We enjoyed this interview with Emily White, of Emily White Designs. Emily has built a successful business partnering with developer Greg Young. Emily takes care of design and project management; Greg helps develop custom WordPress themes based on the Genesis Framework. One thing you can day about Emily — she clearly knows her customer base and is focused on giving her clients a fantastic customer experience.
This interview shows you can still be successful running a small agency. However, you must understand the needs of your primary customer base and provide an excellent experience.
More About Emily White
Emily White is a web and graphic designer and has been designing WordPress websites for about eight years. She runs a full-service design and development studio, specializing in custom WordPress sites built on the Genesis theme framework. She’s worked with hundreds of clients from all over the world, helping them to grow their businesses and personal brands. Emily lives in San Antonio, Texas with her husband and three daughters.
Do You Have Any Favorite Motivation or Business Books?
I really don’t read a lot of business books. However, Book Yourself Solid by Michael Port is one that made an impression on me early on. Helped me understand positioning and pricing like I hadn’t before. As far as general motivation books, I love everything that Brené Brown writes, particularly The Gifts of Imperfection and Daring Greatly. Her insights on vulnerability and authenticity have impacted my life and my business in numerous ways.
Emily’s Life, Success, and Leadership Principles
“Everything is the pitch.” -Joshua Blankenship
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” -Maya Angelou
Your best future client is your current client.
Emily, What’s The Best Way That Listener Can Contact You?
Best way to contact me is via email (emily[at]emilywhitedesigns.com) or through my website contact form. I’m also on Twitter at @emwhitedesigns. Fair warning: I sometimes get a little political on there. Trump makes me stabby.
Join us each Friday at 9am PST to be part of our live show. You can ask WordPress questions and be part of the live discussion. For a list of upcoming shows go to https://www.wp-tonic.com/blab/.