We Review Ed Lawren, Video: The New Way to Make $1M From YouTube Using AI

In a recent video, Ed Lawrence discussed how he and his team are using AI to develop what he calls his eLearning operating system. I’ve personally have very missed feeling connected, Ed. I feel that this particular video has some interesting ideas; however, the general claims that they will lead someone to make $1M are somewhat ridiculous. This is where we find ourselves at the end of the first quarter of 2026.

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The Show’s Main Transcript

[00:00:16.720] – Jonathan Denwood

welcome back folks to the membership machine show this is episode one hundred sixty five in this in this show we’re going to do a review of a well known youtube influencer and course creator a fellow brit a guy called ed lawrence and he recently has produced a video the new way to make one million from your youtube using ai and i’ve got some views about this i know kirk’s got some views about this it should be a great show but first kurt would you like to introduce yourself to the listeners and viewers oh i can’t hear you my name

[00:01:08.260] – Kurt von Ahnen

is Kurt von Ahnen. I own an agency called Manana Nomas. I also work directly with the great team over at

[00:01:13.340] – Jonathan Denwood

wp tonic and i’m the founder of wp tonic where we host we consult and we can build your membership websites on on one of the most powerful and flexible platforms out there wordpress so like i say we’re going to be talking about ed lawrence he’s really well known he’s built a number of very profitable courses he basically trains people how to utilize youtube should be a great show but before we go into the meat and potato i got a message from one of our sponsors we will be back in a few moments folks

[00:01:54.110] – Kurt von Ahnen

hey running a business is tough you shouldn’t have to worry about your website too with kinsta’s managed hosting for wordpress you get lightning fast load times enterprise grade security and twenty four seven expert support from real humans switch to kinsta and see site speeds improve by up to two hundred percent with effortless migrations and powerful easy to use dashboards join over one hundred twenty thousand other businesses who also trust kinsta get your first month for free at kinsta dot com that’s k i n dash t a dot com kinsta simply better posting we’re

[00:02:27.840] – Jonathan Denwood

coming back folks want to point out we’ve got a great very inexpensive course done by kurt himself that shows you how to build your membership or community website and wordpress plus some special deals from the sponsors plus a load of other stuff you can get all these free goodies by going over to wp wp dash tonic dot com deals wp dash tonic dot com deals so let’s go straight into it so why did i choose this subject kurt i think it’s ed has been really successful i’ve watched a number of his videos when it comes to the actual training utilizing youtube and making videos that can generate an audience i think he does provide some value and he has been successful himself he lives in dubai i have some qualms about some of the things he says but i also think what this video was really about apart from marketing his own platform is i do see in the next couple years that ai at the present moment we have different learning management system platforms that can write out outline for a particular course or for a particular lesson and some other chat bolt and some other features but i i really do see it becoming where you will build educational experience using ai but what do you think what do you think about the video and what i’ve just outlined well like

[00:04:46.600] – Kurt von Ahnen

a lot of these videos jonathan i do see a grain of truth a tiny little grain of truth and then i see what i consider i mean do i want to call this guy a grifter publicly on on the air i guess i just did you know with a just willful expansion from that grain of truth into to what i consider a land of make believe and i should be clear maybe it’s not a land of make believe for this gentleman maybe he is wealthy maybe he did experience success maybe he does have

[00:05:20.960] – Jonathan Denwood

Oh yeah i think he has been successful, but I do agree with you

[00:05:24.900] – Kurt von Ahnen

To some extent, but the way he portrays the content is, hey, just do what I did, and pretty soon you’ll be swimming in money, and that’s just not the way this system works, no

[00:05:35.980] – Jonathan Denwood

i think i think he takes on clients that a bit further on on their journey anyway i think the problem with this is that you we won’t name the client it’s one of your clients that is doing reasonably well but you said to me they just launched with your help a membership business yeah and they’ve been getting clients they’ve been getting students but they’re disappointed by the amount of students they’re getting but they’ve just launched haven’t they’re getting quite a few students so here’s where you and

