How to Quickly Create a Coaching Website that Converts
Are you a coach looking to attract more clients online? In this video, we’ll guide you through the essential steps to quickly and easily create a high-converting coaching website. From choosing the right platform to designing engaging content, we cover it all. Transform your online presence and start seeing results.
This Week’s Sponsors
Kinta: Kinta
LifterLMS: LifterLMS
Rollback Pro: Rollback Pro
The Show’s Main Transcript
[00:00:16.780] – Jonathan Denwood
Welcome back, folks, to the Membership Machine Show. This is episode 158. In this episode, we’re going to talk about coaching and membership, and how to quickly create a coaching website that converts. It’s a really important subject. We help many coaches at WP Tonic. Got a lot of knowledge here. I’ve also got my ever-patient and helpful co-host, Kurt. Kurt Would you like to quickly introduce yourself to the new listeners and viewers?
[00:00:49.840] – Kurt von Ahnen
Yeah, sure thing, Jonathan. My name is Kurt von Annen. I own an agency called Manana Nomas. We work directly with the great folks over at WP Tonic and Lifter LMS.
[00:01:00.000] – Jonathan Denwood
That’s fantastic. What we plan to do, folks, in the first half is go through some of the things you need to consider to get a coaching site that converts. Then in the second half, we’ll probably go through some of the WordPress solutions that can help you build a site that will actually do this. I thought that would be a good combination. But before we go into the meat and potatoes of the show, I’ve got a message from one of our major sponsors. We will be back in a few moments, folks.
[00:01:31.820] – Kurt von Ahnen
Hey, running a business is tough. You shouldn’t have to worry about your website, too. With Kinsta’s managed hosting for WordPress, you get lightning-fast load times, enterprise-grade security, and 24/7 expert support from real humans. Switch to Kinsta and see site speeds improve by up to 200% with effortless migrations and a powerful, easy-to-use dashboard. Join over 120,000 other businesses that also trust Kinsta. Get your first month for free at kinsta.com. That’s K-I-N-S-T-A. Com. Kinsta, simply better posting.
[00:02:05.160] – Jonathan Denwood
We’re coming back, folks. I want to point out that we’ve got some great free resources for you. We’ve created a list of the best WordPress plugins. We’ve got some other free resources. Plus, we’ve got a special offer on a course that will show you how to build a membership coaching website from beginning to end, done by Kirk himself, which you can get at half price. You can get all these goodies by visiting wp-tonic. Com/deals, wp-tonic. Com/deals. So, Kirk, there are a lot of people looking into coaching, combining it with elements of membership as well. Group coaching is a really popular and growing segment of the market. But it comes to getting a site that actually converts, actually gets people to sign up for your coaching program. What are some of the key things that you think people really need to focus on? I have given Kurt a list of some of the things I thought were important. Maybe give you a broad outline, and then we can quickly go through the major points on my list. How does that sound, Kurt?
[00:03:33.100] – Kurt von Ahnen
Yeah, that’s fine. I find that coaching is a very unique vertical, Jonathan, because it’s one of the most overused and underdefined terms, especially in the online space, because a lot of people start a coaching business by authoring a book. So if you’ve authored a book and you’re launching a coaching business based on that book, that’s completely different than a community site where you’re offering life coaching one to many in a mastermind situation. And so I think it’s really important when someone labels themselves as a coach, part of the job we have is to do a needs assessment with them and figure out, okay, so what’s your definition of coaching? What’s your value proposition? What are you trying to offer? Are you trying to offer live coaching? Are you trying to do in-person coaching? Are you trying to sell course content labeled as coaching? There’s a bunch of ways to approach it. Once we get those questions answered, well, then we can help them land on the proper format or platform to offer their coaching services. One of the biggest things for me, Jonathan, is do you plan on doing live sessions, either one to one or one to many?
[00:04:52.900] – Kurt von Ahnen
And do you want that feature to be part of your web offer, or do you want to do that off on Zoom or some other platform? And that’s where things can get interesting.
[00:05:06.580] – Jonathan Denwood
Yeah, totally agree. So let’s go from a list. So number one, crafting a value proposition. I think This is really tricky. What do you think this means?
