LinkedIn & YouTube Videos: The Complete Guide For Membership Success

How to Create Viral Short-Form Videos.

Master LinkedIn & YouTube videos to grow your membership. Complete guide with proven strategies, tips, and best practices for success.

Unlock the power of LinkedIn and YouTube with our comprehensive guide on creating impactful videos! This video walks you through the essential strategies for leveraging LinkedIn videos to boost your membership success. Learn how to create engaging content, optimize your posts, and connect with your target audience effectively.

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The Show’s Main Transcript

[00:00:16.740] – Jonathan Denwood

Welcome back, folks, to the Membership Machine Show. This is episode 159. In this episode, we’re going to be talking about how you can use video, short-form or long-form video on LinkedIn or YouTube to promote your membership website. I think it’s a really important subject. I’ve got my great co-host with me. Kurt, would you like to introduce yourself to the listeners and viewers?

[00:00:44.120] – Kurt von Ahnen

Sure thing, Jonathan. My name is Kurt von Annen, and I own an agency called Mañana No Mas. We work directly with the great team over at WP Tonic.

[00:00:52.460] – Jonathan Denwood

Oh, thanks. Like I say, I think it’s a great opportunity to promote your membership website and attract active members. It should be a great show. But before we go into the meat and potatoes, I’ve got a message for one of our major sponsors. We will be back in a few moments, folks.

[00:01:10.280] – Kurt von Ahnen

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[00:01:43.640] – Jonathan Denwood

We’re coming back, folks. I also want to point out that we’ve got a fabulous resource for you. We’ve got a course, done by Kirk himself, that will show you how to build a membership website using the latest WordPress technology from beginning to end. It’s really affordable. It’s around $29. We’re doing a special deal. Plus, we got some other free offers from the sponsors of the show and other free goodies. You can get all this by going over to wp-tonic. Com/deals, wp-tonic. Com/deals. So, where to start off? So I think video on LinkedIn marketing or YouTube, long form or short form, is really important,t depending on the target audience. And you also have other platforms like TikTok and Instagram. But I think if you’re starting out, you’ve got to choose one platform, because you’re going to be pushed too hard to build an audience that can really help you grow your membership website. I suppose it depends on the audience that you’re trying to attract. Would you agree with that initial statement?

[00:03:09.040] – Kurt von Ahnen

I got to say, Jonathan, I agree 100 % with where your line of questioning goes there because I’ve dabbled in tons of these, and I’m always shocked at the results, the engagement or the following or the viewership. I recently did a live on TikTok, for example, and We had like 770 views and 150 people come in live and make comments. But to your point, in a business to business mindset, what do all those views on TikTok gain if they’re not potential leads or clients? Whereas I think with YouTube or LinkedIn, we can be a little more focused on our avatar and who we’re trying to communicate with.

[00:03:52.820] – Jonathan Denwood

Yeah, I think you really, and we’ve really covered this in other episodes, folks, If you want to look at previous episodes, you’ll be able to get some advice. What I’m talking about is who your membership website is really targeted at. Who is the niche? What problem are you solving for that niche? And that will determine which of these social media platforms that you need to concentrate on. If it’s a business to business, I would say LinkedIn or business owners. If it’s consumer, non-business owners, probably YouTube or one of the other social media platforms. The only thing I would say is that YouTube is the biggest second search engine on the Internet. It’s a social media, but it also isn’t. It’s a hybrid. But let’s start off with LinkedIn because you’ve got a lot of experience on LinkedIn. Kirk has built up over the years a large following. But I think your love for LinkedIn oscillates a little bit as well, but it does for all of us on all these platforms.

[00:05:16.320] – Kurt von Ahnen

It was.

[00:05:18.220] – Jonathan Denwood

How important do you think video is on LinkedIn? I push a lot of video on LinkedIn. Do you think it’s a good Is that a good way of building an audience?

