Mailchimp Alternative: Best Email Marketing Platforms for Businesses in 2025
With Mailchimp’s prices increasing in 2025, many small businesses and email marketers are looking for affordable alternatives with all the features. Email marketing softwares have evolved a lot and now you get better-value platforms with flexible free plans and better automation.
The best Mailchimp alternatives in 2025 provide more powerful transactional emails, marketing automation, and list management than Mailchimp. And they can often do so for a lower price than what Mailchimp increasingly charges. Competitors understand that more businesses are looking for solutions that scale with them and do not charge exorbitantly as they grow.
The new generation of email marketing tools that work with WordPress have particularly benefitted users. They provide free plans that are better than what Mailchimp offers on its free tier. With easy-to-use email builders and full marketing campaign features, these alternatives are worth considering for any business looking to get more out of their marketing spend.
What to Look for in a Mailchimp Alternative?
Things to Consider While Searching for a Mailchimp Alternative. Deliverability rates should be high on your agenda. No matter how beautifully designed the campaign, it’s worthless if it doesn’t reach inboxes.
Pricing structure matters significantly. Check to see if the price is fair with more users. Many alternatives are more generous than Mailchimp’s current 500-contact cap.
The abilities to interface and design are essential for easily creating business campaigns. The best platforms have features that make them intuitive.
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Key features to evaluate:
- Marketing automation capabilities
- A/B testing options
- Segmentation tools
- Integration with your existing tech stack
- Mobile responsiveness
- Analytics depth and clarity
Knowing How to Choose a WordPress-Friendly Hosting Provider is Essential should be Easy or WordPress Users
Some alternatives come with their own WordPress plugins for easy connection.
Different providers offer different levels of customer service. Before signing up, check response times and support options.
Make sure the platform effectively manages both marketing and transactional emails if these are critical for your business. Not all services excel at both.
Consider growth potential as well. Your preferred platform should fit accordingly to your present requirements as well as your future needs.
Best Mailchimp Alternatives for 2025
With so many different software options on the market, it can feel overwhelming to look for a new email marketing solution. The best alternatives provide better features, better pricing packages, and specialized capabilities suitable to your business requirements.
MailerLite
MailerLite is easy to use email marketing software with a visual drag-and-drop editor. The free plan allows for 1,000 subscribers and 12,000 emails per month, at least great for small businesses.
The platform provides sophisticated automation, segmentation, and A/B testing features that match Mailchimp’s functionality at a cheaper price. Our premium plans cost just $10/month, which is much cheaper than comparable Mailchimp tiers.
MailerLite has a clean interface that takes away distractions but still offers some powerful tools such as landing pages, surveys, and a website builder. All paid plans have an option for live chat which is available 24/7 and it is rated highly by customers.
You can connect to WordPress, Shopify, WooCommerce, and 130+ other integrations with the help of Unbounce.
Prices Free || Starter $28 | Professional $88
WPFunnel
WPFunnel is a WordPress-specific solution that integrates with your site. It’s built for WordPress users and not a generic product like Mailchimp. So it won’t have any compatibility issues and the learning curve is smaller.
The software takes your email marketing a step further by allowing you to create a full sales funnel all in one place, all within WordPress. It starts from $47/year, which saves a lot compared to Mailchimp yearly pricing.
WPFunnel’s main feature is its conversion-oriented focus, with built templates aimed to different business types and marketing objectives. This is particularly beneficial for e-commerce and service-based businesses.
Analytic and tracking features give reporting subscribers behavior, email performance, and funnel performance detail information. WooCommerce integration is worth mentioning as another important feature.
Prices Small $239,99 per year
Klaviyo
Klaviyo has emerged as the best email marketing tool for eCommerce businesses in 2025. Due to its highly targeted segmentation tools, brands can create hyper-targeted campaigns based on user behaviour, purchase history and browsing history.
The platform helps you identify the high-value customers, likely churners, and best send times. Compared to standard email marketing platforms, this approach enjoys conversion rates 25-35% higher because it is data-driven.
Klaviyo gives you a free plan if you have up to 250 contacts and 500 emails a month. Our paid plans start at $20/month for 500 contacts and will scale based on subscribers.
You can quickly configure automations for things like abandoned carts, welcome series, and post-purchase follow-ups. You can easily link with other e-commerce platforms like Shopify, WooCommerce, and Magento. This provides full detailed information (rich data).