[00:06:15.610] – Kurt von Ahnen

i you know live in a different world than most people because people are seeing content like this gentleman creates right and so they come in with a layer of expectations that are beyond reality and so if you’re not prepared to you know lay out some paid ads if you’re not prepared to constantly evaluate your search engine optimization if you’re not prepared to constantly you know a b test your your headings and your calls to action and look at some kind of a like in wordpress we use conversion bridge for some things like but if you’re not willing to do the work to examine your your pathway to conversion from your existing audience you’re not going to grow this you know it’s it’s not the platform it’s not the magic widget it doesn’t matter whether you’re on kajabi you know school or wordpress if you’re creating some kind of learning content and you’re trying to sell you know your information you have to do the work to sell it and when you mentioned this particular client she wasn’t happy she wasn’t happy that it took so long to get clients she wasn’t so happy that when she started to get clients it didn’t come in at the volume she had expected but she believed a lot of the hype that was like make a quality course launch it and sit back and count the money and that’s just not reality

[00:07:41.850] – Jonathan Denwood

no you you need a sizable if you’re gonna do like a million dollars or something you need a sizable audience and you need a sizable reputation and you need a sizable audience that is influenced by you but when you’re starting out you wouldn’t be able to cope with it anyway if it did happen but what he outlines is like the cheaper course level i would always suggest that somebody start at the cheaper level just just to get their first batch of students and use that course as a learning exercise which then can be can be converted into a low price trigger marketing trigger to help assist you in building up your email list which you should be doing and then build the next course which will be more expensive and you will have some experience and some input from the first student but it all sounds but the course that you’ve built for this lady i think you said she’s getting she’s got like twenty thirty forty students in it doing well and it’s not it’s not too complicated is it to get forty students into your system is it well and

[00:09:27.650] – Kurt von Ahnen

this is what i explained to customers you know for me there’s like a point where you break when you break through ten paying students there seems to be a magic with the number ten you break through to ten paying students not friends and family but paying students there seems to be like a magic key that unlocks some kind of momentum that comes with that and then i think the next hurdle quite honestly is still really low it’s it’s twenty five you get to those twenty five paying students and then it seems to be fifty then one hundred so it seems like it seems like a doubling redoubling effort but when you get to one hundred it seems like all of a sudden there’s enough momentum enough energy enough revenue right maybe try a paid ad try you know tweak some things here there get your mail list working for you get some testimonials things start to come together and it seems like the jump from twenty five to fifty is the same as the jump from one hundred to one thousand right and then once you get over one thousand users and jonathan i think you can kind of back me up on this do you want more than a thousand users like there’s work involved with that you know you’ve got now you’ve got support you’ve got you know password resets you’ve got database and hosting upgrades you’ve got to look at you know there’s things there’s things to play with when you get into high volume like that but but just getting started i think getting ten then twenty five then fifty then one hundred those are all milestones that people should celebrate along the way yeah

[00:11:00.300] – Jonathan Denwood

i think also when you when you’re growing and it’s an area where ed touches as well is around support because i it doesn’t really matter when you’re trying when you’re initially building out or trying to build your business your membership business it own support only really becomes difficult when you know you got like five hundred or a thousand people but that’s where ai can help because he was pointing out because like i say i had very mixed feelings about this video from ed because i thought there was some gems of truth and knowledge there but i do also i think he was really talking about his position and and the people that he now mixes with and it’s all heady stuff you know they’re all living in dubai and they’re all make not paying any tax and they’re all doing extremely well and good luck to him but support he pointed out that a lot of people i they’re embarrassed to ask the questions from support and then you get another group that are too busy and they don’t use the course and then it’s like only a third generate almost all the support tickets yeah people and i found that at wp tonic that there’s a whole bulk of people and they can renew for year after year and we only occasionally hear from them and then there’s another group of people that we have to provide but i think that’s the same with all types of business service businesses is it’s a very small group that tends to need a lot of support would you agree

