The Main Topic of The Show " How To Build Effective Marketing Funnels Using WordPress in 2020"

How to Quickly Create Beautiful Sales Funnels With WordPress in 2020!

More About Spencer Forman

In this video we will show you how to build great marketing funnels using WordPress and a number of free or semi free plugins plus Launchflows. We also have a great special offer connected to Launchflows, see below

More About Spencer Forman

Spencer currently provide hands-on expertise to a wide range of WordPress & CRO clients, from solopreneurs to venture-funded corporations.

Previously, he enjoyed ten years as a practicing trial attorney specializing in litigation, contracts, and complex negotiations as well as twenty five years as a real estate developer of more than fifty residential projects.

Go to Launchflow and use this coupon code WPTONICROCKS to get 25% off the normal price!

Jonathon: Welcome back folks to the WP tonic show. This is episode 468. We got a friend of the show a regular contributed to the WP Tonic round table show. Which you can listen to live on Fridays. We’ve got Spencer Foreman in the house. And what are we going to be discussing is how to use WordPress in 2020 for yourself and for clients to build effective funnels sales funnels. And how the world of WordPress has changed in 2019 and how that will affect how you can build such funnels into 2020. So Spencer, would you like to quickly introduce yourself to the listeners and viewers?

Spencer: I would love to. Spencer foreman mostly now you can find me at I also run a consultancy at But many of you may already meet me in some way or another because i help out with the support at And I like to participate in most of the forums and groups on Facebook where people are using the plugins in the WordPress stack. So it’s all coming together as an ecosystem.

Jonathon: Yes, and Spencer’s got like Spencer remote, he’s got a fantastic product called Launch Flows. After the podcast part of the show when we go into bonus content, which you listeners and viewers can watch on the WP Tonic website. We will be going, Spencer will be shown as some of the key functionality that Launch Flows can help you with yourself. And for clients in building modern day funnels and automatic marketing campaigns. In the podcast where you’ll be talking about how the environment has changed. And I’ve got my great co-host with me, Adrian. Adrian would you like to introduce yourself to the listeners and viewers?

Adrian: Hi everyone. My name is Adrian. I am the CEO and founder of Groundhogg. And we produce and sell marketing automation plugins that compliment Launch Flows for WordPress.

Jonathon: And I like to talk about our, one of our great sponsors, our major sponsor, and that is Kinsta Hosting. Now if you are hosting sites for clients or for yourself you will quickly learn that you need quality hosting. And that’s what you get with Kinsta. They use Google cloud as their backbone. But what you also get from Kinsta is you get a fantastic interface with all the technology bells and whistles that you would require for yourself and for your clients. One click back up, superb staging site and an interface that’s really easy to use. I’ve got to say they’ve been hosting the WP tonic website for over three years.
When I have to log into other competitors interfaces I just think to myself, I just couldn’t leave Kinsta. You get used to the quality of Kinsta. And then when you have to look at other people’s offerings, you think to yourself no thank you. Also the speed, the functionality, and also the fantastic support. 24/7 support from people that actually know what they’re talking about. If you’ve been using some of the competitors technical support for clients and you’ve been on the phone for hour getting nowhere. You would really appreciate the time that you will save if you do have a query talking to people who actually know what they are doing.

And the main thing is if you do decide to sign up with Kinsta and why shouldn’t you? I would hopefully hope that you would remark to them that you heard about their services on the WP Tonic web podcast. Spencer, how do you think this go with one of my broad questions? I think it’s been a fundamental year with WordPress in 2019. We’re into 2020, but I think we’re at a stage now that you can build really effective sales funnels and link them to automization using WordPress. Now, first of all, would you agree with that? And then what are some of the major tools that can allow you to do that Spencer?

Spencer: I mean the answer to the question whether you can as an absolute yes. I think that 2019 was definitely the year that a couple of the missing pieces. And I think Adrian has been a big part of that were brought into place. Interestingly enough in terms of whether it could or couldn’t in the past, it wasn’t whether it couldn’t, it was just how much did you have to sort of band aid or chewing gum together with your own coding skills. So I think if you want to be fair to the question, this is the first year for sure. No code, WordPress, sales funnels, marketing, automation, et cetera, is all there to snap together. And so from that standpoint, it means that the focus has shifted upwind upstream to less about how do I make this stuff happen? And more about what do I actually want to have happen.

