How to Build A Successful Subscription Website in 2024

December 13, 2023

Subscription Website Mastery

In the digital age, businesses are constantly exploring new avenues for growth and customer engagement. One approach gaining traction is the subscription website model, which provides exclusive content or services to subscribers on a recurring basis. Building a subscription website generates a predictable revenue stream and fosters a loyal customer base that appreciates the value of the products or services offered.

Numerous tools and platforms are available to simplify the process of creating a subscription website. WordPress, for instance, is a popular choice thanks to its vast array of plugins specifically designed for membership sites. These plugins offer essential features such as payment gateways, automated recurring subscriptions, and various membership levels. By harnessing these technologies, businesses can automate processes, deliver exclusive content, and adapt their subscription offerings to cater to different consumer needs.

Key Takeaways

  • Subscription websites offer a predictable revenue stream and foster a loyal customer base.
  • WordPress and other platforms provide tools and plugins designed for membership sites.
  • Utilizing these technologies allows businesses to automate processes and cater to different consumer needs.

Why You Should Set Up a Subscription Website

Why You Should Set Up a Subscription Website

Establish a Community-Focused (BuddyBoss) Website

Setting up a subscription website allows you to build a solid and engaged community around a specific niche or interest. By providing exclusive content, resources, and a platform for members to interact, you create a space for like-minded individuals to learn, connect, and share their experiences. This type of community-driven environment fosters loyalty and long-term commitment from its members, who are more likely to participate and contribute to the site actively. Members can benefit from networking opportunities, knowledge sharing, and collaborations with fellow members. Establishing a community-focused website can create an environment where individuals feel supported and motivated to continue developing their skills.

Limit Content Using Various Subscription Levels

Creating a subscription website lets you offer different levels of membership tailored to your audience’s needs. The use of various subscription tiers allows you to deliver a tailored experience to each subscriber. For example:

  • Free Tier: This level offers limited access to content and features, giving potential members a taste of what your website has to offer. It can be an effective way to attract and convert visitors into paid subscribers.
  • Basic Tier: The basic tier offers access to a more significant portion of content and resources and some community features. This level can be an excellent option for members who would like more in-depth access to your content without committing to higher-priced plans.
  • Premium Tier: The premium tier allows members to access all of your content, resources, and exclusive community features. This level could include access to live events, expert guidance, and personalized support.

By offering various subscription levels, you cater to a broader range of member needs and budgets, encourage engagement, and generate a steady revenue stream. Diversifying your content offerings also helps you understand your audience better and adapt your services to meet their expectations.



Implementing a subscription website using WordPress and its available plugins makes it easy and efficient to manage your platform. Integrating a membership plugin can automate the process of managing subscriber tiers, payments, free trials, and recurring subscriptions. By choosing an all-in-one membership solution, you can set up your subscription website from scratch without needing any prior technical expertise, streamlining the process and allowing you to focus on providing valuable content and services to your members.

How to Create a Website for Subscriptions

How to Create a Website for Subscriptions

Choose the Right Platform

To build a subscription website, selecting a suitable platform is crucial. There are various options available, some popular choices include:

  1. WordPress: A widely used content management system (CMS) offering numerous plugins, themes, and integrations for creating subscription websites plus drag-and-drop website building editing plugin solutions.
  2. Website Builders: Cloud platforms like Wix, Squarespace, or Weebly provide drag-and-drop tools for creating membership-based websites without coding.
  3. All-in-One Membership Platforms include services like Kajabi, MemberPress, or Teachable that specifically cater to subscription websites.

Consider your technical proficiency, budget, and specific needs when choosing the right platform for your business.

Set Up Your Website Foundation

Before creating content for your subscription website, you’ll need to establish a strong foundation. This includes:

  1. Domain Name: Choose a unique, relevant, and easy-to-remember name that reflects your brand.
  2. Hosting: Select a reliable web host that ensures fast page load times and provides adequate resources to grow your membership.
  3. Design: A professional, clean design with easy navigation will simplify visitors’ finding information and subscribing.
  4. Payment Gateway: Integrate a secure payment gateway to process recurring subscription fees and offer free trials.

Set up these elements efficiently to ensure your website is ready for growth.

Choose the Type of Subscription Website You’re Creating

There are different types of subscription websites, each catering to specific business models. Focus on one that best fits your niche:

  1. Content-Based: Offer subscribers exclusive articles, videos, or other digital content. (e.g., online magazines, news websites)
  2. Online Courses: Create and sell access to courses for specific industries or topics. (e.g., educational platforms, skill development websites)
  3. Product or Service: Provide subscribers with exclusive access to products, services, or discounts. (e.g., digital tools, coaching platforms, content libraries)

After selecting the appropriate Subscription model, tailor your website to accommodate the chosen model and create multiple membership tiers with varying benefits. This will enable you to cater to different customer needs and generate recurring revenue.

By following these guidelines, you can confidently and effectively create a subscription website that positions your business for success.