[00:13:07.060] – Kurt von Ahnen

with that well it’s a hundred percent and i and it’s i don’t think it’s more i don’t think it’s like twenty percent i think it’s more like four or five percent like even in the automotive industry you know your sales department could sell a thousand cars in a year but you know you only regularly see certain service customers like like you know when you run a service department and you and bob walks in and you know bob right like when you know your customers by there’s only like one hundred and fifty or two hundred of those you know and so and i find the same thing at manana nomas i do some of the support work with lifter lms it’s the same with lifter it’s you know the same and similar names you know coming up for support or questions or pre sales questions right a lot of folks will ask pre sales questions before they buy you know an exclusive plugin like that and there’s some people five six seven different support requests before they make the purchase and then there’s other people you never hear from they buy the plugin you never hear from at all

[00:14:06.470] – Jonathan Denwood

no so this is the way i see it folks is that you you build the initial course you keep it has to really appeal to a pacific pain pain that your target niche target audience is can respond to and you offer early bird special offer on that you have a landing page you do through youtube videos social media short video all the things that we’ve discussed in this show you market that early bird offer right and then you get a small group of students in and you observe them going through it you ask to have a personal zoom with them you find out what they liked about it what they didn’t like about it and based on that ed is talking about because ed lawrence he’s all embracing course that he offers when you watch these videos and you click link and you go to his website you can’t sign up for it on the website you can go on a waiting list and then you are going to have a salesperson from his team you fill in a form to pre identify you that if you’re suitable when you’ve got the financial ability to pay the course because the course is around ten thousand dollars and you’re you’re gonna get a sales individual winning if you buy their screening system they identify you as a suitable prospect you’re gonna get a salesperson to finish the deal basically and that’s with somebody who’s in his last youtube channel had a million you know had half a million subscribers on his youtube channel they but what is possible is your next course probably will be slightly under five hundred dollars and then the next course can be a couple thousand and then from that from the people that bought a couple thousand dollar course you can probably offer additional services like one to one coaching group coaching all the things that we’ve talked in various episodes so i think it’s totally possible but the problem with ed and people like ed is the they’re pushing this dream aren’t they that but you can still i feel like if you find the right niche you can still do quite good in the e learning space even in twenty twenty six but you you just got to be a bit more realistic what do you think well

[00:17:30.640] – Kurt von Ahnen

i don’t think e learning is going away if anything it’s just going to continue to grow and it’s going to morph and it’s going to represent itself in different ways the things i take issue with is when when one of these grifters opens up a video with i made ninety six thousand dollars in forty minutes right people see that and they watch it and they i they start to drink we know people like this jonathan that that fall for that kind of catchphrase and then immediately he goes into you know what are the so what’s the problem with courses how come courses don’t work anymore well when someone asks the rhetorical question like that and phrases it that way the assumption is that courses don’t work and you and i are in a space where we see courses work again and again and again so having a course and a membership website is a logical way to grow a business online so when someone starts a video that says i made ninety six thousand dollars in forty minutes and courses don’t work anymore let me tell you why that to me is a totally false premise because then he goes on for the rest of the video and talks about how he’s made this he doesn’t call it a saas platform he calls it an operating system but you and i would call it a saas platform so he made the saas platform that is centered around a course that he says he spent four years making so obviously courses do work because it’s the centerpiece of his product you know on his operating system

[00:18:55.080] – Jonathan Denwood

on on his it’s all very contradictory

[00:18:59.950] – Kurt von Ahnen

yeah and so that’s that’s why i get i don’t want to say angry angry is not the right word i just don’t have a lot of a lot of faith don’t you i i get exhausted by it quickly and i think part of the reason i get exhausted with it quickly is because from an agency perspective we get to see firsthand the damage this type of propaganda creates we end up with clients that think they’re going to wave a magic wand have a course made in a week their website’s going to have a thousand users and everyone’s going to pay them you know fifteen hundred bucks a piece and they’ve done the math already in their heads and they’ve already you know put a second mortgage on the house because they’re going to buy land in tuscany it’s like that’s just not reality folks you got it you got to get back to reality when you look at people like this he has one hundred twenty five thousand subscribers on this particular channel and you said he had a half a million on a different channel he’s got bank like so when i say he’s got bank i mean he’s got a functioning mail list to sell to he has an audience

