#414 WP-Tonic Show With Special Guest Isaac Rudansky

How to Use Udemy To Promote Your Course & Personal Brand

his Show’s Main Discussion Topics

#1 – The biggest thing a newbie to Google Ads has to know?

#2 – Can Google Ad Words be used as an effective tool to promote a new course in 2019?

#3 – Your thought on Udemy and how it helps a course builder to build a personal brand

#4 – How online courses can help you get big clients

#5 – What is the most exciting marketing platform for you in 2019?

Isaac Rudansky Bio

Isaac Rudansky, CEO of AdVenture Media Group, is widely considered to be an industry-leading expert on all matters related to pay per click advertising, online traffic acquisition and conversion rate optimization.

As an educator, Isaac has over 91,000 paying students enrolled in his full-length online courses, and his beginners guide to Google AdWords has been watched by over 850,000 students.
Isaac founded AdVenture Media, a digital advertising agency based in Long Island, NY, in 2013. Since then, Isaac and his team have consulted with over 450 companies around the world, ranging in size from small mom and pop ecommerce boutiques, to multiple, publicly traded companies. Isaac and his team manage the digital advertising campaigns for well known companies like Forbes, AMC Networks, Karrass Negotiating, The International Culinary Center and many more.

This weeks show is Sponsored By Kinsta Hosting

Jonathon: Welcome back folks to the WP Tonic show. This is episode 414. I have really got a great guest. I know I say that every show, but I’ve actually really been looking forward to this interview. We got Isaac Rudansky. And I’ll probably totally butcher his name, but I warned him. And Isaac is a real expert on Adwords. And I’ve been on some of his courses on Udemy. And he really knows his stuff. Isaac, would you like to introduce yourself to the listeners and viewers?

Isaac: Sure. My name is Isaac Rudansky.

Jonathon: Rudansky, so I totally butchered that.

Isaac: Close enough. Last name doesn’t really matter. And yeah, I run a digital advertising agency here in New York and I teach a lot of courses online. I have over 180,000 students around the world on the topics of Google ads, building an agency, Facebook advertising, conversion rate optimization. I speak at lectures throughout the country. And that’s what I do. I try to help our clients figure out the best ways and the most creative ways and the most profitable ways to advertise their products and services on the Internet.

Jonathon: And I’ve got my great cohost Adrian. Would you like to introduce yourself? Adrian?

Adrian: Hi everyone. My name is Adrian. I’m the CEO and founder of Groundhogg. We develop and build sales and marketing tools for businesses that use WordPress. If you’d like to find out more about that, you can go to the info. Or you can go to Groundhogg with two g`s at the end. Io.

Jonathon: Who’s going to be the weakest link in this interview is probably obvious. I have had a rough couple of days. I haven’t had much sleep but before we go into this great interview, I just wanted to talk about one of our great sponsors and that’s Kinsta hosting. What does Kinsta hosting do? Well, basically they only specialize in WordPress hosting. And WordPress hosting where you need performance. And basically if you’ve got a membership site, a learning management system or a Woocommerce website or any kind of real business online, you need performance from your hosting provider. And that’s what Kinsta provides. And they also provide some of the best technology. You get the latest versions of PHP that makes your site quicker. One click back up, staging site and you get Google cloud. They use Google cloud as the back bone of their servers.

And what you really get from Kinsta, it’s a fantastic interface. UX Design with 24/7 support from a really knowledgeable, friendly team. And you are sent to an expert the moment you use chat or email them, you speak to an expert. You don’t have to be migrated up to an expert. You talk to an expert from the start of your support request. We host the WP Tonic website. They have being our own major house for the past couple of years. We’re really happy with Kinsta. So go over to Kinsta for yourself or for clients and get fantastic WordPress hosting.

