There are various things that you can do to make sure students don’t leave your learning platform and, instead, consume all of your membership content. This can help you get the most out of your skills and reach out to more people with your content. Additionally, it’s a great way to boost revenue and promote a true learning experience that students won’t want to get out of.
In this article, we’ll go over some tips that can help you turn your membership site into a true learning platform.
A COMPLETE STEP-BY-STEP GUIDE TO CREATING, LAUNCHING & GROWING A SUCCESSFUL MEMBERSHIP WEBSITE
How To Turn A Membership Site Into A True Learning Platform
Here, we’ll go through some actionable tips that can help you turn your membership site into a true learning platform for your students.
#1. Provide extra value to members
Members are most likely to stick with your membership subscription if you provide additional value to them. This means that you need to show members who’re consuming your membership content that they’re getting more value for their money. This keeps them onboard, subscribing to you month after month.
It’s also important to provide new resources regularly (other than your membership content) to your students. Extra resources can include new content such as blog posts, live calls with members, or reward your students with a point system. For instance, you can award points for completing courses on your membership site. Students can then use those reward points to enjoy discounts on their membership plans or exclusive merchandise. This keeps them engaged and also helps enhance the overall learning experience.
Members will not be willing to continue their membership if your membership content stays the same. This means that people are not going to pay a recurring subscription fee if they don’t find value and are just receiving the same content.
In addition to this, it’s important to remember that you can’t just provide any content. It needs to be relevant to your educational membership program. This way, you ensure that your target audience will engage with your new content and you don’t waste time creating content that isn’t suitable for learners.
Adding free content inside your paid membership plan is a great way to boost engagement and provide extra value to your students. People who are reluctant to try out the paid program can first try out the free content. This makes it easier for you to convert visitors into members that pay for your membership program.
#2. Improve the member onboarding process
The onboarding process is crucial in putting out a good first impression for people who are registering for your membership site. It’s the first thing new members will experience when they’ve decided to register for your membership.
A great way to give a big, warm “welcome” to newly registered members is by sending out an onboarding email. You can produce a video that has all the basic information about where to start and how to consume the content on your membership site. This is especially helpful for people that may need some kind of “direction” when starting fresh on your membership site. This is not only great for welcoming new students but also helps improve the user experience and gives your members a sense of exclusivity.
Later down the road after they join, you can send a follow-up email to get to know more about their experience so far. This helps get early feedback so that you can cater to your students better moving forward. The follow-up email can also be a great way for students to reach out to you for any type of help.
Additionally, inviting students to a Facebook group or forum is a great way to keep your members engaged with your content. This way, you can attract new members to your membership site by widening your reach. It’s also a great way to build a sense of community around your membership program. Students can talk to each other about topics related to your content, which can help them further engage with your membership content.
#3. Make it a fun learning experience
You need to create a fun and easy learning experience for students that subscribe to your membership plan. This is important for making your membership content accessible and informative.
You can provide small portions of training exercises as homework for members. This can be a great way to boost student’s results and help enhance the learning process. You can also create and offer an objectives list and track the progress of students on your membership site. This not only boosts engagement but also encourages more people to consume your content. Since everyone wants to 100% complete their “challenges” or objectives, more people will be willing to learn and go through the entire membership program.
Making the learning experience fun also helps you cater to all types of students, even the ones who have a hard time learning the “hard” way. You can provide different kinds of content for different types of students. For instance, you can create videos, audio clips, PDFs, or transcripts for students registered on your membership site.
In addition to this, you can also host quizzes as a fun way to learn specific topics. This can be great for reminding students of previous content or topics covered on your membership site. It’s ideal for students that prefer to learn things more casually.
#4. Host contests to boost engagement
Hosting contests on your membership site is the best way to keep members engaged with your content. For instance, you could host a “Quick Answer” contest or a “Jeopardy!” style contest where members have to answer questions related to your content within 30 seconds. This motivates students on your membership site to go through your content more and learn more effectively.
To further motivate your members to compete in the contests, you can hand out generous rewards for the first-place winner. This way, everyone will prepare their absolute best so that they can have a chance to win the contest. For you, that means more people will be consuming your content and effectively learning all the main topics. In addition to this, some members may refer your membership site to their friends so that they can also compete in the contest. This is great for further attracting new members to your membership site.
Additionally, you can provide a yearly calendar of upcoming contests and challenges throughout the year. This can be a great way to incentivize people to stay updated with your content and your membership site as the year goes on. You can boost engagement on your membership site and encourage learners to complete the program. Students will be willing to consume extra content more effectively just so they can compete in competitions or contests.
#5. Provide premium support
The most important role as a membership site owner is to take care of your valued members and students. This not only helps improve brand loyalty but also incentivizes new people to join your membership program.
A great way to promote brand transparency is by creating a sense of community for your students and members. This can help solve student’s problems and helps you connect with more students that are interested in your membership program. For instance, you can create a forum where members can share their struggles and their achievements. Other members, staff members, and the instructor (you) can reply and interact with the whole community. Growing your community can help you boost engagement on your membership site and create a better learning experience for all types of students.
To help members feel more comfortable when they first join your membership site, you can offer reviews of the content they’re consuming. This way, you can better understand any issues members have and respond to them quickly.
Having friendly customer support lets members know that they are not alone. This not only improves your brand image but also enhances the learning experience for students. The people who are less hesitant to try out your content at first may register with you after going to helpful customer support representatives with their concerns. This way, you not only gain new members but also boost brand loyalty.
Membership site owners need to enhance the learning experience their program offers. This helps in providing an enhanced, true learning experience that makes students come back to your membership site every day.
We’ve shared five important tips that you should consider for turning your membership site into a true learning platform for students. Hopefully, you’re in a good position now to take the next steps.
Do you have any tips for enhancing the learning experience of your membership site that you’d like to share? Let us know in the comments section below.