[00:20:02.390] – Jonathan Denwood

he’s got a whole team he’s got a whole team behind him that’s that’s

[00:20:07.470] – Kurt von Ahnen

the magic the the vehicle that he is advertising is not the magic the magic is his network it’s kind of like in the speaking categories when when russell brunson and tony what’s his face and and and god i can’t remember the other guy name guy’s name now either they all got together and they were going to pick the best speaker they were having like a speaker stage contest and hundreds of people applied to be the best speaker in the country and the best speaker was going to get to talk with tony robbins around the country well of course that’s immediate success for whoever wins that contest because they’re immediately being injected into tony robbins mail list they’re being injected into russell brunson’s mail list they’re being promoted by that group if i was to buy an exclusive vip membership with ed and get access to his one hundred twenty five zero zero zero member mail list and endorsed by ed i would see success in whatever platform i chose to use as well because it’s a numbers game a certain number of people would

[00:21:12.940] – Jonathan Denwood

make a purchase spot on i i’ve got some other observations and advice and i’m sure that’s brilliant kirk has as well i i thought we’d just have a bit of a more free form discussion in this particular yeah i’m really

[00:21:31.070] – Kurt von Ahnen

interested in talking about his pricing models

[00:21:33.630] – Jonathan Denwood

yes so i think it’s a good place for us to have our middle break folks we will be back in

[00:21:41.320] – Speaker 4

a few moments this podcast episode is brought to you by lifter lms the leading learning management system solution for wordpress if you or your client are creating any kind of online course training based membership website or any type of elearning project lifter lms is the most secure stable well supported solution on the market go to lifterlms dot com and save twenty at checkout with coupon code podcast twenty that’s podcast two zero enjoy the

[00:22:18.690] – Jonathan Denwood

rest of your show coming back folks i want also to point out another great free resource and that’s the wp tonic news letter do it every week normally based add a bit more information oh he’s gonna cost a little bit information based on one of these podcasts plus a created list of stories that have come on my radar that i think would be of interest to you do it all myself and you just go over to wp dash tonic dot com slash newsletter wp hyphen tonic dot com newsletter and it will be in your inbox every tuesday so what i think is although let’s go over to your what you wanted to say about pricing oh you’re muted still

[00:23:26.600] – Kurt von Ahnen

i’m sorry i have this coughing fit from these allergies or whatever it is and i keep muting myself his pricing the way that he described the pricing that part actually made a lot of sense jonathan he talked about hey you want to sell these courses for forty nine right now now how many people would you have to sell how many people you have to attract at forty nine and then how would you provide support to that number of people that you need to supply the revenue that you’re looking for from your project that totally made sense and then he jumped the shark and he went to a higher ticket item and he said well the problem with high ticket items and i think he was talking about the five thousand

[00:24:05.660] – Jonathan Denwood

dollar range five thousand plus yeah he

[00:24:08.260] – Kurt von Ahnen

said he said the problem with high ticket sales is that you know you need a sales team you need a closer you know you need you need a sales pipeline manager moderator whatever you need like he made it out to be this big g giant thing to sell these five thousand dollars packages is there more effort or a longer pipeline in selling a big ticket item absolutely are there different levels of support absolutely depending on the niche that you’re in and the people group that you’re that you’re working with i totally get that so i really i kind of appreciated when he kind of settled on that two thousand dollars sweet spot range i actually work a lot in the fifteen hundred dollar range and so i was like okay fifteen hundred two thousand it’s kind of ballpark in it like that that’s good and i find that that’s a great compromise between like you need a certain amount of revenue you don’t necessarily want to entertain a thousand people at a time right and you know giant pipeline either it ain’t gonna happen