And now it’s exciting because, well, we’ve talked about this before. Opportunity floats with the water. So you may be feeling bad because, well I used to make custom HTML websites and now I can’t. Well guess what, there’s an enormous new opportunity for your skills, whether it’s design, coding, marketing and so forth. With all the new tools are there because all of the lay people don’t know what the hell we’re talking about yet. And so now you can be the implementer and so forth.

Jonathon: So that’s great. So what are some of these key tools that come online that can help you do that Spencer? Because I think you’ve been talking to your own videos, there’s a stack of tools that are available in the WordPress quiver that enable. And Launch Flows obviously is part of that, but there are a number of other tools. So what are the key elements that somebody needs to know about to enable them to do this? Spencer?

Spencer: Yeah, what I love about this is this has been the same answer for years. So you know, Launch Flows and so forth aside. The stack has been pretty consistent. And here’s what it consists of. It’s such a small number of things that maybe people go, wait, you’re missing something, but I’m not. You have WordPress of course. Fundamentally that acts as the engine in future months. I think this year you’ll see it’s not so much about the front end and the back end way that you add the data or display the data. But the thing that is the engine of processing all the data is going to be consistently WordPress of course. Inside of there, you now take your favorite theme ironically, but awesomely it can be a free theme like Astro or hello. The theme should now act as a whiteboard. Those things like I think Adrian has in his normal office, you know Chris Badgett has the like just things you hang a magnet on or drawn with an erasable marker. In days of old, the theme had to do functionality and layout and design and you know, call for lunch.

None of that should be done anymore. The theme is just mechanically the place that you put the third thing, which is your favorite page builder. The four that we constantly deal with. Elementor, Devi, Beaver Builder and Gutenberg. There’s still some people out there that are favorable thrive and visual builder and so forth. In fairness, I don’t care which one you do, but in fact you will be better off if you start with the idea of using Elementor, no matter what else you use. And the reason I can say that is I use and test all of these. From a design standpoint use whatever floats your boat. From a marketing automation and mechanical a functional standpoint. Use the free or paid Elementor in there to handle those things, even if it’s built inside of some other design tool like Divi. Fourth thing, this is where CRM kicks in. In order to accomplish the modern mechanisms of onboarding people and dealing with their user interface.

Many people wouldn’t that this is true, but it’s true. You need the layer of Woocommerce as a transactional engine, even if you never take a dime from people. Woocommerce, by the way, is so foundational that it probably should just be part of the core WordPress plugin. It’s obviously owned by automatic. But what it does is it gives you already made functionality for free and paid onboarding of users, registration and login, a beautiful customizable, my account dashboard. The logic of if this then that plus it connects to about a billion or a jillion other things that you can do inside and outside the site. So it gives you kind of that like backdoor way to do stuff easily. The fifth layer is WP fusion undeniably which allows you to do marketing automation. And in a nutshell WP fusion allows you. I have my show in town, allow you to look at what users are doing and assign them tags or custom field data.

Now the things they do happen inside your site or via the CRM only. WP fusion and the inside of the site connect everything together like a USB cable. So that rather than needing this plugin to be custom made to work with that plugin, no problem. They speak with the fact that the user has a tag or does it. Then it connects to either an outside CRM like an active campaign or to an insight CRM like Groundhog to memorialize those tags and fields. And then the most important thing the CRM does is it gives you the automation builder. Where now you have a logic engine that says if they have this and then they have that, then click a timer and do something and spits that data back to the user profile so that they can see things, access things, or not. Both inside of WordPress and out.

Finally, layout and design. Launch Flows originated from my helping people with another tool Cart flows. That was the first one that really logically I think made it easy to make click funnels like checkouts and flows. Where you don’t want to just give every single person one unified store like experience. What Launch Flows does differently is it allows you at the native level to just assign to each regular Woocommerce product, the DNA, the knowledge of what it’s supposed to do, where and how. And then you can create one or multiple custom checkouts that do all of the things in one place. So when you throw a product at it, you can decide which checkout components with your favorite page builder to show or not show hide or not hide.