[00:05:21.200] – Kurt von Ahnen
We’ve covered this before, like when we talked about courses, it’s the same with coaching. You want to sell the expected result or you want to sell the answer to the pain point, not book a session with me because I’m super smart. Selling your coaching is like selling a course. A lot of people mistakenly say, Hey, we built this really cool course for X, Y, Maybe you should come and see it. And then crickets, no one signs up. But if you were to say, Do you own a business and you’re having problems finding conversions? Check out this course. And then that speaks to the pain point of businesses struggling with conversion. So they’ll How do you do that? It’s the same with coaching. Are you struggling to grow a team that has ownership in the business like you wish? Well, then how you create a team that has ownership? You answer that through the coaching. I think part of introducing your coaching platform and trying to come up with a way for your site to convert is that you have to identify the pain points of your avatar and what your coaching is going to fix or provide.
[00:06:30.000] – Jonathan Denwood
Yeah, fantastic. Identifying your target audience. I think it’s all wrapped up the two here, crafting your value proposition and identifying your target audience. They’re very linked together, aren’t they?
[00:06:45.380] – Kurt von Ahnen
They are. It’s unique, Jonathan. When I think about the coaching and the consulting work that we do on the Kurt von Ahnen property that we have, I made some assumptions over who I would be interacting with the most. And then as I started to book actual coaching sessions in the IT space, that avatar was completely wrong. I am meeting with the absolute opposite side of the gender and age spectrum that I thought I was going to be serving the most. Some of that original content that I started to make where I thought I’d be serving a bunch of old white dudes in their 50s, I was making content I’m going to serve that audience. But it turns out that hasn’t been my audience. The people that have been swiping a credit card and buying time from me for training, they’ve been younger females, professional females in the IT space. I need to consider that when I am creating content to go further and gain more conversions and grow that channel.
[00:07:52.640] – Jonathan Denwood
Yeah, I think like crafting your valued position, it’s really outcomes. Identifying real pain points, putting copy on that really resonates to those pain points. Like I say, it’s linked to point two as as Kurt pointed out. You shouldn’t assume anything. It’s really important to join groups. It’s really easy. There’s multiple groups out there online now. A lot of them are free. And seeing what segment of your audience that you could appeal to. And I’ll give you a quick story here, Kurt. I’m part of a Facebook training group, and I have no Facebook advertising campaigns running at the present moment, but I still join the group. I bought a lifetime deal a couple of years ago from John Numa, who’s seen as one of the most experienced incredible Facebook trainers out there for people that are running agencies that are running Facebook paid campaigns. The reason why I keep joining, because I want to learn a bit about that. But also, I just listen in the background because it’s a very diverse group than I normally mix with, because They’re mostly agency owners, but they are Facebook agency owners. They run campaigns for all sorts of companies.
[00:09:41.940] – Jonathan Denwood
A lot of them are running campaigns for coaches. It’s really interesting. A lot of them are still very successful. They are running quite large Facebook marketing campaigns, paid advertising. They’re discussing the landing page, the lead magnet, the webinar, all things that still are getting some level of success. I just listen in the background and absorb as much knowledge as possible. But it gives me a different insight. Selecting the right website builder. Obviously, both you and me think that WordPress is a great What solution? What are some of the key things that if you’re looking to build a website for your coaching business, some of the key things you need to look at?
[00:10:40.600] – Kurt von Ahnen
Again, I’m going to go back to my original answer when we open on the call, and that was coaching is one of the least defined verticals in the space because it can be stretched and pulled in so many different directions. That’s one of the reasons WordPress really fits well, because as you grow and scale your coaching business, your business, you’re able to scale your WordPress website the way that you need it to be. I think if I’m going to be coaching… Let’s say I’m doing one-on-one executive-level coaching, I’m probably going to work with eight to 12 professionals in the course of a year. Well, I could probably manage that with the email in my computer. Let’s just be real. I probably wouldn’t need to have a real CRM and all those things. But if I’m doing more of a one to many coaching program and I have 50 or 100 people in a year that I’m going to interact with, that means I’m going to want to grow a mail list of probably at least a thousand people. And so in that situation, I’m looking at, okay, I have a website that has my content.
