How to use quizzes for marketing and sell more online courses

December 26, 2021

If you’re someone who loves to teach or wants to boost online courses sales on your website, you need to find an effective way to promote your content and increase conversions.

Using quizzes to engage your audience is a great way to encourage them to buy your online course after answering important questions. Other than being an automatic lead magnet, quizzes can help you enhance your marketing campaigns and sell more online courses.

In this article, we’ll take a look at various ways you can use quizzes to your advantage for enhancing marketing and selling more online courses for your business.

Various techniques for using quizzes to market and sell more online courses

Let’s dive deeper into some different ways you can use quizzes to help boost sales and increase conversion on your online course website.

#1. Engage new site visitors

Engage new site visitors

You can use quizzes as a way to effectively engage new site visitors who land on your website. It makes your website much more user-friendly for people who are visiting for the first time. For example, you can create a “Welcome quiz” to help new site visitors engage with your content and your brand.

You might ask questions like:

  • What topic are you most interested in learning about?
  • What’s your expertise level? Beginner, Intermediate, or Advanced?
  • Do you find it easier to learn through text-based content or video content?

Quizzes are a great way to encourage more people to engage with your content without scaring site visitors away with popup CTA messages that prompt them to spend money right away. Instead, you can let site visitors answer a simple “What are you looking for” quiz. This lets you know what the user likes and is interested to see when they first visit your website. By offering a personalized user experience, there’s a higher chance to generate more leads and convert them later into sales.


Your quiz should contain casual and friendly questions that the user can relate to despite it being their first time on your website. Ideally, you don’t want to intimidate new site visitors. First impressions matter and you want to be as welcoming and friendly as you can. This also makes it easier for new site visitors and customers to trust your brand and eventually leads them to purchase your online course.

#2. Ask important questions

Ask important questions

You can also use quizzes to ask important questions. This not only helps enhance marketing campaigns but can also help you boost online course sales.

You need to ask relevant questions to your audience to better identify them and relate to them more. For instance, you can create a “personality quiz” that lets you relate to the user’s goals and pain points. It also gives you a better sense of what the user needs and how your brand can offer a solution to their problems. In addition to this, you can also create a quiz to keep users engaged with your content, while also showing a hint of personality from your side. For example, you can create quizzes with true or false scenarios that require users’ input and include a sense of humor to better relate and connect with your audience.

Asking important questions through quizzes can also help you better understand the areas where your brand lacks and how you can improve your content to cater to your audience better. Feedback is important for enhancing the user experience on your online course website and helps improve customer loyalty for your brand.

You can also create a quiz to let users find the best online course or the product that’s right for them. For instance, you can offer customers a quiz to figure out the best diet plan for them. Once they’ve successfully finished with the quiz, they can simply purchase the diet plan and accompanying online course from you. This not only increases your online course sales but also helps customers make informed purchase decisions.

This is particularly useful for instructors that have multiple online courses covering a variety of topics. For example, if you have online courses on nutrition, cooking basics, meal preparation, and ketogenic diets then you can use a quiz to see which online course would be the most suitable for each visitor.

#3. Display a CTA to join your email list

Display a CTA to join your email list

Quizzes are also a great way to encourage more people to join your email list. This is because you can ask relevant questions and let users enter their email to get the results of the quiz. For instance, you can ask users about their problems and include a “Send me a solution” button at the end of the quiz. This way, users will enter their email and get the solution sent directly to their email address.

The best part is that you’re able to build a list of qualified leads. In other words, these are the people that have invested time in your quiz and expressed interest in learning more. You can then craft email marketing campaigns for your email list based on their answers.

This is not only a great way to grow your email list but also encourages more people to engage with your content. You can also create exclusive offers based on the user’s quiz results. This means you can offer personalized deals to users based on the answers they decided to go with.

For example, if a user is interested in your product but is unable to purchase it due to a tight budget, you can offer them a first subscription discount or a reduced price for their first order. This will encourage such users to also purchase your online course and subsequently help you boost online course sales.

#4. Get to know your audience

Get to know your audience

Consider creating many different types of quizzes as a way to get to know your audience better. For instance, you can create and let users fill out personality quizzes that help you give a better sense of what your audience is like and their preferences.

Feedback quizzes can also be used to showcase a sample of your content or product and ask your audience what they think about it. This helps you improve your content and cater better to your audience.

