How Much Money Does YouTube Pay For 1 Million Views?

Are you looking to start a channel on YouTube? Or maybe you want to monetize your video content on YouTube?

YouTube is one of the most popular video platforms on the internet, with millions of creators and billions of users worldwide. In fact, 52% of the whole internet uses YouTube once a month. This means it’s a great opportunity for creators to start monetizing their content and gather an audience.

In this article, we’ll go over how YouTube monetization works, how much YouTube pays for 1 million views, and different ways to make money on YouTube for creators.

Understanding YouTube monetization

YouTube lets you monetize your content by showcasing ads on your videos and pays you a share of the ad revenue. While YouTube, by default, displays ads on all videos, only creators who are a part of the YouTube Partner Program get paid a share of the ad revenue.

To be a part of the YouTube Partner Program, you need a minimum of 1,000 subscribers and 4,000 public watch hours or 10 million public short video views in the last 12 months. Once your channel is eligible for monetization, YouTube will email you to notify you that you will get a share of the ad clicks and views on your videos.

The rate at which YouTube pays creators depends on various factors, including the content topic and audience; it’s a great way to get started with earning revenue from publishing video content on the internet. It’s also important to note that for the monetization to work, you will have to link your Google AdSense account so you can withdraw the revenue your videos earn.

Let’s go over some of the factors that can affect ad revenue that YouTube pays to creators:

• Viewer engagement. YouTube determines how valuable your content or your videos are by viewer engagement. You want viewers to watch through your whole video without skipping parts or only watching a small portion of the video. The higher viewer engagement your videos have, the better CPM rate YouTube pays creators, as advertisers may want to promote their products more on videos with higher viewer retention.
• Industry/content topic. Your content topic or the industry you make videos in is one of the most important factors that affect ad revenue. As an example, YouTube pays more money to creators who make videos about financial or educational topics. On the other hand, gaming videos or entertainment videos receive a lower CPM i.e. the rate at which YouTube pays creators for showing ads.
• Geographical location. Other than the content topic, the geographical location of your channel also determines what kind of advertisers are willing to put their ads on your videos. This could mean the geographical location where your channel exists might not be valuable for advertisers so they might pay you less or simply wouldn’t want to put their ads on your videos.
  

• Your audience also plays a major role in what kind of ad revenue you get from YouTube. If your audience is willing to click on ads and purchase products, it will help you maximize ad revenue. On the other hand, if your audience barely clicks on ads or instantly skips ads when watching your videos, it can reduce your ad revenue.

How much money does YouTube pay for 1 million views?

Once your YouTube channel is monetized, the platform assigns or offers you a Cost Per Thousand or CPM rate. Using the CPM rate assigned by YouTube, the ad revenue is calculated based on the number of ad clicks you get on your videos.

It’s important to understand that YouTube CPM rates can vary from channel to channel and are assigned to you as part of your contract with YouTube or the YouTube Partner Program. CPM is directly affected by factors such as your audience’s locations, the content type, and overall viewer engagement on your videos.

 

While YouTube doesn’t pay all of the ad revenue to creators, they get a 68% share of the ad-per-view revenue from videos. Calculating how much money YouTube pays for 1 million views depends on the CPM rate assigned to your channel.

For instance, most YouTube channels that get $0.10 to $0.30 CPM per ad view can earn $1 to $3 per thousand views. Using the same CPM rate, if your YouTube channel receives 1 million views, you can earn upwards of $3,000 to $6,000.

5 ways to make money on YouTube

Let’s take a closer look at some of the ways creators can make money on YouTube.

#1: Ad revenue

One of the first and most obvious ways to make money on YouTube is through the ad revenue the platform shares with its creators. YouTube sells advertising space and lets creators get a share of the ad view or click revenue. For instance, once your channel is monetized, YouTube will put ads before your video starts. If users click on the ad or watch it and don’t skip it, you will receive a share of the earnings.

There are two ways YouTube pays you when it comes to ad revenue. For starters, you will get paid for every 1,000 views your video gets or for every 1,000 people who see the ad before or during your YouTube video. These kinds of ads are also known as pay-per-impression or PPM ads. While PPM ad revenue isn’t much, It’s a great way for creators or YouTube channels that are just starting out to start earning from ad views, especially if your channel receives a lot of views.

Secondly, you can also get paid ad revenue from PPC or pay-per-click ads when users click on the ad when they’re done watching. However, since PPC ads can be skipped after 5 seconds, YouTube only counts PPC clicks when your audience keeps watching the ad even after the 5 seconds have passed.

#2: Sponsorships

Sponsorships are another great way to make money on YouTube that lets creators work with other brands to promote their products in exchange for money. In most cases, brands or sponsors will reach out to creators to promote or use their products in videos, especially if the videos get a lot of attention and views. This way, their products will be showcased to thousands or millions of users when they watch the video.

Your channel getting sponsorships depends on the niche of your content or the type of videos you make. For example, if you make gaming videos and get lots of views, you can get sponsors to send you PC parts or give you access to new games for free. If your channel is related to motorsports, you can get sponsors for the race suit you use or your helmet.