[00:11:46.310] – Kurt von Ahnen
Like any website, we can build and have content on most platforms. But I’m going to want to incorporate a CRM into that website. Then I’m probably going to want to have a scheduling tool so people can book time with me so that everything’s right in the website. They can swipe a credit card, they can prepay for the session, all of that. One of the things that I find that most coaches really struggle with, and it’s similar for me, is I’m great at doing the work and I’m great at selling the job. If I don’t get my money up front, I’m horrible at collecting my money. A lot of coaches emotionally have that same thing. They’re so involved with the relationship with the client and trying to keep that positive that it It feels negative to keep going back and saying, Where’s my money? Where’s my money? Having an appointment tool that can have people prepay for a session is really invaluable for a lot of coaches to grow an effective business. So off the top, those are just a couple of tools I’d be looking for. I’d want a website that could manage my contacts and serve as a functional CRM.
[00:12:51.500] – Kurt von Ahnen
I also want to be able to host, obviously, my sales and marketing content, but I also want to have some type of booking tool that allows monetization optimization.
[00:13:01.300] – Jonathan Denwood
Yeah. Also, inbuilt online conference meeting functionality as well, depending on the model.
[00:13:12.540] – Kurt von Ahnen
Yeah. Again, I think that whole online conferencing thing, it really depends on the scale and the scope. Jonathan, as you know, we can integrate Zoom into a WordPress website. It’s just that that set up really takes a couple of hours to It’s a lot of work. Once you get it done, it’s right as rain. Works great. But there’s a learning curve to it. If you don’t have the volume for it and you don’t really use the tool, sometimes just using your external Zoom and emailing links works great.
[00:13:45.840] – Jonathan Denwood
Creating engaging content, that’s a very broad statement, isn’t it? But I think it’s related to the first two, identifying your target audience, crafting a value proposition, using videos, using testimonials. It’s all mixed up. We could do just a show just on that, wouldn’t we? Really, couldn’t we?
[00:14:12.340] – Kurt von Ahnen
Yeah. It’s interesting because a lot of people make assumptions as to what content is going to work, like what I said earlier about making the wrong assumption about my avatar. It’s really important that you revisit your content. There’s some tools There’s a lot of things out there. If we’re in the WordPress space and you’re really getting finite on your copy and stuff, there’s ways to do A/B testing, take a look at your conversion, really get granular on, if I change this heading, do my conversions go up? It’s really important to really examine your content so that it meets your needs for conversion.
[00:14:54.440] – Jonathan Denwood
I covered that in two there. On my list, folks, it’s creating engaging content, incorporating client testimonials and case studies. I think we touched that. Blogging a marketing tools. Wordpress is excellent when it comes to blogging, marketing, everything. I think really it’s video, LinkedIn, video, Facebook. I think you won’t have the bandwidth. It’s advisable that you are on all the major platforms, but the reality is that there’s only going to be one or two that you should really concentrate on because you have the bandwidth and also to be able all these social media platforms have different culture, maybe a different way of doing things. You’ve got a lot of experience on LinkedIn. I’ve got a fair bit of experience on YouTube trying to increase my exposure on YouTube. Just choose where your possible clients are, really. They will be on different social media platforms normally. Would you agree with that?
[00:16:21.760] – Kurt von Ahnen
Yeah, this comes down to, there are some experts out there that say, pick your channel and really double down I’m not. I don’t need to mention I’m a LinkedIn person. He’s a YouTube person. But I think in the grand scheme of things, when it really comes to marketing, you have to spread your message out and you have… I mean, you just can’t ignore certain things. And so I’m not a Facebook person, but I’ve got a pretty full Facebook page, full of posts. I think it’s important to marry those together. Here’s just an example. I wasn’t really big on the newsletter feature for on LinkedIn, but I recently added a newsletter to my account and immediately got noticed that 700 people had read the newsletter. You know what? That 700 people that got an opinion piece for me that understand my business a little bit better. Does that lead to a conversion this week? No. But does it create a consistency in messaging over multiple channels? Yeah, it does. I think it’s important to sample a wide swath off of social and then double down on the ones that show traction, but never really ignore something once you start it.
