Skool vs Fluent Community: Which is Best?
Skool vs FluentCommunity Comparison: Features, Pricing, and User Experience Analyzed. Determine which platform best aligns with your community’s objectives.
In this insightful show, we dive deep into the strengths and weaknesses of two popular platforms: Skool and Fluent Community. Discover the unique features of each, how they cater to different audiences, and which one might be the best fit for your online learning or community-building needs. Whether you’re an educator, entrepreneur, or enthusiast, this comparison will guide your decision.
This Week’s Sponsors
Kinta: Kinta
LifterLMS: LifterLMS
Rollback Pro: Rollback Pro
The Show’s Main Transcript
[00:00:16.600] – Jonathan Denwood
Welcome back, folks, to the Membership Machine Show. This is episode 143. In this show, we’re going to discuss the differences between school and a Fluent Community, as well as some other competitors to traditional schools. Schools have really built a movement lately. It has been heavily promoted by numerous influencers. We got some things to say. I’ve got my great co-host and A friend with me, Kurt. Kurt, would you like to introduce yourself to the new listeners and viewers?
[00:00:52.520] – Kurt von Ahnen
Yeah, Jonathan. My name is Kurt von Ahnen. I own my own agency called MananaNoMas, but also work directly with the great team over at WP Tonic.
[00:01:01.440] – Jonathan Denwood
Thank you, Kurt. Like I say, it should be a great show. It’s crucial to select the right tool. We have a lot of knowledge. It should be a great show. We will be back in a few moments. Got a message from one of our major sponsors.
[00:01:17.640] – Kurt von Ahnen
Hey, running a business is tough. You shouldn’t have to worry about your website, too. With Kinsta’s managed hosting for WordPress, you get lightning-fast load times, enterprise-grade security, and 24/7 expert support from real humans. Switch to Kinsta and see site speeds improve by up to 200% with effortless migrations and a powerful, easy-to-use dashboard. Join over 120,000 other businesses that also trust Kinsta. Get your first month for free at Kinsta. Com. That’s Kinsta. Com. Kinsta. Simply better posting.
[00:01:51.020] – Jonathan Denwood
We’re coming back, folks. Are you ready to do our sponsorship message, Kirk, or would you rather leave that to the WP Tonic Show?
[00:02:01.580] – Kurt von Ahnen
We can leave that to the WP Tonic Show, as it’s on your screen.
[00:02:04.780] – Jonathan Denwood
Right, Theo. I’m going to tell you about something else, folks. We have a great course created by Kirk. It’s normally around $50, but you can get it for half price. Plus, if you sign up for the course, you can get a year’s hosting with WP Tonic. It’s a smashing deal. Additionally, we received a list of special offers from the sponsors and compiled a list of the best WordPress technologies. Save you a ton of time. You can get all these goodies by visiting WP-tonic. Com/deals. Wp-tonic. Com/deals. That’s where you get all the goodies. It’s nice, folks. Let’s get started. So, Kirk, had somebody book one of your great consultation sessions, and they say, What should I go for, Kirk? Should I attend school or join a fluent community? Can you tell us what you would say? What are some of the key things people need to know to start this conversation, Kirk?
[00:03:07.640] – Kurt von Ahnen
This is such a jagged conversation to even have with any sense of real diplomacy. And, you know, diplomacy is my strong suit, so I’m struggling here. There are use cases. I’m not going to lie. There are use cases where maybe I’ve got an example of a community that I want to plug into an online community, but it would really benefit from the association or the marketplace feel that the school can provide, because it can group people together. You can search out things in school as a directory and get some exposure in that way. But man, soup to nuts, man. I don’t see any advantage to not owning your content, to running space on someone else’s platform, or, quite honestly, to subjecting your mission and message to the pre-existing mission and message that the school puts forth, which is a little unsavory to me sometimes.
[00:04:09.100] – Jonathan Denwood
I think that’s the key thing, folks. Do you want to build your business on somebody else’s platform, or do you want the most control over your business? That’s the key number one. Key number two, I think school have done an amazing, amazing job of marketing their platform. It’s not surprising because the founder, Sam Ovens, based in New Zealand, he was the guy that would teach you how to He becomes a six to seven-figure consultant. He owns consulting. Com. He still owns it, but he pulled away from it. He started school. I think even him was finding it hard to get traction. But then Alex or Mosey became one of the major investors in it. With Alex, money and brand recognition. He is controversial in his own right, but he also is no idiot. Neither of them are idiots. I have, I wouldn’t say worries, but it’s not exactly my cup of tea, but you can’t deny their success. Can you not?