[00:05:33.280] – Kurt von Ahnen

It can be a good way of building an audience, but LinkedIn is very dependent upon some other things in LinkedIn to be effective. Linkedin, for instance, you have to have posts, you have to have video, you have to have engagement with those items. But LinkedIn is also very dependent upon your engagement with others. And so you want to get in and like, share, and comment on other people’s posts. It’s a very interactive platform, which intuitively, it doesn’t feel that way. When you first get into LinkedIn, it feels more… It’s supposed to feel more corporate and sterile, like people call this for business. But realistically, it is a very integrated social platform, and people that are more social get rewarded in the LinkedIn structure.

[00:06:31.260] – Jonathan Denwood

So really, I’ve been trying to post more, but I haven’t been very interactive with people. I do a bit more of that on Twitter. So really, what you’re suggesting is If I’m going to get anything from LinkedIn, I’m going to have to be a little bit more proactive.

[00:06:50.820] – Kurt von Ahnen

They’re definitely looking for give and take, interactivity within the platform. Video is great. The thing about LinkedIn and video video, though, because we’re really focused on video for this conversation, is the rules in LinkedIn are a hot mess. A lot of times when you’re making content for LinkedIn, you really don’t know if it’s going to be applicable to their platform or not when you’re first starting out because they have rules about things. It’s got to be at least three seconds, and then there’s a maximum of 10 minutes, and then you post them.

[00:07:28.360] – Jonathan Denwood

I thought for me, It was around 15 minutes. It’s 15 minutes.

[00:07:34.320] – Kurt von Ahnen

That’s what I’m talking about. The rules are all over the place. I can post videos up to 30 minutes, and they play. They load and everything’s fine. And then I’ll have a client say, Well, I don’t understand. I put these videos in and they don’t work. And it’s like, Well, yeah, you’re limited to 10 minutes. I’m not exactly sure where the cut off points are for those, dare I call them, entitlements. The other thing is video format because an MP4 versus what is that, a two five six thing that you do in Premiere Pro versus a. Mov. They’re all different file sizes for the same type of content, and they have file size restrictions and limitations as well, not just based on time. And so getting used to LinkedIn and what works on your account can be a little bit of an ask.

[00:08:31.580] – Jonathan Denwood

So what it seems to be providing for me is I can upload a video in PEG up to 15 minutes, but I didn’t realize they were really varying this depending on the size of your engagement and other factors. I wasn’t aware of that. I’m getting 15 minutes. Also, you can do lives and they’re unlimited, aren’t they? You can, it seems to be.

[00:09:03.460] – Kurt von Ahnen

Yeah. So it took me a long time to get the live access, and now it seems like they’re more generous with that than they used to be. I had to request it, I’m going to say four times before I got it, Jonathan. And then once I got it, there were some restrictions right out of the shoot, but then everything opened up and I was able to do what I needed to do. And now I think they’re much more, what’s the word I’m looking for, liberal or easygoing to let people in for lives and to give them access to longer content. What’s interesting is in LinkedIn, and you’re aware of this, with the different post types, they have a regular post, they have video posts, they have uploaded a document, they have newsletter type posts. Those different post types allow for different video links to be included with them as well. So one post type might allow a 200 a 100 megabyte file, but a different post type might allow a 500 megabyte file. And so that changes, of course, the amount of time that you’re going to be able to generate with the available megabytes.

[00:10:12.580] – Jonathan Denwood

Yeah, the way I’d probably… I haven’t been hitting the megabyte restriction because what I tend to use is I just try and upload a video that’s below 15 minutes. And then what I tend to do is I use something called my handbrake on my Mac to lower the file size of the video. It loads up quicker, basically. That’s probably by doing that, not uploading anything that’s more than 15 minutes and then using hand break, I’m probably avoiding the size limit that you’re talking about, thinking about it. That’s probably why I haven’t hit that.