Isaac: Thank you for so much for coming on the show. Basically what we’re gonna cover with Isaac is really just going to have some emphasis on Google Adwords. Because that’s one of the things he’s most noted for. And he’s a superb expert on it. With an emphasis around how to use Adwords to promote your online course or membership website. So Isaac what do you think a newbie looking at maybe doing some Google Adwords? Are there one or two things they really have to understand before they delve into the Google Adwords platform?

Isaac: The first thing a person has to understand is that it’s not a given. It’s far from a, given that you’ll be profitable with advertising on Google. The most important thing you have to look at is the quality of your product or service. No amount of advertising could salvage a poor product that people don’t want to buy or that doesn’t have the right price point. Or that a market doesn’t exist for. So that’s the first thing that people overlook. A lot of times people throw up a website and their dropshipping, some product that Amazon sell for half the price.

Or that they themselves are selling on Amazon already or it’s an overpriced service that there’s not a market for and the website looks shotty. And no amount of that Google advertising is going to work to make those types of businesses profitable. Because ultimately people will come to your site and they will evaluate you and they will judge you based on the quality of your product. And how much of a need your product solves and addresses.

And that’s an important thing that I think a lot of people overlook. The other thing is that it’s expensive. At least many people that I’ve interacted with have a perspective that advertising on Google is going to be a magic bullet to success. You know, you’re in front of millions of people who are actively searching for what you offer. And it’s the most exciting concept in advertising, surely, which is why Google is most successful and most profitable advertising platform in the entire world. When I started, Google was pulling in like 97% of Google’s annual revenue was from their Google Adwords at the time advertising. Now where they have other products that pull in revenues, maybe it’s at 70% or something like that, 80%, but still the vast majority of Google’s revenue comes from their advertising.

So a lot of businesses that are well optimized will want to play in the Google advertising space and they’re willing to pay to be there. Google advertising results are all based around the live auction system. So say for example, you have 10 people who sell let’s say cell phone accessories and they have a website, they all sell cell phone cases. And they sell them and they’re all around the same price point. Those advertisers set what they’re willing to pay to get somebody to their site. So if one website is better optimized and their products are better. And they’re checkout processes smoother and they offer better discounts or they offer better guarantees or whatever it may be. And it looks more professional and they’re able to convert it, greater percentage of their visitors economically, they’re able to now afford a higher price to get that person through their doors, onto their website.

So if you’re not fully optimizing the rest of your business funnel, you’re going to lose out in the advertisement. You’re only going to be able to afford mathematically a lower will be called cost per click. But your cost per click is not what you want it to be. Like if you bid too low, you won’t get any impressions. You won’t get any traffic. If you bid high enough to play on the auction with these other more polished competitors of yours, you’re going to be paying the price for those clicks. But you’re going to be coming out of it with a negative return on your money because your website and your business funnel and the rest of your process with your sales team or whatever it may be, it’s not as well optimized and it’s not as well put together as your competitors.

So those are a couple of things that I think that are very important for a person who is approaching Google asked the first time to really understand.

Jonathon: Isaac that was fantastic. You explained that so clearly Isaac. Because I was told by somebody who makes a living from Adwords running campaigns. They said to me, Jonathan, this is just gasoline. This is gasoline on the fire, but you need a fire before you put the gasoline on. And if there’s no fire, you’re just put in the liquids that won’t ignite the fire. The fire has to be raging before you pour the gasoline on. Over to you Adrian.

Adrian: So if keeping the same as if you’re new to ad words. So if you’re a business and you’re new to Adwords , it’s kind of your first foray and you’re not exactly sure much you should be spending before you pull the plug or you know, what kind of results you should expect until you invest more money. What would be a typical budget for someone who’s new and they’re testing out their market. And they’re saying would be a typical budget that someone should expect to spend before they start seeing an ROI.

