YouTube Channel Memberships vs. Membership Sites

October 13, 2025

YouTube video

YouTube Channel Membership vs. Membership Website

YouTube channel memberships give creators a way to earn money and grant subscribers special perks as well as content. This subscription model lets viewers support their favorite creators through monthly payments in exchange for members-only videos, custom emojis, badges, and more. These special tokens grant access to live chat features.

Monetize your content by creating another revenue stream apart from ad revenue through channel memberships. YouTube Partner Program allows eligible creators to create membership tiers with various perks and pricing levels. Members will get a visual badge next to their names in comments and live chats. They’ll also get exclusive content via the membership tab.

YouTube comes with membership options that allow creators to monetize their channels but it’s not the only platform available. Every platform will have distinct features and pricing structures for managing relationships. When creators know about options, they can decide which membership solution works best for their audience and content.

YouTube Memberships

YouTube Memberships give creators a steady income from viewers making monthly payments for exclusive perks like Badges, Emojis, and other Members-Only stuff. The program offers unique monetization benefits, but also comes with significant drawbacks for creators and subscribers.

Strengths

YouTube Memberships provide creators a more predictable revenue stream. Depending on levels set by creator, members pay between $0.99 to $99.99 every month.

You have access to your own video and post. Through the membership tab, creators can upload content exclusively offered to channel members.

The badge and emoji system creates community recognition. Custom badges appear beside the names of members who are in live chat or comments. Each membership tier has its own special badges and custom emojis.

Integrating live streaming adds instant worth to your broadcast. Members receive priority access in live chat, exclusive access to members chat modes, and recognition during milestones.

The tools will provide you your membership revenue, retention, and engagement. Creators focus on the benefits that increase subscriptions and develop their membership offerings.

Weaknesses

YouTube has control over features and policies that impact revenue. A creator might find their earnings reduced because of changes to a platform’s terms of service or algorithms.

YouTube’s 30% revenue share decreases creator earnings as compared to applications that pay up-front. Only 70% of membership fees get delivered to creators after YouTube takes a cut.

Creators are restricted from structuring their membership programs the way they like. YouTube’s default settings restrict the naming of tiers, pricing options, and perks.

Keeping members is difficult because they can cancel whenever they want. Creating exclusive content long-term that meets the monthly payment justification is tough for creators.

Memberships are only available in certain countries. There are potential members who can’t access the feature because their area can’t process the payment.

Prices: fees range from $0.99/month to $499/month. Viewers pay a monthly fee for a set of exclusive perks chosen by the creator. YouTube takes a 30% share of the revenue, leaving

Patreon

Patreon is a subscription platform that allows creators to receive recurring payments from their supporters. In exchange, supporters receive exclusive content and perks from the creator. This platform gives creators a wider range of ways to make money than YouTube’s membership system, but it comes with a trade-off. Creators must manage it alongside their main content platforms.

Strengths

Patreon allows creators to earn more money with custom memberships. Unlike YouTube, where creators have limited opening price points for their membership options, they can set any price point they want for their membership in a range from $1 to $100+ on a direct-to-consumer level.

The platform offers extensive content flexibility. Content creators have the option to offer their audience behind-the-scenes videos, early-access materials, physical rewards, and digital downloads. This kind of variety is more than what YouTube Memberships allow for.

Direct fan relationships develop more easily on Patreon. The system includes messaging, comments on posts and community only for patrons. Content makers can directly engage their supporters without algorithm interference

Revenue processing benefits include lower platform fees in many samples. YouTube earns 30 percent from membership revenue whereas Patreon charges 5 to 12 percent. Also, faster payouts and a better insight into their subscribers will be given to them.

Weaknesses

The biggest challenge for creators is platform fragmentation. Patreon content is only available if supporters leave YouTube, which creates friction to conversion. Many viewers prefer staying within YouTube’s ecosystem.

When you manage two platforms it takes more time as well as efforts. Content schedules, message responses, and customer service over multiple channels must be maintained by creators. This workload often overwhelms smaller creators.

A COMPLETE STEP-BY-STEP CHEATSHEET
TO CREATING, LAUNCHING & GROWING A SUCCESSFUL MEMBERSHIP WEBSITE

 

Being unable to discover can limit growth. Patreon does not has the recommendation algorithm or search functionality that YouTube has. Usually, creators gain new supporters via outside platforms, leading to minimal organic growth.

More payment processing issues than that of established platforms. International donors have to deal with higher transaction costs and currency conversion problems. Areas with limited payment process reduce the number of potential subscribers.