[00:10:58.040] – Kurt von Ahnen

Now, there’s something else that That’s really odd about LinkedIn, and that’s if you get the ability to go live and you go live and you post video content live, you may have experienced this, Jonathan, where you’ll get a notification that someone has commented on your video, and you want to go and you want to interact with that comment on that video. If you go to that link where that video is, you don’t see the comment, and then you end up trying to play the video to see if the comment pops up. And then how do I get that comment? It’s a nightmare. If you go to your LinkedIn profile, your own profile, and you go to posts and activities, you’ll see it there. And then you see all the comments and everything’s in a news feed like what we’re used to, and then you can interact properly. But most people don’t know that they have to do that to get to their comments.

[00:11:50.740] – Jonathan Denwood

No, I’ve been doing that, but I’ve just done it by accident. I’ve always… Because you see, well, I just find the The way they’re displaying your content on your own home area is not that intuitive, is it?

[00:12:10.920] – Kurt von Ahnen

No, it’s not. In the Facebook world, because this is how a lot of people got acclimated to social was in Facebook. In Facebook, you go to your video and you see the comments right there and you manage your comments, answer them right there. You don’t have to go to your profile on Facebook to find comments submitted to your video. So LinkedIn is not the most intuitive, but it is one of my most favorite platforms because I do find that when I do get interaction on LinkedIn, it’s the interaction I’m looking for. They become leads, they become followers, they become potential partners. Whereas when I get interactivity on other platforms, it’s not that focused interaction. It’s usually some surface comment.

[00:13:01.780] – Jonathan Denwood

Now, when it comes to YouTube, obviously, they’re really pushing now. Well, they seem to be pushing two directions, don’t they? I do a lot of videos that around the 10, 15 minute, but I do upload my podcast as well. They’ve got a podcast stream. I would recommend you take absolutely no notice of that because it’s displayed terribly. Also notice It’s that iTunes are introducing a video stream a bit like Spotify. I did muck around with Spotify a bit, but they’re video streams, but it’s not Might go back to it, it wasn’t very good, their set up. Now, where YouTube, they seem to be either promoting long form video, that’s like hour, hour or over hour or short form video, but they seem to be playing down the traditional 10, 20 minute video. But other people say, no. I also know they’ve been doing a bit of a purge seemingly on using AI. There’s creators that are setting up multiple YouTube channels and then pumping out AI-generated content to YouTube channels. And Google has been going or YouTube has been going on a bit of a hunt for these and blocking them and banning them or taking them down.

[00:14:45.150] – Jonathan Denwood

Basically. But I still think YouTube is still a fantastic platform to promote, especially evergreen. But you got to find a niche, haven’t you? And you got to get their artwork done. What was your thoughts about YouTube?

[00:15:05.800] – Kurt von Ahnen

Part of the reason that I like LinkedIn over YouTube is that I didn’t… In YouTube, I feel like I’ve never been focused enough for YouTube to fully understand what my channel is about and recommend it to other viewers. People that find me become loyal viewers and listeners and all those fun things that we like to talk about. I mean, I’ve only got 107 subscribers and I’ve got hundreds of videos. My YouTube effort has been, by most definitions, pretty unsuccessful. I’m happy with my content. I’m happy with the way that it works, but I’m not happy with the overall distribution and results. But I think that’s because in the grand scheme of things, YouTube is such a bigger, more vast collection of video and niches and genres and all these things. I think it’s really difficult to be a content creator and be able to build a channel and fit directly into a… Knowing what I know now, if I were to start over again, I would probably have multiple channels. I would probably have an entrepreneur channel for the entrepreneur versions of my podcast. I would have a learning management systems channel. I would have…

[00:16:23.120] – Kurt von Ahnen

But my problem is I have three or four of these very similar topics all in the span of my one channel. I think it makes it very hard for Google’s algorithm to single out viewers to recommend my content, too, that that aren’t already following me.