[00:17:38.660] – Jonathan Denwood
Yeah, that’s a great point. Understanding SEO strategies, it’s obviously got more difficult. It’s really important, but it’s got more difficult with the changes with Google and AI summaries. Basically, traffic numbers are down, but traditional SEO is very linked. All the commentators that I listen to that I think have credibility, there’s about four to Live in the SEO, in the blogging area. They all say that the main AI agents like OpenAI, Gemini, Google itself, they all take their cues from good fundamental SEO practices. My understanding is that I was listening to somebody this morning when I was in the background. And then Webmaster tools have brought out a new add-on which shows what the lead in AI agents, how they’re seeing your content and how you’re rating with the leading ones. And it’s a free tool. I’m a little bit suspect about all these because some of the leading SEO tools like AREF are introducing their own SEO, AI reporting tools, but they’re all been wildly. But this one from been getting a decent write-up. But the main thing is that traditional Good SEO practices will help you with AI. That’s from all the people. It seems to be the most consistent thing that I’m hearing.
[00:19:57.620] – Jonathan Denwood
What’s your views about this?
[00:20:00.000] – Kurt von Ahnen
I think this is one where you and I have a slight separation. I get to see firsthand how much effort and how much focus you put on SEO, Jonathan. I don’t think, especially when we’re talking about coaches, when I think about coaches, that the emotional mindset of most coaches that I work with, they don’t have the focus or the patience to deal with what you’re doing with SEO on a regular basis. I think SEO is one of these things I think you build your website. I think you get some traction, I think you try to get some people signed up and paid up, and then you got some revenue. I think the smart business owner takes that revenue and doubles down and reinvests and hires somebody to do a good SEO effort for them. Because it’s to your point, things are changing, things are moving. There’s always some moving target. A lot of things on the web, you can build a skill in, and then you have that skill. But with SEO, it’s this constantly moving goal post, and it takes effort and time and focus to stay on it. If you fall out of sync, well, it’s costing you money.
[00:21:12.700] – Kurt von Ahnen
You should probably pay someone to do it.
[00:21:14.700] – Jonathan Denwood
I totally agree with you. We’ve touched social media, but I think I really pruned my email list. It was really painful. I originally had a list of about 2,000. It’s less than, it’s about It’s about 300 now. But the opening rate is much higher. I’m getting about 40, 50% opening rates, where I was lucky to get the odd one, I might get 20%, most of the time it was 5%. It’s not the volume, folks. It’s getting the right people to sign up for your list and then producing. But if you can expand it to the right people, I think it’s one of the most valuable resources you can have. What do you reckon?
[00:22:07.800] – Kurt von Ahnen
I’m wondering when you did that because I very transparently said that on one of the shows. I used to have a 6,000 person email list. But the people on the list were friends I went to church with when I lived in Colorado 20 years ago. And then I had to think to myself, do these people really want an email about what my agency is doing in the WordPress space? No. They don’t. They’re being polite. They’re not unsubscribing because they don’t want to hurt my feelings or something. But imagine that over 20 years of known people. One day, I did what you described. I literally just hit the leap and started over. And then we got up to about 1,500 people on the list. And to your point, 45, 50 % open rates has been what we’ve been getting for last couple of years. Most of my main messages that go out only go out to 450 people. And it’s because I have my list segmented and I know who I want to get certain messages to. I think that is so important because, A, email is not free. You’re paying for an email server in most cases.
[00:23:13.380] – Kurt von Ahnen
So it’s not free. And you don’t want to annoy people, and you want to make sure that the people that are opening the email are getting something they want that they find valuable. I think that that’s really evident when you look at your open rates. And then you also note, I just got a reply back yesterday on one of my newsletter pieces. And it’s from someone that you and I have both worked with in the past. Hey, I usually don’t read your emails, but I read this one and the message was right on time and it was exactly what I needed to hear. And it’s like, oh, that’s nice.
