How to Sell Courses on WordPress – The Right Way

Sell courses with WordPress using our expert guide. Discover the best plugins, payment setup, and marketing tips to boost sales.

In this informative show, we’ll guide you through the process of selling online courses using WordPress. Discover essential plugins and themes to enhance your course delivery and improve the user experience. We’ll cover everything from setting up your site to effectively marketing your courses. Ready to turn your knowledge into profit? Watch now to unlock the potential of WordPress for your online teaching business

Page Builders DIY User

WordPress Gutenberg

KadenceWP

Astra

Non Gutenberg

Elementor 
https://elementor.com/

BreakDance 
https://breakdance.com/

LMS

LifterLMS

Creator LMS

Advance Shopping Cart

WooCommerce?

FluentCart

Marketing

FluentCRM

WPFunnels

Popup Builder

Popup Builder

https://popup-builder.com

Popup Maker

https://wppopupmaker.com

Convert Pro 

https://convertpro.net

This Week’s Sponsors

Kinta: Kinta

LifterLMS: LifterLMS

Rollback Pro: Rollback Pro

The Show’s Main Transcript

[00:00:00.000] – Jonathan Denwood
Welcome back, folks, to the Membership Machine Show. This is episode 153. In this episode, Kirk and I will discuss how to sell courses on WordPress the right way at the beginning of 2026. It’s an important subject. We’ll look at the best marketing methodologies that will work to promote your course, and in the second half of the show, the best WordPress tools to help you do so. So Kurt, would you like to introduce yourself to the new listeners and viewers?

[00:00:50.500] – Kurt von Ahnen
Yeah, my name is Kurt von Ahnen. I own an agency called Manana Nomas, and we work directly with the great, awesome team at WP Tonic.

[00:00:59.420] – Jonathan Denwood
It’s a really important subject. Many people simply create a course and expect it to market itself. That’s not going to happen. If it’s done the right way, you will be guaranteed success, but it has to be done right. But before we go into the meat and potatoes of this great show, I’ve got a message from one of our major sponsors. We will be back in a few moments, folks. Three, two, one. We’re coming back, folks. Also, I’d like to point out that we have a fabulous course by Kirek. It shows you how to build a membership- or community-focused website from start to finish using the best WordPress technologies. You can get this course at a discount price, very affordable, by going over to wp-tonic. Com/deals, wp-tonic. Com/deals. Not only can you get this great discount price, but there are special deals from the show’s sponsors. It’s a great combination. Please go there and purchase the course, and also get some discounts. So let’s go straight into it. So, Kirk, how do you think we should start? I had a list. It’s likely too long for the first task, but I’m not sure.

[00:02:24.020] – Jonathan Denwood
It depends on how quickly we breeze through this list.

[00:02:28.490] – Speaker 3
But what’s your genuine opinion to start off with?

[00:02:33.660] – Kurt von Ahnen
Well, here’s my genuine opinion, Jonathan. It comes from experience, too. I’m not trying to fluff people up. We’ve got this list. It’s a real list. It’s a good list. I’m just looking at it now in your notes, Jonathan. But I think one of the biggest keys is you need a second set of eyes or another person to go, whether you hire a professional or you have a qualified partner to go through things with you, because each individual is prone to follow the techniques or the strategies that speak the most to them. And then, unbeknownst to yourself, you will miss something. Unfortunately, this is a puzzle where all the pieces are required to achieve success.

[00:03:21.780] – Jonathan Denwood
Yes, I totally agree with that, but I developed this list, and let’s quickly review it. Honestly, it starts with a high-value lead magnet, trip wire, or low-cost ticket offer, build and nurture your email list, YouTube marketing, master webinar marketing, harness the power of content marketing and SEO, engage and sell with social media, paid organics, and a strategic affair program, student referral program. It seems like a lot there. I’m not suggesting that, in your first course, you should attempt all these things. There are different products, sectors, and courses required or better suited to particular marketing strategies. But what… Can I jump in, John? I do, don’t I?

