How to Sell Corporate Training Programs

June 1, 2022

How to Sell Corporate Training Programs

If you are looking to sell online courses to businesses and organizations, you might consider creating corporate training programs.

Corporate training programs offer a great way for organizations to train their employees in larger quantities while making sure it’s cost-effective. They’re perfect for essential programs the company requires all employees to take as well as optional programs employees can choose to take.

In this article, we’ll dive deeper into some of the essential steps required to start selling corporate training programs.

Step #1: Choose a solid online course platform

Depending on your business’s budget and the type of training programs you’re looking to create, you need to decide between using an LMS or a CMS.

Before we jump into some of the best options for both platforms, let’s first understand the differences between the two so you have a better understanding of which one is the right option for you.

A CMS or content management system lets you store and manage all information related to your training programs in a centralized place. You can integrate CMS systems into your website in order to sell corporate training programs as well as take payments from users directly from your own website.

On the other hand, an LMS (learning management system) lets you create a whole e-learning experience for your audience. You can publish or upload corporate training content directly to a dedicated LMS and let organizations access the premium content from there.

Now, with a better understanding of both systems, let’s quickly take a look at some popular CMS and LMS options.

These are some LMSs worth considering:




TalentLMS lets you quickly create training programs within a few minutes, even if you’re not very tech-savvy. It also lets you personalize the entire learning experience according to your branding so that your corporate training programs look and feel unique.

Adobe Captivate Prime

Adobe Captivate Prime is one of the most popular LMS systems used by many businesses around the globe to create and sell corporate training programs. It’s perfect if you’re looking for a more serious, professional solution that will scale with your business in the long term.



Docebo is another great LMS system that lets you easily create engaging corporate training programs that look and feel professional. While the tool may look simple at first, it offers all the features you need to create and sell a full-fledged corporate training program to organizations.

On the flip side, if you’re looking to create and sell corporate training programs using a CMS, here are some of the best options to choose from:

WordPress is one of the most popular content management systems that are not only easy to use but also lets you do just about anything. This means you can create and sell corporate training programs directly from your own website thanks to intuitive WordPress plugins and tools. The best part about WordPress is that it’s free to use, open-source, and you have the option to add as much functionality as you need to your site using plugins and extensions.



Wix is a website builder and content management system that lets you design and create a corporate training program website within a few minutes, even if you’re not experienced with coding. It’s not as scalable as WordPress but still gives you the freedom to sell your content however you want using built-in features. It comes with an ecommerce platform, a logo maker, SEO tools, custom domains, and tools that let you create a professional blog for your business.

HubSpot CMS Hub

HubSpot CMS Hub

HubSpot CMS Hub is a simple, yet powerful content management system designed with marketers, developers, and IT professionals in mind. Creating your website is very easy as the pre-built website themes help you quickly create important web pages that can later be customized according to your brand’s requirements. It’s perfect if you’re looking for a solid CMS solution with an integrated CRM system and built-in SEO tools while paying the price for just the CMS system.

If you’re still not sure which is right for your business, it’s best to consider a few key features that any solid online course platform comes with. For starters, your online course platform should offer seamless integration with popular CRM and marketing automation platforms that your business uses. You also need to consider whether it has features such as progress tracking, quizzes, and gamification as these are essential for creating an engaging learning experience.

In addition to this, one of the more obvious features to look out for is the ability to create, sell and manage bulk licenses for your corporate training programs. It should also let you access reports and analytics so it’s easier to gauge the performance of your corporate training programs and track results for your business.

Step #2: Offer flexible payment options

Step #2: Offer flexible payment options

Since companies are more likely to purchase online courses in bulk, it’s a good idea to offer easy payment options and methods. This is because one of the main ways of payment for companies is to use the wire or bank transfer method.

This means you’ll have to draft an invoice and send it to the company. Then, once the invoice is approved, payments are made directly to your business’s bank account. With that in mind, you want to make sure your payment systems are working correctly so companies find it convenient to make payments to your business.

In addition to this, it’s also a great idea to sell training seats as separate packages to companies. This way, companies can only purchase the required number of training seats or online course copies. For instance, a company might purchase 100 training seats for new employees that are required to go through the online course. For this reason, you can sell companies multiple seats at discounted rates or offer multiple pricing tiers based on the number of online courses the organization decides to purchase. For example, you can offer 100 seats for $30 per training seat and offer $25 per training seat if the company decides to purchase 200 seats.

This is also a great way to effectively manage payments easily as companies will buy training seats based on their specific requirements. This makes it easier for you to manage smaller payments made through digital cards as compared to handling and processing larger invoices made through wire transfers.

Step #3: Offer easy access to training programs

Step #3: Offer easy access to training programs

When companies buy training programs in bulk, there are two ways they’ll want to access the training course and give their employees access, as well. One is that organizations will have a group of employees that want to take on the training course to get appointed in their role formally. The second is that organizations will let their employees access training programs as a way to gain an additional skill or “perk”.

Despite what the company’s exact requirement is, you can give them access in two different ways:

  • Importing a list of employees. You can simply import a list of all candidate employees that are required to take on the training program. Although a very tedious and long process, it helps companies easily appoint a group of their employees to training programs without having to manually give access to each employee one by one.
  • Giving out access codes. If the organization demands that it needs the training program as additional skills employees can take on, you will need to give out access codes. This way, companies can then forward them to their employees when they’re ready to start the training program.

Ideally, you should be looking and willing to work with the company or organization to best suit their needs and requirements.

Step #4: Give access to additional resources

Another important factor in selling corporate training programs is ensuring all tools and services are included with the training program you sell. This is because companies don’t usually have time to search the web for tools or subscribe to additional tools or services as they essentially “forward” the training program to their employees.

For example, if your online course uses Salesforce, it’s better to include a copy of the program for offering a “smooth” user experience. As a result, this not only encourages companies to try out your “all-in-one” solution but also saves you the hassle of arranging tools and services later for your clients.

Step #5: Review reports and feedback

Always review reports and analytics collected from your learning management system or tools that you use to deliver content. This helps you identify potential bottlenecks and improves the overall quality of your training program which, in turn, makes it much more desirable for companies.

Successful reports can also be used to drive more sales as companies are mostly focused on data-driven metrics for validating purchases. In addition to this, it’s also a great idea to take feedback into consideration when making improvements or creating a new training program. This helps you improve the overall quality of your training program and deliver more value to organizations that purchase your corporate training programs.


Selling corporate training programs might seem like a stretch at first, but it’s much easier to do once you understand the steps you need to follow.

Once you’ve decided on your online course platform to create corporate training programs, it’s important to create as many flexible payment and pricing options as possible. This makes it easier for organizations and companies to make payments or for purchasing online courses in bulk. When selling corporate training programs, it’s also important to offer easy accessibility and various options for companies to essentially “forward” the training program to their employees.

Do you have any questions about selling corporate training programs? Let us know in the comments box below.√

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