Isaac: So that all depends on the type of business it is. And a lot of clients come to us asking us that exact same question, like, how much do I need to spend before I see an ROI? And it all depends. It depends on how competitive landscape is. It depends on how much the clicks cost. So if you’re a personal injury attorney and your clicks, every single click could be costing you upwards of $100 up to $500 per click. You need to be willing to spend $30,000 before you see before you’re willing to assess whether or not this could work for you or to even diagnose what the issues may be. If you’re a smaller business whose clicks cost a dollar 50 to $2 and 50 cents per click, maybe you need to be willing to spend three to $5,000 before you could assess or diagnose what the issues may be.

It also depends on how thin you’re spreading the data across, how many keywords across, how many different campaigns. There are so many factors, but certainly as a general rule of thumb, you’re not able to throw $100 or $200 anymore to get an accurate sense of whether or not Google advertising could work for you. We usually tell our clients typically come in, or the clients rather that we take on as clients. Will have a starting budget of a minimum five to $10,000 a month. And they understand that if it’s the first time they’re doing this, it could take three months before we actually understand what’s happening. We have enough data to make new decisions and they go into that with that sense.

Adrian: Very cool, Jonathan.

Jonathon: So do you think Google Adwords can be used effectively to promote courses in 2019? And if yes, you know, if you were doing it, what would be some, give some insight about what some of your strategies would be?

Isaac: Strategies for our Google ads campaign?

Jonathon: Around if you are promoting a course.

Isaac: Oh, if I’m promoting the course. So with courses you first have to figure out and similar to every other product, you need to figure out what your profit is on a sale. And that comes from understanding how much you sell that course for. Let’s say you sell that course for $10, you sold the course, I don’t know $200. So an online course is a digital product, you’ll probably call it a 100% profit margin. Maybe it’s $97 with a 3% credit card fee or whatever it may be. So you sell a hundred dollar course. So if your cost per acquisition, your average cost per acquisition is more than a hundred dollars, you’re losing money.

If it’s less than a hundred dollars, you’re making money. But there’s might be other considerations. So say my students come in, they buy a course, but one out of five students will buy an additional product of mine for $100. So that would make my average lifetime value of a customer $120. So I can now afford to spend $120 to acquire a new customer for that first a hundred dollars product. Because I know on average, each of my customers on average individually will be worth $120 in revenue to be or in profit to me. So you need to understand your numbers. And usually it’s a little bit more complex. Maybe it is $9 in the first information product. You’re selling a course you’re selling in it. You have a more advanced coaching session for $1,000. And maybe one out of 500 people will take you up on that and figure out the math. And exactly what is a customer worth to you.

Then you want to look at Google ads, typically from the ground up. Meaning from the bottom of the funnel up until the top of the funnel. So Google ads is great for bottom of the funnel traffic, which means people who are indicating through the way they’re searching Google, that they’re specifically ready to buy something that you sell. So a person might be looking for how to landing page design course, Google ads training. If you’re making a course on how to sell on Amazon, it’s Amazon sellers training. Now those are people who are certainly indicating that they’re in your market. But remember there, if you have a course on a certain topic, so do 30 other people. And a lot of them are going to be using the same advertising platform. So you want to make sure that you could say something different in your ads and your landing pages that your competitors cannot say.

So if you have a lot of students say that. If your course is longer than the other courses, say that if your course goes into more detail as your course includes templates and downloadable resources. Whatever differentiates you is important to point out. And if you’re beginning to launch an account, you have to figure out how much you could bid on a click based on how many of those clicks you expect to convert. So if you say that the maximum you’re willing to pay for a sale is $100. And I don’t know, maybe 10% of people that come to your site will buy, but probably not. Probably more like 1% or 2%. So two out of every hundred people are going to buy. So you could maybe spend $2 on a click at maximum.

If one out of every 200 people is going to buy, then you need to spend no more than 50 cents on the click. So if you understand your economics, you can go into it with very low risk because with Google ads, you could set a daily budget. So you could set your daily budget to $10, $20, $50. And set a lower or set the right economical Max CPC bid. And try to generate traffic that would be profitable. Eventually you’ll want to test out Google’s automated bidding strategies, which essentially gives a lot of the autonomy in selecting what you’ll pay for a click over to Google. But you tell Google what you want to get a conversion or a sale for. So once you have some data in the account, you have some conversion data in your Google ads account, you could tell Google, I want to spend no more than an average of $100 per sale. And I don’t really care what I pay for a click.