Similarly, some sponsors will also pay you per second for a video ad or for mentioning their product in your videos. This kind of sponsorship is only available to channels that have a huge following or get a lot of views.

#3: Affiliate marketing

Affiliate marketing is also big on YouTube and is one of the most common ways for creators to earn money when publishing content on the platform. Affiliate marketing is a tactic used by businesses to promote their product using the end users or their customers. If a sale is made using the affiliate link, the business will pay a small commission to its affiliates.

Affiliate marketing on YouTube is very straightforward. This is because if you’re using products or specific items in your videos, you can attach an affiliate link to those products in the video description. This not only helps you generate revenue but is a great way to help your audience get their hands on the exact products you used. For example, if you’re creating tutorials on how to fix your car at home, you can include links to the tools you used or link the part you purchased so your audience can copy what you’re doing step-by-step.

#4: Promote your own products

With over 2.7 billion users, YouTube is a great platform for promoting your own products and reaching new audiences. You can use your own products or provide social proof of how effective your products are in your videos. This is an ideal way to promote your own products and encourage your audience members to purchase them.

For example, if you sell online courses, you can promote them by offering a sneak preview in your YouTube video and encouraging your audience to buy the online course for in-depth information.

Similarly, if you’re an automotive part manufacturer, you can showcase how well your parts work in real life or test their durability to encourage users to try out the product themselves.

#5: Offers members-only content

While YouTube lets you upload videos, and your audience members can view them by visiting your channel, there’s also a members-only feature. This way, users can pay you to join an exclusive members-only club. It’s a great way for users to support their favorite content creator and is the number one way to push out members-only content on YouTube.

For example, you can offer behind-the-scenes videos or exclusive content to your members only to encourage more users to join. Similarly, you can also encourage viewers to sign up for your membership site so they can access an online community as well as more membership content.

Frequently Asked Questions

Q: How much money does YouTube pay for 1 million views?

A: The amount of money that YouTube pays for 1 million views can vary depending on various factors, such as the geographic location of your audience, the type of ads displayed, the ad formats, and the engagement rate. Generally, the range can be anywhere between $1,000 to $10,000, but it could be higher or lower based on these factors.

Q: How do YouTubers make money?

A: YouTubers make money through various sources such as ad revenue, brand partnerships, sponsored content, merchandise sales, and channel memberships. Ad revenue is the primary income source for many YouTubers, where they earn a percentage of the revenue generated from the ads shown on their videos.

Q: How much does YouTube pay per view?

A: YouTube does not pay a fixed amount per view. The earnings from views on YouTube videos are based on the ad revenue generated by those views. The ads shown on your videos determine the amount you earn per view, and this can vary depending on factors like the ad format, advertiser demand, and viewer engagement.

Q: How many views do you need to start making money on YouTube?

A: To start making money on YouTube, you need to monetize your YouTube channel and join the YouTube Partner Program. Once you meet the program requirements, which include reaching 1,000 subscribers and 4,000 watch hours in the past 12 months, you can start earning money from ad revenue generated by your videos.

Q: How much do YouTubers make?

A: The amount of money YouTubers make can vary greatly. Some YouTubers earn a few hundred dollars per month, while others can make millions of dollars annually. The earnings depend on factors such as the number of views, ad revenue, brand partnerships, merchandise sales, and other income streams.

Q: How much do YouTubers make on average per video with 1 million views?

A: The average earnings for a YouTuber on a video with 1 million views can range from $1,000 to $10,000 or more. However, it is important to note that these figures are approximate and can vary based on factors like the geographic location of the viewers, the type of ads shown, and the engagement rate.

Q: How does the number of views affect how much YouTubers make?

A: The number of views directly affects how much YouTubers make. Typically, more views lead to higher ad revenue, as ads generate income based on the number of impressions. However, other factors like viewer engagement, ad formats, and ad rates can also impact the earnings despite the view count.

Q: How can I monetize my YouTube channel?

A: To monetize your YouTube channel, you need to join the YouTube Partner Program. This program enables you to run ads on your videos and earn revenue from ad impressions and clicks. To be eligible for monetization, you must meet certain requirements set by YouTube, including having at least 1,000 subscribers and 4,000 watch hours in the past 12 months.

Q: How much do YouTubers with 1 million subscribers make?

A: The earnings of YouTubers with 1 million subscribers can vary widely. Some YouTubers with a million subscribers may earn a few thousand dollars per month, while others may earn significantly more. The earnings depend on factors like ad revenue, brand deals, merchandise sales, and other income streams.

Q: How can I become a social media influencer on YouTube?

A: To become a social media influencer on YouTube, you need to create valuable and engaging content consistently. Build an audience by promoting your channel, collaborating with other YouTubers, and connecting with your viewers. As your channel grows, you can explore brand partnerships and other opportunities that can help you establish yourself as a social media influencer.

Conclusion

With YouTube becoming one of the most popular video platforms on the internet, you don’t want to miss out on the opportunity to start earning revenue from uploading videos on the platform.

While the ad revenue YouTube pays to creators depends on various factors, including content topic and viewer location, there are other ways, such as sponsorships, affiliates, and members-only content, that you can use to earn money from YouTube.

Do you have any questions about how creators can start making money on YouTube? Let us know in the comments box below.