[00:04:22.240] – Kurt von Ahnen
Yeah. As you’re discussing this, I want to encourage people to share a personal story, like mine. I have a program I run with Power Power Sport Academy, and I’m trying to push… I’ve got six courses in there, and it’s a whole program, and I’ve tried different things. And I finally had a third party come in and say, Well, what are you using as a tripwire? And then I realized, you know what? I didn’t really architect a way for someone to affordably try a feature out that I know has been successful. Like a small feature, it’s going to be successful. Give that to people at a very affordable price, then use it to drive them to your main offer. That’s what the trip wire is. I didn’t really have one until this year, and this project is five years old.

[00:05:13.560] – Jonathan Denwood
Yeah, a total agreement with your insight. But I think one of the main things I left out on this list is knowing your audience and your niche. Don’t go too broad. I believe the money is in the niche. But first of all, you’ve got to find a niche that’s not too narrow. It’s got to be the right size. Then you need to understand that niche. You’ve got to understand the audience and their real problems. There are ways of doing it. AI helps with that research. And then going on different social media websites and joining different types of groups and seeing what they’re talking about, and whether there are any consistent patterns or problems that they’re facing. And offer that lead magnet using the language you’ve observed around a problem you can help with, which will help lead to selling your course. This is all basic, but I haven’t done it. It’s areas I need to improve. It might be 101, but I think that there are a lot of people, myself, you, there are loads of people that just don’t do it. And I don’t think we’re all in a rush to get results.

[00:07:05.980] – Jonathan Denwood
But if you don’t do what I’ve just outlined, I don’t think anything else will work out.

[00:07:13.960] – Kurt von Ahnen
Well, it’s like the weight loss programs, right? Everybody wants to be skinny. Everybody wants to look good as an Instagram model. But very few people want to get up every day at five o’clock and head to the gym or count their calories or eat oatmeal for breakfast. It’s You got to put in the reps. You got to have skin in the game, Jonathan. And that’s a conversation I have with a lot of our clients at our end at Mañana Nomás. It’s, look, you have an okay idea here, but what does it look like when you flush it out and develop it and think of it long term? I think a lot of people get distracted and go back to this passive income idea. And that passive income idea doesn’t work Until all of this is done and the traffic is coming and you’ve hired someone to do your updates and stuff like that. There’s a lot of work and effort. And quite honestly, that whole blood, sweat, and tears thing that people says, you need to put that in to find the success and maintain it.

[00:08:20.320] – Jonathan Denwood
Yeah, but I think on the other hand, I think if you’ve been listening to the show, folks, then my figures show that quite a few people have been listening to it, is that if you get a mythology and you stick to it and you find out what the problems are… Now, you could be in the industry for quite a while and know a particular industry or niche, really like the back of your hand. You might think that you don’t need to do what I’ve just outlined. I would strongly disagree with you. Actually, knowing the industry really well might be a detriment, actually, because it will encourage you not to do this work, but because you really need to know the pain points and you really need to know, can you get in front of the decision decision maker, or do you need to do a lower type of offering, especially if it’s a high ticket course? Should you offer slightly lower And you need to do the things. And I think one of the best things is to market before you even build a course, is to do this research and then basically based on the research, offer a high-value lead magnet to start building up your email list.

[00:09:53.840] – Jonathan Denwood
And if you do that before you even build your initial course, I think you’re on well on the to a successful launch. What do you think?

[00:10:04.160] – Kurt von Ahnen
I agree with most of that. I think inherently there are struggles with that because for a lot of people, they don’t have the ability to think of, they’re focused on their main thing, which is writing the course, and then we’re talking about, We’ll build an email list. And they go, How do I build an email list if there’s no course to refer them to? There’s these chicken before the egg things, these conversations where we say, build a lead magnet or build this trip wire so that you can later convert them into your main offer. And a lot of people have this mental obstacle, this mental block that says, well, I got to get the course done first. If the course isn’t done, how can I bring people into this framework? And what Jonathan is saying here is 100 % true. You can network. You can get out in Facebook groups and begin to ask open-ended questions and get people to follow you or put them on a list or have a lead magnet. That is all completely achievable. And you can still focus on making your course and building your course as you’re doing these things.

