One key thing that we discuss with Heather is the life-cycle of the agency. How do Heather and her team find the right type of clients for them to work with? Why is it important to develop strong ongoing relationships in your local business community and give back.
I really enjoyed our chat with Heather. I could see why she has been so successful in driving her agency forward. The WordPress community has also been a key in her ability to build the business to its present level.
Heather Steele, owner and CMO at Blue Steele Solutions, has been converting coffee to code since 1997. Now, she makes the code output cash for her customers through the power of marketing and WordPress.
After almost a decade of marketing in a corporate setting, she tired of being a corporate cog and decided to go it alone, bootstrapping a WordPress marketing firm based on one simple principle:
For the past 6 years, she’s run a marketing firm that creates custom marketing solutions for her customers, many of which include a WordPress website. She’s active in the WordPress community, attending multiple WordCamps each year and sometimes even speaking at them!
What Are Your Favorite Motivation or Business Books?
Linchpin by Seth Godin.
Heather’s Life Success or Leadership Principles?
1 – Hustle: Success doesn’t come without hard work.
2 – Helpfulness: Help others achieve their goals Efficiency: Do more with less.
3 -Strategy: Start with a plan — strategy is critical to long-term success.
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