[00:05:41.620] – Kurt von Ahnen
No. The one piece of inspiration that I take away from a project like School is I go back to… It’s like the stories of Amazon. Jeff Bezos started selling used books out of his garage. There are opportunities still left in the tech space that you can fill a space, you can find a need, fill a need. You can market yourself, and you can get ahead. School is a great example of, maybe it was around for a while, it was floundering for a little bit, but then all of a sudden, it really just started to pick up speed. Now there’s a ton of people using this platform. It goes to show you that there are ways to come out with products. There are ways to come out with communities, there are ways to come out in different tribes and find success. It’s just, I think sometimes the pathways to that success for other creators isn’t as clear as the people that made the success journey themselves to provide it.
[00:06:40.400] – Jonathan Denwood
I think the other factor is they have provided a… It’s not the language which I’m going to use probably isn’t totally correct, but they provided an element of marketplace very similar to what Substack and Beehive have done in the newsletter space. Substack, we’ve covered it on this show, I think it was last week, a little bit. It’s really popular with writers, reporters, authors that are trying to build a community. They’ve expanded the features. But it’s a key thing is that it will recommend your newsletter in other newsletter feeds that are on that platform. And the same with Beehive, you can pay, and I think it’s the same way in StreamYard, not totally sure, but in Beehive, you can actually give a commission if somebody promotes your newsletter on the B5 platform and they got a unique link. If they sell a paid subscription, they will get a percentage. That’s also what school has done. How effective that is in reality, I don’t know. What do you reckon?
[00:08:24.980] – Kurt von Ahnen
I’m sorry, I got a little bit lost in what you’re… I was focusing on something else, and that was, I keep going back to this with these platforms, Jonathan, is the lack of design freedom. Even when you look at the most popular channels on school, they all look like a buddy boss website to me. I mean, they’re formatted like all the courses, all the lessons have the same appearance. I can see how school is getting ahead by offering the service, but I struggle to see how individual creators are able to set themselves apart within the marketplace. Because if all the appearance is generally the same, it really does fall upon where you fall in the directory and how you get promoted by school to the average viewer.
[00:09:11.980] – Jonathan Denwood
Well, I think it’s got elements It’s Uname about it, isn’t it? Also, isn’t it? Yeah, that’s the same thing. It’s uname with a bit of sub stack. It’s that setup. It’s a Patreon. It’s If you’re from WordPress, you’re used to be able to customize the change. Its strength is the ability of its founder and its major investor and their ability to get enormous, I mean, enormous crew of YouTube, TikTok, all over the internet of influencers to talk to help out school, to push school. They’ve just done an amazing, amazing job on it, haven’t they?
[00:10:08.360] – Kurt von Ahnen
Yeah. Driving back to your statement, though, where you were talking about Substack a little bit and then blending it with my statement. Substack is attractive in its plainness because it’s focused on textual content and presentation of just that, just a real simple, that context. But when you get into the e-learning space, the e-learning space is meant to be multimedia-driven. You’re going to have text, you’re going to have audio, you’re going to have video, you’re going to have… Just because of its nature in that way, you’re going to want… As a creator, you would want a way to differentiate yourself with that level of content. And I just don’t see that ability in the school plan.
[00:10:48.060] – Jonathan Denwood
That’s its major weakness. They charge a flat fee. You can run free courses or paid courses. They’re still going to charge you $99 a month, and then they charge a 2. 9 on top of what Stripe charges. It’s going to be around 6% on top with the Stripe and what they’re charging, and you’re going to be charged $99 per month. You can run free courses. They encourage you in a lot of their training material to do that, but they still get their $99. Let’s move on to Flourent Community. From the Flourent family, We love them, Jules. They’ve got a great library now of some fantastic WordPress solutions. We use a lot of them at WP Tonic, and I know you do. It’s moved on rapidly. How long since they first had their public launch?
