Planning, organizing, and hosting an engaging webinar event requires a lot of time and work. Ideally, you should opt for a tool that comes with all the necessary features you need in a webinar program out of the box such as reliable streaming, a user-friendly interface, and marketing and sales features.
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In this post, we’ll take a look at how Zoom Webinar enables businesses to plan and run their webinar events. We’ll also highlight some of the standout features on offer with Zoom Webinar to help you make an informed decision.
What Are Zoom Video Webinars?
Zoom Video Webinars let you set up video conferences and meetings, webinars, and chats. It gives you access to a variety of mobile apps that allow people to communicate with one another on the go. With Zoom, you’ll be able to broadcast high-definition video content as live or virtual events.
Here’s a quick look at some of the standout features on offer with Zoom Video Webinars:
- Live Streaming. You can invite up to 100 live video panelists and create a powerful learning experience for your attendees in high-definition video and audio.
- Host Controls. Zoom’s host control features let you mute and unmute panelists and promote attendees to a panelist status.
- Reporting and Analytics. You’ll be able to generate reports and perform analysis on data related to attendees, registrants, polling and audience Q&As.
- It allows you to customize your emails and registration forms to match your business’ branding aesthetic.
- Zoom lets you broadcast live events across various social platforms using Facebook Live and YouTube integrations.
In addition to this, Zoom Video Webinars also offer on-demand viewing, live broadcasting, and event assistance.
Zoom Webinar Features
Here’s a look at some of the key features you can expect to get with Zoom Webinar:
Zoom gives you access to a professional-looking dashboard that allows you to schedule webinar events through its Webinar add-on.
Although the platform offers limited webinar scheduling options out of the box, you’ll be able to avail useful features such as sending reminder emails to your webinar registrants by making some simple configurations. These notification messages allow you to engage, remind, and alert registrants about important information, updates, promotions, and deals.
Before you can start a webinar event, you’ll have to download and install Zoom’s desktop app to your desktop machine. The Zoom app comes with a simple user interface which gives you access to a number of tools through a ribbon of options as shown below.
Initially, the ribbon will be positioned at the bottom of the Zoom app window. However, when you start screen sharing, it moves to the top of your screen.
It’s important to keep in mind that Zoom doesn’t offer an intuitive user interface and the same is true for its webinar app. Put simply, it feels a bit dated. As soon as you start sharing your live event, share screen, or conduct polls or surveys, the user interface is a bunch of cascading windows.
The same thing happens when your attendees start viewing your webinar event. The main video feed is displayed in the main Zoom window whereas other things such as polls and Q&As show up in additional cascading windows. This makes it difficult for webinar hosts to get an idea of what their attendees are seeing on the screen.
Zoom lets you set up one-on-one calls with individual attendees. Using this tool, you’ll be able to organize webinar events with up to 100 audience members. This is particularly useful for people who offer learners one-on-one coaching sessions.
If hosting webinars is important for your business, Zoom can help you host real-time webinars with features including dual-screen options and sharing data with a single click.
Zoom gives you a number of options to customize your webinar’s registration page.
For example, you can customize its logo, color scheme, banner, descriptions, and speaker information to match your branding. Your webinar invitations also give an overview of the speaker’s information.
Live chat is an important part of webinar events as it makes it easy for attendees and hosts to communicate with each other. Audience members can use the chat feature to reach out to hosts and panelists throughout the webinar event and vice versa.
Zoom’s Webinar Chat feature makes it easy for both hosts and attendees to chat, depending on the chat permissions set by the webinar host.
Zoom’s reporting feature gives you access to helpful information reports based on several metrics like attendee, registration, Q&A, polling, and performance.
You’ll also be able to export these reports in CSV format to conduct further analysis and generate useful insights. Zoom also keeps a record of these reports. However, you can only access them if you have hosting permission or are allowed to access usage reports.
Zoom lets you collect payment from your attendees through its PayPal integration.
Using this feature, you’ll be able to create a paywall in order to monetize your webinars. In addition to this, you have the option to restrict the number of registrants that can join the webinar.
What’s Not Included
Here are some typical, webinar-specific features that Zoom Webinar doesn’t offer:
Although funnel pages are offered by almost every webinar solution, the Zoom Webinar platform doesn’t offer them. Here’s an example of a typical Zoom event’s registration page:
Not only is the event registration page not conversion-optimized, it also gives you very limited customization options. More specifically, you can only:
- Change the webinar title.
- Post a text description.
- Choose to display the image at the top and the logo to the side of the registration page.
We recommend that you go for a custom landing page solution if you’re serious about converting learners into registrants.
Timed Polls and Offers
Zoom doesn’t let you create offers or post call-to-actions when promoting a product to your viewers.
It lets you poll your attendees without giving you an option to time the polls. This prevents you from displaying the polling features whenever you’d like, which is good for generating engagement. Your event viewers will have to hit the “Polls” button in their interface and click on a poll to answer the questions.
The Q&A tool works the same way. These interactive features don’t offer the accessibility you’d expect from a good webinar solution.
Zoom lets you record your webinar calls and use them to run webinar replay video. That said, it lacks a built-in webinar replay tool that can help you maximize your marketing efforts. For instance, you don’t get a conversion-optimized landing page with your replay videos and it doesn’t let you post timed offers and polls in your replay webinar videos.
Plans and Pricing
Out of the box, Zoom is a video communications solution which means that it isn’t designed to be a webinar platform. However, its webinar integration makes it a useful tool for organizing and hosting webinars.
As compared to other webnar platforms, Zoom lacks a number of important webinar features as we mentioned above. It has a free plan and a relatively cheap entry-level plan which makes it a far more affordable option than most webinar tools.
Zoom is widely used by business professionals and coaches simply because it’s cost-effectiveness. Using it as a webinar solution comes at a cost of fewer webinar-specific features which is a worthy tradeoff for anyone who’s testing out the webinar waters.
Here’s a look at Zoom’s pricing plans and a brief overview of what you can expect to get:
- Basic (Personal Meeting) version is free
- Pro (Great for Small Teams) version costs $14.99 per month per host
- Business (Small & Medium Businesses) version costs $19.99 per month per host
- Enterprise (Large Enterprise-Ready) version costs $19.99 per month per host
Zoom’s Video Webinar solution is an add-on that starts at $40 per month per host for 100 attendees and plans range from 100 to 100,000 view-only attendees which is 90% of the market. In addition to this, it supports up to 100 interactive video panelists and offers host controls including recording and muting and unmuting panelists. Other features include Q&A with live and text answers, registration, polling, and reporting. You also get live streaming to unlimited viewers on YouTube and Facebook Live.
Zoom Webinar offers reliable and good quality streaming that’s great for anyone looking for an easy way to host webinar events without breaking the bank.
But if you’re a power marketer or are looking for a professional webinar solution to engage your audience, automate webinar content, and promote your products, Zoom may not be the right solution for you. It lacks necessary webinar, marketing, and sales features that you need to engage attendees and convert them into paying customers.
Zoom Webinars is great for users who need a simple way to connect with their audience without a ton of webinar-specific features. Once your audience grows and you bring in more revenue, you should think about moving to a better webinar solution as it does become expensive for larger groups.
What are some of the features you look for in webinar software? Let us know by commenting below.