So instead of getting like an IRS tax form of one checkout with all the stuff in one spot, you can build the really cool logical stuff that Russell Brunson talks how to click funnels. But instead you can do it in about two minutes and you could do it with native Woocommerce and Elementor or your page builder. That is the stack which will allow you to do just about anything under the sun. And ironically, the cost of doing so is incredibly economical. Because we know woo commerce free, Elementor free and you know many of the other components. Even like WP fusion, you can start out with light and that’s free. So you can do a lot in a very simple budget.

Jonathon: Over to you Adrian.

Adrian: That’s a lot of component. But I know it’s not really a lot of components. But to someone who’s like totally like Virgin to this whole thing, it seems like there’s a few like overwhelmed. There’s a lot of information to process there and it almost might seem a little bit overwhelming to someone who’s new.

Spencer: Yeah, I mean like watching somebody make cookies for the first time. There may be five ingredients, but there’s a lot of stuff to watch the first time.
Adrian: How do you turn eggs, batter, whatnot into an actual like edible thing? And someone who doesn’t know the steps, where do they start?

Spencer: That’s a great question. And the thing that’s so funny about this, the thing that I do for most of the other plugin authors is I do free onboarding calls. Because I’ve found over the years that helps me understand where people are getting stuck. Is it the putting the flour in the sugar? What the baking time? What’s the confusion of making this very simple recipe? I also have a video that had been given out for free forever. I’ll give you guys the link that explains this modern online business and how the pieces just work. In a nutshell though, you start out with essentially understanding that in 2020 for sure, even in 19 people don’t need a kaleidoscope montage designs. Just have a very basic responsive layout. That is the whiteboard, your WordPress, your favorite theme, like Astro or hello or something. The page builder does not have to overcomplicate it.

Think of it like a wire frame. It’s going to mechanically give people the stuff that they need to see at the right time. So once you’ve got the structural wire frame, like the outline of what the site has, many people, if they’re deciding to do a membership site, we’ll also throw in an LMS plugin lift or LearnDash. Which essentially is just should be doing nothing more than just organizing. I use gumballs.

You have lots of gumballs that are lessons, but you don’t want to bother protecting all of them. So you just say, make a gumball machine, protect the gumball machine and give somebody access to that. So it acts as like a really nice organizational tool if you have lots of lessons. So when you decide that you’re going to pour your content in, decide if you’ve got lots of lessons or you just have a few pages or maybe there’s like one big thing you get just by being logged in.

Access to that is then decided by this simple mechanism. You will sell one time or on a recurring subscription, a Woocommerce product. It will hand somebody typically one or more tags, just like a badge, like getting into a hotel or a show. By selling the Woocommerce product either for free, which is lead magnet or for paid. The person has the tag which will then via WP fusion in their CRM auto enroll them into the protected course content. Make visible the media or other stuff inside the member’s area. Send out an email to do other stuff and that’s it. That is the metaphor. In other words, if you understand it’s a place that has organized content, somebody needs a ticket to get in, they buy or get the ticket for free through a Woocommerce transaction. And all the data about what they did is stored in their CRM. Tada.

That’s the system. It eliminates the need for a membership plugin. It eliminates the need for tons of specialized plugins or functions. The TV dinner, the stack of stuff I’m referring to can be installed in five minutes or less. And then somebody could have a basic site up and running literally in 10 or 15 minutes where the time gets spent is on organizing the content copywriting design making cool, if this, then that logic and that can all happen at your convenience.

Jonathon: I took your advice and I’ve been working on a couple of projects for clients where I decided they have been in the learning management area. One of them is a much larger project. And I took your advice, instead of using the membership plug in on these two projects. I decided to use Woocommerce. Now I wouldn’t say we came across problems. We came across some things that they did more customization. It wasn’t difficult customization but it was necessary. I’ll give you two areas which are, think Launch Flows. One of these areas, Launch Flows provides a solution. When it comes to selling courses, the actual shopping cart has not been set up in the way it’s like a one page modern shopping cart environment. And also the wording of some of the interfaces is being designed for the selling of products, not courses. So you have to customize that. And what creating and saying that Launch Flows gives you a why you with you working with Elementor to where you can customize and get a one page checkout page .and also change the wording the way that you would want it to be changed. Am I correct about that?

