. But a lot of them are savvy to marketing. What’s a realistic starting budget for Facebook ads if you’re a small business trying to drive traffic or send people to some sort of opt in?

 

Amy: To what I typically tell my students is that you want to start out small, just to get your feet wet and start to experiment. So if you can experiment, let’s say with ten dollars a day, what your experimenting with is to see how much let’s say, you’re trying to get leads, people to join your email list, how much are you paying per lead and so let’s say, you’re paying five dollars per lead. So every day you’re getting two new leads, what you need to look at is okay, so if I get a new lead, how can I turn that you made into a customer and how long is it going to take? All of this is guesstimating until you really know but what’s important is like for my business, I would pay ten dollars a lead because I know that I can convert well and have my programs are between three to four hundred dollars all the way up to a thousand, so if I’m able to convert at a pretty good rate then I can turn ten dollars into a thousand dollars pretty quickly, so you have to experiment but I like to start out with let’s say ten dollars a day just to get your feet wet for let’s say a week or two, get familiar with running ads and using images in your ad and writing the copy then you’ll start to kind of figure out what’s working, you get better at targeting, you’re lead cost likely will go down but that’s what I like to encourage my students to do.

 

John: No, it’s great. We’re going to go to a midway break and when we come back we’re going to be talking more with Amy Porterfield. See you in a second.

 

 

John: We’re coming back from our break and we’re continuing our conversation with Amy Porterfield. Before the break, we were talking about Facebook advertising and social media advertising budgets, getting a sense of how much it costs to get a lead and what kind of conversion you get out of that. One thing I wanted to ask you is with Facebook Live video, they’re trying to compete heavily against YouTube and their having a lot of success. What are your thoughts on Facebook Live video? And how can small businesses most effectively use it for building their e-mail list?

 

Amy: This is such a great question because I’ve been studying Facebook Live for awhile now. I use Facebook Live every single week inside of my own private Facebook groups and more recently on my Facebook page and I think it’s so incredibly powerful for two reasons.

 

One when you’re live, again your audience gets to see you in real life, you get to answer questions in real time and they’re seeing your face and they’re hearing from you. So again, when they make that connection with you they’re more likely to engage with you, whether it be through email or through a big promotion you’re doing online. So the Facebook Live in my opinion is like that it’s one more way for you to engage and create a relationship with your audience. But after it is live, it’s a lot of my students don’t have have big audiences yet so they think you know, five or ten people are on my Facebook Live broadcast but I say if you can go about thirty minutes on your Facebook Live, what’s working right now is Facebook will reward you by pushing your video out there to more people because Facebook’s favors longer videos, they want people to watch longer videos, stay on Facebook longer. So if you can go, let’s say a thirty minute Facebook Live session maybe of you teaching then doing some Q&A that video is going to be pushed out to more people than you typically would get the option to get in front of and then that Facebook Live automatically becomes a recording on your Facebook page and that’s why I see a lot of traction, if you put a really good title above the video even after the fact after it goes Live and you tell people what they’re going to learn in the video and you encourage them to click and listen, you’re going to get so much play after the fact that it’s so valuable. Now here’s what really great, you just asked about Facebook advertising and one of my favorite way to actually target with my Facebook ads is targeting my video views from my Facebook Live. It’s one of the most powerful targeted audiences that I can tap into. 

 

So we do Facebook Live and then we re-target all of those videos views with my Facebook ads and that combination has worked really well. So here’s one thing, I’ll give you a tip though, when doing Facebook Live; what’s going to set you apart from your competition is showing up prepared. What I don’t think is okay, is wasting people’s time, showing up saying, hey guys I just wanted to talk to you about this or that, I don’t have anything prepared, I could get on a soapbox here but I cringe when people think that it’s cool not to be prepared and they’re just going to go by the seat of their pants, not when you’re doing business. Show up, tell people what you’re going to teach them, teach them what you promised and then you can be a little bit looser with the Q&A and some conversation at the end. People are busy, they’re looking to you for answers, you show up prepared you’re going to stand out in the competition.

 

John: I love that. A couple things that I’m taking away from that question, or that answer is one thing, the opportunity that people have with Facebook advertising is to target video views and if you can get enough engagement with that, it triggers something in the algorithm where you’re going to get a natural use from how Facebook like places that video and the other thing I’m getting from that as well as, you want to treat it, you know professionally, be prepared, don’t just have, you know random stuff floating through your head. Come with an agenda make sure that you’re not wasting a second of people’s time.

 

Amy: Precisely.

 

John: Awesome, next thing that I really want to inquire about is how important is it to have a unique voice and tone in e-mail marketing, any type; any type of marketing? How crucial is it to finding your voice to being successful in marketing?

 

Amy: I think it is paramount that you pay attention to your messaging; your voice, your branding overall and I think one of the secrets to success here is to become a student of copyrighting. This is something that I talk about over and over again, something I did from day one and that I really studied what it meant to be a good copywriter because sure when your business gets bigger you can hire a copywriter. I have a copywriter on my team that helps with my copy for big promotions and big launches that we do.

