How To Use Live Streaming To Promote & Grow Your Membership & Community Website

August 25, 2023


Live streaming has become an essential tool for businesses looking to expand their reach and engage with their audience. By broadcasting real-time content to your members and prospective members, you create a more personal connection with them and showcase the value of your membership community. As the popularity of video content continues to skyrocket, incorporating live streaming into your marketing strategy can help propel your community website to new heights.

To take advantage of live streaming’s vast potential, it’s important to understand the various approaches you can take to promote and grow your membership and community website. From choosing the right platform to recording high-quality videos and attracting new audience members, every aspect of your live-streaming strategy should be carefully considered. By avoiding the common mistakes often associated with live video and constantly striving to improve your streaming quality, you’ll notice a significant boost in your community’s overall growth and engagement.

Key Takeaways

  • Live streaming can strengthen member engagement and attract new audience members to your community website.
  • Choosing the right platform and high-quality equipment can enhance your streaming video experience.
  • Continuously improving your live video strategy and avoiding common mistakes can lead to increased growth and success.

How Can You Use Streaming Video To Drive New Students To Your Membership Website?

Live streaming has become a powerful medium to engage audiences and drive growth for membership and community websites. By incorporating streaming video into your membership website, you can attract new students and foster a strong online community. Let’s explore some strategies for effectively using streaming video to drive new students to your membership website.

Leverage interactive content: Engaging students and online audiences through interactive content such as Q&A sessions, live demonstrations, and webinars is an effective way to showcase your expertise and strengthen your online presence. StreamYard, one of the best live streaming solutions, makes it easy to organize and set up a variety of interactive content formats, which in turn can drive interest and attract new students to your platform.

Embed live streaming on your website: Providing live streaming content on your website offers a convenient way for your audience to access the content without needing to leave your site. Embedding a live stream on your home page or relevant landing pages allows you to reach a wider audience, which can lead to increased traffic and new students signing up for your courses.

Promote your live streams: Make sure your target audience knows about your live streaming events. Use social media channels, newsletters, and your own website to promote upcoming events and stream schedules. Additionally, consider collaborating with influencers or industry experts to increase the reach of your live streams and potentially drive new student signups.

Offer exclusive content: Utilizing live streaming as a platform to deliver exclusive content exclusively for your members can create a sense of value and exclusivity for your membership site. This can encourage non-members to join your platform and participate in the exclusive events and content it offers.

By incorporating these strategies, live streaming can become a valuable asset in attracting new students to your membership website and fostering an engaged online community. Remember to always maintain a friendly tone, and keep the conversation open to ensure a positive learning environment that will keep your audience coming back for more.

What Are The Best Platforms To Record Streaming Video On Example Streamyard?

When it comes to choosing the best platform for recording streaming videos, there are a variety of options available. One popular option is Streamyard. This platform allows users to not only record video content but also live stream to platforms like Facebook and YouTube. Streamyard is known for integrating well with editing software, making it an excellent choice for those looking to customize their videos in post-production.

Another alternative worth considering is Restream. This platform is a great choice for those who already have an audience and a budget. Restream offers a user-friendly interface and a variety of options for branding and multi-streaming. However, it is important to note that this platform may be out of the price range for users who are new to streaming.

Additionally, is a recording-focused platform that also offers live streaming capabilities. As a competitor to Streamyard, markets itself as the ‘easiest way to livestream and record.’ This platform is an excellent option for those looking for a versatile recording tool to grow their membership and community website.

While selecting the right platform for recording streaming videos for example, StreamYard, consider the following factors:

  • Integration with editing software for post-production
  • Streaming and recording capabilities
  • Price and budget limitations
  • User-friendly interface and ease of use
  • Branding and multi-streaming options

In summary, Streamyard, Restream, and Riverside. fm are all strong contenders when looking for the best platform to record streaming video. Each platform offers a unique set of features tailored to the needs of growing membership and community websites, making them valuable tools in your journey to build a successful online presence.

How Can You Improve Your Streaming Video Recordings?

Improving your streaming video recordings is essential for promoting and growing your membership and community website. By offering high-quality streams, you can attract and maintain the interest of your viewers. Here are a few tips to help improve your streaming video recordings:

First and foremost, choose a powerful CDN (Content Delivery Network) that ensures fast and reliable delivery of your video content. This will directly impact the overall streaming quality experienced by your viewers. Selecting a powerful CDN allows you to offer a seamless viewing experience.