[00:11:50.230] – Kurt von Ahnen
I think it’s only a year and a half.
[00:11:52.500] – Jonathan Denwood
It’s gone so quick. They have moved on the public. They have moved on the product considerably. It used to have its own look, and it didn’t really adapt to what theme or starter builder you were using. It now does, and it works with the majority of the major page builders in the WordPress space. I just love it. What do you think about it, Kurt?
[00:12:26.100] – Kurt von Ahnen
It’s interesting because I literally, just before this call, was texting with someone in the space, another agency owner, and they were trying to work with a different community plugin. I said, Hey, why haven’t you looked at Fluent Community yet? The response was, Fluent has a community thing? I was like, Yeah, they do. And it was just an instant great fit. It was like as soon as they saw it, they were like, oh, it’s lightweight. It does this. It does that. I can have membership restrictions. I can keep people out. I can let people in. How do you choose to do that? What’s your membership tool? But it’s just such a great tool, Jonathan. If you want forums, you want discussion groups, you want a news feed, you want people to be able to talk to each other, Fluent Community allows you to do all that.
[00:13:18.680] – Jonathan Denwood
Yeah, they got this metaphor, Spices. It’s got elements of Facebook in it, in how Spices works The main thing before Flouent Community, the only real return, the only thing you could recommend was Buddy Boss. I just can’t recommend Buddy Boss. If you need everything and you’ve made your mind up and you’re committed to Buddy Boss, we can set you up on that. We’ve got a few clients using it, and they’re happy. I think the other problem with Buddy Boss is that their app, which they still do and they still push, it never works. That’s what I heard from a lot of people, but I have got a couple of clients where it seems to have worked, so I might be unfair there. But I’m just going by third party comments. A lot of people were very disappointed with the app. But what do you reckon? You think I’ve been a bit unfair there?
[00:14:33.600] – Kurt von Ahnen
I know a few people where the app works just fine, but there were stumbling blocks in getting it launched, getting it to configure different elements of the site. Imagine they’ve got their challenge in front of them, too. It’s one thing when a creator has a website with Buddy Boss in it. It’s another thing when they have a website with Buddy Boss and the CRM and a shopping cart, end of this. It has complexity. People had stumbling blocks and making these multi-layered, complex websites conform to a mobile presentation. But that said, I have seen people go through the stumbling blocks and then experience some success. But I always hesitate with this one, Jonathan, and I want to just give this a little bit of space. That mobile app is not free by any stretch of the imagination, and it’s not cheap.
[00:15:26.460] – Jonathan Denwood
It’s cheap compared to some of the other offerings.
[00:15:29.120] – Kurt von Ahnen
Oh, it’s Having a custom app built for yourself. But in terms of profitability, you need to have an existing membership, an existing revenue before you opt for these.
[00:15:43.560] – Jonathan Denwood
They’re excellent to me. I I think I might be right about this. I haven’t checked the prices lately. It’s about 2,000 to get it up and running, folks. Then I think it’s between 150 to 200 a month. It’s white-labeled. You don’t have any of their branding on it. Comp compared to some of the other solutions out there, they offer a lower level to get started, but it’s got all the branding on it. Then if you don’t want the branding, it becomes very expensive very quickly. But I think Fluent hasn’t got that. But for the ease of set up, the server demand, it’s one of the best products now if you want to commit. I think it’s one of the best products generally, isn’t it, in that space?
[00:16:29.040] – Kurt von Ahnen
I think so. I want to give Buddy Boss a fair shake. And that is, if you use Buddy Boss, you want to use the Buddy Boss theme and you want to conform to the Buddy Boss ecosystem. When you do that, if you like the design, you’re in like Flint because it’s great. I really like the way the courses and the lessons layout. I like the blog layout. I like what the theme does to the content. However, I’ve had a lot of clients set it all up and initially be in love with it and then six months or a year later want to make substantial design changes. Well, you’re locked in with this theme. If you want to get the full featured effects of the community features, you have to use these tools.
[00:17:11.620] – Jonathan Denwood
You don’t want to start customizing Those elements is a road to madness, based on my experience. But there we go.
[00:17:21.520] – Kurt von Ahnen
Because of that experience, Jonathan, that’s what drives me to be a fan of the fluent community product. It’s only because we, as agencies, see the future with the client. We say, even if you’re happy with this, a year from now, you’re going to want to change something and you’re going to wish you were on something else.
