ActiveCampaign Alternative: Top Email Marketing Platforms for 2025
Looking for an ActiveCampaign alternative in 2025? The world of email marketing has changed a lot, with several options now at your fingertips with similar or extra abilities at lower prices. If you are looking for alternatives to ActiveCampaign, Mailchimp, Brevo, Klaviyo, FluentCRM, and ConvertKit offer unique benefits for different marketing needs.
These alternatives are strong when it comes to CRM integration, automation capabilities, and user-friendly interface Some are best suited for ecommerce apps while others are better value for small business or creators. These days, many softwares have powerful features that premium software used to have like segmentation, workflow automation, and analytics.
Finding the ideal ActiveCampaign alternative depends on your needs, whether you want advanced automation, strong CRM integration, or easy email marketing. These days, most platforms provide free trials or free plans that have limited functionalities to help businesses test the features before purchasing the paid version.
What Does ActiveCampaign Offer?
ActiveCampaign is a unique blend of email marketing, CRM and marketing automation that has everything you need. Users get a powerful email editor with 125+ responsive templates and segmentation options.
The platform is excellent at automation because of its visual workflow builder. It enables enterprises to quickly and easily design complex journeys for customers based on behaviour, interactions, and preferences. These automated sequences can trigger on different channels such as email, SMS, and site messaging.
Key Features:
- Email marketing with A/B testing capabilities
- Visual automation builder
- Built-in CRM with sales automation
- Lead and contact scoring
- Site tracking and event monitoring
- Segmentation tools
- Landing page builder
- SMS marketing
ActiveCampaign’s CRM feature allows users to manage contacts, deals, and pipelines with insight into customer interactions. With the ability to integrate over 850 third-party apps, it can be customized in existing tech stacks.
The pricing works on a tiered model based on the number of contacts and functionality access. Plans include Lite, Plus, Professional, and Enterprise options, with cost increasing for bigger subscriber sizes.
ActiveCampaign Pricing
ActiveCampaign offers a tiered pricing structure depending on how many contacts and features you need. The four primary plans of the platform are Lite, Plus, Professional, and Enterprise.
For up to 1,000 contacts, their Lite plan costs $29/month (billed annually). That’s basic email marketing and marketing automation, plus a customer CRM.
There are pricing plans which are starting at $49/month. The features include Landing Pages, Facebook Custom Audiences integration, etc. This tier fits companies that want more tools for marketing.
Business plan starts from $149/month which adds site messaging, predictive sending & split automations. Experts help improve the performance and timing of campaigns.
Enterprise plans (starting at $259/month) come with custom reports, dedicated account reps, and no limit on email tests. This level is meant for bigger businesses with complicated marketing problems
Each plan’s price increases with contact list size. For example, you’ll pay $99/month for 5,000 contacts and $259/month for 25,000 contacts on the Lite plan.
ActiveCampaign offers a free 14-day trial period across their all plans. This helps businesses test the features and functions of the plans before committing to buying any subscription. Their free plan isn’t permanent unlike some of their competitors.
A COMPLETE STEP-BY-STEP CHEATSHEET
TO CREATING, LAUNCHING & GROWING A SUCCESSFUL MEMBERSHIP WEBSITE
All plans get email support while higher tier get chat and phone support as well. If you have a Plus or a better subscription, then you get personal training sessions.
ActiveCampaign Main Alternatives
There are plenty of strong alternatives to ActiveCampaign that offer a wide range of varying features for anyone’s budget. You’ll find a wide variety of email marketing features, automated tools, and CRM options on these other platforms to suit you better.
Bravo
Bravo is a complete marketing automation application that contains email marketing, SMS and CRM functionality. It has a free offer that supports 1,000 contacts and 300 emails per day for your small business.
You can easily create engaging emails using an intuitive drag-and-drop email editor with 500+ responsive templates available on the platform. Marketing tools offer permission to create professional designs without experience.
Bravo’s automation workflows are particularly impressive. Users can use these features to create customer journeys based on behaviours. They can target their message so easily.
Plans start as low as $9/month! Pricing is competitive; you’ll get access to the best landing page builders and A/B tests with a paid plan. It connects with famous tools like WordPress, Shopify, and WooCommerce.
Prices Free | Starter $9 | Business $18 per month
WPFunnels + Mail Mint (WordPress)
This blend of WordPress-oriented components is a strong ActiveCampaign alternative for any site owner. WPFunnels takes care of your sales funnels whereas Mail Mint handles your overall email marketing & automation.
They work perfectly with the platform because they are WordPress plugins. As there is no third-party integration, hence no technical issues like these.
Mail Mint provides unlimited emails to users even on their basic plan. The pricing depends upon subscribers and not on emails. This makes it cost-effective for frequent senders.
WPFunnels lets you build funnels using drag-and-drop functionality and premade and conversion-optimized templates. In WordPress, they build a comprehensive marketing system together.
This combined solution is perfect for WordPress users who don’t want to use SaaS subscription but want to pay once.
Prices Small $239.99 | Medium $386.99 | Large $626.99 per year
Kiaviyo
Klaviyo is a marketing management platform that specializes in e-commerce providing deep integration. It focuses on automation that uses data regarding consumer behavior to generate sales.
The platform segments for ecommerce really well. This allows for super-niche targeting based on who has purchased what, who has browsed which products, and customer lifetime value. This enables truly personalized messaging.
Kiaviyo provides predictive analytics that can forecast customer lifetime value and churn level. These insights enable companies to strategically channel their retention efforts.
Creating complex flows is easy with the visual automation builder, which comes with ready-made templates for common flows such as abandoned cart recovery or post-purchase follow-up.