[00:16:41.940] – Jonathan Denwood

Yeah, because I don’t think my channel is quite so diverse. But I think, because I got the podcast, but it’s all around WordPress and learning management and community website membership. I think I suffer from that a little bit, but not It’s not quite so diverse as you.

[00:17:05.560] – Kurt von Ahnen

I naturally am very interested in all these verticals. It’s unfortunate, but when you have a diverse interest or when you get older, longer in the tooth like we are, Jonathan. We have a lot of experience in life. We’ve lived a life and we have these tentacles that come out that we can express interest to other people. But the problem is, that’s not what the modern interface wants. The modern interface wants to put you into a spot. It wants to put you into a specific slot and promote you in that one slot. But it’s unfortunate that that’s just not real life.

[00:17:39.320] – Jonathan Denwood

No. I think the other thing is, because to be truthful, folks, I used to upload the videos for the podcast, for this podcast. You can see it on YouTube, folks. If you’re listening on this audio. I used to upload, I still do my other podcast. I do your rough edit, folks, but probably I need to spend more time on the editing. But I can only do that if I’m really focused on YouTube or I get an editor, which I would love to do. But the other factor is I used to utilize mostly my shorter videos, my 10, 15 minute videos, to help me to promote my blog on my website because YouTube or Google really likes if you put a video on your blog post and other factors. But recently I’ve gone the other way because of the changes Google’s over the last year and a half, and I’ve been battling away. Like I say, YouTube is the second largest search engine on the market is that I’ve been I’ve been really optimizing the videos for YouTube. I’ve been spending time trying to find niche subjects that are in my area or expertise Then I’ve been using a tool called…

[00:19:21.200] – Jonathan Denwood

The wine has gone blank. What’s it called? A bloody tool.

[00:19:26.620] – Kurt von Ahnen

Vidiq?

[00:19:27.460] – Jonathan Denwood

Yeah, VidIQ. And it shows you… Part of the analytics it shows you is… Well, it will show you popular videos, it will show you trending videos. It will give you a list of suggestions. The problem is, I find one of the key factors is the key element that you really need to focus is how many people per hour are watching that video, that video title. You need to look at the competition. If you’ve got a particular subject and the competition has the first three videos have got half a million subscribers each, it’s very unlikely that you’re going to compete. But if you like If the competitor has got a large audience, the title isn’t a pure match to yours title. It probably only has one keyword in it. But the other two of the three that you’re looking at have much smaller audiences. You probably stand a really good chance of competing. But where a lot of people went wrong, or go wrong, is it might have been getting traffic three months ago, or it might have got traffic a month ago, but the traffic, the viewing, the viewers has died down. And if you’re not getting any views per hour, it’s probably not worth going for because you’re not going to get any engagement.

[00:21:19.880] – Jonathan Denwood

But the only problem is when you’re depending on the niche, it’s got to be the niche that you want to compete with. So It’s a bit of a contradiction, folks. Is this making any sense, Gert?

[00:21:36.340] – Kurt von Ahnen

Jonathan, this takes me back to my central thoughts on SEO in general. I’m very contrarian in this particular space for our industry. Because SEO keeps changing, because the rules keep changing, because video recommendations keep changing the outcomes in these video streaming models, I’m really big on what you have in your show notes is number five. I prioritize authenticity over production value or over messaging or over keyword usage or any of that. I honestly feel like if I write content for my blog that comes from my heart or things that are at the top of my mindset, or if I make video content that resonates with my core being in the moment, and I know that sounds very crystals and pyramid when I say it like that, but I just make the content from a position of authenticity and being real and authentic, and I pray for the best. This chasing keywords and trying to match, we always say, pick a niche, work within your niche. We say that. But when you drive that niche down to keywords, I use VidIQ as well. And VidIQ told me last week that the buzzword for the week was budget.

[00:22:57.640] – Kurt von Ahnen

And I had to think to myself, well, how am I going to squeeze blood with it.