Another essential factor in improving your video recordings is utilizing a reliable internet connection. Be sure to test your upload speed and ensure it provides enough bandwidth to handle your desired streaming quality. Remember that higher video quality requires more Mbps.

In addition to these, enabling multi-bitrate streaming allows you to deliver your content in various resolutions, accommodating the diverse needs of your audience. It ensures a smoother and more enjoyable viewing experience, irrespective of the viewer’s device or internet connection.

Moreover, selecting the optimal resolution for your streams can further enhance the overall viewing experience. The resolution you choose should strike a balance between higher quality and the limitations of your streaming setup.

Lastly, proper testing and preparation of your live streams are crucial. Make sure to thoroughly test your streaming video recordings. It helps you identify any potential issues and gives you the opportunity to make necessary adjustments before your stream goes live.

By following these tips and focusing on improving your streaming video recordings, you’ll be able to enhance the experience for your membership and community website users.

What Are The Best Equipment Choices Connected To Recording Streaming Video

When setting up your live streaming system to promote and grow your membership and community website, it is essential to have the right equipment. This section will cover some of the best options available for sound, lighting, webcams, and DSLR cameras, which can greatly enhance the quality of your streams.


A good audio setup is crucial for your live streams, as it can impact viewer engagement. Here are some options to consider:

  • Lavalier Microphones: These are small, clip-on microphones that provide clear and consistent audio, making them an excellent choice for interviews or presentations.
  • USB Microphones: These microphones connect directly to your computer and often come with built-in features like noise cancellation, making them suitable for podcasting or live streaming without the need for additional audio interfaces.
  • Condenser Microphones: These microphones offer high-quality sound, ideal for capturing vocals or instruments in detail. They require an external power source and an audio interface, making them a more professional option.


Proper lighting is essential to make your streams appear more polished and professional. Here are some options to enhance your stream’s visual quality:

  • Ring Lights: Circular lights that encircle the camera lens, providing uniform illumination and reducing shadows. They are a popular choice for vloggers and streamers.
  • Softboxes: Light sources that are diffused through a fabric cover, creating soft, even lighting that minimizes harsh shadows.
  • LED Panels: These lights are adjustable, energy-efficient, and can produce a wide range of color temperatures, allowing for versatile lighting setups.


High-quality video is essential for live streaming, and a dependable webcam is a must. Here are some recommendations:

  • Logitech C920: A popular choice among streamers, the C920 offers Full HD (1080p) resolution and a wide field of view, producing clear and detailed video.
  • Microsoft LifeCam Studio: This webcam provides sharp video quality in 1080p resolution and a wide field of view, making it suitable for various streaming setups.
  • Razer Kiyo: Featuring an integrated ring light, the Razer Kiyo delivers 1080p video quality and adjustable lighting, making it an excellent choice for streamers who prioritize both video and lighting quality.

DSLR Cameras

For those looking to take their streaming video quality to the next level, DSLR cameras are a solid option. Here are a few DSLR cameras that can be used for live streaming:

  • Canon EOS M50 Mark II: This camera supports 1080p video at 60 frames per second and has a fast autofocus system, providing high-quality video for streaming.
  • Nikon D5600: With its 1080p video resolution, tilting touch screen, and wireless connectivity, the D5600 is a versatile choice for streaming professionals.
  • Sony a6400: Offering 4K video resolution and high-speed autofocus, the Sony a6400 takes streaming video quality up a notch, providing crisp and detailed visuals.

By selecting the appropriate equipment for sound, lighting, webcams, and DSLR cameras, you can create a high-quality live streaming setup that will help promote and grow your membership and community website.

What Are A Couple Biggest Mistakes People Make Connected To Live Video?

One of the biggest mistakes people make when it comes to live streaming is ignoring the importance of audio quality. Clear and undistorted sound is essential for an engaging live video. Poor audio quality can lead to viewers losing interest and switching off, even if the visuals are excellent. To avoid this issue, invest in a good-quality microphone and test it thoroughly before going live. Also, consider the acoustics of the location you’re streaming from to ensure optimal sound transmission during the stream.