Cause that’s the truth. An advertiser shouldn’t care what they pay for a click. They should care how much they’re spending to generate a sale, what their profit margin is. So that’s the concept of Google automated bidding strategies where Google has a lot of additional data that you don’t have on each individual’s searcher. So for example, if you’re managing a Google ads account yourself manually, you could increase or decrease the budget based on time of day or based on age or based on gender, based on location. Google has a lot more information about each individual. They know your browsing history. They know if you lease two cars, they know if you have a second home. They know if you have children in a soccer league. They just have thousands of these data points that they’re able to look at just to see if this individual person searching is more likely to convert on your website than somebody else, even if they’re using the exact same keyword, a search term.

So the automated bidding might say, okay, for this person we will actually bid $7 because we know that these types of people are going to convert on your website at 30%. But for this type of person, we’re going to bid 40 cents cause we know it’s going to take one out of every 500 of these types of people in this bucket will convert. So you’re letting Google totally control your auction level Max CPC bid. But Google’s going to aim to get you an average cost per sale of what you told them is your target cost per sale.

Jonathon: Oh, I just thought that was fantastic. And I just want to recap before we go for break. I think the two fundamental things. You had a lot of information there. But I think if anybody’s looked at Adwords, they’d probably followed you to a reasonable extent. The two things I’ve got from what you’ve just said are first of all is know your math. Know your profitability figure. And secondly, don’t go in blind. Do your research on your competition, on the platform that you’re going to advertise. Because you’ve got to do something that is different to your competition. Would you agree with the summary of this Isaac?

Isaac: Totally.

Jonathon: Alright, we’re going to go for our break. And when we come back we can, I think we’ve already seen that. We’ve got a true expert on Google Adwords with us. We’ll be back in a few moments.

Announcer: Do you want to spend more time making money online? Then use WP Tonic as your trusted WordPress developer partner. They will keep your WordPress website secure and up-to-date so you can concentrate on the things that make you money. Examples of WP Tonics client services are landing pages, page layouts, widgets, updates and modifications. WP Tonic is well known and trusted in the WordPress community. They stand behind their work with full, no question asked, and 30 day money back guarantee. So don’t delay sign up with WP Tonic today. That’s wp-tonic.com. Just like the podcast.

Jonathon: We are coming back. I have really, really enjoyed the discussion. Over to you Adrian.

Adrian: So we’ve talking a lot about Google ads. But what are your thoughts on some of the other PPC platforms out there that people can use for paid search and advertising? Like Bing, Facebook, should people be going to Google ads first or should they be investing an equivalent or even more significant amount of time and these other PPC platforms?

Isaac: I think that that fundamentally a person should look at Google ads first. We found that compared especially compared to Bing that the traffic quality is better. And you get better data faster, eventually, you certainly should explore Bing. As an opportunity to capture additional traffic, especially a lot of people of an older demographic are using Bing for their primary search engine. But if you have a limited advertising budget, I certainly recommend starting with Google, optimizing the campaigns, discovering some data and some trends. Making adjustments to increase the profitability and then take what you’ve learned and use that on Bing.

Adrian: And what about Facebook? So should people be doing those at the same time? Should they be doing one first and one after? What are your thoughts on that platform?

Isaac: Again, it depends. As a general rule if you’re dealing with a very small business with a small advertising budget, less than $5,000 a month, I would still say focus exclusively on Google ads to start. But a lot of our clients come to us and we launched Facebook campaigns, which were very, very different. It’s a different type of advertising. It’s a different channel, it’s a different media. People relate to the content on Facebook in a different way, but certainly Facebook advertising is an enormous opportunity where clicks are usually cheaper. Traffic is usually cheaper and if you do it the right way, it can be highly profitable.