Essential Elements You Need to Start Building a Subscription Website

Essential Elements You Need to Start Building a Subscription Website

Building a subscription website requires a clear plan and the right tools. Several essential elements must be considered to ensure your subscription site is successful. These include a membership platform, content strategy, payment processing, and subscriber management. Let’s discuss these elements in more detail.

1. Membership Platform

Choose a user-friendly membership platform that integrates well with your existing website or allows you to build a new website from scratch. Many people opt for WordPress because of its flexibility and wide range of available plugins and themes. You could also choose from various all-in-one membership platforms like LifterLMS, MemberPress, or Kajabi.

2. Content Strategy

When creating exclusive content, be sure to offer a variety of options that cater to different preferences, such as online courses, articles, videos, or other digital products. Plan and map out your content strategy by determining how often you’ll release new content and setting up user email notification systems.

3. Subscription Tiers

Offer multiple membership tiers with different perks, pricing, and content access. Tiers provide subscribers a chance to align their membership level with their budget and interests, leading to increased satisfaction and retention rates. Consider providing a free trial to give potential subscribers a taste of what you offer before they commit to a paid subscription.

4. Payment Processing

Integrate a payment gateway to automate recurring payments and allow for seamless subscription renewals. Popular options include Stripe, PayPal, and Authorize.Net. In addition to payment processing, ensure your platform is integrated with proper tax management and customizable billing cycles if needed.

5. Subscriber Management

Choose a membership platform that provides user-friendly subscriber management features, encompassing account details, content access, payment history, and support inquiries. Efficient subscriber management will ensure a smooth experience for both you and your subscribers, improving customer satisfaction and reducing churn.

By incorporating these crucial elements into your subscription website, you’re on the path to creating a successful and engaging platform for your users.

Why Build a Subscription Website Using Membership Management Software for Your Business?

Membership Management Software for Your Business?

A subscription website with membership management software brings potential benefits worth considering for your business. The use of this software enables businesses to grow their customer base, streamline processes, and offer exclusive membership tiers.

Generate Recurring Revenue: A subscription website allows you to offer various membership levels with different pricing tiers. This model results in a continuous revenue stream through recurring subscriptions, providing financial stability and predictable cash flow. Offering free trials can encourage more sign-ups, leading to higher conversion rates.

Automate Processes: Membership management software can help automate essential functions, such as payment processing, account creation, and content access controls. Automating these tasks will free up your team’s time, allowing them to focus on more critical tasks, like creating exclusive content and interacting with your subscribers.

Offer Exclusive Content: By creating a membership website, you can provide exclusive content to your paying subscribers. Exclusive content can include online courses, webinars, in-depth articles, or personalized advice. This type of content increases the perceived value of your membership offerings and entices potential subscribers to join.

Customize Membership Options: Membership management software enables you to create multiple membership tiers, allowing you to tailor content and pricing based on the needs of your target audience. Exclusive content, discounts, or access to a community forum are just a few examples of benefits you can offer at different membership levels.

Building a subscription website using membership management software can benefit your business greatly. You can grow your business and attract a loyal customer base by generating recurring revenue, automating processes, offering exclusive content, and customizing membership options.

Best Subscription Website Building SaaS and Plugin Solutions

In this section, we’ll explore some of the best subscription website-building SaaS and plugin solutions available, which will empower you to create and manage your membership site easily.



Kajabi is a popular all-in-one platform designed for creating high-quality membership websites, online courses, and more. With its user-friendly interface and a wide variety of tools, Kajabi makes it simple to create content, develop marketing campaigns, and accept payments. Kajabi offers seamless integration with email marketing services, CRM software, and payment gateways, ensuring a smooth user experience for both you and your subscribers.

Prices Basic $149 | Growth $199 | Pro $399

Mighty Networks

Mighty Networks

Mighty Networks is a robust platform offering community-building capabilities, making it an excellent choice for those who want to create and manage a membership website with a focus on social networking. It includes features like activity feeds, private messaging, and group chats to help members stay engaged and connected. Mighty Networks also provides an array of customization options, allowing you to create a unique experience for your members.

Prices Community $39 | Business $119 | Mighty Pro Price on Request

Wild Apricot

Wild Apricot

Wild Apricot is a powerful all-in-one membership management solution, perfect for small to medium-sized organizations and clubs. With its easy-to-use website builder, Wild Apricot lets you create a membership website and add event registration, donation collection, email marketing, and member directories. It also offers a mobile app for administrators to manage their websites on the go and for members to access their content.

Prices Personal $60 | Group $75 | Community $140 | Professional $240 | Network $440 per month



Morweb is a website builder tailored to meet the needs of non-profit organizations and associations. This user-friendly tool helps you create donation forms, membership applications, events, job boards, and blog pages. With its intuitive drag-and-drop editor, setting up your membership website becomes easy. Morweb also offers a selection of pre-designed templates, which reduce the time needed to create your website.