[00:17:37.240] – Jonathan Denwood
I think it’s time for us to have our break. We’re going to be looking at some of the competitors to both school and fluent community. It’s been a great first half. We will be back in a few months, folks.
[00:17:53.660] – Kurt von Ahnen
This podcast episode is brought to you by Lifter LMS, the leading learning management system solution for WordPress. If you or your client are creating any online course, training-based membership website, or any type of eLearning project, Lifter LMS is the most secure pure, stable, well-supported solution on the market. Go to lifterlms. Com and save 20% at checkout with coupon code podcast20. That’s podcast20. Enjoy the rest of your show.
[00:18:31.040] – Jonathan Denwood
We’re coming back. It’s been a great first half. Also, I want to point out we got some great special offers from the sponsors of the show. To get these great deals, all you have to do is go over to WP tonic.
[00:18:46.130] – Kurt von Ahnen
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[00:19:16.950] – Jonathan Denwood
Io? If someone was asking about Circle. Io, what would you say about it, Kurt?
[00:19:22.340] – Kurt von Ahnen
I have used Circle as the agency in charge of it, and I’ve also used it as a member. No admin rights whatsoever, just a member signing in and commenting. And you know what? I’m not going to give them a bad shake at all, Jonathan. It’s a clean interface. It works well. It does have some integrations into the WordPress space a little bit. They really do try. However, these SaaS platforms, Circle, School, Udemy, some of the other things we’ve mentioned, they also, for the creator, become become these unbelievable tools for spam. And so, Circle is one of these, where if you sign up for circle or if you’re the administrator for circle, you’re going to get an inordinate amount of spam where people are going to try to sell you services to improve your circle community. It’s just one of the downfalls of being in that space.
[00:20:22.060] – Jonathan Denwood
Yeah, I think it’s a good product. I think the main thing is that, I’m not correct, that most people, they have the main website and they run circle on a subdomain.
[00:20:33.200] – Kurt von Ahnen
Subdomain, yeah. Just map a subdomain to it and it flies along.
[00:20:38.280] – Jonathan Denwood
Yeah. And as long as you do that, you’re going to be happy because they don’t provide a website builder, do they?
[00:20:46.840] – Kurt von Ahnen
I don’t believe so.
[00:20:47.900] – Jonathan Denwood
No, they just save what they offer it.
[00:20:52.040] – Kurt von Ahnen
This is it. This is the package.
[00:20:55.160] – Jonathan Denwood
Yeah, and it works, doesn’t it?
[00:20:57.580] – Kurt von Ahnen
It works well.
[00:20:58.820] – Jonathan Denwood
They do offer a The app, folks. You can get the app and it works fine. It’s white label, but they do offer a non-white label, but that’s between $15,000-$25,000. You know me, a totally different animal, really. I was hesitant to put it in the list because it’s such an animal, but I think a lot of people will ask you. But the reality is it’s a total different animal. What would you say, Kurt?
[00:21:30.000] – Kurt von Ahnen
I’m pretty sure you just added this to the list to see if I would say something spicy or not. This is one of my least favorite platforms on the internet. I did it as a sample test. I work with a lot of LMS I mean, from Moodle to custom applications to learn upon. And getting a course on Udemy is not a user friendly experience. You have to load this up, load that up. You have to submit things. You have to apply for approval. Lots of hoops to jump through to get your content up. And then as soon as they publish your course, that’s when the spam starts. Being involved in a Udemy site created more spam for me than any other project I’ve I’ve never worked on.
[00:22:16.240] – Jonathan Denwood
You’re saying you’re getting all these experts. I still get them.
[00:22:20.220] – Kurt von Ahnen
It’s two years later, I still get spam from that project. It was just an experiment to see how it would go. Like I said, the user experience in their platform with Loading up the courses and the lessons. When you compare that to the course builder and say Lifter, LMS, or LearnDash, it’s easily four or five times more confusing and difficult.
[00:22:41.700] – Jonathan Denwood
It just shows you, doesn’t it? But they got in, they got I think they’ve been in business over 10 years, and they produced a marketplace for courses, didn’t they?