[00:11:16.900] – Jonathan Denwood
Yeah, it doesn’t have to take forever, folks. I think you can get this done in a two-month period, your research period. I think there’s some fantastic AI tools. We’ve reviewed some of them on this show. If you look at previous episodes, if you missed some episodes, we’ve talked about some great AI tools that can help you build lead maintenance. It could be quite time consuming, or you would have to hire people on Upworks or Fiverr or somebody locally. But now there are cheap and available AI tools that can make good lead magnets for you at a pretty good quality. I actually think the process of doing this will help you build an initial course that’s more targeted at your niche audience. It’s a win-win in all ways. But then, tripwire. Tripwire is a low price offering. I think unless you’re very well-established in a particular niche or industry and you’re well-known, it’s very unlikely that you’re going to be able to sell… I think anything up to 497, you stand a chance. I think even up to 497, it’s going to be hard. Anything over that, unless you’ve already built some form of relationship, it’s going to be difficult, in my opinion.

[00:12:57.340] – Jonathan Denwood
I think a low A low ticket offer is a good idea, but that would probably be you do a lead magnet and then you do early bird landing page offering, and that should be your initial course. After you’ve got traction on your initial course, you can turn that course into a lead, a low-ticket offer, and then build your next course. You’re going to have to pivot. I’ve never known anybody start a course unless they’ve just dived in and built some enormous course, which is a big mistake, folks. I’ve never known anybody start building a course and not have to pivot. And they pivoted because they got their first students in, they talk to the students, the students have given them ideas, they realize more what the real problems are. And then they’ve developed their second course on the input from the initial students, what’s your experience, Kurt?

[00:14:09.300] – Kurt von Ahnen
Well, I believe that that is very much use case derived. When I say it like that, there’s certain things, Jonathan, in the e-learning space that we deal with, with continuing education or technical training, where there’s a certain story arc of training and needs to be in a certain way. And so sometimes you’re just, sometimes you are the subject matter expert. You know the way it needs to be done and you do it because it has to be executed. That is a use case. But in the instance where we’re talking about course creators more from a personal development standpoint, from a coaching standpoint, from an arts, how to knit something, that can be very much swayed changed based on user feedback. It just depends on the area of training that it is. And to be fair, a lot of what we’re talking about here really isn’t focused on continuing education because those people are going to have contracts with suppliers that force students to take the training. That’s a different model than what we’re talking about today. We’re talking about selling one-on-one asynchronous training.

[00:15:26.600] – Jonathan Denwood
Yeah, totally agree. I I think really using lead magnets, social media, to build, not to sell a course, but to build up your email list, to utilize a tripwire, low-ticket offer, which should be your first course, in my opinion.

[00:15:52.740] – Kurt von Ahnen
Well, and Jonathan, I think it’s important that we discern here a tripwire or even the a lead magnet. You’re not saying, sample this course or sample this whatever. It needs to be something that answers the pain point of the recipient. So my tripwire doesn’t say, Study these words and phrases to talk to customers better. It doesn’t say that. It says, Sign up for our $47,000 script. It’s help you make $47,000 in the next 30 days. It’s $27. People go, Oh, it’s worth 27 bucks to see what that secret is. And then once we get their email and they’re in our system, then we’re able to say, Oh, have you tried this sample course? If you like this sample course, then maybe you’d like to actually train your staff with these six courses. It’s a stair-step process.

[00:16:55.920] – Jonathan Denwood
Yeah. I think all the things that we’ve talked about in the first half will be in the show notes, folks. You’ll be able to go to the Wp-tonic. Com website, and you’ll be able to see the show notes there, folks. It will all be listed. I will also put some AI recommendations that will help you develop lead magnets in the show notes. But I think we’ve hopefully put some ideas into your mind. We’re going to go for our middle break now, folks. Then when we come back in the second half, we’re going to talk about some of the WordPress plugins that can help you develop your website and also market your lead magnets and get the ball rolling in selling your course. We will be back in a few moments, folks. Three, two, one. We’re coming back, folks. I want to point out, got another great free resource. That’s the WP Tonic Newsletter. Every week, I take a topic. It’s normally the topic that we discuss in the podcast, and then I write up some more thoughts on it. Also, I create a list of AI stories or membership stories that I offer in the newsletter as well.