Spencer: Yeah. I mean that’s one of the two core functions that it does, but to understand why that’s important or why it does that, if you understand that woo commerce. If you think it like a transactional engine rather than it must be a shop. Most people know about it as a shop. And what a shop has is there’s a shop page that has lots of Chiclets on it that show products and then you click on a Chiclet. It takes you to a single product display page. Then in a traditional shop, you add how many you want, you click add to cart. Then there’s a cart page. Then you add your card and you put in your payment info and your billing and shit, and then you say, yes, I want to check out. And then there’s a default, thank you. Now they have to provide that because that’s the mechanical necessity of a shop.

When you work with sales funnels, but use Woocommerce as a transactional engine. None of those things happen or need to happen by default. Instead, what Launch Flows makes happen is that you take advantage of the single product pages. If you want as ready-made landing pages. It makes it easy, impossible to just simply take what’s otherwise a Chiclet in a shop page and we jettison the shop page entirely. There’s no need for it. Instead you can display if you want the default single product page that looks gorgeous, feels gorgeous using Elementor. But serves the purpose of not adding a product to the cart per se, but adding it to the default or custom checkout. The difference on the checkout is that instead of there being a separate cart and a separate checkout and the two bouncing back and forth with people abandoning the cart. There’s no way to abandon a cart because Launch Flows makes it easy to just have a beautiful one page combination checkout cart with dynamic features that allow you to throw any product at it and the product knows what it’s supposed to be.

For example, some products we designate as being solo, that means they can only live in the cart by themselves, which is really great if you want to do an upsell. Because you have the first product in there and then you make an offer that shows up as you wish and you say, oh, you want this instead of what’s in there. Now others are ad-on’s or order bumps, in which case they can live in the same cart. But either way when you’re done with that combined checkout cart experience, which is the way you want it to look. And you can have any number of them. You can then send people because the products know to a custom thank you page. You don’t need to have this. You can just have one global that handles it. But what is really exciting is that the thing that is a thank you page is oftentimes something else.

For example, it’s not a thank you, it’s more of a I need you to now give me more information in a form about being on this site. Or here’s your course lesson to start with or here’s a video to watch. It doesn’t have to be just here’s your receipt. In fact, in most cases it wouldn’t be. And so what Launch Flows makes possible is to take the feature of the Woocommerce engine combined mission and CRM and have the ability to know who it is that’s going on this personal journey. And just give them what they need to click and get the experience you want. But the big difference, and that’s where I’d think, you know, I went off the track with what happened with cart flows is they came up with a metaphor that was very frustrating to me and maybe to other people. I don’t know where you had to make a whole other flow and a bunch of steps and predefine everything in there.

Almost like typing out on old fashioned paper and filing it in a filing cabinet. With Launch Flows, none of that’s necessary. You simply use whichever products you want, make custom pages for them, or you use the default pages. And then send them to either the default checkout or a custom checkout because the products know what to do next. Done. So design-wise, you use your Elementor to take the individual parts of a checkout. For example, maybe some checkouts I don’t need the shipping fields and I want the payment button to be different and over in the side and maybe I want to offer a grid of special upsells. With Elementor and Launch Flows you could just drop in the little short codes representing the components you want to see and everything else is hidden. Instead of getting that IRS text form that spits out by default with Woocommerce.

Jonathon: I think we’re going to go for our break folks. We will be back delving in this world of how to use WordPress for yourself or for your clients to build modern day one page funnels, upsell pages into 2020. We will be back in a few moments’ folks.