Prices Starter $149 | Grow $199 | Engage Price on Request



LifterLMS is a WordPress plugin designed to create, sell, and manage online courses and membership sites. This plugin enables you to easily create multiple courses, quizzes, and certificates and restrict content access based on the user’s membership level. Additionally, LifterLMS integrates with various payment gateways, allowing you to handle payments and recurring subscriptions.

Free | Earth Bundle $199 | Universe Bundle $360 | Infinity Bundle $1,200 per year



LearnDash is another WordPress plugin tailored explicitly for creating and selling online courses. Its user-friendly course builder lets you easily create lessons, quizzes, and assignments. LearnDash also allows you to set up various membership levels, protect content, and manage user access. Integration with popular e-commerce and marketing tools extends the functionality of this plugin even further.

$199 per year



MemberPress is a well-regarded membership plugin for WordPress that allows you to create a subscription website effortlessly. Its robust feature set allows you to easily manage members, restrict content, and create multiple membership levels. MemberPress also integrates with popular email marketing services and payment gateways, enabling you to automate and manage subscriptions easily.

Prices Basic $359 | Plus | $599 | Pro $799

Paid Membership Pro

Paid Membership Pro

Paid Membership Pro is a flexible and highly customizable WordPress plugin for creating subscription websites. It allows you to control access to various content types (such as posts, pages, and downloads) based on the user’s membership level. With its extensive variety of add-ons and integrations, Paid Membership Pro can be tailored to suit the unique needs of your membership site, no matter the size or scope.

Prices Free | Standard $247 | Plus $397 | Enterprise $5,000

Frequently Asked Questions

Q: What is a membership website?

A: A membership website is a site where users pay to access premium content, products, or services on a recurring basis, typically through a subscription.

Q: How can I create a subscription website from scratch?

A: To create a subscription website from scratch, you will need to choose a website platform like WordPress, select a suitable subscription plugin, and set up automated billing and access control for your subscribers.

Q: What are the essential features to include in a subscription website?

A: Essential features for a subscription website include membership plans, content restriction for non-subscribers, secure payment processing, member management, and automated email notifications.

Q: What is an all-in-one membership plugin for WordPress?

A: An all-in-one membership plugin for WordPress is a comprehensive tool that provides everything you need to create and manage a subscription-based website, including content protection, payment processing, and member administration.

Q: Why should I create a membership site using a dedicated membership website builder?

A: Using a dedicated membership website builder offers specialized features and functionalities tailored to the needs of subscription-based websites, making it easier to set up and manage your membership site.

Q: What are the popular website builders or multi-purpose platforms for creating a subscription website?

A: Popular website builders or multi-purpose platforms for creating a subscription website include WordPress with membership plugins, as well as website builders like Wix, Squarespace, and Weebly that offer subscription capabilities.

Q: What is the best way to create members-only content on a subscription website?

A: The best way to create members-only content on a subscription website is to use a reliable membership plugin to restrict access to specific content based on membership levels or subscription plans.

Q: How can I set up automated billing for my subscription-based website?

A: You can set up automated billing for your subscription-based website by integrating a payment gateway with your membership plugin and configuring recurring billing options for your subscription plans.

Q: What kind of subscription plans can I offer on my subscription website?

A: You can offer various subscription plans on your website, such as monthly, yearly, or tiered plans with different access levels and benefits to cater to the needs of your audience.

Q: What tools can I use to analyze and track performance on my subscription website?

A: You can use tools like Google Analytics to track website traffic, user engagement, and conversion metrics for your subscription website to gain insights and optimize your subscription business.

Final Thoughts

Building a subscription website can be a rewarding experience for both the creator and the subscribers. Utilizing a membership platform and a website builder allows you to create a website that offers exclusive content, online courses, or other valuable resources to your audience. With this in mind, let’s summarize the key points discussed in this article.

Subscription websites can take various forms, such as content-based sites, recurring services, or tiered membership options. Knowing the type of subscription business you want to establish is essential to set up the proper structure for your website.

Choosing a platform like WordPress is advantageous due to its numerous plugins, such as membership plugins, which simplify the creation and management of subscription sites. These plugins often include features like different membership levels, recurring payments, and content restrictions for non-members.

The pricing structure and membership tiers should cater to different users’ needs. Consider offering a free trial to attract potential subscribers and demonstrate the value of your content or service. Make sure to select a payment gateway that supports recurring billing and enables seamless payment processing for your customers.

Automation plays a crucial role in the efficient management of your subscription website. Tools and systems to automatically handle tasks like membership registration, content access, and payments will save time and help maintain a smooth user experience for your subscribers.

In conclusion, creating a successful subscription website involves selecting a suitable platform, planning your membership model, setting up the pricing structure, and implementing effective automation strategies. You can develop a thriving subscription business and build a loyal customer base by addressing these aspects.

How to Build A Successful Subscription Website in 2024 was last modified: by