[00:18:18.760] – Jonathan Denwood
I always do it myself. It’s totally free. You can get this newsletter, and if you do sign up for the newsletter, I will send you a coupon code that will knock 15% off your starter package Hosting with WP Tonic. You get 15% if you sign up for the newsletter, and it’s a great free resource anyway. Where can you get the newsletter? Go over to to WP-tonic. Com/newsletter, WP-tonic. Com/newsletter. Let’s build something special together. Our Let’s look at… You need hosting, you need somewhere to host your WordPress website on WordPress. I think the great thing with WordPress, it It’s not as easy as maybe some of the SaaS offerings. I think in some ways that’s over emphasized to a degree. I would put it as a little bit more difficult if you’re a total beginner. But I know beginners that really struggle with, which is seen as a really easy SaaS platform. I think it really depends on your experience and what gels with you. But I think the beautiful thing with WordPress is control, ownership, and control of your costs. I think it will take time to really start to get But what I mean by time is I think it might take a year or less, which isn’t that long.

[00:20:08.360] – Jonathan Denwood
I think you would have the startings of a real business that can make a real difference to you and your family. But you got to keep costs under control. And these SaaS platforms tend to be a bit expensive. And as you build success, they get a lot more expensive. I think with WordPress, you can really control your initial costs. And then when you do start to get traction, you still can control your costs. So I think control, flexibility are really important. So good hosting is important. And then what you’re going to build your website on, which is your digital marketing platform. Now, this particular show is aimed at DIY users, builders. So I’ve got a couple of recommendations, but they’re focused at the DIY. They’re not aimed at the professional market, which is freelancers, WordPress agency owners. Their requirements are very different, folks. I think the build is split into two bits. You can either go Gutenberg or non-Gutenberg. For Gutenberg, I’ve got Cadence WP and I’ve got Divi5. First of all, what do you reckon, Kerr?

[00:21:30.400] – Kurt von Ahnen
Well, we use Cadence a lot at WP Tonic, and it works very, very well. My agency uses Cadence and ASTRO. We give people the choice, and they both work Very, very well. To me, those are the two top themes in the WordPress space. When you get into things like Divi, you’re not just… Well, I haven’t really used the Divi 5 yet, so I’d be out of place if I really spoke on it. But I’ve been really, really happy with Cadence and Astra. The other thing is, as Jonathan was talking, he was saying there’s a certain degree of complexity that comes with WordPress that might not be present with certain SaaS applications. But he did mention it depends on your host. And I would be remiss if I didn’t jump in and say that when you host with WP Tonic, for example, you get a website that’s built and ready to go. You’re not installing WordPress, you’re not installing plugins, you’re not configuring things because the white glove experience gives you all the tools on a preset website ready to go. There are some ways around that.

[00:22:40.410] – Jonathan Denwood
Probably, really, because I haven’t used Divi5, but I know the team there. Really, I’m going to change that and say it’s either Cadence WP or ASTRA. I really like ASTRA. I’m going to change that right now, folks, as I’m speaking. Our recommendations, if you’re in Gutenberg, it’s either Cadence WP or ASTRA. I think if you’re a DIY and you like the freedom, the power of WordPress, it’s either Cadence or ASTRA. Now, there’s a lot of people that don’t like Gutenberg. I understand in the professional market, maybe some of those. So non-Gutenberg, I personally think, and like I say, it’s aimed at the DIY. It’s either Elemator or it’s Breakdance. I don’t I don’t know too much about breakdance. I haven’t used it myself, but I know the team behind it and it’s hugely successful. I’ve watched some of the videos and it looks pretty good to me. I’m really going to have to take it for a dive, maybe. An animator, I’ve used the animator extensively. It’s on the verge of not being a DIY tool. It is pretty powerful. Probably, I normally wouldn’t recommend it as a DIY tool, but a lot of people do use it and they do like it, others don’t.