[00:22:52.680] – Kurt von Ahnen
The marketplace is attractive, Jonathan. Let’s just be super upfront and honest. You can get started for no money in. That’s super attractive to people. Like, hey, I can sample a course. I don’t have to pay for anything to sample the course to see if I could get an audience on it. There is a marketplace where they’ll recommend my course if it hits certain criteria to be in the recommendation algorithm. But on the surface, when a new person, when a new course creator is searching for a platform to try their content, Udemy is attractive on the surface. It’s just once you sign up for your account and you start building your course in there, you start realizing, man, I’m in deep on something. This is confusing. And then, like I said, the interface was just clunky to me. And then once I actually published the course, after it was approved and finally published, the amount of spam that came from countries all over the world spamming me, which tells you it must be fairly popular, it must be fairly successful, or it wouldn’t have that many spammers in the space. But it was an inordinate amount of spam.
[00:24:00.000] – Jonathan Denwood
Right, Joe. On to the next one, Mighty Networks. What would you say about Mighty Networks?
[00:24:06.340] – Kurt von Ahnen
This is a weird one. This is another one for me, Jonathan, where the main product actually works. So I really can’t fault the product. I’ve just never been drawn to it. If I had to juggle a couple of tennis balls and figure out which one I was going to use, circle or Mighty Networks, chances are I’d be in circle. It’s just a preference for me. Again, Mighty Networks, it So not the end of the world. And I didn’t even really think the pricing was too crazy on it.
[00:24:35.780] – Jonathan Denwood
No, it isn’t. It offers a lot of functionality. There’s a lot of overlap, folks. It used to be more specialized, but all the main players are now in everybody’s garden or yard. And they They’re really encroaching a bit into Kajabi, and Kajabi is encroaching Mighty Network. Mighty Network, until Circle arrived, really, there was other players, and they’re still out there, But until Circle appeared, it was Buddy Boss or Mighty Networks. But now with Circle, I think if I wasn’t going to, and I wouldn’t unless I really wanted everything that Buddy Boss had to offer, it would be fluent community all the way. But if I wasn’t prepared to use WordPress, it would be circle. I personally wouldn’t use Mighty Networks, but they do offer a page builder. This is the main thing. You can have your website, your marketing optimization. It isn’t as good as Kajabi. They do do app, not white-labeled, and that’s 25 to 35,000 plus if you want a white-labeled app. But they got the page builder that you can build the whole website. It’s not a fantastic page builder, but it’s not terrible either. Everything in It is they’ve cleaned the interface up.
[00:26:17.780] – Jonathan Denwood
It’s still a little bit of a mess, in my opinion. It’s not that easy to get your head around it, but it’s not terrible either. But I think that’s That’s why people are attracted to it. If they’re looking for all in one solution that has community elements. Buddy Boss, shall we say anything? I think we’ve covered Buddy Boss, really. Is there anything else you want to add to it?
[00:26:47.460] – Kurt von Ahnen
We’ve covered the buddy boss thing. I think it’s still notable to talk about price just a little bit. Like, Mighty Networks, if you go month to month, which is what I tend to look at, that’s like $2 29 dollars a month, I think. And then so if I start looking at that from a buddy boss perspective or from some other tools in the WordPress space perspectives, I have a hard time justifying the expense to be on someone else’s platform.
[00:27:16.740] – Jonathan Denwood
Yeah. Do you know what circle is charging?
[00:27:19.720] – Kurt von Ahnen
Offhand, I do not. I thought it was around 149.
[00:27:23.940] – Jonathan Denwood
I’m looking there. I’m looking. Yeah, It starts at 89, and then the most popular is 199. Not ridiculously priced. But like I say, if you’re looking for a website builder and everything else, that’s what I think my network appeals. It’s been around a long time, isn’t it?
[00:27:51.340] – Kurt von Ahnen
Yeah, it has been around a long time. I just want to reiterate, it does work. I’ve never had anyone voice an opinion to me that said, Oh, I don’t like the platform. It doesn’t work. It goes down, it glitches, it this, it that. The system works. It does what you need it to do. You can successfully grow a community in there. It’s just not my preference the way that it’s set up in the interface.
