Convertkit (Kit) vs Clickfunnels Review For 2025

ClickFunnels vs ConvertKit (KIT): Comparing Top Marketing Platforms in 2025

When choosing between ClickFunnels and ConvertKit for your digital marketing needs, understanding their core differences is important. While ClickFunnels is a sales funnel builder with drag and drop page creation tools and all you need to optimize your conversions, ConvertKit is an email marketing tool with powerful automation tools to help creators and content publishers.

The main difference is their primary focus. ClickFunnels is primarily focused on the entire sales process. Meanwhile, funnel building is their core strength. In contrast, ConvertKit focuses on building relationships with the audience. It does this through email marketing.

Both platforms have different pricing structures that represent their unique capabilities. If you have a physical or digital product to sell, ClickFunnels gives you access to the templates and tools you need to create a complete sales funnel. This allows you to take your prospect on a customized journey that takes them from awareness of your brand to purchase. ConvertKit’s email marketing is easy to use with its simple segmentation, tagging and sequence building, which helps creators build relationship.

Successful online businesses often use both platforms together. This integration will let them to capitalize on ClickFunnels’ conversion-optimized landing pages and checkout process as well as ConvertKit’s better email marketing functionality to stay in touch with their subscribers. It ultimately depend on whether you want to focus on selling products via funnels or rather build a relationship with the audience.

What’s the Main Difference Between ConvertKit and ClickFunnels

The main difference between ConvertKit and ClickFunnels is what they do. ConvertKit is an email marketing software made for content creators and publishers. It focuses on managing email lists, segmenting, and automated sequence.

ClickFunnels is a competitor of ConvertKit that is a sales funnel builder to create marketing funnels. Its primary purpose is to take visitors through a conversion process—from landing pages to checkout.

Primary Focus Comparison:

Platform	Primary Focus	Best For
ConvertKit	Email marketing	Content creators, bloggers
ClickFunnels	Sales funnels	E-commerce, online courses

ConvertKit is great at building a relationship with subscribers through email. Its simple dashboard helps you manage your subscribers and set-up automatic emails based on what users do.

ClickFunnels has funnel templates built for you to use. It comprises tools like order bumps and upsells not available with payment processing on ConvertKit.

While there’s some overlap in functionality (landing pages, forms and more), they serve different purposes in a marketing ecosystem. Many companies make use of both tools combined use ClickFunnels for the sales process and ConvertKit to nurture email relationships.

It all depends on what the business values more. Businesses that are focused on sales and converting customers usually use ClickFunnels, whereas companies that are focused on building an audience and engaging with them use ConvertKit.

ConvertKit Features

ConvertKit provides full-featured tools for creators and marketers. The platform offers an easy and effective system for growing your email lists and connecting with your people without fuss.

Email Builder

ConvertKit’s email builder is more about simplicity than looks. It has a tidy editor that depends on text instead of distraction.

The tool offers customizable templates that look professional and are easy to set up. Users can easily structure their emails with images, buttons, and dividers.

One notable feature is the capability to add subscriber information to emails for more effective communications. The builder also allows for A/B testing of subject lines to maximize open rates.

For more control, though, ConvertKit does also allow you to use HTML. This helps the design be coded for custom functions while allowing the design to remain responsive for all devices.

Landing Page Builder

ConvertKit comes with a simple landing page builder and dozens of templates. There is a template for everything; a lead magnet, webinar registration, product launch, etc.

Users can personalize the page with branding elements like logo, color, font. The drag-and-drop editor makes it easy to arrange content boxes even if you are not a designer.

All landing pages automatically get mobile responsiveness and great loading speed for conversions. ConvertKit allows you to use a custom domain to host your own pages.

All templates are tested for conversions so they have CTA buttons and are pretty simple. You can easily A/B test different versions of landing pages on the platform to see which one does better.

List Management

ConvertKit uses tags instead of lists. You can add as many tags to a subscriber as you wish. This helps to avoid duplicate subscribers and easier segmentation.

People can group people using tags (for actions and interests) and segments (for loosers grouping). The software is a great way to monitor how your subscribers joined your list and engagement.

Key list management features:

• Automated tagging based on subscriber actions
• Custom fields for collecting additional subscriber data
• Easy bulk actions for managing multiple subscribers
• GDPR and compliance-friendly subscriber management

If you’re moving over from another email system, ConvertKit can make the switch smooth. Their team transfers your subscribers, tags, and sequences without interrupting ongoing campaigns.