[00:23:43.380] – Jonathan Denwood
You have to tell me who he was. Well, go fair. Mine wasn’t planned. It’s just that a lot of people were based on my relationships in Northern Nevada. I’ve been concentrating on membership and that. It’s just gradually they’ve just signed off. I totally understand because the email, I hedged it for a long time, but about eight months ago, it’s got to be just focused on membership with some IT. I put some curated content in the sidebar stories that have come on my radar. Then I have one main article that’s linked to a video I’ve made. It makes more sense now. Creating effective calls for action, CTAs, really important. It’s something that I’ve tried to improve on having content and having no CTAs in the content, it’s only going to get harder and harder to get traffic to your website. Pay Lead advertising, social media, organic social media, SEO, video, it’s only getting more competitive and more difficult to get qualified traffic to your website. Having good calls to action, they’re just becoming more and more important, aren’t they, Kurt?
[00:25:26.220] – Kurt von Ahnen
Absolutely. It’s My dog’s very excited about something. I don’t know what’s going on out there. But you were talking about calls to action. You know how they say never buy a mechanics car? You’ve heard me say this earlier today. Never buy a mechanics car because it’s fallen apart. My own website had a call to action button that said call to action, and I didn’t have it linked to anything. So obviously, I fixed that today. These calls to action, they’re strategic. Strategic. They got to be placed a certain way. They got to link to something that makes sense. They got to answer a person’s pain point. I just coached a client yesterday on an email they were sending. They had six calls to action in this email, Jonathan. Click here to go to this. Click here to go to that. Click here to see this article. Click here. I’m like, stop, stop, because when you send that email, it’s got to be focused. You want the customer to convert for something, stop trying to show them like, all the knives in your Silverware drawer. Just pick the one you like best and really focus your call to action down.
[00:26:36.700] – Kurt von Ahnen
I try not to have more than two separate calls to action on any one screen.
[00:26:42.760] – Jonathan Denwood
I’m going to go for a middle break, folks. When we come back, we’re going to give you some advice on the best WordPress plugins that you should use on a coaching site. We will be back in a few moments, folks.
[00:26:55.920] – Kurt von Ahnen
This podcast episode is brought to you by Lifter LMS, the leading learning management system solution for WordPress. If you or your client are creating any online course, training-based membership website or any type of eLearning project, Lifter LMS is the most secure, stable, well-supported solution on the market. Go to lifterlms.
[00:27:22.520] – Jonathan Denwood
Com and save 20% at checkout with coupon code podcast20.
[00:27:28.720] – Kurt von Ahnen
That’s podcast20. Com. 20. Enjoy the rest of your show.
[00:27:33.500] – Jonathan Denwood
We’re coming back, folks. I’d like to point out that the Membership Machine show through WP Tonic, we do a great newsletter. It’s totally free. It’s aimed at if you’re trying to build a community, a membership. I take one of the articles, I expand it a little bit, and also supply some creative content around AI or topics that I think are interesting in that week. I produce it myself. To get it, you get it in your inbox every Monday or Tuesday. To sign up for it, all you have to do is go over to wp-tonic. Com/newsletter, wp-tonic. Com/newsletter. So best WordPress technology. So basically decent hosting, should go to WP Tonic for that. A lot of the stuff we’re going to be talking about is provided as part of the hosting package at Tonic. But I think for somebody I think it starts with the page builder. You got WordPress, but you need a page builder. You can go for non-Gootenberg or you can go for Gutenberg. We provide Cadence. You could look at Generate Press. People still like Animator. It’s okay, but it does utilize a lot of resources, and I think it’s a bit overkill.
[00:29:13.320] – Jonathan Denwood
The other one for the type of audience that this podcast is aimed at, maybe breakdance. There’s other ones out there, folks, but I personally think they’re more aimed at the agency owner or the freelancer. I think the ones that I’ve outlined are suitable for somebody trying to build it themselves. What do you think? What’s your view?
[00:29:45.760] – Kurt von Ahnen
Again, at the fear of having a separation in the messaging, I’ve run into clients at all scales, and their comfort levels vary so much from one thing to another. I’ve had people that, I just have to have element or I just have to have. And I get it. Some people want a drag and drop experience. Other people can work fine. I got to tell you, Jonathan, I know you’re not a big fan of full-site editing, but it’s come a long way in the last couple of years, and it’s very easy to switch and swap themes if they’re full site editing themes. Whereas if I’m like, let’s say I’m in Cadence and I want to switch to something else, there’s a little effort in that swap.