[00:24:04.780] – Jonathan Denwood
What do you reckon, Kurt?

[00:24:06.760] – Kurt von Ahnen
I think Elementor is one of these really weird on the edge cases, meaning like what you just said is true. A lot of individuals, DIY types, they’ve heard or they’ve been impressed by somebody that says, Well, you can’t build anything effective in Gutenberg. You obviously need your own gage builder. People would try WP bakery or some of these other tools that are out there. If you’re going to go non-Gutenberg and you’re not going to sign up for bricks or etch or something like that, which I think is overkill for a DIY person, it’s overkill. I think Elementor is a really good midway to go. It gets you that drag and drop experience. It has some extendability that a professional could really leverage, but it’s simple enough for the average person to come in, acclimate to, use and build what they want.

[00:25:04.880] – Jonathan Denwood
Yeah. Also, the only thing to finish off is you got a lot of WordPress hosts with their own page builders website builders. If you go to GoDaddy Blue Host, there’s a number of them out there now that are marketing their own page builder. I’m always a little bit concerned about if you do that because you really got to make sure how transportable it is, really. Now, you’re going to need something to build the courses with a plugin. If you’re building on WordPress, and I think you should do, and you can go I have a membership plugin, but I think, it’s just my personal opinion, you’re better off going with a learning management system plugin. So you get all the functionality and you future proof yourself. And the two leaders in my mind, if your DIY is either Lifter LMS or Creator LMS, to me, they’re the two leaders now. What do you reckon, Kurt?

[00:26:15.040] – Kurt von Ahnen
Well, I’ve built websites in both. And creator LMS is interesting because it is far and removed away from the normal WordPress experience, is the way I’m going to say that. It’s more SaaS-like in in a way that it works in the back-end. It’s got a certain update process that you go through, like add this, then add this, then add this, then add this, then publish your changes. And then if you build something and you want to go back and change it, you still have to go through those steps, much like how SAS is step by step by step. With Lifter LMS, you have more of an ability to go right to what you want to adjust, right to what you want to change, change it, save it, and get out. That said, either one is appropriate, especially for a startup course creator. In some cases, people might find some of the options in creator LMS actually a little more advantageous for what they want to do. For instance, creator LMS has the ability to… It’s inbuilt with a community tool and does live sessions if you want to integrate that with your Zoom account or something.

[00:27:25.820] – Kurt von Ahnen
And so if you know that you’re a coach and you’re going to do a lot of live sessions and you want to have a calendar and a community aspect, then Creator LMS just might be the calling for you right out of the shoot. If you have more of a need of deep quizzes, a sign appointments, report card, like reporting, things like that, well, then Lifter LMS is probably going to bubble to the top. It depends on use case, but they’re both top-notch, top-schelf LMS platforms.

[00:27:58.020] – Speaker 3
Now, depending Depending on which learning management system would depend on what shopping cart.

[00:28:06.000] – Jonathan Denwood
Now, if you go with Lifter LMS and with their Stripe add-on, the great strength of Lifter and also Creator is both these. You can sell products, courses with Stripe and PayPal, both these. You don’t need a membership A shopping cart plugin. I put WooCommerce down there. I don’t consider WooCommerce a DIY product in any shape or form. But if you choose either Lifter LMS or Creator LMS, with Lifter, you got to buy an additional add on for Stripe. It’s about $150. You can sell courses, and Creator is very competitive price, and you can sell courses. If you need something more powerful, more sophisticated, because you want to sell digital products or physical products, I wouldn’t recommend Woocommers. So it was really difficult to recommend something because you had to recommend. But don’t get me wrong, WU commerce is enormously powerful, and in the right certain sense, it’s totally the right product. But there was a problem. There wasn’t an in-between. Well, that’s changed recently. You got Fluent Cart. If you really do need something more sophisticated than what Lifter or Creator, you got Fluent Cart. But be aware, Fluent Cart, it’s a really fantastic offering, but it doesn’t have the enormous selection of gateway providers that WooCommerce offers.