Another major pitfall associated with live video is inconsistency in scheduling and content. Viewers appreciate a regular schedule, which allows them to plan their time and look forward to your streams. Inconsistent live streaming can result in losing followers and a decrease in engagement. Thus, it’s crucial to establish a consistent live-streaming schedule and stick to it as much as possible. Additionally, make sure the content you produce is relevant and engaging to your target audience.

Live video can be a powerful tool for promoting and growing your membership and community website. By avoiding these common mistakes and focusing on providing quality content and a consistent schedule, you can significantly improve the effectiveness of your live-streaming efforts. Good luck!

Frequently Asked Questions

Q: What is live streaming?

A: Live streaming is the broadcasting of real-time video or audio content over the internet. It allows viewers to watch an event as it happens without having to download or store the content.

Q: How can I go live on YouTube?

A: To go live on YouTube, you need to have a YouTube account and a verified channel. Once you meet the requirements, you can enable live streaming in your YouTube Studio and start streaming to your audience.

Q: What is YouTube Live?

A: YouTube Live is a feature on YouTube that allows creators to broadcast live video content to their subscribers and viewers. It is a popular platform for live-streaming events, tutorials, gaming, and other types of content.

Q: How do I promote my live stream?

A: There are several ways to promote your live stream. You can use social media platforms like Facebook, LinkedIn, and TikTok to announce your upcoming stream and encourage people to watch. You can also collaborate with other influencers or use paid advertising to reach a wider audience.

Q: What are the benefits of live video streaming?

A: Live video streaming offers several benefits. It allows you to connect with your audience in real time, build brand awareness, engage with viewers through live chat, and create interactive experiences. It also gives you the opportunity to showcase your expertise, promote your products or services, and increase viewer engagement.

Q: How can I use live streaming for my membership website?

A: You can use live streaming to provide exclusive content to your members, host live Q&A sessions, showcase member-only events, and create a sense of community among your members. Live streaming can help you attract and retain more members by offering unique and valuable experiences.

Q: What is the best streaming platform for live video?

A: The best streaming platform for live video depends on your specific needs and goals. YouTube Live and Facebook Live are popular options that offer a wide reach and built-in audience. LinkedIn Live is a great choice for professional and business-related content, while platforms like Twitch are more focused on gaming and entertainment.

Q: What are some marketing strategies for live streaming?

A: Some marketing strategies for live streaming include promoting your stream in advance, using compelling titles and thumbnails, collaborating with influencers or other brands, engaging with your audience during the stream, repurposing the content after the live session, and making it easy for viewers to share and spread the word about your stream.

Q: How can I engage with my live viewers?

A: To engage with your live viewers, you can encourage them to participate in live chat by asking questions, conducting polls, and responding to their comments. You can also address their questions and feedback during the stream, create interactive elements like live contests or giveaways, and acknowledge and appreciate your viewers for tuning in.

Q: Can I go live simultaneously on YouTube and Facebook?

A: Yes, you can go live simultaneously on YouTube and Facebook by using third-party streaming tools or software. These tools allow you to stream your live video content to multiple platforms at the same time, helping you reach a wider audience and increase your viewership.

Final Thoughts

Live streaming can be a powerful tool for promoting and growing your membership community website. By engaging your audience in real-time, you can create a sense of connection and foster strong relationships that encourage user loyalty and participation.

One key aspect to consider is the right streaming setup for your specific needs. Whether you choose a basic or advanced setup, it’s important to ensure high-quality streaming in order to provide a satisfying viewer experience. Along with this, remember to promote your live streams effectively, leveraging social media and other marketing channels to reach as many people as possible.

Moreover, adopting live-streaming marketing strategies can help boost your brand’s growth, as the global video-streaming market is projected to be valued at $330.51 billion by 2030. As a result, leveraging this technology can open up countless opportunities for business expansion and community building.

In summary, embracing live streaming as a promotional method for your membership community website offers multiple benefits, including increased user engagement, stronger relationships, and ultimately, exponential growth. The key is to provide high-quality, well-promoted streams that cater to your audience’s interests and preferences, ensuring your community thrives in the long run.

How To Use Live Streaming To Promote & Grow Your Membership & Community Website was last modified: by