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Jonathon: We are coming back. We’ve been talking how to build modern day funnels using WordPress in 2020 with Spencer Foreman. The founder of Launch Flows. I think I understand why call it flows with the way they win because it provides the interface, it provides some organization. I gave my initial tryouts of your product. It’s more powerful, more flexible. But like most things, there’s a slight costs. It can seem a little bit daunting, not for you because you know it by heart. So I have really thought about that. And the idea of recipes, you need to kind of sum why you’re providing some interface that can provide what I call recipes. That can get you so you can build these flows of modern day funnels quickly. And then have some way to adapt to them. Do you understand where I’m coming from?

Spencer: Oh, for sure. And in fact the place that I started with all of this because Launch flows was created until the last five weeks, believe it or not. It was just a product of necessity was that I was always teaching people how to do things even before cart flows. But certainly with cart flows as far as the complexity, one of the things that is fair is the creation of a complex product that needs to be made simple, always follows the path that you first build the features that people need to solve their pain. Then you come back around and show them how ridiculously simple it is. I admit to you that the documentation has been virtually nonexistent except for my videos. One of the things I actually did this morning that I’ll share with you after this an infographic that anybody can explain.

It’s 30 seconds to understand it and I can even show you live how quickly one can make it. So the complexity of the actual product is about a level of one out of 10. The reference to why and how to build sales funnels as a strategy is something that I think it’s fair to say. I didn’t invent and neither did Russell Brunson. I mean way back when maybe Ron Popeil and Joe Sugarman and all those guys invented it. But the point is, Russell Bronson does so well with what is otherwise a mediocre product click funnels. Because he makes it clear to people that you don’t need to know a lot. Just crack the egg, put the sugar on top, stir three times, and put it in the oven. And then you’ll make $1 million and get a couple of gold records sent to you to make a picture. In the same way.

My goal has always been here in WordPress and it was with freelance web designers for the first 13 years and now it’s with marketing automation and so forth to show people. If you take the tool that’s already there, Woocommerce and you just take the hard stuff and make it simple, I promise you. And that’s what Launch Flows does. I will give you the same strategies that Russell Brunson has or any other favorite marketer in a ready to consume format. So what launched flows does that’s so unique is that when you’re using Elementor or one of your favorite page builders you can make for a designer on their own can make a gorgeous, really functional one of those dynamic checkout pages. You know the kind where you click the button and stuff, slides and then butterflies fly out and stuff. And then they just simply put the short codes into the spots.

When I was a kid we had a game called mad libs cause we didn’t have computers. It was paper with stories and you said, give me a noun, and give me a verb. And somebody would write in the word that people shout it out and then read the story. It was funny. In the same way you can make a beautiful layout, have the short codes, this is where the billing goes. This is where the review goes. This is where the cool checkup button goes. This is where whatever goes. And then save that, share it or sell it because the customer or the person, the client who uses that immediately gets all the functionality of Launch Flows. Simply because the short codes put the stuff in the right place. And from that standpoint from start to finish with an infograph or not. Most people, when I’m done with this, we’ll be able to be up and running in 10 minutes or less. And the difference is from there on out and I promise you this is the number one problem.

Every single thing Launch Flows does is native Woocommerce. One of the things that aren’t well known until you get into something like cart flows or one of those other plugins is that they break the normal mechanisms. For example, with cart flows, upsell product is different than a regular checkout product. If you want to use something like an affiliate program that won’t work always. You can’t have certain things follow other things. With Launch Flows on the other hand, every product is the same. Whether it’s a symbol, a subscription, a variable or group. And because every checkout happens immediately. Things like affiliate programs, marketing automation, all work awesome, immediate, and normal. And the idea is you don’t have to predefine what the flows are because any product can be sent at any time to any customer, regular checkout page.

And do what you told the product to do, which means that you really only need truth be told maybe one or two types of checkout pages and then one or maybe a couple thank you pages.

Everything else you do from there is just making a product, put a pretty picture on it, put the price and send it to one of the other checkouts and combination. And so from that standpoint, the advantage goes to Launch Flows. In my strong opinion, I’m biased because yes, you may need to learn the metaphor for five minutes first, but once you get the metaphor. You’re like, of course, why do I need to go and organize 10 billion flows step to step when I could just do throw something at a cart? And the metaphor that to me comes to mind is in the old days you used to have a piece of paper, you’d put it in a folder inside of a larger folder inside of a file cabinet in a filing room. And you’d have to remember where the hell is that piece of paper? You know what we do now we just type, where’s that piece of paper? And it pops up. Same thing with Launch Flows. Make one product, send it to any checkout. You never have to organize anything in advance.