[00:30:07.100] – Jonathan Denwood
If you’re outside of Europe or outside North America, you might need some gateway provider. That means basically it will take the money and put the money into your bank account. You might still have to look at WooCommerce. What do you reckon, Kurt?

[00:30:27.060] – Kurt von Ahnen
Well, I would agree that Woocommerce is a lot of overkill for a lot of people. And you can get in a hurry setting it up and then miss something elemental, which is that’s frustrating. I have built a few projects already with Fluent Cart, and just yesterday, they announced where you can now bundle items in Fluent Cart directly through the product edit screen. So let’s say that I’m building courses and I want to sell T-shirts, coffee mugs and hats. I can literally just build the bundle right inside Fluent Cart and automatically connect those three or four items, assign the shipping costs, and build that product right there on the screen, even if they’re variable variable products. Like, do you want a blue shirt, a red shirt, extra large, a large, a medium, you can build the variables directly into that bundle. In the course selling space, that is one of the things that’s been missing for a long time, and that was really cool to see that roll out yesterday. The one thing I really like about WP Funnel’s… Not WP Funnel’s, Fluent Cart. Sorry, folks, I’m tired. The one thing I really like about Fluent Cart over Wu is when you put Fluent Cart in your website and you start building your products in and you’re using things like the bundling tool, your website still stays pretty performant.

[00:31:57.600] – Kurt von Ahnen
The page speed is impressive with this cart compared to the heaviness that some of that legacy stuff comes along with with Wu. And it’s because of the newness of it. But it really does perform well in your website, and it gives you a lot of flexibility as a seller.

[00:32:15.500] – Jonathan Denwood
Yeah, well put. On to marketing. Almost everything we’re talking about is offered by WP Tonic in our hosting package. If you’re looking at one place that’s got some of the best technology, that’s what you get at WP Tonic. I think there’s a number that help you set up marketing, optimization, email sequencing, works with Lifter or with Fluent Car. To me, there’s two leaders. There’s a number, it’s over half a dozen. But to me, there’s two leaders, and Fluent CRM or WP Funnel. We offer both WP. With the WP Funnel, we combine that with their own product, which is called mint. Basically, WP Funnel builds the funnels, and the mint is the newsletter element of the bundle. Fluent can send out newsletter, but they combined it all in one bundle. But they’re both fantastic, aren’t they, Kurt?

[00:33:35.400] – Kurt von Ahnen
They are. I’m going to just go out on a limb, though, and say that if push came to shove, I am much more a fan of Fluent CRM than I am of the WP Funnels. The Fluent CRM has the ability to build funnels and to automate with a lot of different things in your website. So there’s a lot of automations that you can do built in with Fluent CRM. And it just seems, and at the risk of, I’m trying to say this in a way that sounds not judgmental. In my projects that use WP Funnel, I’ve had to do a little more babysitting on the funnels and a little more making sure the updates are done and making sure the links stay live and things like that. Whereas with Fluent CRM, it seems more hands-offish. Once it’s built, it’s built. But that said, both tools are very good at building lead magnets, funnels, and keeping control of the people that come to your website.

[00:34:40.540] – Jonathan Denwood
I see it also if you’re going to build your or a coach, or certainly individual type, you’ll probably be best to look at using creator LMS. Others be better off looking at lifter LMS. But if you’re looking at creator LMS, it’s It’s from the same people as WP Funnelz and Mint. So keep it simple. If you’re going with lifter LMS, it’s great integration with Fluent Car and Fluent CRM. Maybe go that route. It really depends on the case, folks. Last thing, pop-up builders. I think that really… It also depends if The two Gutenberg page builders, both Cadence and Astra, they’re not full-site editing. As Kurt pointed out to me earlier in the week, if you go a full site editor, it’s easier to build pop-ups and that. But if you want pop-ups or lead mag, and you’re doing the Magnet. A popular one is pop-up builder. It’s very popular. Or the one I use is ConvertPro, which is by the Ashto people, but it’s not promoted I know much by them for whatever reason, I don’t know. But so when it comes… Because I think you use popup builder yourself, don’t you?

[00:36:23.960] – Kurt von Ahnen
I actually use one called PopUp Maker.