[00:28:16.080] – Jonathan Denwood
Lastly, we got Kajabi. Kajabi, about a year and a half ago, or possibly two years, acquired a startup company that had a community platform and integrated it into Kajabi. I haven’t used the community features of Kajabi. And it’s the Swiss Army knife. It’s seen as if you want everything. It’s got a better interface. They’ve constantly improved the interface. It’s got fantastic documentation, video training, and It does marketing, optimization. You can build your entire website, and it also features community elements. What were your thoughts on Kajabi?
[00:29:10.900] – Kurt von Ahnen
We voiced it before. I’ll say it again. I used to hate it. I did. I had a couple of clients who were playing around in Kajabi when I was mainly working with Lifter LMS. I just always hated having to go into the back end of their account and try and help them solve a problem or issue because Kajabi was very disconnected from the back end to the front end. It was really difficult to figure out why this content looks different over here. It’s gotten so much better. And I think the user interface, or maybe the familiarity with it, has really taken the edge off. However, if we’re going to be in a non-WordPress world, then, to me, Kajabi, with its features for the cost, is probably one of the best options available.
[00:29:59.020] – Jonathan Denwood
Yeah. So your final thoughts. What would… I’m not sure how to end it, really.
[00:30:09.800] – Kurt von Ahnen
The final thought is this, Jonathan. We’re talking about these SaaS platforms, and we’re discussing renting and using someone else’s infrastructure. What tool would you pick if you couldn’t? But that’s not the case. The WP Tonic is great hosting, coming with the tools to make these types of sites. I think for the average listener and viewer, it comes down to the use case. For instance, if I am in an environment like school, where I know I will physically and financially benefit from being part of their marketplace, then maybe that’s an opportunity to go that way. But if the marketplace isn’t my main draw, and I know that I’ve got a good product, and I know that I’ve got my own community already, there is no way that I would look at something other than WordPress, Hosting Plus with WP Tonic, getting the tools that I need, having it configured, and launching my product.
[00:31:08.900] – Jonathan Denwood
I think, and it’s understandable, that people are really influenced by Alex and influenced by a whole group of influencers that are getting really well paid with the affiliate income they’re making. There’s nothing wrong with this, but I understand why they’re pushing it so much. It’s not a bad platform. It’s just that I don’t think the marketplace, then you’re still going to have to do all the marketing. You’re the one who has to build the audience. They’re not being on school isn’t going to build the audience, is it?
[00:32:00.080] – Kurt von Ahnen
That’s where that marketplace comes in. If you don’t have an audience or a following, at least if your product gets added to a marketplace, you might be able to attract some users from that.
[00:32:12.700] – Jonathan Denwood
You might.
[00:32:13.680] – Kurt von Ahnen
But that, to me, That takes me back to the Udemy example I gave you, Jonathan. In the Udemy example, I was one project of literally tens of thousands of other projects. And what are the chances that my project will appear on the first page of someone’s search? If you’re new to the game, you’re not going to be at the top of the search. Alex Hormozy and his friends are going to be at the top of the search. And that’s the hard reality of the School of Hard Knocks in this online world. I honestly think that if you’re going to be… I’m part of a marketing networking group, and there are a few people in there who are school enthusiasts. They jump into the Slack channel and Talk About School this and school that. And did you see the latest Live with Alex on Tuesday? And all these things. And it’s great to be excited about something, but when it comes down to it, what actually puts revenue in my wallet? And that’s owning my platform, owning my content, and creating my own audience.
[00:33:15.400] – Jonathan Denwood
Yeah, I think that’s fantastically put. I think it’s a good place to stop. So, Kirk, what’s the best way for people to book a consultation with you and learn more about you?
[00:33:26.840] – Kurt von Ahnen
Manianonomas. Com. You can just click the link and schedule a break-the-ice meeting, and we’ll see what we can do for each other.
[00:33:34.480] – Jonathan Denwood
If you’re looking for a great host and a lot more for your community or membership website, have a look at what WP20 has to offer. They gain a ton of value and a wealth of experience, and we make it easy to build your business and achieve success on WordPress. We will be back next week, folks. Bye.
[00:33:54.760] – Kurt von Ahnen
Thanks for listening to the Membership Machine Show. Make sure you subscribe so you don’t miss any future and leave a rating to support the show. Until next time.
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