How much should I charge for a membership site?

May 8, 2026

Price based on outcome and audience, not your cost. Mass-market consumer memberships usually sit between 10 and 50 dollars per month, professional or B2B memberships typically range from 50 to 500 dollars per month, and high-touch coaching or mastermind memberships can run from 500 to several thousand per month. Test one price publicly, watch conversion and retention, then adjust.