 

However before I hired him, I wrote all my own copy from day one and why is that so important is you figure out what you’re voice is, you figure out how you like to talk to your audience, what they respond to the most, the kind of tone that you want to have and you really hone that and so when you eventually do you have more money and you hire someone to help you with the copy, they have something to model, they know what already working and they just make it even better, so there’s people that I love in the copywriting world. I mean there’s so many different ones, different things that you can look into but one of the if I get to, do you just want me to name a few?

 

John: Yeah, definitely please.

 

Amy: Okay, so I’m looking really fast and literally had the book, I have the book right here on my desk and I can’t even think of the name of it right now. I wanted to share with you but a few. Nikki Elledge Brown is a great one. Ray Edwards, I was looking for the name of his book (How to Write Copy That Sells), but you all can look it up Ray Edward has a great book you can look into. There’s this program called Copy Cure, it’s one of my favorite, so that’s Marie Forleo and Laura Belgray, so those are three that you can look into.

 

John: Joanna Wiebe from Copy Hackers.

 

Amy: Yeah, she’s fantastic too. Funny enough, she; I have a connection with her through my copywriter, so yeah she’s great too.

 

John: Very good, very good. You’ve recently updated your own website and something you stated is you learned a lot of lessons from this experience, what were those things that you learned?

 

Amy: Oh, I did a whole podcast episode about this because I made a lot of mistakes putting together my brand new website that just launched and I think the biggest takeaway that I can share with you is that when I went into, I didn’t treat it like a project, like I do for let’s say my launches, or my big promotion and so there was no real good project plan put into place, I use a tool called Asana and typically anything we do in our business, we start putting a project plan in Asana and I have one person on my team managing the whole process, well I didn’t do it that way for some unknown reason, it was just a big mistake I made I undervalued the work and time it would be that would be needed even though I hired someone to do the design, I still needed to be a part of it. So anyway I eventually realized I had made a big mistake and we decided to get into Asana and created entire project plan of what needed to be done, who needed to do, and how we were going to get it done, and once we did that things moved really quickly. So if you’re thinking about creating a website from scratch or re-working the one that you have, treat it like a project, give it a deadline, find people who do this or do that and just make sure that you keep a hold on it every single week, that will help immensely.

 

John: Sorry about that, yeah okay. Next question I want to ask too, in a world of Facebook and Twitter many smaller companies feel that they don’t need a website, we run into this a lot in our own eco-system, you know locally I think there are studies that say that you know forty to fifty percent of small businesses still don’t have a website, even if they do have one it might be from 1995, who knows, you know what are your thoughts on the website as a hobby or business, how important is it? What are people missing out on?

 

Amy: I think this is a great question as well because it comes up a lot, I hear people say do I really need a website and I don’t know about you but before I do business with anybody I still go and check them out online, I’ll probably check their social channels and I’ll definitely check to make sure they have a website. If they don’t have a website I automatically think they are not a legit company. I likely will never do business with somebody that does not have a website. Number two if it’s a 1995 website, I don’t want to do business with anybody who is not staying, staying with the know, staying current I mean. So, because of that I think we all need a website.

 

Now here’s the greatest thing going back to the conversation about building my website, you also don’t need a lot of bells and whistles, what you need is it to be clean, easy to navigate and if you don’t put a lot of information on there that’s probably for the best because depending on what you do, they need to go there and instantly know, not just who you are but if they are actually a good fit for what you’re offering. So right away whatever information you have on your website make sure that people will know who you are and if they are a good fit for what you’re offering. So having an About Page, having a contact me page, if you have services or packages making those readily available on your website, so very important.

 

If you think that Facebook is enough, and that’s where you get your engagement, so you don’t need a website, or if you think any social media site can take the place of that, you are dead wrong. Because Facebook changes every single day, social media is constantly changing and you do not want to build a foundation of your business on somebody else’s business and that’s exactly what you’re doing. So you have to go pro, you have to be legit and to do that you definitely need a website, not a super fancy one but you need a website.

 

John: I love how you put that to you know, people, if they’re building their, their empire on a Facebook page you are beholden to their rules and so you’re going to pay for any traffic that comes through that but your email list and your website are two things that you always own. 

 

Amy: So true.

 

John: Social media is great but it’s the garnish, not the main course.

 

Jonathan: I want to say something about that as well John and Amy, I think, I just want to see if Amy agrees with this, I totally agree with you Amy about keep it simple initially because I think you need to get feedback from your audience really or you know, or you need to get a feel about what content on your website, where the engages the audience and also get leads and until you get that start getting that feedback, in some ways you’re guessing what do you feel about that Amy? 

 

Amy: I totally agree with you, I’ve made the mistake especially early on in growing my business where I fully fleshed out an idea and I put all this stuff together and then down the road realized this is not exactly what my students want or my audience is responding to. So you’re right putting, doing the basics of what you need to do and start listening and asking questions and then building upon the feedback you’re getting and all that you do in online business, I think is so smart.