Jonathon: Now how does this work now? You know, obviously anybody that has any sense would use Groundhogg now as their CRM. How does your product work with a great product like Groundhogg to send out by this marketing automization that are necessary in a modern shopping cart environment?

Spencer: So, you know, I had the great fortune of meeting Adrian when he first came out with this. And we became, I think it’s fair to say friends on the notion that we’re in the same space. Like having a plugin CRM is really huge, huge. And I know that he’s going to make it all happen. But fundamentally it’s the same concept when somebody in the WordPress user table in traditional sense, they were different than somebody in the outside world. And in the old, old, old days used to have to differentiate. Well because it was so expensive to do email was somebody, a cold lead or a warm prospect or gosh forbid, hopefully they’ve paid me and become part of my WordPress site. Now I think it’s fair to say that what you really need to know is what’s the difference between somebody who has yet to have a relationship with you versus somebody who is. And so what you need from a CRM in my opinion is to very quickly determine of the outside people and that’s where the CRM is relevant.

Get those relationships going where they give you permission to bring them into your WordPress site? Then once they’re in your WordPress site, the CRM`s key functionality is to do two things, manage the tags and fields that you assigned to somebody. And give them permission to do this and that and create the automations or allow you to build them. So you can use that logic of if you have this or you have that in 30 days, go by, what can you do? What can you see? What should you get? So the brains of your operation are in the CRM when it comes to logic and knowing, you know, who’s got what. The mechanics of that are handled by WP fusion. WP fusion in the WordPress site provides all of the immediate Meta boxes and controls. So when you have a product, you can immediately say, the person who buys this product gets this tag.

And by the way, they also get this discount coupon and that should be saved in the CRM for future logic. But at the same time, since they have the tag, let’s say LearnDash or lifter says, Oh, I can auto enroll the person because now they have the tech. So now you have three pieces working together. CRM works with any of the plugins works with WP fusion. You can track a person’s behavior and give them access to stuff just with tags. The plugins don’t need to be made for each other. Launch Flows makes the transactional process to the funnel easily beautiful and easily eliminates all the stuff you don’t want so that you don’t have that, oh my God, they’re in a shopping cart.

Jonathon: And to kind of wrap up before we end the podcast part of the show and go into the bonus. What I think we’ve been talking Spencer, is that what has changed the end of 2019 at the beginning of 2020 is now that because of these half a dozen tools, you can now with Elementor, they’re pop up and they page building functionality. You can build really superb custom landing pages.

Spencer: It`s 10 times more powerful or more than click funnels and own it and control it in a box.

Jonathon: The second part, you know, obviously if you wanted to take him, you were selling a book or selling something, which is normally the reason why you’ve got a landing page and you want to build a funnel. Is that with your product, with cart flows? We have now the ability to build modern day upsell environments, buying environments that match the best light from Shopify and other environments. Before the end of 2019, we could do it with Woocommerce, but it would be clunky. And to make it unclunky, you would need the ability of the development skills to some degree. But with your product and other products, we have the ability to build a modern selling environment. And then with WP fusion and with Groundhogg, we have the ability then to have the automization marketing. That’s also part of a modern landing page funnel environment. They are the key features aren’t they?

Spencer: Essentially you get with a very small stack of stuff. You get a factory, the factory can make anything you want and sell anything you want. But now it’s just a matter of understanding that you can leave out all the other complex stuff that you used to have to do or add or build. And instead by using this thing and I use the metaphor all the time of think of the Lego store or Ikea that are very similar. You can go to the Lego store and if you have a small kid, you can buy the six piece Lego kit and everybody has fun snapping it together. Or you can buy the Deathstar with 28 million pieces and just take forever. But even if you bought pieces before or buy them in the future, they’ll always snap together. Ikea, doesn’t matter what you buy today, you can have a great day meatballs and pancakes and coffee and walk away with furniture that you don’t have to carve out a wood.