[00:23:00.640] – Jonathan Denwood

You definitely don’t want to do that because everybody will be making videos about budget. Yeah, exactly. That’s what I was like. You’re not going to compete with a one word or three words. They do have on the IQ, quid IQ interface, they do have a section that shows you other videos in your niche. Yeah, similar to you. Pardon?

[00:23:30.180] – Kurt von Ahnen

It’s similar to you.

[00:23:32.000] – Jonathan Denwood

Yeah, that’s similar to you. And you can see what subjects there, what videos are ranking. And you can then, I want to I’ll suggest that you copy precisely what they’re doing, but you can then use the other tools to get a title and you can plan out your video, what is going to be in that particular area. I I can’t think that. But I do agree with a lot what you said, but on the other end, it’s finding niches. It’s a useful tool. And But you can do all these things. But if nobody’s viewing the video, it’s getting no views because it views per hour. It’s very unlikely that anybody’s going to find your video. Very unlikely. So it’s fine in abundance. We’re going to go for a middle break, folks. When we come back, we’re going to look at some of the editors that you can utilize for your LinkedIn YouTube video. It’s been a great show so far. We will be back in a few moments, folks. This podcast episode is brought to you by Lifter LMS, the leading learning management system solution for WordPress. If you or your client are creating any Any online course, training-based membership website, or any type of eLearning project, Lifter LMS is the most secure, stable, well-supported solution on the market.

[00:25:13.480] – Jonathan Denwood

Go to lifterlms. Com and save 20% at checkout with coupon code podcast20. That’s podcast20. Enjoy the rest of your show. We’re coming back, folks. I wanted to take the opportunity to I’ll tell you about another free great resource, and that’s the Membership Machine Show and the WP Tonic Newsletter. I do a newsletter every week. It has a subject that we cover normally in this podcast. I give a little bit more information and some links, and then I do a created list of some of the best stories that come on my radar. I do this all myself. It’s totally free, the newsletter. Please sign up. It really shows that you’re supporting the show. Where you can get it, go to wp-tonic. Com/newsletter, wp-tonic. Com/newsletter. Right. So you want to edit your longer form, your short form videos. Until a few years ago, you had desktop editors, most It was dominated mostly by Final Cut or Premiere from Adobe. You had a couple other players like Kentasia and-Easier.

[00:26:45.000] – Kurt von Ahnen

Cranesure.

[00:26:45.730] – Jonathan Denwood

And ScreenFlow. I still use ScreenFlow myself. They were the main four that were recommended. Would you agree with that?

[00:26:56.360] – Kurt von Ahnen

Yeah, the direct competitor to Premiere Pro for people in the open-source world that like things cheaper than Adobe was on Da Vinci.

[00:27:04.920] – Jonathan Denwood

Yeah, they’re still going on.

[00:27:06.680] – Kurt von Ahnen

I had Da Vinci on my old PC before Jonathan swapt me over to the Mac world.

[00:27:13.880] – Jonathan Denwood

But now you got a lot more choice, folks. You’ve got a lot of browser-based editors or some that are mixture. They offer a browser or you can download a app, and some of them are AI-powered. You’ve got a lot more choice. Let’s go through. One that is from Adobe is Adobe Express. I’m no great fan of Adobe because of the way the company runs itself. But I got to admit, Adobe Express, even the free product, they’ve got free pricing levels, they’ve got Free, Premier, 999 a month. And they got Firefly Pro, and that’s just slightly under $20 a month. That’s month to month, folks. I think the free product and the premium one is pretty good value. It does quite a bit. I don’t think it compare… If you need desktop, you’re going to have to look at Adobe Adobe’s cloud subscription model. But if you can avoid that and just work with Adobe Express, I think it offers quite a bit of value. What do you think?