Prices: Patreon does not charge a fixed monthly subscription fee; instead, it charges transaction fees. Before August 2025, Patreon charged an 8% fee for the Pro plan and a 12% fee for the Premium plan, but from August 1st, 2025, Patreon will charge a flat 10% fee + 2:9 Stripe

Kajabi

Kajabi gives creators an all-in-one platform to create membership sites and online courses. Platform offers good marketing automation tools but charges more than specialists alternatives..

Strengths

Kajabi is a complete business platform for creators that eliminates the need for multiple tools. With website building, email marketing, membership management, and online course creation, the platform is well equipped.

The capabilities for marketing automation are especially powerful. Without having any technical knowledge, creators can easily set-up complex email sequences. Building complex marketing workflows is easy with the visual pipeline builder.

Course creation tools are robust and user-friendly. The platform allows uploading and playing of videos, PDFs, quizzes and assignments. A way for creators to track how far members have gone into their content.

The membership site functionality enables different access levels and price points. Creators can provide free content, paid subscriptions, or one-off purchases all on the same platform.

Customer support receives consistently positive reviews. You will get documentation, video tutorials and help desk support for technical issues.

Weaknesses

Pricing is the biggest hurdle for many creators. Kajabi, being a member of the monopoly power gives them the overhead ability to charge higher prices.

It’s an all-in-one digital marketing solution for small and medium businesses. Quite often new users are inexperienced with the learning required to use all tools.

Design limitations upset creators who want customizations. Although they use templates that make it look professional, there are fewer design options compared to WordPress-based solutions.

Lower tier plans have transaction fees that affect creator profit margins. The basic plan comes with a 1% transaction fee on all sales, which can add up quickly for a successful creator.

You can integrate other applications but not many. Compared to dedicated course platforms or email marketing services, creatives may find there are fewer third-party app connections.

Prices Kickstarter $89 | Basic $179 | Growth $249 | Pro $499 + white lable app

Uscreen

The creators are given white-label solutions by Uscreen to create subscription video business. With our service, you can control your brand services and monetize content through memberships.

Strengths

Uscreen provides full branding customization to creators to build their own video streaming platforms. Users can customize the colors, logos, layouts, and even your domain name as per your needs. With a white-label approach, creators can build their own businesses rather than outsourcing.

The platform lets you earn money in different ways like subscriptions, rentals, one-time purchases or free. The creators can create various memberships with different pricing levels. The system processes payment, tax and subscription automatically.

Content delivery features include:

  • HD and 4K video streaming
  • Mobile and TV apps for iOS, Android, Roku, and Apple TV
  • Offline viewing capabilities
  • Live streaming functionality

Uscreen covers the subscriber behavior, revenue figures, and content performance. The platform works with programs that help with email, affiliate, and social sharing, etc. Customer support includes call, email and chat options for higher tiers there is a dedicated account manager.

Weaknesses

You have to pay a lot of money to use Uscreen. The basic plans cost $99 a month. Advanced features in higher plans cost $199 to $399 monthly. Due to these costs, the platform is not viable for creators with small audiences.

The technical set up and ongoing maintenance required by the platform is tough for many creators. Users are not able to discover others as there is no built-in discovery. This means they are both responsible for doing their own marketing and customer acquisition, content promotion, etc. Uscreen, unlike YouTube, doesn’t offer any free traffic or recommendation algorithms.

Key limitations include:

  • No free trial period
  • Limited customization on lower-tier plans
  • Transaction fees on top of monthly subscriptions
  • Requirement for existing audience to succeed

For non-technical users, the learning process to set up and manage Uscreen is lengthy and hard. Creators need to manage customer service, billing issues, and technical support themselves.

Prices: Growth $149 | App Essentials Plan $449 white label app

Discord

Discord gives creators servers for memberships with roles access control systems and bot integrations. The platform lacks direct monetization tools available in creator-focused platforms.

Strengths

The structure of Discord’s servers lends itself to creator communities. Creators can easily design several membership tiers based on roles which can be used for exclusive channels, voice rooms or content.

The bot ecosystem of the platform offers great customization. Many popular bots, like MEE6 and Patreon Bot, can help you grant and gate content via payment systems.

Discord works best for people who value real-time engagement & connectivity. Members join voice chats, share their screens, and play games live with the creators. Compared to regular social media, it cultivates deeper connections.

Server moderation tools help create quality communities. The automations like spam recognition, verification systems, permissions control based on member levels are all included in this system.

