Offering digital downloads is an easy and profitable way for business owners to cater to their audience. Digital products don’t require you to restock inventory. You only have to create them once and then you can sell them over and over again through your website.
However, you still need to make sure your digital product is marketable in order to make your effort worthwhile and profitable. In this post, we’ll talk about how you can sell, promote, and profit from offering digital downloads to your audience.
Tips to help you sell, promote, and profit from digital downloads
Let’s go over some helpful tips to sell, promote, and profit from offering digital downloads on your business website.
#1. Research product ideas
built on and deliver the quality your audience expects from your business. For instance, if you sell tripods, creating an online course on how to take better photos might be a great idea and is what your customers would be interested in.
It’s always a great idea to keep researching new ideas to make your digital downloads better. You can use Facebook Groups to gain insight into new trends that people are following or use your industry forums to connect with people in your industry and talk to them about their pain points. In addition to this, you can also use the feedback on product reviews and comments on your blog posts to create better digital download products. It’s also a great idea to go through email conversations with your customers or clients when brainstorming new digital product ideas for your business.
#2. Validate ideas before committing fully
If you’re putting in all the work, effort, and money in creating a digital product, you want to ensure that it sells so it’s profitable for your business. A great way to gain more sales for new digital downloads is by validating product ideas before fully committing to them. It not only helps you save time but also makes it more profitable if you only offer the ‘best’ digital download ideas to your audience.
You can validate your digital download product ideas by researching keywords, going through Google Trends, and asking clients for feedback on their experience with your business and products. Additionally, it’s better to start small when experimenting with new digital download product ideas and scale if it’s successful. For this reason, you might consider creating a minimum viable product (MVP) to start with.
#3. Implement email marketing
Offering digital products for free is a great way to increase downloads on your business website. It works in a fairly simple way: you ask site visitors to enter their email in exchange for the download link. It’s one of the best ways to effectively generate qualified leads for your business and enhance content marketing strategies for your business.
You can also let users register on your website for the ‘pre-release’ or ‘early access’ for the digital download. This lets you set up a waiting list for all the people who are interested in downloading the digital product as soon as you launch it. Users can register by giving you their email and be updated about the new digital product you’re planning to release. As a result, it can help boost sales and generate more revenue for your business.
#4. Use social media marketing
Social media marketing is one of the best ways to reach out to all types of people through organic and paid social media ads. Social media is a great platform that can help you create and foster customer relationships better which ultimately leads to quicker sales. For example, you can use social media to connect with your audience and get to know them better. This lets you include them in your email marketing campaigns and use targeted advertisements to lead users down the sales funnel.
On the other hand, you can also use paid or premium social media ads to get your digital product in front of the eyes of many interested users. Promoting your digital products on social media is a quick way to draw attention to your newly released digital product.
You can also use popular social media platforms including Facebook, Twitter, Discord, and Telegram to connect with your audience and promote your digital products better.
#5. Display upsells and cross-sells on the product page
Displaying upsells or cross-sells on your digital download’s single product page can help increase the average order value. It’s a powerful way to sell more digital products by encouraging the customers to purchase complementary products or the higher-priced alternative and generate more revenue for your business.
For instance, if someone is viewing your course on productivity, you can cross-sell your online course on time management. Similarly, when someone is viewing the e-book, you can upsell the online course and encourage the customer to spend more money.
Offering upsells and cross-sells on your digital downloads helps increase engagement on new products and improves product visibility. This is also a great way to promote new or old products. You can offer them as upsells with trending digital products on your website.
#6. Offer a freemium product
Since you’re offering digital downloads, letting customers do a ‘test drive’ of the final product can persuade them to purchase it. In simple words, offering a ‘freemium’ product can incentivize customers to purchase and download the final, ‘premium’ digital product.
For instance, you can offer a free version, a free trial, or a free sample of your digital product as the ‘freemium’ product. This means if you’re offering an online course, you can offer some parts of it in a free-to-download online course and keep the premium content locked.
It’s very important to not give the whole experience in the freemium product. This way, customers will not find value in purchasing the premium digital product if all their problems get solved with the free trial you offer. Ideally, you want to keep ‘exclusive’ content only for the final premium version of the digital product on your website.
#7. Create pricing tiers
Offering multiple payment levels for your digital downloads can help you increase sales and expand your customer base. This way, you can cater to all types of customers, even the ones who are interested in buying your digital product but can not pay the full price.
You can offer a fairly cost-effective ‘core’ product and offer premium add-ons for people who want to pay more. This way, you can generate more revenue by encouraging already interested customers to ‘upgrade’ their digital download by selecting premium add-ons.
However, if your ‘core’ product is too pricey, you might consider releasing a lighter, more budget-friendly version for people that are on a tight budget. As a result, you cater to more customers and make more sales which in return generate more revenue for your business.
#8. Optimize your website for digital downloads
Even if you’re at the stage where users are convinced to purchase your digital download, you still need to offer an easy way for them to download the product from your business website. For this, you’ll need to optimize your website for digital downloads so it’s easier for all types of users to purchase from your website, even users who are not very tech-savvy.
You need to create an easy-to-navigate layout for your website so all types of users can easily browse through and purchase digital products from you. In addition to this, it’s also important to strategically place the call to action buttons on your digital downloads website. This way, you offer users a quick way to download the digital products before they get distracted by other content and bounce off of your site.
Creating and selling digital downloads is a great way to earn a passive income without having to constantly put in the effort. You can offer digital downloads including music albums, e-books, and online courses on your website without having to worry about inventory management or product distribution.
When offering digital products, it’s important to brainstorm and validate digital download product ideas before fully committing to them. This helps you ensure you don’t put in all the effort only to find out your audience isn’t interested in purchasing them. You can use email marketing and social media marketing to promote your digital products. In addition to this, displaying upsells or cross-sells and offering multiple pricing tiers also helps encourage more sales for your digital products.
Do you know of any other tips that can help sell, promote and profit from digital downloads? Let us know in the comments box below.