Prices Free | Email $45 | Email + SMS $60
Kit (Former ConvertKit)
The former ConvertKit platform has transitioned into an email marketing tool specializing in creators, suitable for bloggers, writers, course designers, and digital businesses founders. It operates on a subscriber-oriented approach; unlike Mailchimp, which is list-based, it does not charge a subscriber twice just because the subscriber is on two lists.
With the platform’s visual automation builder, users can build subscriber journeys using conditional logic. Media creators love the landing page and form builders from Kit that connect straight to their email marketing.
Kit has a free plan that is available for up to 100 subscribers. Other than that you have to pay at least $9/month for up to 300 subscribers. Unlimited emails, automation, and landing pages are included in all plans.
The tool allows for audience segmentation through tags and custom fields for personalized content delivery. It is especially effective for monetizing audiences with its integrations with large content platforms and payment processors.
Prices Newsletter Free | Creator $29 | Creator Pro $59 per month
Beehive
Beehive has grown into a full-fledged marketing suite that does more than just email. You can launch email campaigns, send text messages, control social media accounts, and manage customer relations all in one place!
The interface focuses on simplicity. It is easy to use for marketing newbies without removing functionality. At the same time, it has depth for veteran marketers. Costing is low budget, starting from $15/month for up to 1,000 contacts on all channels.
With the help of AI-optimised content suggestions, we help our customers achieve 22% more opens than the industry average. The system automatically adjusts sending time based on individual behaviour of the recipient.
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The honeycomb design of the visual campaign builder enables intuitive creation of complex campaigns across multiple channels. Analytics deliver cohesive information across all marketing channels, pinpointing the most effective touchpoints.
Prices Launch Free | Scale $49 | Max $109 per month
FluentCRM
FluentCRM is a self-hosted WordPress solution gives you full ownership of your marketing data. After paying a one-time fee to purchase the software, there’s no need to pay ongoing monthly subscriptions. The price starts at $129 for one site use.
FluentCRM is a WordPress plugin that runs natively with most popular plugins – WooCommerce, LearnDash, membership plugins, etc. On-site user actions create powerful opportunities for automation.
The platform offers unlimited contacts and emails, limited only by your own hosting. It’s especially cheap for bigger email lists which would be prohibitively costly on subscription-based email platforms.
FluentCRM’s email builder supports dynamic content blocks to send personalized messages with your user data, tags and behavior. The segmentation engine is easy to use and does not offer enterprise complexity.
Free | Pro $103 per month
Zoho Campaigns
An excellent email marketing software and a perfect fit for business using other Zoho products, Zoho Campaigns offers powerful features. The platform integrates closely with Zoho CRM for a seamless flow of customer data for highly targeted campaigns.
The free plan allows 2,000 subscribers and 12,000 emails every month, much better than the Mailchimp free tier. $3/month for 500 subscribers is cheap paid plan that you will find in the market.
Zoho’s automation workflows consist of triggers from subscribers, waiting for a specified time and CRM. More than 200 responsive designs are available in the template library which work on all devices.
The A/B testing feature is not just limited to subject lines, but you can also test content, the timing of the sending, and the name of the sender. The tools for managing reputation on the stage monitor the engagement metrics and the sender score, thereby helping to maintain high deliverability changes.
Prices Free | Standard $4 | Profession $6 per month
Final Thoughts
We begin with the essential considerations for zeroing in on the most suitable Mailchimp alternative for your business. Different businesses may prefer various platforms for their different offerings and features.
Price shouldn’t be the only deciding factor. While your subscriber list might grow, consider other factors like deliverability rates, quality of support, and scalability.
While free plans can be a good starting point, consider the limitations. Numerous platforms restrict functionalities or impose sending limits that can hamper your marketing efforts as you grow.
User experience matters significantly. For small businesses who don’t have their own marketing team, a platform with a user-friendly interface and drag-and-drop email builder is a lifesaver.
Your existing tech stack should match integration capabilities. Make sure the option you choose integrates easily with your CRM, your eCommerce site, and other critical tools.
Ensuring that the email that you choose is mobile-friendly is a crucial step you can’t overlook in 2025.
It is advisable to test out various options with their trial versions before reaching a conclusion. Most providers offer 14 to 30 days of full access to premium features.
It’s worth mentioning that migration of emails takes time. If you are planning to switch from Mailchimp, look for platforms offering migration help.
