Sales Page Examples Top WordPress Tools for Optimal Design

May 10, 2023

Best WordPress Landing Page Plugins And Examples 

Designing a high-converting sales page is crucial for any online business to succeed. Just as essential are the tools used to create these compelling pages. With numerous strategies, formats, and design techniques available, finding the perfect combination for your sales page can be challenging. This article will explore Nine outstanding sales page examples and highlight the best WordPress tools to help you design your own.

We’ve handpicked examples from various industries like online courses, memberships, and other digital products to understand successful sales pages comprehensively. By examining these examples, you will gain valuable insights into different design elements, layouts, and copy that lead to increased conversions.

Alongside the examples, we’ll also introduce you to some top-notch WordPress design tools that can simplify the sales page creation process. These tools are designed to enhance usability while offering the flexibility needed to create unique, powerful sales pages for your business. Stay tuned to discover which tools could become your next secret weapon for driving conversions and maximizing profits.

9 Sales Page WordPress Landing Page Plugins

In this section, we explore nine sales page examples that showcase various techniques and design strategies businesses employ to improve conversions and generate sales.

Example 1: Astra

Astra is a popular WordPress theme known for its custom landing page designs and 180+ starter templates. With fast-loading templates, Astra is a great choice for designing sales pages in various niches.

Example 2: WebOn

WebOn is a remarkable and innovative sales page WordPress theme for products, apps, and services. With effortless customization and the Elementor page builder, WebOn is suitable for both beginners and professionals.

Example 3: AccessAlly

AccessAlly is an all-in-one WordPress design tool offering various templates for online courses, memberships, and more. It focuses on creating seamless user experiences and automating important backend processes.

Example 4: OptimizePress

OptimizePress is a comprehensive WordPress tool for creating sales pages, landing pages, and membership sites. With a strong focus on conversion optimization, OptimizePress offers everything you need, including templates, forms, and membership management tools.

Example 5: Thrive Architect

Thrive Architect is another powerful WordPress page builder that helps businesses create high-converting sales pages. It features a drag-and-drop editor and various pre-designed templates.

Example 6: LeadEngine


LeadEngine is a unique sales page theme that boasts an elegant, user-friendly, and high-converting design. LeadEngine can cater to diverse industries and audiences with a smooth user interface, responsive layouts, and various built-in customization options.

Example 7: ClickFunnels

ClickFunnels is a popular tool for creating sales funnels, including sales pages. It offers a wide range of pre-built sales page templates that focus on helping businesses easily capture leads and convert customers.

Example 8: SeedProd


As a premium WordPress plugin, SeedProd offers a variety of attractive sales page templates for businesses in different niches. SeedProd’s templates are optimized for speed, responsive design, and ease of customization.

Example 9: Divi

Divi is an all-in-one WordPress theme and visual page builder that offers countless pre-designed templates and sales page elements. With a strong focus on user experience, Divi makes it simple for businesses to create engaging, high-converting sales pages for their products and services.

Key Components of a High-Converting Sales Page


A strong and catchy headline is crucial for capturing the attention of potential customers. It should be clear and concise and convey the product’s or service’s main value proposition. An effective headline will grab the reader’s attention and make them want to learn more about the offer.


Eye-catching visuals such as images, graphics, and videos can help support the message on the sales page. High-quality visuals not only make the page more visually appealing, but they also help break up large blocks of text and can be used to convey important information quickly and effectively.

Product Presentation

Presenting the product or service in a clear, engaging, and compelling manner is essential for converting visitors into customers. This can include providing detailed product descriptions, highlighting features and benefits, and demonstrating the value proposition through comparisons, case studies, or before-and-after examples.


Including authentic testimonials from satisfied customers serves as social proof and helps build trust with new visitors. These testimonials should be specific and highlight how the product or service helped solve a problem or improve the customers’ lives. Visually, they should be easily read and accompanied by the customer’s name, company, or any other relevant information.

Call to Action

Arguably the most critical component of a high-converting sales page, a clear and strong call to action (CTA) encourages visitors to take the desired action, such as purchasing, signing up for a newsletter, or requesting a demo. The CTA should be prominently placed, visually distinctive, and use action-oriented language that creates urgency, like “Buy Now” or “Sign Up Today.”

