Are you looking to grow your email list in order to convert more site visitors into paying customers? Create an effective email marketing campaign.
Creating successful email marketing campaigns is important for encouraging more people to subscribe to your membership plans. For this, you need to use email software to create targeted email marketing campaigns on your membership site.
In this article, we’ll go over some of the best options available for email software for your membership site.
Why you’d want to use email software for your membership site?
It’s estimated that over 30% of people use email globally and it equates to about 2.5 million people.
Depending on what you’re looking to achieve, whether it’s to grow your email list or send automated emails to your users based on their interaction with your site, using email software can be useful.
Some of the main benefits include:
- Connect with your audience better. By creating targeted or exclusive opt-in forms and offers for your audience, you can understand their needs better. As a result, you can offer members personalized solutions. This keeps them interested in your content and encourages them to subscribe to your membership program.
- A cost-effective way of generating high-quality leads. Using email software for your membership site is a great way to generate more leads for your business. You can create custom opt-in forms and attract only the audience you are looking to cater to.
- Generate more revenue for your business. With a bigger email list and increased engagement on your membership site, there’s a high chance more people will quickly subscribe to your membership plan. As a result, it can help generate more revenue for your business.
- Increase site traffic when you publish new content. The best part about creating targeted offers is that you can divert site traffic to newly published content. In addition to this, people who are subscribed to your newsletter will automatically receive a “new post” notification.
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Top 10 email software for your membership site
Let’s take a closer look at some of the best email software options for your membership site and see how they help you create successful email marketing campaigns.
Mailchimp is one of the most popular email software options for WordPress sites.
You can create good-looking sign-up or opt-in forms that help generate high-quality leads and let you build your email list effectively. You can also integrate Mailchimp with any existing opt-in form on your WordPress sites such as the comment, contact, or checkout form.
Mailchimp is a great email software to have for your membership site as it offers seamless integration between your Mailchimp account and your membership site. As a result, you can generate more leads and encourage more registrations by using an attractive, easier-to-understand sign-up or checkout form.
Pricing- Mailchimp is free-to-use for your WordPress membership website.
weMail is a powerful email software that is designed to simplify and enhance your email marketing efforts on your membership site.
By using weMail, you can create many different types of opt-in forms including Inline forms, Floating Bar forms, Slide Up forms, Modal forms, and HTML Custom Fields. weMail also comes fully loaded with over five different email sending gateways including Amazon SES, Mailgun, SparkPost, ElasticEmail, SendGrid, and SMTP. This way, you can select your preferred email sending gateway.
weMail offers a robust email software solution for membership sites as it lets you build attractive opt-in forms and display them anywhere on your site. As a result, it can help attract new registrations as well as generate quality leads for your business.
Pricing- weMail is free to use with the Free Forever package, however, you’re limited to 3,000 subscribers.
#3. Campaign Monitor
Campaign Monitor is solid email software for WordPress sites that lets your site visitors sign up to your brand’s email lists quickly and conveniently.
It offers extensive functionality that will help you enhance your email marketing campaigns as well as offer a unique experience on your site. One of the great things about Campaign Monitor is the intuitive experience. It lets you create and personalize your subscription forms directly from the WordPress admin panel.
Campaign Monitor is a great option for email software for your membership site. This is because it offers all the tools you need to create custom registration, log-in, and checkout forms for your membership site without having to code.
Pricing- The Campaign Monitor plugin is free to download and use on your WordPress membership site.
MailMunch offers an all-in-one solution for growing your email list and offers custom sign-up, log-in, and opt-in forms on your membership site.
Using the MailMunch email software, you can create multiple types of opt-in forms including Pop-up forms, Embedded forms, Top Bar forms, Scroll Box forms, and Sidebar forms. This also gives you full control over where the custom opt-in forms are displayed on your site. In addition to this, MailMunch comes with pre-designed templates that help you quickly create attractive-looking opt-in forms.
MailMunch is a great option for your membership site as it lets you create unique-looking opt-in forms and display them anywhere on your site using targeting rules.
Pricing- MailMunch is free to use for your membership site.
OptinMonster offers one of the most popular solutions for enhancing email marketing on your WordPress site.
It’s an all-in-one popup builder that lets you create unique opt-in forms and display them to site visitors by creating custom targeted offers. As a result, it can help you build your email list, gain new subscribers, and enhance the growth of your business.
OptinMonster has an extensive list of different types of opt-in forms and popups you can create on your membership site. For instance, you can display lightbox popups, floating bar popups, slide-in popups, inline sign-up forms, content locker popups, countdown timers, yes or no popups, and even full-screen welcome mats. This helps give your membership site a professional look and feel while also enhancing your email marketing campaigns.
Pricing- OptinMonster is free to use on your WordPress membership site.
MailPoet is a simple to use email marketing software designed to enhance and grow your email list and increase new subscriptions on your membership site.
The plugin lets you create and add custom newsletters to your site directly from the default WordPress admin panel, which is something that most people are comfortable using. Similarly, you can also manage all your subscriptions and access the subscriber list for your membership site using the same, familiar WordPress admin panel.
MailPoet is a great option for your membership site if you’re looking for lightweight email software that does everything from creating sign-up email newsletters to letting you send automated welcome emails to subscribers. As a result, it makes it easier for you to manage everything on your membership site using a single plugin.
Pricing- You can download the MailPoet plugin for free and install it on your membership site within a few clicks.
Newsletter is modern-looking email software designed to help you create bigger email lists and track email marketing campaigns effortlessly on your WordPress site.
By using Newsletter, you have access to an intuitive drag-and-drop newsletter builder. This lets you create unlimited newsletters and track them easily from the same place. In addition to this, you can also set advanced targeting rules for displaying the “right” newsletter to a specific user on your membership site.
Pricing- Newsletter is free to download and install on your membership site.
HubSpot is designed to help you create and run successful email marketing campaigns for your business.
HubSpot lets you access powerful email marketing tools that help you create and automate your marketing campaigns. You can create automated emails and send them as soon as a user registers or signs up using the newsletter or opt-in form.
HubSpot is a great option for membership sites as it can quickly help you get started with your email marketing campaigns. This is because the tool lets you select from over 20 different templates to start creating opt-in forms or you can always create your own by starting from scratch.
Pricing- HubSpot pricing starts at $45 per month per 1000 marketing contacts for the Starter package.
SendInBlue is a complete solution for creating awesome email marketing campaigns for membership sites.
It offers all the tools you need to create attractive opt-in forms that help grow your email list quickly and gain new registrations. Additionally, the plugin lets you set up automated email sequences so all emails are sent at the correct time, even if you’re not at the office or have access to a device.
Pricing- SendInBlue is free-to-use for WordPress sites.
MailOptin is a great option if you’re looking to convert site visitors on your membership site into subscribers or registered members.
The robust plugin helps you increase conversions by displaying targeted opt-in forms and sending automated emails as soon as new users join or subscribe to your list.
MailOptin is solid email software for your membership site as it can help enhance email marketing campaigns and convert site visitors into paying customers. You can create highly-targeted email marketing campaigns for your audience and generate high-quality leads. As a result, it can help improve the user experience on your membership site as well as grow your email list quickly.
Pricing- MailOptin’s pricing starts at $79 per year for the Standard pricing plan.
Depending on what you’re looking to achieve and your budget, you need to choose email software that will let you create custom pop-ups or opt-in forms and display them anywhere on your membership site, send automated emails as soon as new users subscribe, and help you grow your business’s email list.
Do you know of any other great email software for membership sites? Let us know in the comments box below