[00:36:25.980] – Jonathan Denwood
Oh, maker. That’s the one. Yeah.

[00:36:27.880] – Kurt von Ahnen
Popup maker has some It’s really deep integrations with Lifter LMS and does some automations and things in the background. Since they’re so closely tied to Lifter, I dive into and use them.

[00:36:42.540] – Jonathan Denwood
The one I’ve listed, do you know anything about it?

[00:36:46.940] – Kurt von Ahnen
I’ve never used PopUp Builder, no, but I’ve used PopUp Maker, just to be clearer. Many of these items are named similarly, so they’re hard to find.

[00:36:57.240] – Jonathan Denwood
But they all do this. What are your thoughts about ConvertPro?

[00:37:03.480] – Kurt von Ahnen
Convertpro, you and I have used together on a couple of clients through WP Tonic, and the results have been good. They have many settings in the background for when and how to display, whether from the left, right, top, or bottom, the delay, and the area of the screen. They have settings where, if someone scrolls more than 30% of your homepage, a pop-up appears. I mean, you can really get granular on how that platform works, and it’s important to read the documents on how it works because, intuitively, you could get it wrong, and then the pop-up never comes up. If you want granular control over your pop-ups and want to run a high-quality program, I think ConvertPro is better than Pop-Up Maker in that regard.

[00:37:56.880] – Jonathan Denwood
I’ve tried this area; it’s dominated by one player with a number. I won’t name them because I don’t… But they have about three to four products. If you do any search for landing page or pop-up maker, you’ll be inundated with their products because they own multiple companies producing similar products. I personally don’t like any of them. I’ve listed some that aren’t owned by that company. Let’s wrap it up, Kirk. Any final thoughts on what we’ve discussed and outlined?

[00:38:44.960] – Kurt von Ahnen
I think the main thing is going back to what we said at the very beginning of the show, Jonathan, and that’s what we described a lot of options to build. We’ve outlined many options for promotion. We’ve described what’s required to properly promote your product. And at the end of the day, many course creators struggle to get their heads into this mindset. And if you’re one of those folks that really struggles with getting your head into this space, I really encourage you to hire somebody, network with somebody, bring in a partner, something, somebody that has that mind space where they can work. Here, many people in a creative space struggle with the actions required to achieve this level of success. And that’s why I’m saying it the way that I am. It’s not a knock against people. It’s not a knock at all. You have skill sets that are elevated in one area, and this is what we’re talking about today, which generally comes from a different area. And so it’s very important. If you want to succeed, if you want to market this and generate revenue, you need to embrace the business side alongside your creative side.

[00:39:59.060] – Kurt von Ahnen
And sometimes that’s Sometimes it’s a hard ask when you’re dealing with one person.

[00:40:03.800] – Jonathan Denwood
Yeah, and don’t think you have to do everything. It’s just one of three key steps. Don’t build an enormous course because it’s going to change, folks. Just build something that delivers results, and it will change after you have your first students. It’s getting the wheel turning. If you can get the wheel turning, folks, the buildup is easier. It’s getting the wheel turning. That’s the difficult part. What’s the best way for people to find out more about you and what you’re up to, Kurt?

[00:40:43.600] – Kurt von Ahnen
Well, Kurt von maniananomas.com for business. Or if you just want to make a connection on LinkedIn, I’m easy to find on LinkedIn because I’m the only Kurt von Annen there.

[00:40:53.700] – Jonathan Denwood
I’ve got some other great free resources for you. Visit the WPTonic YouTube channel and give us a thumbs-up or subscribe if you watch any of our videos. It’s a great resource. Got a ton of tutorials and reviews about loads of products that we talk about in the podcast. It has a ton of information on there, and it’s all free. Please go to the WP Tonic YouTube channel and sign up there. Or if you’re listening on your mobile device, consider leaving a review on iTunes or Spotify. That would really help market the podcast and get more people to listen, which both Kirk and I would greatly appreciate if you could do that for us. We will be back next week with another idea, recommendations, or anything that you need to know to make you more successful in 2026, not only for yourself, but for your family. We’ll see you soon, folks. Bye.

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