Forms

ConvertKit lets you use different types of forms to collect leads on your digital properties. You can choose from inline forms, popups, slide-in forms and sticky bars.

Each form can be designed to match your website with different field options, button texts and success messages. The platform has targeting rules that let you decide when and where forms appear based on page URLs, timing, or scroll depth.

 

New subscribers are tagged automatically with forms for instant segmentation and follow-up. When using platforms like WordPress or Shopify, you can easily install plugins or embed codes.

Form conversion features:

• Double opt-in customization
• Custom redirect pages after submission
• Incentive email delivery for lead magnets
• GDPR compliance options

Analytics for each form help identify which signup points perform best across your website.

Autoresponder

Through this visual automation builder, you can set off a sequence of events by a person’s action and create complex email series. The interface employs a flowchart design that simplifies complicated automation.

Users can create paths depending on what subscribers do (like open an email, click on a link or buy something). Designated time delays in the settings let you auto-space emails in the automation.

Common automation triggers:

• New subscriber signup
• Tag application or removal
• Link clicks within emails
• Purchase completion
• Date-based events

“This logic works where the communication or experience is created based on the attributes or behaviour of the subscriber.” The platform offers templates to execute common sequences, such as welcome series or product launches.

Analytics

ConvertKit gives you meaningful analytics that matter. You can track open, click, and unsubscribe rates across campaigns and broadcasts.

The subscriber growth chart shows the progress of your list building activities over time while showing tags for major campaigns. When connected with commerce platforms, ConvertKit also calculates revenue attribution.

Users can analyze engagement across different user segments with performance data. The reporting user interface emphasizes patterns instead of being flooded with data points.

Key metrics tracked:

• Delivery rates
• Open rates
• Click-through rates
• Unsubscribe rates
• Revenue (with commerce integrations)

The platform also provides benchmark comparisons to similar companies. By comparing users performance to relevant creators, they will get to know their standing

ClickFunnels Features

ClickFunnels is a complete marketing suite specially designed for businesses that aim to turn visitors into customers. The platform is great at building funnels designed to convert visitors into paying customers, along with some interesting other features.

Sales Funnels

Sales funnel is the key strength of ClickFunnels. The system provides over 20 built funnel blueprints to automate your business need, whether a lead generation, product launch, or webinar launch. Users can pick any template and make it their own without coding.

A funnel is a collection of pages that are linked together to help visitors buy. The funnel builder provides a step-by-step visual interface where elements are dragged and dropped into place.

ClickFunnels supports various funnel types including:

• Opt-in funnels
• Sales funnels
• Webinar funnels
• Membership funnels

The “Funnel Cookbook” Tool Suggests Targeted Funnel Templates for Your Business Target and Niche of Industry.

Email Automation

ClickFunnels has its own email marketing solution. With this tool, it is possible for businesses to create a sequence of emails that is triggered by a funnel-specific user action.

Users may sort people by their behaviour, level of participation, and previous purchases. This targeting feature ensures messaging is more relevant to different customer segments.

Users can drag and drop and are provided with templates to customize easily. Users can add personalization tags to greet subscribers by name or mention their past behavior.

Actionetics supports:

• Broadcast emails
• Drip campaigns
• Action-triggered sequences
• A/B testing subject lines

One feature that is great is that you can make smart lists to sort them based on the way they funnel and emails..

Page Builder

The page builder for ClickFunnels will let anyone who has no tech experience create landing pages thanks to a simple drag and drop interface. The editor allows great freedom in creating with customizable elements like headlines, images, videos, and buttons.

There are many page templates that function across mobile devices. You can edit each template extensively according to your individual brand.

Key page builder features include:

• Section elements for organizing content
• Form widgets for data collection
• Countdown timers to create urgency
• Video integration from multiple sources

For advanced users wanting to change everything, the builder also allows using custom CSS. Across devices and screen sizes pages will load fast and display properly.

Membership Functionality

With ClickFunnels you can create and manage membership sites so your subscribers can access exclusive content. This feature is very useful for course creators, coaches, and subscription services.

Users can ge content into modules and lessons with drip-feeding features that release content on a timetable. Access can be restricted according to either payment status or membership level.