[00:25:06.580] – Jonathan Denwood

basically look folks this is how this is this is how it works folks like i say you you do a low price course to learn how to get the fins set up you identify your niche you do your small course you get your first batch of students you learn you build your next course and what you’re building is to get around this two thousand course but the truth of it is it’s going to take a little bit of time and and even if you got the money for the next step you still need to go through this step of spending a bit of time on the low the low price course that gets your first batch of students in nobody’s going to give you dollar four hundred ninety nine nobody’s gonna be giving you nineteen ninety seven less you’ve got you have built a sizable audience and you’ve built a lot of trust right with that audience nobody’s going to do it right but you can get your first batch in on a discounted price and then use that course as your main lead magnet and then you can build your next one up but what you’re really going to be doing is if you’ve got a bit of money or you’re building up a bit of money is you’re gonna have to go into paid advertisement it’s really to get to get that to one hundred ninety seven and unless you have built up a really nice newsletter list and really your paid advertising should be about using your low price offering your low price calls as as a trigger to get people to sign up to your newsletter and then you market your slightly under two thousand calls through your email marketing right but you really you really got to get to the stage where you can use paid advertising ppc through google or facebook facebook advertising and you’re probably it’s going to be cheaper to get people to webinars and then try and convert them i’m not talking about all this business about evergreen webinars i’m talking about live webinars when you turn up and you offer the free course or inexpensive course and you’re really using live webinars to get these people to sign up to your new to your newsletter list and then you can attempt to build because it’s well known it’s much easier to sell something to somebody that’s already bought something from you folks what do you think of what i’ve just outlined i

[00:28:21.410] – Kurt von Ahnen

kind of agree with you i i’m more of the organic kind of pace myself i don’t like the paid advertising or pay per click advertising until i have really good solid feedback and traffic

[00:28:35.210] – Jonathan Denwood

in my project yeah that’s what i’m

[00:28:37.010] – Kurt von Ahnen

saying yeah it’s but i think i’m a little more conservative than than you even like when i’m when i’m dealing with clients projects i i don’t want them to do i don’t want them to invest in pay per click advertising and get goose egg for return so i’m always worried about that because i

[00:28:54.960] – Jonathan Denwood

want the feedback i think using it to drive them to a webinar is a good start yeah and if they’ve proven that’s why finding the niche and then having a short course and having some success proves that there are people interested in what you’re offering yeah and then i would use i would probably go with facebook really if it’s webinars and we can help you with all this at wp tonic folks we can consult with you about the webinar and we have other partners that can help with paid advertising as well but i would you don’t want to touch any of this until even if you got the budget you just don’t want to do it folks you’ve got to work out your offer you’ve got to work out does there’s a lot of spins to work out folks and a lot of people and we can’t you know you can give us all the money you like but really you need to do this prior work to really guarantee that paid advertisement is going to work but like the client that we spoke that you’ve got you know i wouldn’t i wouldn’t i wouldn’t argue with her that she should be using paid advertising even though she’s in a rush i think she needs to get another fifty to one hundred students through the system and i think also i think another area that ed really focused on which had a lot of truth on it and i think you can talk about this is about getting testimonials is about having a process of getting testimonials from these first batch of students and then having a methodical focus about when you get the other batch of students coming in to your course is having a kind of religious zest about getting testimony video testimonials written whatever you but having a religious focus about it what do

[00:31:21.340] – Kurt von Ahnen

you reckon it can be the hardest thing but it’s one of the most important things and i don’t know why it’s like pulling teeth to get video testimonials but when when you ask someone hey could you send me a video testimonial you got to do better than that you got to say well let’s jump on a zoom and i’ll ask you a couple questions real quick and we’ll get it or hey could you send it over in ten minutes like if you try to say get it to me next week or two weeks you’ll never see it you will never see it and then it puts you in a position of like groveling and begging when you got to go back and ask again so the testimonials are huge a written testimonials great i get a bunch of those on linkedin and i use them all over the place i reprint them and republish them all over the place but video testimonials man that is like gold and they can be some of the hardest things to get your hands on yeah but they’re