Weaknesses

Discord lacks native monetization features for creators. Most revenue generation requires third-party integrations with Papaerone, Ko-fi, PayPal or similar, creating friction in the checkout process.

The platform’s complexity overwhelms new users. Being unfamiliar with Discord can be hard to overcome. New members often have to figure out server navigation, channel organization, and role systems.

Discovery limitations hinder growth for emerging creators. Since Discord does not have the search and recommendation algorithms of YouTube or Twitch, servers depend upon external promotion.

Content organization challenges emerge as servers grow. Unlike platforms with established content libraries, Discord offers chat based content that becomes difficult to find with the passage of time.

Prices: Discord makes money through its freemium model, primarily through paid subscriptions like Discord Nitro, which offer enhanced features. Other revenue streams include commissions on games sold through the platform, server boosting, and server subscriptions, which allow creators to monetize their communities, with 10% of revenue shared with Discord.

Frequently Asked Questions

What are YouTube Channel Memberships and How Do They Work?

Channel memberships let viewers join your channel via a monthly payment. For this fee, they become members and get special perks, like members-only videos, custom emojis, and badges. Subscribers get access to exclusive content on platforms due to membership plans that offer content creators an added monetization feature.

How Do Channel Memberships Compare to Membership Sites?

YouTube channel memberships offer perks directly on YouTube. Membership sites usually offer forums and downloadable content and more so you get access to content and features outside of YouTube itself. Depending on the creator’s objectives and engagement strategies, each option has its own advantages.

What Are the Benefits of Joining a YouTube Channel Membership?

Subscribers who become members of the channel can see access to exclusive content like members-only videos and to new stuff. Moreover, they can engage in live chats and milestone chats during the live stream to connect with their favorite creators.

How Do Membership Levels and Perks Work?

Some channels may opt to offer memberships with tiered membership levels. A creator could offer basic perks at a lower tier and then more exclusive perks like personalized chats or private streams at a higher tier to incentivize fans to support them at different tiers.

Can Creators Monetize Their Content Through Memberships?

YouTube channel memberships are part of the YouTube Partner Program (YPP), allowing creators to earn membership revenue. That’s in addition to ad revenue. By monetizing our content, we allow our creators the freedom to earn a sustainable income, while at the same time building an active community.

What Notifications Do Members Receive?

Members receive alerts about new video releases as well as when to join live streams. Paying members benefit from an updated feature that informs them about the latest offerings. This keeps them in the know, improving their experience while increasing their chances of paying for one of their creators.

How Can Creators Use YouTube Analytics to Improve Membership Engagement?

YouTube Analytics show member activity. You can see how many members used their membership, how often they used their included perks, and how their perks can be adjusted to better match the needs of their members.

What Are Gift Memberships and How Do They Work?

Gift memberships enable existing members to give a channel membership to other viewers, which helps to grow the community and bring in more members. Using this feature makes it easier for creators to mobilize their fan base and grow their following.

How Do YouTube Premium and Channel Memberships Differ?

YouTube Premium is subscription-based and offers an ad-free experience with content that is exclusive to users, while channel memberships are the other paid option. Both options improve the viewing experience, but serve different means of audience engagement and creator support.

Final Thoughts

YouTube channel memberships allow creators to directly monetize their content outside of regular ads. This program has several levels of membership with different perks to help creators connect with audiences.

Key Benefits for Creators:

  • Recurring monthly revenue stream
  • Enhanced community engagement
  • Access to detailed membership analytics
  • Integration with YouTube’s existing ecosystem

Member Value Proposition:

  • Exclusive content access
  • Custom badges and emojis
  • Priority chat privileges during live streams
  • Direct creator support mechanism

Paraphrase this (19 words):

The membership program works best for channels with engaged audiences who actively participate in live streams and community features. To unlock membership features, creators need at least 1,000 subscribers and eligibility for the YPP.

The key to achieving success lies in wonderful value is providing members-only content and staying involved on a regular basis. Surprise a friend or family member with a membership. Or schedule a special occasion.

Creators can track the performance of their memberships using analytics tools and adjust prices or perks accordingly. The system processes payments and automatically assigns badges based on your membership level.

Channel memberships provide a different option for YouTube monetization, alongside Super Chat, Super Thanks, and merchandise shelf integration. It is possible for creators to utilize different revenue streams at the same time without conflict.

This feature is consistently evolving with fresh perk choices and enhanced creator tools. YouTube’s recent push for creator economy growth indicates it won’t drop its membership features.

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