Adrian: Okay. Thank you. Jonathan.

Jonathon: You know about Facebook, I think what people don’t understand is Facebook. What is that called? A disruptive advertising platform. You are not actively searching for something on Facebook and then they put offering in front of you that disrupt the feed. Where Google is a proactive platform people actively searching for your service or product. Would agree with that Isaac?

Isaac: Yeah, well, exactly. That’s why Google is, while Facebook is a big advertising platform, it’s not nearly as big as Google. Because with Facebook you have to rely on contextual targeting. You know what a person likes, what pages he’s associated with, the habits of their friends. With Facebook, you could tap into buyer behavior, credit card data, frequent flyers, hobbies, and interests, all of that stuff. And it’s great. But that’s all contextual. With Google a person is actively searching for something. So, regardless of the context surrounding that searcher, you have the most valuable and luxurious information to an advertiser, which is what a person who’s expressing with their speech or their writing, which is unique to PPC advertising and search advertising on Google and Bing.

That’s why Google is a much more expensive ad platform. While Facebook’s getting quite expensive as well, but Google’s remains by and large more expensive. But it certainly is a totally different type and format of advertising where with Google we’d call it permission marketing, where a person searching for an answer and you’re going to provide them that answer. With Facebook, a person who is more like they’re scrolling through their feed looking for entertainment and you’re going to try to sell them something, it’s not easy.

Jonathon: I found you on Udemy. I’ve actually taken some of your courses and you did a great job. And in your previous podcast interviews, you’ve talked about how Udemy was really central in establishing a brand for you in helping you establish your very successful agency. Well, what are your faults about Udemy? And do you think people that are in the business of e-learning education basically in 2019. Can they use Udemy to establish their brand as well?

Isaac: Certainly. I mean it’s a challenge like anything else, but you could definitely use video and online education, to establish a brand. And that’s something which I highly, highly recommend people do. I’ve been telling this to my friends and colleagues and students for a long time. If you could establish yourself as a thought leader and generate trust that way, it’s unbelievably valuable to your business. But it’s not easy. When we made our first course, there were plenty of other Google ads courses already on Udemy. But we went in and made a course that was much, much longer, much more thorough, more planned out. And we captured the majority of the market share on Udemy for Google ads training. And it works, but you can’t just go and throw up a two or three hour video that you recorded on your cell phone. In a very competitive space and expect to get a following and expect to get a lot of students that has to be really, really good. It’s got to be 10 times better than the next best course out there.

Jonathon: In general, I agree with you on the quality statement. But also you are aiming at a very broad, a very large market sector. Most businesses, most individual people that have businesses go to Udemy. And they probably have some interest in getting more clients started. Adwords is a way you appeal to a lot of people where somebody else can be more nicified. If there is such a word, I tend to create words Isaac, I apologize. Do you believe also in the power of finding a niche on Udemy as well?

Isaac: Yeah, I do. I think that there are a lot of creators on Udemy and on other online content platforms where people will go very hyper specific. And find a following of highly relevant and highly engaged followers. Like you see this we do a lot of influencer marketing for our clients. And you see the same trend where sometimes the largest accounts that have 10, 20, 30 million followers, their engagement rate, the percentage of people who see their posts and actually engage with their posts like our comment is relatively low compared to smaller influencers with 30, 40, 50,000 followers than that are very niche.

The content and what they share and what they discussed with their followers is very niche. It’s very specific. They have a much higher engagement rate. It could be five or 10 x the engagement rate of the larger influencers. And those are the people who you want to really tap into if they have an overlapping audience with your products or your clients have products. So I’m all for niche and being a thought expert in the niche. As long as there are enough people and it’s a large enough market. So if you’re too hyper specific than even if you have a large percentage of that niche as a following, it’s not valuable if it’s overall not as large enough to make an impact in your, in your business.