The system automatically takes care of member registrations, logins, and security of content. By integrating with payment processors, you can implement recurring billing for subscriptions.

Membership areas include:

• Customizable member dashboards
• Progress tracking for courses
• Discussion forums for community building
• Content bookmarking features

These membership sites work great with other features of ClickFunnels such as sales funnels and email marketing..

Split Testing

ClickFunnels provides users with A/B testing capabilities for conversion optimization. Users can create different versions of pages in their funnels to test different headlines, images, copy, or completely different page designs against each other.

The platform automatically splits the traffic across variations and tracks the performance statically. When you have had enough data, you’ll be able to see which one is the winner.

Split testing can be applied to:

• Landing pages
• Order forms
• Upsell pages
• Email sequences

The system provides statistical data showing how the variations perform differently. It eliminates the guessing game and provides you with real evidence of what works.

Analytics

Analytics.

ClickFunnels provides a detailed analysis to track visitor and funnel behavior. The dashboard shows how many visitors, what percent converted and how much money.

The users can check the performance data at both the funnel level and at the individual page level in each funnel. This detailed information helps pinpoint specific stages where visitors may be losing interest.

The analytics suite tracks:

• Page views and unique visitors
• Opt-in rates for lead generation
• Cart abandonment statistics
• Average order value

ClickFunnels integrates with Google Analytics for more advanced tracking capabilities. The platform also offers attribution tracking to identify which traffic sources produce the highest-converting visitors.

Zapier Integration: Which One Is Better

ClickFunnels and ConvertKit both support Zapier giving users the ability to connect with hundreds of other apps. They differ in how they use an automation platform that’s quite popular.

ConvertKit’s Zapier integration is great for email marketing. When someone fills out a Google Form or makes a purchase on Shopify, users can trigger an email sequence in their account.

ClickFunnels has a Zapier integration to enhance sales funnels. Users can automatically add contacts to their CRM or trigger an SMS when someone moves through a funnel. You can also use it to update the customer in many apps.

ConvertKit Zapier Integration Strengths:

• More email-focused trigger options
• Simpler setup process for beginners
• Better tagging and segmentation options

ClickFunnels Zapier Integration Strengths:

• More sales-oriented automation options
• Better e-commerce integrations
• Advanced funnel stage triggers

ConvertKit’s Zapier integration makes it easier for email marketers who are focused on growing their list. The platform enables subscribers to easily automate their management across touchpoints.

ClickFunnels offers potent conversion-focused Zapier connections. These make it possible to create automation sequences that follow prospects the entire sales journey.

Zapier supports two-way data syncing for ClickFunnels and ConvertKit, though ConvertKit’s approach tends to be more reliable with basic automations. ClickFunnels is better for complicated multi-step processes that involve various apps.

ConvertKit Pricing

ConvertKit offers a straightforward pricing structure based on subscriber count. Their pricing is transparent with no hidden fees or complicated tiers.

The Free Plan allows up to 1,000 subscribers and includes essential features like unlimited landing pages, forms, and email broadcasts. However, free plan users cannot access automated sequences or premium support.

The Creator Plan starts at $29/month for up to 1,000 subscribers and scales as your list grows. This plan unlocks all automation features, integration capabilities, and premium support.

For larger businesses, the Creator Pro Plan starts at $59/month and adds advanced features like subscriber scoring, Facebook custom audiences, and newsletter referral systems.

All paid plans include:

• Unlimited email sends
• Custom domains
• Migration support from other platforms
• API access
• Free concierge migration (for certain subscriber levels)

ConvertKit provides a free 14-day trial on all paid plans to help users check out premium features before committing. You can pay every month or every year and if you choose the second option you’ll save 2 months.

Pricing increases incrementally as subscriber count grows. For the Creator plan, 5,000 subscribers cost $79/month and $111/month on Creator Pro.

The resources that ConvertKit provides are extremely valuable to content creators, bloggers, and small businesses that wish to build an engaged email audience. Their pricing compared to similar platforms is competitive but on the higher side.

ClickFunnels Pricing

ClickFunnels has two primary price points based on your business needs. The Basic Plan has a monthly cost of $97. The plan gives you sales funnel building tools and hosting of up to 20 funnels and 100 pages.

For businesses needing higher functionality features, the Platinum Plan is available for $297 per month. This plan comes with unlimited funnels and pages, plus more training and priority support.