You just snap it together and it matches with anything else you ever bought there. WordPress now has that. This stack of six things of which only two of them even start to ask for money up front, which is one of which is my plugin can get you for a few hundred dollars a system that you’d otherwise pay Brunson $3,600 a year to use to rent that has nowhere near the amount of capabilities. And you never own it and control it. With WordPress. Everything else you want to snap on above and beyond that is like adding Legos or buying more furniture because natively this stack is Bulletproof. You can add on affiliate WP or gamer press or gamification or an outside service like Meteoric. You could connect to third party services through Zapier. When you have that core factory for a few hundred bucks, the world is your oyster and it doesn’t have to be complicated. And what gets me riled up sometimes in a good way I’m not complaining, is that we’ve moved so fast from where we were to where we are that it’s a lot like surgery.

If you went in for a surgery today, they would poke one little pencil hole in your belly and a robot would do all the work automatically. In the old days they cut you open like a fish and gut you out and it would take you months to recover. If you went to a doctor today and they recommended that procedure you would run. But with WordPress there’s no unified this is the way to do it yet, the robotic surgery. And I’m saying that’s what I’m offering to people. I’m like, all you got to do is use this short stack, be up and running in minutes and then anything else you build in the future will be awesome. But don’t take advice if somebody from six months ago or a year ago because it’s just wasting your time and creating problems.

Jonathon: We’re going to wrap up the podcast part of the show. You will be able to see a demo. We’re going to go into bonus content after we’ve finished the podcast. Listeners and viewers and Spencer will be showing us how Launch Flows enables you to build a modern experience, shopping cart experience. So you’ll be able to see the whole, the interview plus the bonus. The example on the WP website when the show guide is live on iTunes, which will be next week. So Spencer, how can people find out more about you and Launch Flows?

Spencer: The easiest way is obviously is the place where the product is sold. I’ll be the first to admit the product has gone in five weeks from zero to complete. The website has the basics and so forth, but I’ve had to essentially throw away as much as I’ve otherwise done. Because as I made videos all along to document the journey, a lot of times those things are just out of time. So the best place to go is we have a free Facebook group. If you are all interested in any of these topics, even if it’s marketing automation, your CRM, your LMS, any of those things we talk about in the sec. Go to the Facebook group, which is called Launch Flows. So flows and you can ask any question under the sun. Get free advice from me directly. I also have ability for people to schedule free calls where we can talk about whatever’s up with your business. Because that’s primarily the space that I was and I will continue to be in.

I’m not really a plugin author as my first choice. That’s just a cure for a symptom. I’m really a consultant that lets people understand after all these years. It’s easier than they think to be successful with their online WordPress business. And that’s what we do with

Jonathon: That’s great. Adrian, how can people find? He has been very quiet.

Adrian: I haven’t had to contribute a whole lot. It’s kind of like the interview has like taken care of itself. I’ve been able to listen and gather information and learn.

Spencer: We should do a Friday show the three of us sometime. It will be a regular length show.

Jonathon: Adrian, how can people find out more about you and Groundhogg?

Adrian: You can go to That’s Groundhog with two GS and you can find out about our CRM and marketing automation tool that works nicely with Woocommerce and Launch Flows and WP fusion. And is one of the critical components of your digital marketing technology stack that you need in order to build the ultimate sales tool.

Jonathon: And if you want to support the show go to the WP tonic website, sign up for our revamped newsletter. It will have listed all the products that we recommend on the Friday show listed monthly. Plus articles about learning management systems, the latest WordPress most interesting news stories that we have covered during the month and extra resources. So if that sounds interesting and it should, go to the WP Tonic site and sign up for the newsletter. We will be back next week with another great guest. See you soon. Bye.

Every Friday at 8:30am PST we have a great and hard-hitting round-table show with a group of WordPress developers, online business owners and WordPress junkies where we discuss the latest and most interesting WordPress and online articles/stories of the week. You can also watch the show LIVE every Friday at 8:30am PST on our Facebook WP-Tonic Show page.

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