[00:28:46.740] – Kurt von Ahnen

Jonathan, you’ve cornered me again on my Adobe quandry. So I got into Adobe as a corporate trainer and had to have Adobe Corporate Adobe Creative Cloud. I’d have Adobe Creative Cloud for years as a corporate employee. And then when I got out and started my own agency, right away, I had clients where we were using Adobe products and I kept the cloud. Then I realized this is costing me a fortune. I can’t pay this much money every year to just keep this stupid product. And I was very resentful about it. And then I was able to get a teacher’s license with Adobe Creative Cloud. And that locked me in for for a highly reduced rate. They’ve had my money for years, and they will probably continue to have my money for years. I am a big Premiere Pro user, and by extension, for really quick projects, I’ll jump into Adobe Express to knock something out. The thing that bothers me about the Creative Cloud, though, is I’m lucky if I’m scratching 12% of what I could do with that suite of products. It’s amazing the stuff you can do. It’s just I think you need to have a doctorate to figure out how to use some of the stuff.

[00:30:04.120] – Jonathan Denwood

Yeah, but the Adobe Express, you can edit videos in it. Phenomenal. Yeah.

[00:30:10.540] – Kurt von Ahnen

It’s great.

[00:30:12.080] – Jonathan Denwood

Descript. This is the AI product, more aimed at short form, I would say, but you can also do long form as well. Obelis starts at 24, Creator 35, business 65 per month. I’m a huge script user, Jonathan. Yeah, I know you are.

[00:30:38.100] – Kurt von Ahnen

Huge. And they now do clips and shorts like OpusClip did.

[00:30:44.300] – Jonathan Denwood

Yeah, but what would you say it’s… Because it basically edits like a word editor. Is that correct, isn’t it?

[00:30:54.100] – Kurt von Ahnen

Yeah. So when you upload a video, it automatically transcribes it, and then you can edit the video with the text editor. So you can, don’t get me wrong, you can clip and paste the video in the timeline like a normal video editor, but you can also edit the words. If I were to say, I could just go highlight, hit delete, and it just takes it away. It edits the video with the text.

[00:31:23.960] – Jonathan Denwood

How would you compare it to something like Adobe Premiere?

[00:31:29.260] – Kurt von Ahnen

Completely It’s different. My workflow is I do the first edit in Descript. Sometimes I take out the us and the us. Sometimes I leave them in because I want it organic. But the coolest tool about Descript is I can add studio sound to the video. It enhances my vocal tones tremendously or my guests because I record my podcast there too. Me and my guests both get studio sound. Then I take that exported version of that and I put it in Premiere Pro, and that’s where I add my bumper, my trailer, my lower thirds, and do my final export for production.

[00:32:12.940] – Jonathan Denwood

Loads of people love it. I I think, yeah.

[00:32:16.320] – Kurt von Ahnen

They had features last month. I haven’t even explored it yet. You can do AI bumpers, trailers, effects, all kinds of stuff that I haven’t had a chance to play with yet.

[00:32:26.420] – Jonathan Denwood

Right. So we got another one. I haven’t actively used this Not really nice at all, folks, but it’s really got very popular, and that’s CapCut. Free. They’ve got a free product. They got standard 999 and 1999. I think it’s web-based, but also you can get app for PC and Mac as well. I’m not sure. I might be totally wrong here, but I think the apps only work if you got a paid version. I’m not sure about that, actually. Might be wrong. But a lot of people using this. Do you got any knowledge about this one?

[00:33:03.820] – Kurt von Ahnen

Mostly from my daughter’s side of the family, she was an Instagram person, and a lot of folks in that Instagram, TikTok, posting those portrait style short videos, highly styled, come from the CapCut interface. It’s very well liked, especially by younger people, it seems like.

[00:33:27.540] – Jonathan Denwood

I think it’s something you want to look at. It has got its following. Then you got Canva Video Editor. I’ve looked at this a bit. I don’t think it’s as good as the Adobe Express product, to be truthful about it, but they’re always improving things, and I have got a Canva Pro account. I’ve only got about five SAS products that I’ve paid for. I’ve tried to cut it down as much as possible. But But I think they’re always improving it. I think if you got Canva Pro, I’m not sure if you can use this if you just got the free product. I would imagine you can use it. But I would imagine it’s extremely popular. Have you got any knowledge of this one?