[00:30:26.960] – Jonathan Denwood
I see that as a benefit, though, because I don’t want them swapping because you can have too much choice.
[00:30:37.640] – Kurt von Ahnen
Yeah, that’s true. It’s like computer shopping and Best Buy. You walk in, I’m going to get a computer today. And then an hour later, you walk out with nothing. I’m so confused. Similar, like with all the tools that are available. I think Cadence is a great… I think it’s a great compromise because… I think it’s important to note Cadence with The Cadence WP Pro with the Cadence blocks, when you have the whole Cadence package, you get a lot of design freedom and flexibility. But I’m going to use the word stability. I don’t know if that’s the right word, but it’s what it leans to me.
[00:31:16.990] – Jonathan Denwood
That’s what you weren’t getting with Alimator, was you?
[00:31:19.660] – Kurt von Ahnen
No. I feel like you can build in Cadence and have a lot of design, freedom, and flexibility, but not screw the dang thing up. I think it does a It does a good job of keeping users in the rails while still giving them the flexibility and freedom to build something that’s relatively close to what they’re imagining. I think Cadence is a great option.
[00:31:43.420] – Jonathan Denwood
What’s the next most important one that we should discuss? We got the page. Obviously, we could spend the whole… I want to wrap this up.
[00:31:51.620] – Kurt von Ahnen
Oh, yeah. We could talk whatever about page builders.
[00:31:54.580] – Jonathan Denwood
Let’s just move on. What do you think is the next one?
[00:31:58.800] – Kurt von Ahnen
If We’re focused on coaches. My first priority for a coach is, how are you booking calls and how are you getting paid for it? I know at WP Tonic, we are big fans of the fluent offerings they have. Fluent Booking is amazing. So you could get that. And then Fluent Booking can actually tie into your Zoom account. It can sync with your Google calendar. You can sync your Google calendar with whatever other calendar you have, and you can link Stripe to it. Where you could make… People could pay for their sessions before you even have the session. So big fan of Fluent Booking. We’ve used some other tools in the past, Jonathan, and for new people getting into the coaching market, they might be feature-rich, but I think the learning curve is too much. I think fluent booking delivers the punch without the pain of figuring it out. The other thing, of course, maybe you If you’re a Calendly user already, and maybe you’re very happy with Calendly, and maybe you pay for that, and maybe you’ve got that hooked up to your Stripe account or PayPal or something, you can always embed Calendly into your website.
[00:33:12.740] – Kurt von Ahnen
I don’t want you to think you can’t. You’re just talking about tools that are available through us.
[00:33:18.260] – Jonathan Denwood
It’s expensive. If you’re not using the free product, the jump in price is considerable, and it just gets more and more expensive. I think Fluent Canada is just a great product, and it’s quite easy to set up folks. The only thing is the Zoom integration, but we help you with that WP, Tony. What’s another thing that you think should be part of your WordPress stack if you’re a coach?
[00:34:00.660] – Kurt von Ahnen
Well, if we go back to that original needs assessment conversation with the client, do they plan on having courses or not? That’s a big thing for me. So if they think we’re going to have courses, the next priority is going to be, all right, so now we got to have some way to bring in members, track members, and make them students and have courses, which for me is going to fall in the Lifter LMS territory. If that original question is like, no, I don’t want to have courses. I just want to sell coaching, I’m You’re probably going to move towards a CRM as being the next important thing. We can track users and actually create some maybe automations through the different tools that the CRM is going to provide.
[00:34:42.380] – Jonathan Denwood
Yeah, I’m going to dig with you a little bit, but it really depends on how big. I think the two that I would go with is either a fluent community, I think it’s a great choice. It does have course functionality. Or look at the creator LMS. I think both are better for what a… I really see Lifter LMS, somebody who’s really building a multiple-course website, a business where a coach might get there. But I think a better start by the fluent community or creator in a mess. They’re smaller, easier to manage, and easier to get up and running. I think they’re a better solution. But it really depends, doesn’t it?
