This week’s WP-Tonic Round-table (Jason Marlowe, Mendel Kurland, Kim Shivler and leader Jonathan Denwood), considered different types of Marketing Automation. While many people think of Email Automation, Marketing Automation covers more than email.

As Jason pointed out, it’s taking any process in your business and automating it. Mendel likens automation to a trash compactor. It condenses the time you have to manually spend on tasks so that you have time to do other things within your business.

We discussed several Email Automation tools including Drip https://www.drip.co/ and Active Campaign http://www.activecampaign.com/ along with MailChimp https://mailchimp.com/ which now includes automation services in their free accounts.

Text options and text messaging automation were also highlighted since these are growing in popularity.

Mendel has been actively tracking his traffic and email options for his site https://hikingwithgeeks.com/. He considers how visitors interact with the site and measures the effects of his email campaigns. Big takeaway is to set a goal and measure your results. “Don’t spend money or time, indiscriminately on something you haven’t set a goal for and can’t measure.”

 

This Week New Stories

1 – We Fight for the Users

We Fight for the Users

By Written by DreamHost

 

2 – Gravity Forms Stop Entries Plugin Aims to Help Sites Comply with the EU’s GDPR

Gravity Forms Stop Entries Plugin Aims to Help Sites Comply with the EU’s GDPR

Written by Sarah Gooding WP Tavern

 

3 – Here’s What It Takes to Make a WordPress Website Mobile Friendly

Here’s What It Takes to Make a WordPress Website Mobile Friendly

Written by Nick Schaferhoff Torque

Our Regular Panel of WordPress Experts

Adam Preiser: from WPCrafter

Sallie Goetsch: from WP Fangirl

Morten Rand-Hendriksen: from Lynda.com

Jackie D’Elia: from Jackie D’Elia Design

Lee Jackson: from Angledcrown.com

Kim Shivler: from White Glove Web Training

John Locke: from Lockedown Design

Jonathan Denwood: from WP-Tonic.com

Brian Jackson: from Woorkup

Mendel Kurland: from GoDaddy

Jason Marlowe : fromJasonmarlowe.com

What don’t you join us on Facebook every Friday at 9 am PST and be part of our live show where you can a be part of the discussion? https://www.facebook.com/wptonic/

To also see a list of upcoming Friday & Wednesday shows during the month go here. https://www.wp-tonic.com/blab/

 

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