The only problem is that the WooCommerce plugin does not offer enough features to keep your prospective customers engaged and motivated throughout the checkout process. As a result, you might see an increase in your cart abandonment rates.
In this article, we’ll take a look at CartFlows – a WordPress plugin that will drastically improve your membership website’s conversion rate and enhance your customers’ experience. We’ll cover the plugin’s key features and how you can benefit from adding this to your membership site’s tech stack. We recently interviewed Adam Preiser Joint co-founder of CartFlows and he gives more information connected to the plugin.
With the WooCommerce plugin alone, your memberships site’s checkout process won’t be optimized for maximizing conversions and your customers will experience the same old online shopping experience.
CartFlows lets you create and add a complete checkout flow to your membership site. The plugin is designed to improve the WooCommerce checkout process by adding high converting landing pages that give you more options to sell.
With the CartFlows plugin, you can easily improve your customers’ experience and increase your conversion rate. You’ll be able to sell both digital and physical products and build high converting landing pages that encourage prospective customers to become members.
Let’s look at some of the ways your membership website can benefit from the CartFlows plugin.
How Can Your Online Store Benefit From CartFlows?
If you’re using WordPress, LifterLMS, and WooCommerce to power your membership website, adding CartFlows to your membership tech stack will help you increase conversion rates.
Here are some of the benefits of using CartFlows on your WordPress-based membership website:
With CartFlows, you can optimize your membership site’s checkout process to convert more customers into members.
CartFlows lets you customize your checkout page to make it look exactly how you want it to. And although you have the freedom to customize your pages, the templates included with the plugin only include information that is relevant to the sale. What this means is that you get high converting landing pages out of the box that you can deploy on your membership site in just a few clicks.
For instance, while it’s possible to include menu bars at the top of the checkout page, CartFlows recommends that you only display content that is necessary to keep prospective customers engaged with the checkout process. You also have the option to add member testimonials and reassurances on your checkout pages which encourage prospective customers to complete their purchase.
Using the order bump strategy, you can maximize the amount of money you make on each sale. For those unfamiliar, an order bump allows you to promote an add-on at the checkout page. In the real world, when you pick up some gum at the grocery store checkout counter, that’s an order bump.
All smart sellers know that by adding an extra offer on their checkout page, they increase their chances of making more money from each sale. CartFlows lets you do just that.
Whether you sell online courses, course bundles, training programs, or extended warranties, you can offer an additional product to go along with the customer’s order. For example, if a customer purchases a course from you, you can offer a related, bonus course as an order bump.
This way you encourage a willing buyer to spend more money on your website, effectively increasing the revenue from each sale.
Upselling is a sales strategy that you can use to maximize your revenue after the customer makes a purchase. The principle is simple: it’s easier (and more cost effective) to sell more products to an existing customer than acquire new customers.
CartFlows lets you present a number of additional offers to your customers once they have completed their purchase. With upsell offers, customers won’t have to re-enter their credit card information to complete their purchase. Instead, CartFlows redirects them to the checkout page where they can simply confirm their purchase.
For instance, if a customer bought a bundle of online courses from your site, you could upsell a complete membership or a 30 minute, one-on-one call to them. This gives you an opportunity to put relevant offers in front of the customer and improves your chances of earning more revenue from each sale.
Similar to upselling, CartFlows also lets you implement a downselling strategy on your membership website. This is especially useful when a customer might have skipped over the product you were upselling because its price was too high. So, when they click Skip Offer, you can counter with a discounted price to motivate them to make the purchase and keep them in the sales funnel.
This makes CartFlows the perfect plugin for selling one time offers, cross-selling related products, training courses, and memberships.
A/B Split Testing
With CartFlows, you can design multiple checkout processes for your membership website to gauge the effectiveness of your checkout process. This allows you to track which version of the checkout process is most optimized for conversion for your target audience.
For example, you can experiment with different prices, descriptions, offers, and headlines. Once you’ve completed the A/B test, you can identify the checkout process that yields the best results using CartFlows’ tracking tools and deploy it right away.
One of the biggest problems with selling products online is cart abandonment. Studies indicate that the average e-commerce store loses over 75% of sales to cart abandonment.
Sometimes a prospective customer will enter their name and email during the checkout process but change their mind and defer their decision to buy the product halfway through the form.
But with CartFlows, you can use the prospective customers’ name and email address to reach out to them again with your offer. Your customer will be more likely return to your website and complete their purchase. This is how you can use CartFlows to turn unsure buyers into paying members.
With CartFlows, you can design your own checkout pages or simply select a high converting template that meets your needs. CartFlows gives you a number of templates that offer professionally crafted, multi-step checkout flows. You also have the option to choose a template and customize it to build your own custom checkout flow.
With the CartFlows plugin, you get access to fully customizable pages that include landing pages, checkout pages, pages for upselling and downselling, and thank you pages.
You can even choose individual pages from the available templates and build a custom checkout flow. This mixing and matching gives you more control over your checkout process and helps you optimize it for conversions.
CartFlows works seamlessly with all popular WordPress page builders including Elementor and Gutenberg.
If you find that customers reach the checkout page but bounce off, adding a countdown timer can help you guide their buying decision towards completing their purchase.
CartFlows lets you add countdown timers to your sales pages to evoke urgency among your customers. This is an effective strategy to increase conversion rates and boost sales. Think of it this way: any offer that will not last forever will make a buyer more likely to make their decision in the now.
Plans and Pricing
With tons of features and an easy to use workflow, CartFlows Pro will set you back $299 annually. Considering the wide array of features you get with CartFlows, it is easy to see why this plugin practically pays for itself.
For $299 a year, you get a multi-featured e-commerce plugin for your membership website that offers unlimited checkout flows and high converting checkout pages. You can use your own template or choose from a collection of individually customizable CartFlows for your checkout process.
At the time of this writing, CartFlows offers a 100% no-risk, money back guarantee. You can use the product for 30 days after the purchase and, if you are not happy with it, you can ask for a full refund – no questions asked.
Support and Documentation
CartFlows offers support through a Facebook group and knowledge base. If you need technical support, you can submit a ticket and get in touch with the developers.
However, if you’d like to take the DIY route, the plugin also comes with complete documentation and video tutorials.
CartFlows is a powerful, feature-rich plugin that works with WooCommerce to help you create a conversion-optimized checkout process that improves customer engagement. It offers all the tools you need to reduce cart abandonment and maximize revenue from each sale.
If you use WordPress, LifterLMS, and WooCommerce to power your membership website, we recommend trying out the CartFlows plugin to improve your site’s conversion rate and boost sales. You’ll have more control over your site’s checkout process and be in a better position to make targeted offers to prospective customers.
Aside from conversion-optimization, what are some of the features you look for in an e-commerce plugin for your membership website? We’d love to hear from you so let us know by commenting below.