Activecampaign Vs Keap Formerly infusionsoft Which One Is The Best 2023

Are you looking to create an effective email marketing strategy for driving sales?

Email marketing strategies can help businesses generate more leads, improve the user experience and brand loyalty, and drive sales. The best part about developing an email marketing strategy is that you can automate emails on your site so all important messages are sent to your customers on time.

Table of Contents

One of the best ways to do this is by using email automation and marketing solutions like ActiveCampaign and Infusionsoft.

In this article, we’ll compare the two most popular email automation and marketing platforms, ActiveCampaign vs Infusionsoft to help you decide on the best one for your business.

ActiveCampaign vs. Infusionsoft: Overview

Both platforms are email automation solutions that let you set up email marketing strategies for your business. Let’s take a closer look at each solution so it’s easier for you to choose the right one for your brand.

ActiveCampaign

ActiveCampaign is a professional email automation and marketing solution that’s designed with ease of use and accessibility in mind.

For starters, you can set up automated customer journeys as well as automated emails that are sent to customers once they reach a specific “stage” in their journey. This lets you set up highly customized email marketing campaigns that can be useful in achieving specific brand goals and targets.

ActiveCampaign also gives you a wide range of pre-designed templates for creating custom-looking emails that add to the effectiveness of your email marketing strategy. In addition to this, you also have tracking features that make it easier to gauge the performance of your email marketing campaigns and track essential user data to make improvements to future campaigns.

ActiveCampaign is a great solution for brands that are looking for an easy-to-use platform that offers most email automation and marketing features needed to create successful email marketing campaigns.

Infusionsoft

Infusionsoft by Keap is an all-in-one solution for creating highly engaging email marketing and automated campaigns.

Similar to ActiveCampaign, Infusionsoft also offers all the features you need for setting up highly professional email campaigns for your business. However, the significant difference between the two platforms is that Infusionsoft is much more detailed when it comes to these features.

While it works great for brands that are looking for advanced email marketing features, it isn’t designed for brands that are looking for an easy way to set up an email marketing campaign.

ActiveCampaign vs. Infusionsoft: Key Features

Let’s take a closer look at the key features of both email automation platforms and see how they compare against each other.

Email automation features

Both platforms offer robust email automation features that let you set up complex email marketing strategies for your business.

ActiveCampaign features a drag-and-drop email automation builder that lets you create campaigns based on various factors, including user behavior and user journey. For instance, you can set up automatic emails to encourage users to join the “Mastermind group” when they land on a specific page of your site. In addition to this, you can also let your customers register themselves automatically when they make a purchase or click on a link. It’s an excellent solution for quickly setting up automated email marketing campaigns to achieve your business’s specific goals.

Infusionsoft also uses the same drag-and-drop builder approach for setting up automated email marketing campaigns. While the campaign builder isn’t as visually appealing as the one available in ActiveCampaign, it still lets businesses set up highly effective email marketing campaigns. In terms of automation functionality, you can do much more with Infusionsoft as it gives you access to many automation rules for setting up emails for things like recovering abandoned carts or sending thank you and follow-up emails to customers once they make a purchase.

While both email marketing platforms let you set up automated email marketing campaigns, ActiveCampaign is much easier to use, especially for quickly setting up email marketing campaigns when you first start.

CRM and customer segmentation tools

The great thing about ActiveCampaign and Infusionsoft is that they not only let businesses connect with their target audiences but also offer a wide range of tools to build more profound, more meaningful connections with your customers and subscribers.

ActiveCampaign makes it very simple to segment users. For starters, you can easily import all of your contacts using the migrate feature. Once you have all your contacts in an ActiveCampaign list, you can assign tags to segment them into different groups. For instance, customers who only connect with your brand to read new articles or see high-quality content on the blog post can be assigned the “Blog site subscribers” tag. It’s essentially an easy way to create customer segments so you can track sales and send emails to all users in a segment accordingly. The best part is that ActiveCampaign also features a lead “scoring” system. The robust platform determines the likelihood of a lead becoming a sale so you can target specific leads or create personalized messages to successfully convert them into customers of your brand.

Infusionsoft, on the other hand, offers a much more complex approach to customer segmentation and CRM features. While it also lets you create lists and assign users custom tags, it also lets you organize all your tags quickly. This makes it the perfect solution for brands that have a lot of customers on their lists or want to quickly segment-specific customer groups without having to manually sort them. In addition to this, Infusionsoft makes it easy to effectively manage your brand’s clients. The dashboard lets you overview all client information in a single place while also letting you track every user connection.

Email templates and customizability

While organizing your email lists and creating automated email marketing strategies is essential, your emails must also be correctly optimized for conversions.

With ActiveCampaign, you can access a drag-and-drop email builder that lets you create multiple email campaigns, including automated email marketing campaigns, auto-responder emails, and sending date-specific emails.

Using pre-designed templates, you can create modern-looking emails that can be fully customized according to your brand’s content and unique aesthetics. This makes it possible to create highly professional emails that resonate well with your customers within a few minutes.

Similarly, Infusionsoft also offers an easy-to-use, drag-and-drop email builder that lets you create professional-looking emails. Once you select the template you like, you can start editing it with your content and customize it according to your brand’s colors.

It’s the perfect solution for creating slick-looking emails without having to put in much work yourself. All you need to do is add your content and your brand’s colors.

Reports and analytics

Reports and analytics tracking is important for any email marketing strategy. This lets you gauge how well your email campaign is performing and makes it easier to make improvements that let you get the best ROI for your business.

With ActiveCampaign, you get a lot of tracking features that let you implement things like email reply tracking, link tracking, read recipients, as well as Google Analytics, so you have all the data your business needs to make informed decisions. A highlight feature of ActiveCampaign is its spam monitoring functionality that prevents your brand’s emails from going directly into the spam folder. It essentially lets you know when your emails are not going to land in your customer’s inbox and prevents you from sending emails that will not be accepted.

Infusionsoft also offers an easy way for brands to overview all critical data, such as conversions, tag trackers, web form trackers, and user engagement trackers. With a lot of information about your customers and their behavior, it makes it easier for you to make better investment decisions and create effective email marketing campaigns.

While all the reports and analytics features are much more detailed in Infusionsoft, both platforms work great for tracking reports and analytics for your email marketing campaigns.

Ease of use

Brands that are looking for an email marketing solution for the first time all have the same question in mind: “Can we use the platform ourselves?”.

While this is true for both platforms, ActiveCampaign is clearly the leader in terms of usability. This is mainly because it features an intuitive interface that’s easy for even non-tech-savvy users to grasp quickly, and the UI is fully customizable, making it possible to design an interface that’s comfortable for you to use and work with.