By incorporating these key components into your sales page, you can optimize your chances of converting your target audience effectively. Don’t forget to use other formatting tools as necessary to streamline the presentation of information and make the page easier for visitors to navigate and understand.

Best WordPress Landing Page Plugins

Tool 1: Elementor

Elementor is another popular WordPress page builder that can help you create stunning sales pages. Users can use pre-designed templates, customize them according to their needs, and add various components to enhance the sales page.

Key features:

  • Drag-and-drop editor
  • 300+ pre-built templates
  • Responsive Editing

Tool 2: OptimizePress

OptimizePress is designed to create high-converting landing, sales, and membership pages. It provides comprehensive tools and features for building visually appealing pages that drive conversions.

Key features:

  • Drag-and-drop live editor
  • 40+ conversion-focused templates
  • Integration with popular marketing platforms

Tool 3: Beaver Builder

Beaver Builder is a user-friendly WordPress page builder that empowers users to create sales pages without any coding experience. Designing attractive and functional sales pages with various pre-made templates and modules is easy.

Key features:

  • Drag-and-drop interface
  • Ready-made templates
  • Mobile-responsive designs

Tool 4: Divi

Developed by Elegant Themes, Divi is a versatile WordPress theme and page builder that makes it easy to create custom sales pages. Divi allows users to create visually appealing pages with little effort by boasting a large library of layouts and design options.

Key features:

Tool 5: Thrive Architect

Over 250 templates are available in Thrive Architect so you can quickly and easily design a beautiful landing page. The drag-and-drop builder uses a “click to edit” feature, enabling quick and easy page customization. Among the options are sales pages, opt-in pages, webinars, and other page layouts.

Key features:

  • Visual drag-and-drop builder
  • 250 templates are available
  • Real-time editing and responsive design

Tool 6: Brizy

Brizy differs from the other drag-and-drop builders on this list in that it offers the option of choosing between self-hosted and hosted hosting.

Similar to Elementor or Beaver Builder, Brizy for WordPress allows you to use the plugin directly on your WordPress website. All three hosting packages offered by Brizy for Cloud give users access to the page builder.

Key features:

  • Visual drag-and-drop builder
  • 500 blocks
  • Cloud storage library 

Tool 7: Oxygen

This WordPress visual editor plugin offers scroll animations, a customizable layout, and responsive control.

With responsive control, it is possible to adjust layout, spacing, and colors for various devices and conceal or reveal components.

Using a visual editor, the flexible layout tool enables alignment, spacing, and layout adjustments.

Key features:

  • Visual drag-and-drop builder
  • Detailed control
  • Easy-to-use interface 

Tool 8: CoBlocks

Because it provides a fantastic combination of additional Gutenberg blocks and page builder functionality, CoBlocks is the only page builder you’ll ever require. You now have access to all the tools needed to quickly and easily construct gorgeous web pages thanks to CoBlocks’ new block editor.

CoBlocks is a block collection plugin that has 54 blocks in it. 

Key features:

  • Gutenberg block-based solution
  • 54 blocks library 
  • Real-time editing and responsive design

Tool 9: Spectra

The standard block editor, Gutenberg, is the foundation of the visual page builder Spectra. This amazing plugin comes with everything you could possibly need for full-scale website development. In addition to many other blocks, it has sliders, call-to-actions, Lottie animations, forms, reviews, and a post layout.

The plugin’s name was changed to Gutenberg at the beginning of 2022 in an effort to outperform its forerunner in terms of stability and loading time.

Key features:

  • Gutenberg block-based solution
  • 31+ block library 
  • Real-time editing and responsive design

Tool 10: Kadence WP

Kadence Blocks is your toolbox that enables the WordPress block editor to produce stunning content, which is often only achievable through plugins for page builders. Each block is thoughtfully developed, considering speed, usability, and extensibility.

The WordPress Block Editor can do many things, but it has a lot of limitations when it comes to designing layouts. Particularly when compared to well-known page builders, this is accurate. 

Key features:

  • Gutenberg block-based solution
  • 30 templates and 30+ block library 
  • Real-time editing and responsive design

Tool 11: Stackable

Stackable is one of the best block plugins for WordPress if you’re looking for a complete package. It contains 39 new blocks, ranging from simple building blocks to complex features (such as headers and testimonials). The entire responsiveness of every block in this plugin has also been designed.