Both plans include:

• Drag-and-drop funnel builder
• Payment gateway integration
• A/B split testing
• Email integration capabilities
• Basic automation features

New customers get a free trial for 14 days to try the utility before they proceed. All features included in the Basic Plan can be accessed during the trial.

You can get an annual payment discount on ClickFunnels sometimes. This offers subscribers about a 16% discount compared to monthly billing. The discounts are something to think about for businesses that will use it for the long run.

If you are a larger organization, you can also get a custom Enterprise solution with specific pricing based on your needs and number of users. These custom plans come with dedicated account managers and premium support options for better service.

ClickFunnels is more expensive than their competitors like Kartra and Leadpages, but many users feel their funnel-building capabilities are worth it. The platform’s emphasis on optimizing conversions and generating sales often leads to positive ROI for businesses that fully utilize it.

Frequently Asked Questions

Q: What are the best alternatives to Discord for 2025?

A: Some of the best Discord Alternatives for 2025 are Slack, Microsoft Teams, Telegram, TeamSpeak, etc. Every platform has its unique quality that serves some unique requirement.

Q: What are the pros and cons of using Slack as a Discord alternative?

A: Using Slack does give you access to powerful integrations, customizable notifications, an easy-to-use interface, etc. On the downside, Slack does not offer many features for free and can overwhelm you.

Q: How does Microsoft Teams compare to Discord?

A: Microsoft Teams has solid video conferencing features and do a good job integrating with other Microsoft programs which is good for business. Still, for a normal user, it can get complicated, unlike Discord chat features.

Q: What is the difference between ClickFunnels and ConvertKit?

A: ClickFunnels is a software for creating sales funnels to turn leads into customers while ConvertKit is an email marketing software for creators to send emails and manage email campaigns. It really depends on whether you are more inclined towards sales funnels or email marketing.

Q: Can you provide a kit review for ConvertKit?

A: ConvertKit’s kit review highlights its strengths that include automation emails, customizable forms and landing pages templates among other key features. Users like its simple design and strong marketing tools but some people may think its prices are too high.

Q: What are the marketing features provided by email marketing platforms like Mailchimp?

A: Mailchimp has a lot of marketing features, like email templates, audience segmentation, automation, performance analytics, and more. These tools help you make strong email campaigns that will engage and convert customers.

Q: What is the kit pricing for ConvertKit?

A: ConvertKit’s kit pricing depend on how many subscribers you have. ConvertKit provides a free plan for up to 1,000 subscribers. There are paid plans starting at 29 dollar per month, for advanced features including automation email sequences and advanced reporting.

Q: What are the kit pros and cons for using ClickFunnels?

A: ClickFunnels has user-friendly sales funnel templates, email marketing tools, and conversion driving tools. Its drawback is it is more costly than other marketing platforms and a little tougher to use for beginners.

Q: How can I create an email campaign that stands out?

A: An email campaign is an essential tool for marketing product or services to leads, prospects and customers. Here are some steps you can take. Use A/B testing to optimize your strategy and think about using an email marketing service that provides excellent analytics.

Q: What are some kit alternatives for managing email newsletters?

A: Tools other than MailerLite to manage your email newsletters account are Mailchimp, SendinBlue, GetResponse etc. The different platforms come with their own set of features and pricing. .

Final Thoughts

ClickFunnels and ConvertKit are both great marketing tools, but each is more useful for certain business needs than others. ClickFunnels occupies a huge share of the sales funnel building space thanks to its templates.

Convertkit is the best tool in the email marketing space as it is easy to use and powerful to automate. The platform is particularly useful for content creators that want to engage with their audience.

It all comes down to what’s more important to your business. Businesses that want to focus mainly on selling will find ClickFunnels more useful. Businesses and content creators that focus on building an audience will most likely prefer ConvertKit.

Many successful online businesses now use both the platforms together. By this integration, they will use ClickFunnels’ better funnel building capability and ConvertKit’s strong email marketing utility.

Cost considerations also play a role in this decision. To get started, ClickFunnels requires a bigger budget while ConvertKit is less expensive to get started with.

The best way to get a good idea of which system works for specific business needs to take both for a trial run. Due to your business model, where you are, and what you aim, it would vary.

The marketing tech world is rapidly evolving. Both ClickFunnels and ConvertKit frequently upgrade their tools to keep up with their specialties.