[00:32:14.160] – Jonathan Denwood

pure gold folks they really are and then you know sorting out your website in marketing terms about really it refining the niche message having having that message reinforced on your on your offer page for your different course levels you know having a really good lead magnet all these things they all have to be sorted out and be rock solid before you start spending money on paid advertisement so i would never never unless a client really had a very strong following they were in a rush they had prior marketing online marketing experience and they had the budget and they knew what they were getting into i would never advise anybody just to do paid advertisement but on the other hand i think it does it does really accelerate the process at the right moment it will mean that i’ll put it this way folks you might you might have got it up to forty fifty thousand you might got it up to sixty seventy thousand that’s probably not enough to hire somebody to help you you know even offshore you need to get it up to the next stage right you’ve proven the concept you’ve got all the things that we’ve talked about if you can’t you know is going to accelerate the process paid advertisement but it if you don’t get everything else sorted it it’s just going to be wasted money it ain’t he ain’t gonna solve a course that doesn’t really work the other thing is a lot another thing where a lot of people don’t concentrate it doesn’t really matter at the start but when you get in a flow of new students is a lot of people have a leaky bucket basically they they they have a students coming in but they they got a load of students leaving as well that that’s deadly that’s deadly so a lot of people concentrate on the marketing and get new students in blah blah blah but they’re not dealing they’re not dealing with the students that are ditching are they kirk no no

[00:35:10.580] – Kurt von Ahnen

I kind of want to drive back to the paid advertising and the pricing. Do you think that there’s some kind of magic combination, like the magic price, that works well with pay-per-click advertising? I remember you were talking before about the 247-level for course pricing. Are you still kind of like in that space, like you need

[00:35:38.660] – Jonathan Denwood

it depends on the niche the reason i’m talking i’m not a facebook marketing expert folks but i am a member of of one of the top training providers in the area and i almost every week join his group and i’ve been doing that for over a year and that’s john loomer and john loomis facebook power academy and john loom has been in this space i’ve interviewed him i might ask him to come back on this show but he’s well known as being one of the top incredible facebook he he really owns his training not exclusively he does have individual entrepreneurs or companies part of his group but a lot of the people that are members have their own facebook agencies so it’s a mixed crowd but i would say two thirds of it are people running individually or they’re running a multi person agency where they’re specializing in paid advertisement with emphasis of on facebook right and yeah it’s just really insightful but i think i think really you can only start that money if it depends on how competitive but it has got a lot more expensive so i really think that you there are different rates for different outcomes i think driving them to a webinar if you’re under five hundred is really quite possible and then attempt and get their email and then try and convert them to a four hundred ninety seven and then build that up and then when you got your two thousand dollars course then you and you got a bit of money you can really start to use paid advertisement to really that’s the moment where it really kicks in kurt gotcha it has become more compared like everything but everything has i wish i i wish i knew what i know now ten years ago and i i i just wish i just wished but it is what he is but because it was so much easier to get audiences and to get and basically it was just a lot more i actually to finish off i actually listened to what chris bad one of one of chris badger’s old interviews where he was interviewing paul toby and we know what’s his son’s name that’s got groundhog adrian adrian we know we both know adrian toby and his dad was they were based in toronto and well they are based in toronto i’m not i think paul is a trained jazz musician and he’s got a reasoning successful youtube channel where he’s where he’s does videos about playing jazz the piano and toby um his son um has a successful wordpress based business but he was being interviewed by chris badger the co owner of lifter lms folks and he was talking that his jazz career ended around the two thousand around nine eleven he had a a redding contract and the recording company went under and him and his wife were under financial stress and they lost their house and he got into online marketing but they they were selling courses he was selling marketing training courses in toronto and they had webinars but they were actually physical webinars they promoted it through and of course i don’t know what what the size city toronto is but it’s quite a large city so and i think he was highly successful wasn’t he in selling courses and yeah but he said he couldn’t do that now it’s just got to too difficult but i think you can still have success but these are very general courses around digital marketing but he said it’s just got a lot more complicated that’s the other factor folks you got to resist comp getting too complicated you got it’s really quite easy to allow people to sell you very complicated marketing setups automations you’ve got to try and slim this down and keep it as simple as possible to get the result but to get the result you’re looking for but it’s really quite easy just to build get sucked in to complexity just for the sake of complexity what