[00:34:20.680] – Kurt von Ahnen

Canva Video Editor, I’ve only used it a couple of times. Like yourself, I have a Canva Pro account. For me, Canva is great for YouTube thumbnails and blog post featured images. I didn’t find the video editor to be that intuitive or effective, so I jumped out and used my other tools.

[00:34:45.220] – Jonathan Denwood

But they’ve also, I forgot the name. I forgot the name of the company that had a direct competitor to Adobe. I forgot its name, though. Canva bought them. It’ll be in the show notes, folks. But in this particular video editing, I wouldn’t say they drop in the ball, but it’s not as competitive as the other ones that we’re talking about in this list. But if you got the prep and you can’t afford But I think I would really look at the Adobe Express. I don’t like saying that. Riverside is really popular. 29 for the pro, the live is 39, the webinars, 99. But for 29 bucks, I’ll say Descripts got the hobbyists for 24 or Creator, 35. I would say Riverside, they got an editor, but they’re also big in podcasting. But their editor looks pretty good, though. Do you have any knowledge of this one?

[00:35:55.040] – Kurt von Ahnen

I use Riverside weekly for a podcast project. What I like about it is that, from a podcast perspective, two or more people on screen do local recording, and then bridge all the local uploads and downloads together to make one really high-quality video, which is something that StreamYard only recently started doing. So from the podcast perspective, I think Riverside was a little ahead of the ball. When you finish recording in Riverside, it will automatically make shorts for you, which StreamYard just started offering, I think. But again, Riverside was ahead of the curve on that, and I think the quality of the clips is better. I said that Descript also made clips. I find that the quality of the AI-generated clips in Descript is not as good as those generated in Riverside. I feel like Riverside does a much better job if you’re looking for virality with your shorts. I think Riverside does a much better job grading the clip’s virality, choosing the headline, and keeping the content focused on the keyword or topic. Whereas I feel the script is sometimes slightly off target.

[00:37:24.100] – Jonathan Denwood

I think, got anything else you want to add to the discussion before? How do you wrap things up?

[00:37:31.500] – Kurt von Ahnen

Well, this video stuff, to me, Jonathan, I just want to tell people, the first step is to just do it. If you’re worried about having the perfect background, I didn’t have this background until a couple of months ago. Jonathan will tell you: I was in a baby-blue room. It was horrible. You just got to make, you just got to do it. You just have to make the content, and it’ll mature. It’ll grow over time. But you’ve got to get started. And some of the tools we discussed here are, like, you could film yourself walking around your backyard. You could use some tools for that. Or maybe you’re interviewing somebody. It’s a different tool for that. Find what fits your use case and your personality best, something that you will use. If you’re trying to force yourself to use something that feels uncomfortable, you might never get started. The most important thing is to get started and then grow and mature through the creation process.

[00:38:27.840] – Jonathan Denwood

Right. So, Kurt, what’s the best way for people to find out more about you and what you’re up to?

[00:38:33.480] – Kurt von Ahnen

Mañana Nomas for business. That’s our agency, and we’re Mañana Nomas on all social channels. Then in LinkedIn, I’m under Kurt Von Annen. I’m easy to find. I’m the only Kurt Von Annen in LinkedIn, and I’d love to connect with you there.

[00:38:47.120] – Jonathan Denwood

If you’re looking for a great host support for WordPress, provides the most customization and ownership. If you’re in the membership community, learning management space, have a look at utilizing WP Tonic. We will be back next week with another great topic. We’ll see you soon, folks. Bye.

[00:39:11.300] – Kurt von Ahnen

Thanks for listening to the Membership Machine Show. Make sure you subscribe so you don’t miss any future episodes and leave a rating to support the show. Until next time.

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