Even though it starts at a higher price point of $35/month than some options, ecommerce businesses can typically justify that pricing through ROI as more customers are retained and conversion rates increase.
Prices Free | Email $45 | Email + SMS $60 per month
FluentCRM (WordPress)
FluentCRM is a self-hosted CRM and email marketing tool that is made for WordPress. It allows unlimited contacts and emails for use after you purchase the plugin.
This platform can automate lots of things without paying a recurring SaaS fee. It helps create complex workflows that are based on user interactions.
Integrating with other popular WordPress plugins like WooCommerce, Easy Digital Downloads and LearnDash makes it great for the course creators or digital product sellers.
You can create dynamic segments based on tags, custom fields, user actions, and more using FluetCRM’s advanced segmentation. This enables precise targeting.
Subscription based pricing with contact based pricing is highly cost effective. One time payment model (starts from $ 129) is more cost effective for scaling businesses.
Prices Free | Pro $129 per year
ConvertKit (Kit)
ConvertKit is designed for content creators, bloggers, and digital product sellers, with a streamlined approach to email marketing. The interface is simple but not less functional.
The platform’s website means you can set up your landing pages fast for maximum conversion. They easily integrate with popular creation platforms such as WordPress and Squarespace.
ConvertKit’s automation setup includes a visual editor that focuses on tagging subscribers. It’s easier to segment an audience based on their interests and interactions.
Digital product sales tools, subscriber monetization, and a tip jar functionality for creators. Together, these improvements enable creators to monetize their email list.
The pricing starts with a free plan allowing for up to 1,000 subscribers making it ideal for new creators. Paid plans start at $29/month with advanced features like auto-sequences and integrations.
Prices Newsletter Free | Creator $29 | Creator Pro $59 per month
MailChimp
MailChimp has transformed from a basic email newsletter service to a marketing giant. The user-friendly interface makes it convenient for novices and provides depth for savvy marketers.
This platform allows you to send up to 10,000 emails to a maximum of 2,000 contacts for free. This generosity makes it a great option for small businesses new to email marketing.
MailChimp is good at creating content due to its drag-and-drop editor and AI design suggestions. With these tools, anyone can create a professional email.
Customer journey builders, predictive demographics and behavioural targeting are advanced features. The platform also integrates social media ads and postcard promotions.
The higher tier plans get pricey with the growing subscriber number. However, as the platform has great reliability and deliverability rate, it proves worthy for existing businesses.
Prices Free | Essentials $13 | Standard $20 | Premium $350
Frequently Asked Questions
Q: What are the best ActiveCampaign alternatives for creators in 2025?
A: The top ActiveCampaign alternatives 2025 are HubSpot, Brevo, Klaviyo, Drip and MailerLite. Creators can use these platforms for many features including email automation and advanced email marketing.
Q: Why should I look for an ActiveCampaign alternative?
A:You may be searching for an ActiveCampaign alternative due to differences in pricing, features more suited to your business, or a marketing platform that’s able to do certain things, for example, lead scoring or integrate with other tools.
Q: What features should I consider when choosing an alternative to ActiveCampaign?
A: When looking for a great alternative to ActiveCampaign, consider features like email automation, easy to use, advanced email marketing features, email templates, and automation tools.
Q: Is HubSpot a good ActiveCampaign competitor?
A: HubSpot has become a strong ActiveCampaign competitor. It’s an all-in-one marketing solution with CRM tools, email marketing, as well as automation features for all business sizes.
Q: What makes Klaviyo a top ActiveCampaign alternative?
A: Klaviyo is rated as ActiveCampaign’s best alternative, making eCommerce marketing easier through advanced email marketing automation & great email deliverability. It is suitable for businesses that focus on transactional email campaigns.
Q: Are there any free ActiveCampaign alternatives available?
A: It’s possible to find free ActiveCampaign alternatives like MailerLite that provide generous free plans along with essential email marketing and automation features. That makes it a great option for any business owner looking to save a bit of money.
Q: What are the 9 best ActiveCampaign alternatives in 2025?
A: The 9 best ActiveCampaign alternatives in 2025 are HubSpot, Brevo, Klaviyo, Drip, MailerLite, GetResponse, Constant Contact, ConvertKit, and Sendinblue, allowing you to choose the one best suited for you.
Q: How does Drip compare as an ActiveCampaign competitor?
A: Drip, an ActiveCampaign competitor, is tailored for eCommerce businesses. The email automation and marketing automation platform features are quite powerful and useful for marketers seeking to improve their email marketing..
Q: What should I consider when looking for an all-in-one marketing solution?
A: When searching for an all in one marketing solution, consider factors such as the range of features offered (including CRM integration, email automation, lead scoring, etc.), ease of use, customer support, and pricing plans within your budget.
Final Thoughts
The appropriate ActiveCampaign alternative will vary based on the requirements and budgets of the business. Each platform has unique strengths that may align better with different marketing strategies.
Mailchimp remains a popular choice as well for its ease of use and low pricing tiers. Brevo (formerly Sendinblue) gives you excellent value and offers a competitive pricing system and SMS feature.
For eCommerce businesses, it is specially used because of Klaviyo’s segmentation tools. MailerLite is built for small businesses, thanks to its simple setup and free plan.
Deliverability rates are the most important factor when choosing any email marketing platform. Services that have a strong sender reputation helps in improving the performance of the email.
Incorporation functionality is diverse per supplier. Before switching, businesses ought to check if their current tools and software are compatible.
A lot of alternatives are available in the market which offers trial or demo period. Getting your hands dirty is going to give you the approval to understand whether the workflows of the platform suit your team.
Email marketing will keep changing in 2025. Providers will change their features, prices, and other things. Marketers should assess their needs again periodically to ensure their selected platform still provides the best results.