Jonathon: And also those people got to have money as well. I’ve got one friend that has her hosting company specifically aimed at students. And he has built up a really nice business boot. But the problem is he needs a lot of students to be hosting with him.

Isaac: Students don’t have money.

Jonathon: Students don`t have money.

Isaac: Students do not have a ton of money. It’s traditional education students anyway.

Jonathon: Over to you Adrian.

Adrian: So I have a question. So Jonathan was mentioning that in your previous podcast, you talked a lot about how you really got your start on Udemy. How did you go about moving people off of Udemy? Because they have that built in audience and people are on already on you to me. But what was your process for taking them away from Udemy and actually bring them into your own business and to your own courses and into your portfolio of clients? What is that process? Give us a high level overview of that process?

Isaac: So that was difficult. Udemy is a pretty closed a pretty close system. And they don’t like it when you, when you try to engage with your students off Udemy.

Adrian: They want to keep them on Udemy.

Isaac: They want to keep them on Udemy. They don’t want you really engaging with their students too much off of Udemy. And essentially the theory behind that is that Udemy is the largest marketplace of courses. And they basically want all learning to be done or as much learning as possible be done inside Udemy. It makes sense from a business perspective. In my personal opinion, I think they make it too difficult for creators to market to their audience, to continue to attract top creators. And top content producers, which I think might cause serious problems for them down the road if other competitors come knocking. But they do allow you to promote a free Facebook group for example. So I have a Facebook group that started a few months ago that I share articles, I share updates with Google ads.

I share different strategies that I’m working on. I share just different stories and I help out my students with issues they’re having in their own campaigns and their own marketing strategies. But mainly it’s just the students interacting with each other, which is great. And I’ll post, once, twice a month in the Udemy courses saying, hey, you know, we have this great Facebook group. Join us. It’s free. It’s students only. It’s a great place to come and collaborate with your fellow students, learn digital marketing strategies and get help with your campaign struggles.

Adrian: Brilliant. So promote the Facebook group on Udemy. And then they get the trickle of content and eventually find their way into your higher ticket sales offers. Very, very, very cool. Do they monitor that at all or do they like monitor your posts and be like, you can’t promote that or anything?

Isaac: Yeah, I’ve had some trouble with Udemy. I’ve gotten some strikes on my account and my messaging, my email messaging.

Adrian: They’re pretty stringent.

Isaac: Suspended. Yeah that happens. And I try to be edgy, I try to push the limits with the stuff that I do. I try to push the limits and I don’t mind taking this strike here and there and that’s just how it is. You know?

Adrian: So keep in mind if you want to promote you have to be a bit careful. Is there a like a higher allotment for the more popular courses or is it like pretty?

Isaac: They’re pretty standard. I thought that that was actually something which was very surprising to me when I first joined Udemy and started like using the Udemy platform. Like I thought for sure they would be much more lenient with the premium instructors. And I’ve actually had this discussion with my Udemy Rep many times. Saying it’s like, it’s one thing to treat the majority of your instructors in one way, but the premium instructors that are driving the most amount of revenue should have more leeway, should have more access. Like we don’t get any emails from students. We don’t get the actual email addresses. If I promote a Webinar I’m doing, they give me a strike. They’re very, very strict. But let’s listen. I’m not complaining. I have no right to complain. It’s their business. They have every single right in the world to manage it and to structure the communication allowances between students and instructors in exactly the way they see fit.

Adrian: All right. Well, I think that sort of like the high level insight there is super helpful for anybody who’s looking to go build their business on Udemy. It sounds like it’s a great way to go as long as you stay careful.

Jonathon: Yeah. Before we wrap up the podcast part of the show, I don’t think you want to be too worried about that really. Because before I signed up for your course like any. They might be discounted. And they might be around like 10 $20. I use them as introduction to instructor basically. And also I tend to look them up on the web before I sign up. Because yeah, it might be, I need 10 $20. So in monetary terms, it’s not a large purchase.