[00:35:47.240] – Kurt von Ahnen
Yeah. If you were going to run the Fluent community option, so let’s say you got Fluent booking and Fluent community, what would be your tool of choice for regulating access to the community? What would you use as the member tool?
[00:36:03.620] – Jonathan Denwood
Well, I would use Sure members if I want to keep it simple. But that is the problem, isn’t it? Because they don’t have a good regulator, do they? But Sure members are pretty light. I just want to keep things as simple as possible. Don’t get me wrong, if the LMS is It’s a great platform, but I just feel it’s a little bit over… For the right, and we supply Lyfter, we provide the Infinity; it’s a difficult one. It’s not black and white, is it?
[00:36:44.100] – Kurt von Ahnen
No. As I said, if they’re going to have courses at all, it would be Lyfter for me. But if they didn’t want courses, I didn’t go the community route because then I was like, the community is a great tool. But whenever someone installs the community tool, I instantly go, “Well, how do I keep people I don’t want from getting into the community?” And then that comes down to content restriction, which means we need a membership tool that, for this role, lets you access the community without that role.
[00:37:14.520] – Jonathan Denwood
Does it work with Lift LMS? Yeah. It works really well. So maybe put both in.
[00:37:21.520] – Kurt von Ahnen
I like your answer with sure members. Sure, members work really well in that regard. And then, of course, there’s fluent cart and fluent cart, I believe. If we have FluentCart Pro, I think that you can create user roles with a purchase. And if that’s the case, then this user role could access the community. So maybe you sell through FluentCart.
[00:37:44.720] – Jonathan Denwood
Yeah, but I’m sorry, I’m just getting off on tangents. No, but it’s so easy, isn’t it? Because you have a lot of choice, folks, with WordPress. But I think the simplest thing on reflection is Lifter LMS, and just use it with Fluent Community. If you want a community, it’s just that so much of the advice that you’re going to, and I think a lot of it’s right, to make your… If you want to expand from one-to-one coaching to one-to-many, you’re going to have to build out a community element to it. But yeah, any other last plugins you think are crucial?
[00:38:33.090] – Kurt von Ahnen
For a coaching business? Yeah. No. I want to go with what you said six and a half minutes ago: simple. Struggle against all your inner demons, keep things simple, and get to monetization as quickly as possible. Well, whatever is going to help you create revenue. And once you gain traction and see reliable revenue coming through, if you want to reimagine the world and how the Internet works, well, the world’s your oyster. You’ve got revenue and momentum to build with. But if you’re just starting out, simple is the way to go.
[00:39:14.800] – Jonathan Denwood
I think I want to have another go at this and explain myself a bit more coherently. If you’re going to go with a creator LMS, the reason I recommend it, folks, is that you can… And then you want to do marketing, optimization, and newsletters. You have access to WP Funnel and Mint, which we provide at WP Tonic. If you want to go down the Lifter LMS with Fluent Community, we can provide Fluent CRM, which is another great pathway, and it all integrates well. You’ve got two pathways I’d recommend that work and won’t be painful. All right, let’s wrap it up. So, Kirk, what’s the best way for people to find out more about you and what you’re up to?
[00:40:15.740] – Kurt von Ahnen
LinkedIn is great for a personal connection. I’m the only Kurt von Annen on LinkedIn, so I’m easy to find there. Then Manana Nomas is our company name, so manananomas.com for business.
[00:40:27.780] – Jonathan Denwood
That’s fine. If you want a great hosting provider for your coaching website that offers all this leading technology. Have a look at WP Tonic. We’ll be proud to serve you. We will be back next week with another topic that will hopefully get the success that you’re looking for for yourself and for your family. We’ll see you soon, folks. Bye.
[00:40:49.320] – Kurt von Ahnen
Thanks for listening to the Membership Machine Show. Make sure you subscribe so you don’t miss any future episodes and leave a rating to support the show. Until next time.
WP-Tonic & The Membership Machine Facebook Group
Why don’t you sign up for the Membership Machine Show & WP-Tonic Facebook group, where you can get all the best advice and support for building your membership or community website on WordPress?
Facebook Group