 

John: I think that’s great. Last question I have is you know what are some common mistakes, marketing mistakes that you see a smaller companies make and what are things that people can avoid? What missteps can people avoid in marketing?

 

Amy: Great question, the number one thing I think that I see people make mistakes I see them make in small business is trying to do too much and I worked with Tony Robbins for many years and one thing that I took away from that experience is that he taught me that if I’m doing a bunch of little things at once, no one thing is ever going to get my full attention, which means it will likely take me a long time to get to the finish line or I’ll lose interest or passion and won’t ever get there and so what I say to my students is we need to have blinders on, we need to work on one project at a time. Now in an ideal world that would just really mean just one thing you don’t work on anything else but we’re realest, and that’s not what I mean by that, what I mean is there one project of course you still have to answer emails, of course you still need to attend to customer service or do this or that in the business but there’s one core thing that you’re focusing on.

 

So for an example, right now in my business the core thing I’m focusing on is reworking an online training program I have. I’m making it better so until this program is reworked and re-launched I’m not going to start anything new. I’m not going to allow myself to say yes to opportunities because they sound really good, I’m going to say no to most everything until this one core project is done and so I think putting the blinders on, focusing on one thing, getting it done and moving on to the next thing is exactly what you need to do to get to the finish line.

 

One more thing I’ll add to that is I also see a lot of people saying yes to things for the wrong reason and usually the wrong reason is ego. I recently did a little post about this, that I was featured on a Forbes article with seventeen online entrepreneurs to watch and I was featured with some really big names in the industry and I wrote that I would have never gotten there if I wanted to always put myself out there for exposure meaning say yes to every speaking gig anybody invited me to and say yes to partnership opportunities because it would make me look good or get me that exposure. Exposure doesn’t pay the bills.

 

What I said in that article is I think I got here because I put my head down and I did the work, every single day I do one thing in my business that is literally moving me forward to the finish line. Instead of talking about it, instead of dreaming about it I literally sit down and get the work done and I believe that too many people talk about it and don’t actually do it. So if you’re starting out or if you’re struggling in your business, look at how much you’re actually doing moving toward one main project versus how much you’re spreading yourself to thin, usually that’s a telltale sign that something is likely want to tweak.

 

John: That’s stellar advice. Jonathan, any questions you have for Amy?

 

Jonathan: No, I just thought was a fantastic answer actually and it applies to me. I have a terrible tendency, probably John will agree. I have a terrible tendency Amy of taking on too much, I’m trying to concentrate on just concentrate heavily on one doable thing at a time and pop a plan of action, probably listening you talked about this in your podcast and some of your other conversation, I have listened Amy and thanks for that input. 

 

Amy: Well you’re so welcome and you’re not alone. I think it’s so normal that you spread yourself too thin and you take on too much, I think we all do it. I think the people that actually are the people that are going to have the most success recognize it and think, okay I’m putting my head down and I’m going to get down to business and it’s not as fun all the time but when you get into the routine it’s very satisfying and rewarding. So thanks for sharing that.

 

Jonathan: I think is a bit deeper in the culture actually Amy, I actually think this culture of multitasking is encouraged by a certain element.

 

Amy: Yes.

 

Jonathan: And the actual scientific proof proves that for males a slightly better at it but both females and males are scientifically analyzed is a terrible concept and what you say the outcomes are normally pretty dismal rather than just concentrating on one task at a time. 

 

Amy: So true.

 

John: So with that we’ll conclude this podcast episode, let everybody know where they can find them. Amy, where can people get ahold of you and follow you and is there anything you want to divert people’s attention to and promote?

 

Amy:  Well thanks for asking if you go to AmyPoterfield.com. There’s a lot of great freebies there, podcast episodes things that will help you out so definitely check that out. List Builders Lab is my list building program that depending on when this airs in July it will be brand new, so it’s worth checking out for sure.

 

John: Well people, we’ll definitely be able to check it out. This should be live within the week.

 

Amy: Great.

 

John: So they can check that out. Jonathan, how do we get a hold of you?

 

Jonathan: Quite easy folks, I’m bit of an open book, if you do a search for Jonathan —- but the best ways is Twitter @JonathanDenwood. I’ve been a lot more proactive on Facebook, or you even email me folks, we obviously we all get inundated by email, but if it’s a honest questions, I’m always there to help other business people, people trying to improve their business, so if you got any questions or feedback about the show, just email me at [email protected] and you’ll get a personal reply from me and a couple of things like that. 

 

John: And people can get a hold of me, you can find me at my website lockedowndesign.com, you can follow me on Twitter @Lockedown_. For the WP-Tonic, we’re saying peace out and get your dose.

 


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To also see a list of upcoming Friday & Wednesday shows during the month go here. https://www.wp-tonic.com/blab/

 

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