091 Powerful Conversion Facebook, WordPress
091 Powerful Conversion Facebook, WordPress. In this episode of WP-Tonic, we looked at how you can use the Facebook platform and paid advertisement set-up combined with WordPress can make a powerful conversion machine.
It can be slightly intimidating when starting out with Facebook however like with WordPress there a lot of great free training resources not only from Facebook themselves but from a number of over excellent third-party websites that will show you how not only set-up your Facebook page but also how to use the Facebook Ads Manage.
One of the things that get people slightly frustrated with setting up their Facebook page is the text restrictions connected to your “Cover Photo” see you are only allowed to have 20% of the text on your Cover Photo. However, Facebook provides a free tool that actually to helps you out with this requirement.
We then discuss the different types of adverts you can run with Facebook and also the “Conversion Pixel” technology that Facebook uses to help you track people who come from you Facebook advertisements that are driven to your website so they can be effectively retargeting to using other placed adverts. Also below are a plenty of third-party tools and services that will help you with Facebook and WordPress.
WordPress Facebook Plugins and Resources
Facebook Conversion Pixel Plugin
New Facebook Pixel Plugin with Standard Events for WooCommerce
How to Install Facebook Remarketing/Retargeting Pixel in WordPress
How to Install the Facebook Conversion Pixel on WordPress