[00:41:34.460] – Kurt von Ahnen

do you reckon well i can’t agree more from the client perspective right when we’re talking to clients people with no following no no paying students you know barely have a course finished you know ready to upload they’re they’re instantly wanting to automate things right they want to automate emails and and funnels and and hey i get it it’s cool to have that stuff but what’s interesting is go talk to an established plug in provider with ten thousand users right go talk to go talk to a a corporate entity like you know i used to work for suzuki i used to work for ducati places like that these giant businesses don’t run on that type of automation like somehow or another we’ve poisoned ourselves to think we’ll never be able to find success or scale if we don’t have these bells and whistles i can’t stress enough just get started just get started you can manually you know does lftr lms automatically provide certificates if you build them absolutely it does but let’s just say you didn’t get to that yet sell the course get people into the course you can always manually award them a certificate if you need to if god forbid they finish the class before you get their certificates published it’s there’s always a way to forge forward with simplicity and again simple makes it easy to communicate makes it easier to get people into makes it easier to start growing that audience and once that audience starts to grow in scale you can add these layers of complexity or fancy things in your website you know you want a carousel instead of a static picture or whatever do that later get the thing launched get some people in and you can always go back and dress things up or modify something or build an automation once you’re busy enough but to build automations for the sake of building automations that don’t have any customer flow yet is really a waste of time and money

[00:43:41.920] – Jonathan Denwood

yeah it’s it’s basically doing the doing optimization doing all the things that kirk’s outlined at the right time you can’t do everything folks you just burn out or you or it’s going to cost you a lot of money you just but there are things you’ve got to get right because it just it will mean that you don’t you just won’t progress to the next stage but it stages folks it’s it’s it’s concentrating every and it seems every business is like this folks you know if they’re bootstrapped they haven’t you know they’ve got they just haven’t got the financial resources to do everything that they any business even the most established business just hasn’t got the financial resources to do everything they want to do straight away i i

[00:44:38.140] – Kurt von Ahnen

feel like i want to jump in first and i don’t know why but i just feel compelled right now to say this jonathan yeah we’re talking like we’re pre qualifying people with a certain wallet let’s say you’re listening to this and you have budget you’re a subject matter expert you’re retired you’ve got millions in in investments you you got lucky with bitcoin and you’re like i want to make a course and share it with thousands of people and and i want to succeed with this before i pass away if you’re in that boat man hire me and jonathan we you know you want us to build this you want to build it you want to add the automation you want to buy paperclip click advertising you want to do search engine optimization you want to you want to tweak your calls to action and and scale this thing and build it as quickly as possible if you have budget we can absolutely address the these shortcomings so we don’t want to tell you this is impossible all the time this show is mainly for people that are like jonathan’s used the term bootstrapping someone that’s you know working a nine to five that wants to have some kind of side gig income that might grow over time to replace a job they don’t like if you’re in that situation well then you got to take your time you got to put in the effort you got to do the work if you’re coming at it later phase of life got plenty of budget and you just want to do the project man we we can jump over a lot of hoops and get you some success and audience pretty quickly you can buy mail lists you can you can do some certain things but again budget budget fixes a lot of things revenue and sales fixes a

[00:46:11.230] – Jonathan Denwood

lot of things yeah it does it just it will if you got the budget we can help you get there much quicker i’m i’m just talking about the people that don’t have the budget yeah we get all we get all types coming at wp tonic we’ve had people that have spent a lot of money initially but they knew who they knew who their audience was and we worked with them and because they knew the audience they knew the niche well and they knew the problems that niche had is fine you can and they had the budget and they moved forward and they got results it just really depends do you know your audience do you know the niche do you know the problems and if you got the budget you can accelerate the process quite rapidly that’s it i think that’s a good place to stop what’s the best way for people to find out more about you and what you’re up to

[00:47:11.920] – Kurt von Ahnen

We can keep it simple, tell people to go to linkedin i’m the only Kurt von on and on LinkedIn makes

[00:47:16.200] – Jonathan Denwood

me easy to find and if you’re looking you can find all you can find all the episodes on itunes spotify and you find a lot more content that you’re going to love on the wp tonic youtube channel there’s a load of content on there specifically for those that are trying to grow their membership website we will be back next week with another great topic we’ll see you

[00:47:42.660] – Speaker 2

soon folks, bye, thanks for listening to the membership machine show. Make sure you subscribe so you don’t miss any future episodes,s and leave a rating to support the show. Until next time

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