The creation wizard will guide you through the process of choosing which kind of blocks to enable after you activate the Gutenberg plugin—the power to turn the blocks of your choice on or off.

Key features:

  • Gutenberg block-based solution
  • 39+ block library 
  • Real-time editing and responsive design

Tips for Designing The Best Landing Pages

Understanding Your Audience

It’s essential to know who your target audience is before designing a sales page. By understanding your audience, you can tailor your content specifically to their needs and preferences. This will help make your sales page more effective and appealing to your target customers. To achieve this:

  • Research to identify your ideal customers
  • Develop buyer personas to represent their demographics, interests, and challenges
  • Use their preferred language and tone throughout the sales page

Focusing on Benefits

Instead of simply listing features, make sure to highlight the benefits of your product or service. Benefits are the main reason customers buy a product, as they solve their problems or fulfill their desires. To focus on benefits:

  • Identify the top 3-5 benefits that your target audience values most
  • Use clear and concise headlines to present these benefits
  • Include testimonials, case studies, or social proof to demonstrate the real-life benefits of your offering

Simplifying the Layout

A cluttered layout can distract visitors and reduce the effectiveness of your sales page. Thus, creating a simplified layout is important for users to navigate and consume information easily. Some tips for simplifying the layout include:

  • Use whitespace to create a clean and professional look
  • Organize content into sections with clear headings
  • Employ bullet points, tables, or numbered lists to present information in a clear and digestible way

By following these tips, you can design a compelling sales page that resonates with your target audience and increases conversion rates. Remember to be honest and transparent about your product or service and strive to improve based on user feedback and performance data.

FAQ (Frequently Asked Questions)

Q: What is a sales page?

A: A sales page is a web page designed to sell a product or service to potential customers.

Q: What are sales page examples?

A: Some famous sales page examples include online courses, ebooks, and software products.

Q: How can I create a sales page on my WordPress site?

A: There are several ways to create a sales page on your WordPress site, including using a page builder or landing page plugin.

Q: What is a landing page builder?

A: A landing page builder is a tool that allows you to create landing pages without writing any code using a drag-and-drop page builder.

Q: What are some popular landing page plugins for WordPress?

A: Some popular landing page plugins for WordPress include OptimizePress, Elementor Pro, and Beaver Builder.

Q: What is the best WordPress landing page plugin?

A: It ultimately depends on your specific needs, but some highly-rated options include Leadpages, Thrive Architect, and Unbounce.

Q: Can I use landing page templates with WordPress?

A: Yes, there are many landing page templates available for WordPress that you can customize to fit your needs.

Q: How do landing page plugins help with conversion?

A: Landing page plugins can help with conversion by allowing you to create high-converting landing pages with targeted messaging and optimized design.

Q: What other design tools can I use for my sales page?

A: Other design tools you can use for your sales page include Canva, Adobe Creative Suite, and Sketch.

Q: Can I use a page builder plugin to create a sales page?

A: Yes, a page builder plugin like Elementor or Divi can be used to create a sales page with a customized design and layout.

Q: What are some best practices for creating a sales page?

A: Some best practices for creating a sales page include using clear and concise messaging, including social proof and testimonials, and optimizing for mobile devices.


In summary, selecting the right sales page tools can greatly impact the success of your WordPress site. By studying the ten sales page examples provided, it is evident that there is no one-size-fits-all approach to designing a sales page. Each business has unique needs and target audiences; tailoring the design to fit those requirements is crucial.

Several WordPress tools stand out as valuable resources to optimize the sales page creation process. Tools such as SeedProd have been recommended for accessible landing page building, while others, like Instapage, offer inspiration for enhancing conversion rates.

The key components to consider when designing a high-converting sales page include the following:

  • Long-form or short-form content
  • CTA button colors
  • Testimonial placements
  • Sales videos

Remember to focus on meeting the needs of your target audience and maintaining a customer-first approach. Two examples of such an approach can be found at GetResponse. By prioritizing user experience and clearly addressing customers’ pain points, sales pages will likely drive higher conversions and better results for your business.

Any business can create a compelling, effective sales page by implementing the best practices covered in this article and utilizing the appropriate WordPress tools. It is essential to continuously refine and test various strategies to reach the optimum solution for your unique circumstances.

Sales Page Examples Top WordPress Tools for Optimal Design was last modified: by