Adrian: But a large risk.

Jonathon: But it’s a large risk on time. And I’m time poor. So I don’t want to spend 12 hours or five hours on somebody who doesn’t have any idea what they talking about. So I look you up and I find your website and I read your bio. And I look at other courses that you’ve run or maybe things you go on YouTube to check out. Am I going to spend five or 10 hours with you? So I might be very different to other people, but I’m sure there’s a percentage of people that doing the same. Would you agree with that Isaac?

Isaac: Yeah, I would agree to that 100%.

Jonathon: So we are going to wrap up the podcast part of the show. So Isaac I also think you have got a course. Do you want to promote that new course? And its not on Udemy is it?

Isaac: Correct. It actually does launch. It’s a monthly subscription. It’s called the agency overdrive membership. Anybody can go to our website. And under training you go to adventureppc.com and under training you’ll see the agency overdrive membership. Right now it’s actually on sale. There’s a coupon code, your viewers could use to save 80% for life on the monthly membership. Its cancel any time. And it’s a library of training videos for people who are looking to start their own digital marketing agencies or to build up they’re freelancer business doing Google ads and web design and landing page design and Facebook ads for other people. I give out proposal templates and billing templates and I teach people how to find clients. There’s a bunch of advanced Google ads strategies.

Right now there’s about 12 hours or 13 hours’ worth of lectures in there currently, which is why it’s a small library, which is why it’s an unbelievable sale. And people love it. We have around 1200 regular subscribers currently. I just launched a few months ago and every single week I’m uploading a brand new lecture. And these lectures are anywhere between 30 minutes to an hour and a half long. They usually include templates and calculators and things that you could use in your business. And these are things that are taken directly from our business. So it’s a cool membership and I encourage people to check it out.

Jonathon: Can you give us the coupon code?

Isaac: Yeah, let me just grab the exact one for you to make sure I have the right one. It is A O P S I’m like, you know, agency overdrive, promotional sale, A O P S 1119. And if you go to the page, if you go to the actual link I have that coupon code on the page itself so you could find it there.

Jonathon: I’m sure Isaac will email those details to me. And I will make very sure they are in the show notes. It’s been a pleasure. Isaac is going to stay on for some bonus content, which you can see on the WP Tonic YouTube channel. And on our website if you want to see the complete interviews, the quickest is always best to go to our YouTube channel. I normally posts out interviews there first before any other platform before iTunes or on the website. If you want the full set of show notes with all the links and that go to the WP Tonic website. They will be there. Thank you Isaac has been a pleasure. You’re going to have to come back.

Isaac: I appreciate you having me on. It’s been an absolute pleasure.

Jonathon: And he’s going to stay on for bonus content. Adrian, how can people find out more about you and what you’re up to?

Adrian: So if you’re interested in self-hosting your CRM marketing automation and solving some sales tools that can seriously help maximize your revenue right within WordPress. Then you can head on over to Groundhogg with two g`s at the end .io to download our free sales and marketing automation plugin. Help you maximize revenue on your site, implement follow-up campaigns, implement email marketing campaigns, all of that good stuff. You can also reach out to me personally. My personal email address is info@groundhogg.io to ask any questions that you might have.

Jonathon: That’s great. And we’ll see you in next week when we have a similar expert like Isaac sharing his knowledge and his experience. So to make you a more effective online entrepreneur. We’ll see you soon. Thanks. Bye.

Adrian: Bye. Bye


Every Friday at 8:30am PST we have a great and hard-hitting round-table show with a group of WordPress developers, online business owners and WordPress junkies where we discuss the latest and most interesting WordPress and online articles/stories of the week. You can also watch the show LIVE every Friday at 8:30am PST on our Facebook WP-Tonic Show page. https://www.facebook.com/wptonic/

#414 WP-Tonic Show With Special Guest Isaac Rudansky was last modified: by