In addition to this, you can also create general quizzes that are used to engage new and returning site visitors with your content. This way, you can let users fill out the quiz and suggest to them the products that are best suited for them. This gives them a better sense of direction and encourages them to make a purchase decision quickly. This is perfect for online course instructors that also sell products or merchandise.

Getting to know your audience better is also a great way to segment your audience and use it to enhance your business’s marketing campaigns. You can identify customer behavior and preferences using quizzes and segment each type of customer into different categories. These categories can be later used to enhance marketing campaigns and convert website visitors into sales.

#5. Generate qualified leads

Generate qualified leads

Quizzes are among the most effective ways to generate new leads for promoting and selling your online courses. You can use them to ask people questions and let them view their quiz scores by emailing them once they submit their email after completing the quiz.

This lets you generate quality leads for your brand and helps you identify the “Big Buyers” from regular site visitors. This means you can separate the serious buyers (i.e., your qualified leads) from people not interested in spending money on your content.

By offering quizzes, you also increase the chances of generating new leads from social media platforms. This is because quizzes can be fun for your audience to compete with their friends and family on social media websites. Users who submit a quiz on your website may share it with their friends and family and see who gets the best score. This boosts engagement on your online course website and encourages more people to sign-up for your email list.

Frequently Asked Questions

Q: What is the importance of using online quizzes for marketing?

A: Using online quizzes for marketing is an effective marketing strategy that can help you sell more online courses. Quizzes can engage your target audience and generate leads, making it a valuable tool for online marketing.

Q: How can I create an online quiz to promote my courses?

A: To create an online quiz, you’ll need a quiz maker tool that allows you to build and customize your quiz. Many online quiz makers offer a range of features and options to create a quiz suitable for your marketing goals.

Q: What are some ways to use online quizzes for marketing?

A: There are several ways to use online quizzes for marketing. You can use quizzes to generate leads, engage your audience, segment your audience, promote your courses, and sell courses directly through the quiz funnel.

Q: Can I use online quizzes to generate leads?

A: Absolutely! Online quizzes are an excellent tool for lead generation. By creating a quiz that offers value to your target audience and requires them to provide their contact information to receive their quiz results, you can generate leads for your online courses.

Q: How can I make my quiz effective in generating leads?

A: To make your quiz effective in generating leads, you’ll need to create compelling quiz questions that resonate with your target audience. You should also include a clear call to action at the end of the quiz, inviting quiz takers to learn more about your courses or sign up for additional content.

Q: Is it possible to sell online courses through an online quiz?

A: Yes, selling online courses directly through an online quiz is possible. By creating a quiz funnel that guides quiz takers through a series of questions and offers relevant course recommendations based on their answers, you can directly sell courses to interested prospects.

Q: How can I create a quiz landing page to promote my courses?

A: To create a quiz landing page, you can use landing page software or website builders that offer customizable templates. Make sure to include a compelling copy, an opt-in form to collect lead information, and clear instructions on how to take the quiz.

Q: What is the role of marketing automation in quiz marketing?

A: Marketing automation can play a crucial role in quiz marketing. By integrating your quiz with marketing automation software, you can automate the follow-up process, segment your leads, and deliver personalized content to nurture your relationship with potential customers further.

Q: How can quizzes help improve the conversion rate for course sales?

A: Quizzes can help improve the conversion rate for course sales by engaging potential customers and providing personalized recommendations. You can increase the likelihood of conversion by guiding prospects through a quiz that addresses their pain points and offers relevant course solutions.

Q: What type of quiz is suitable for online course marketing?

A: The suitable quiz for online course marketing depends on your specific goals and target audience. You can choose from various quiz types, such as personality quizzes, knowledge quizzes, or self-assessment quizzes. It’s essential to select a quiz type that aligns with your course content and your audience’s preferences.


Growing your online course website and boosting sales can be difficult, especially if you’re just starting out. Creating a quiz is a great way to put out a friendlier brand impression and let users decide the best solution by answering critical questions.

Quizzes are a great way to enhance your marketing campaigns and boost sales for your online courses. It’s a more interactive way for users to engage with your content and make informed purchase decisions.

To recap, you can use quizzes to:

  • Engage new site visitors
  • Ask important questions
  • Display a CTA to join your email list
  • Get to know your audience better
  • Generate qualified leads for your business

Check out our guide on the best 15 platforms to create online courses to find out which platform you should use to create your online course.

Do you know of other ways to use quizzes for marketing campaigns and sell more online courses? Let us know in the comments box below.

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