As a membership website owner, you want to make your membership program is successful. This way, you can attract more members, generate a recurring income and make your membership site profitable.
One major reason why most membership sites fail is due to a lack of direction and poor marketing. In addition to this, it’s common to see membership site owners make silly mistakes such as ignoring customer reviews and feedback. It’s also not a great idea to run a membership site if you’re unable to create engaging content on a regular basis.
A COMPLETE STEP-BY-STEP GUIDE TO CREATING, LAUNCHING & GROWING A SUCCESSFUL MEMBERSHIP WEBSITE
In this article, we’ll show you four successful membership site examples that you can learn from. We’ll also highlight some key takeaways along the way.
4 successful membership sites examples to learn and borrow from
Following successful membership sites’ techniques and strategies can help you make your own membership site more successful. Let’s go over a few great examples of successful membership sites and take a closer look at what they did right:
#1. Food Blogger Pro
Food Blogger Pro is an online blog creation service designed with food enthusiasts and chefs in mind. The membership site lets you create, build, and generate income from your blog. Food Blogger Pro offers a very easy-going, intuitive-to-use interface and it’s even suitable for people who don’t know how to code.
Designed with food bloggers in mind, Food Blogger Pro is fully responsive across all devices and offer’s great customer support. This way, you don’t have to worry about prospective customers bouncing off your website just because they can’t access it on their mobile device. Great customer support also helps users solve their problems quickly and helps new users set up their blog within a few clicks.
Looking at Food Blogger Pro, there are a few things to learn and borrow from. For starters, it’s important to note that Food Blogger Pro offers an easy-to-use platform. This expands their target audience and more people can join their membership program.
Food Blogger Pro also offers exceptional customer support which boosts customer loyalty and helps retain existing subscribers or members for much longer. The name itself suggests the membership program is designed with foodies in mind.
Not only does this help provide a better experience but also creates a much stronger customer base. By sticking to your niche, you’ll have more clarity into who your target audience is and where to find them. Food enthusiasts will see much more value in subscribing to a membership program that’s only designed for foodies, rather than a generic blog creation membership site.
Youpreneur is a membership site that offers entrepreneurs a solution to become successful in their industry and build a robust business for them to lead. Their solutions or lessons, it helps passionate people take the next step forward in creating and running their own business.
Yourprenuer offers a clean, intuitive user interface that offers easy navigation and accessibility for users. Yourprenuer promotes exclusivity by including members throughout the whole process and highlighting their story. This not only helps provide a better user experience but also helps gain new registrations to your membership site.
One of the main reasons why Yourpreneur is included in our list is because of the level of exclusivity they provide to customers. Making your members the center of attention can help them feel special and make it easier for them to decide to subscribe since they’re already included.
Another great key takeaway from Yourprenuer’s example is to tell your audience previous customers’ stories. This way, it can help other, similar prospective members join your membership site as it shows social proof and lets members know this is the place to fix related problems.
The Youpreneur Academy landing page clearly explains what members can expect to get by signing up for the membership program. It does this by letting visitors know the number of lessons and duration.
In addition to this, it promotes a more exclusive, trustworthy brand image. Users will trust your brand more which means they might subscribe annually or go for the high-end package. This can help generate more income and ensure a better place for your business in the future.
#3. Dribbble Pro
Designed with designers and visual artists in mind, Dribbble Pro offers all the functionality you need to build a successful career in design. They can help you build your portfolio and enhance your presence online by adding to your social portfolio.
Dribbble Pro offers a great, easy-to-use interface that can help take a visual designer’s work to the next level. Created with designers in mind, it provides extensive tools and functionality that can help create stunning masterpieces.
Taking a look at Dribbble Pro, one of the main attractive takeaways is the urgency they create for members. This means that you can create FOMO (fear of missing out) for members to subscribe to your membership site by providing offers, discounts, and limited-time deals. This is a great way to attract new members to your membership site and increase your recurring income.
However, it’s important to note that Dribbble Pro uses a different way to create FOMO for its members. They focus more on the things that members will gain rather than the things they won’t if they don’t join the membership program. This means that you need to create the need to subscribe instead of members being scared of losing out and then finding better membership sites that suit their needs better. Promoting positivity and helping your audience realize what they can actually gain from your membership helps attract new members to your membership site.
16Personaliities offers a solution that lets users discover their personality and then offers premium advice on how to take advantage of your personality type. This means that you can discover what suits you best and maybe learn something important about yourself. This not only helps you solve personal problems but also helps you grow as an individual.
One of the main features highlighted in 16Personalities membership is the level of personalization they offer to their subscribers. This is also a helping hand for them as different personalities can help cater to different types of users. This way, when a user discovers their personality type, they can choose to go for the premium add-on service and receive expert advice on how to capitalize on the advantages of their specific personality type.
16Personalities offer amazing personalization for users by using a “freemium” style membership. This means that although their membership is free, they upsell their “academy” features by offering detailed information about each user’s personality type.
They personalize most elements of their content according to the customer or subscriber. This way, it’s easier for 16Personalitites to cater to all types of prospective members landing on their site. Additionally, they even personalize content for users that don’t pay at first. This helps build trust so later you can up-sell and cross-sell other products to them.
Since most users will already be a part of your membership, offering them premium add-ons to enhance their experience can be a great idea. This way, members are more likely to purchase your upsell and cross-sell products. As a result, you can supplement your income stream.
Using these successful membership sites as examples, you can enhance and take your membership site to the next level.
It’s important to understand the key elements of a successful membership site so that you can use the same direction and follow important guidelines when running your site.
Here are a few tips you should keep in mind:
- Give members exactly what they paid for. It’s important to understand that members expect the membership site to provide value against their hard-earned money. If they don’t see value in your membership, they will just cancel the next month’s subscription.
- Offer both free and paid membership subscription options. This lets you cater to all types of users, even the ones who are interested but aren’t sure about spending their money yet. The free membership option can help convince prospective members to subscribe to the paid plan. In addition to this, you can also offer free trials for users that are willing to try out your membership program and then convince them to subscribe to your premium plan.
- Offer the best customer service and make members feel special. It’s crucial for membership site owners to engage with their members so that members can be heard. You want to listen to all complaints, suggestions, and feedback from members and help as much as you can in solving the problems members have. This not only helps make members feel special but also increases customer loyalty.
Also, be sure to check out our article on How to Build a Membership Website in Under a Day.
Do you know of any other successful membership sites to learn and borrow from? Let us know using the comment box below.