How To Create a Successful Training Platform for Your Organization in 2026

Learn how to create a successful training platform for your organization in 2026 with proven strategies, tools, and expert tips. Start building today.

In this informative show, we explore the essential steps to build a successful training platform tailored for your organization in 2026. Discover innovative tools, strategies, and best practices to engage employees and strengthen skills development. Whether you’re a leader or an HR professional, this guide will equip you to build a learning culture.

#1 – Introduction

#2 – Identify Gaps

Talk to supervisors and observe daily operations to find where skills are missing.

#3 – Set SMART goals

Ensure your objectives are specific, measurable, achievable, relevant, and time-bound

#4 – Choosing The Right Platform

Selecting The Right LMS

Pick a Learning Management System (LMS) that fits your budget and supports multimedia, progress tracking, and mobile access.

Look for key features: Ensure the software includes quizzes, completion certificates, and analytics to measure success

#5 – Design Engaging Content

Keep it short: Use micro-learning with brief lessons that fit easily into the workday.

Add interactivity: Include scenario-based learning, branching choices, and gamification like badges or scores to boost motivation.

#6 – Test and Refine

Deploy a pilot: Launch a small batch of lessons first to get feedback from a test group.

Track metrics: Monitor completion rates, feedback surveys, and performance changes to improve the program over time

Final Thoughts

This Week’s Sponsors

Jetpack: Jetback

Ninja Forms: Ninja Forms

LifterLMS: LifterLMS

Rollback Pro: Rollback Pro

The Show’s Main Transcript

[00:00:16.880] – Jonathan Denwood

Welcome back, folks, to the Membership Machine Show. This is episode 187. Yes, we’re back. Kirk was off last week. He was doing a course. In Wichita. But we are back, and we are back with a good topic: how to create a successful training platform for your organization in 2026. Kurt’s got a lot of knowledge in this area. I think I’ve written some reasonable show notes, haven’t I, Kurt?

[00:00:47.970] – Kurt von Ahnen

Yeah.

[00:00:50.360] – Jonathan Denwood

It should be a good topic. Let’s do the introduction first, then our starter break, and then we’ll move into the main part of the show. Afterwards. So how would you introduce the topic, Kurt?

[00:01:06.490] – Kurt von Ahnen

Well, your show notes kind of hit a really big topic right up front, and that is foundations. So you say, you know, how to create a successful training platform in 2026. The most important foundation is: what information and culture are you trying to share? This is where I feel most experts get it wrong. And if you get this part wrong, the rest of the platform becomes a dog’s breath, to use one of your phrases.

[00:01:39.130] – Jonathan Denwood

My London slang, it’s a dog’s breath. It’s so true. A lot of organizations, I think somebody in the top echelon thinks, you know, we need a training course, we want it Um, by yesterday, yesterday. Let’s just, if it’s on WordPress, let’s just get a plugin or we’re gonna, we’re gonna find some SaaS that works. It might not be the best SaaS, but it works with whatever subscription service we’re using, whatever CRM we’re using, and we just get it done in less than a week, whatever. And then they wonder why it isn’t very good, don’t they?

[00:02:30.820] – Kurt von Ahnen

Well, before that, Jonathan, it’s even the content. So many times in the corporate training space, you know, the higher-ups, the vice presidents, they get together, and they say, we need you to make us a course. You go, great. You see, you create an outline, you go, this is what I think the course needs to cover. And then they go, oh, well, everyone already knows that and we don’t need to cover this and this needs to get done more quickly and we need to reduce the timeline. And this is basic information. Everybody should know this. We just need to give the highlights and the details. And so you’ll spend whatever the budget is making this course with their guidance. And then when you actually put students in, you realize everything that management thought was basic, nobody knows. They don’t have the foundational beginnings of the education. And so if they— if you try to bring somebody in without giving them foundational background information on stuff, that highlights that you thought is what all people needed is generally not enough. And so your idea of identify the gaps is one of the biggest things in all of your show notes, Jonathan.

[00:03:36.560] – Kurt von Ahnen

In my experience, I created a master training program in the powersports field to teach technicians how to diagnose vehicles. And all of the upper management said, ” Oh, you just need to teach the advanced portions of CAN bus networking. You know, they don’t need all this other information. This is just fluff. And when we actually went to the shop, put tools in their hands, and put guys to work using what we had trained them on, they didn’t know how multimeters really worked. And so if you don’t understand how a multimeter works, you can’t do any of the testing we taught because you don’t understand what the machine’s telling you.

[00:04:11.840] – Jonathan Denwood

Yeah, it’s fantastic. We’re gonna go for our starter break first, folks. When we come back, we’re gonna be diving in to some of the key things you gotta understand if you’re building a course for any type of organization. We will be back in a few moments, folks.

[00:04:29.760] – Kurt von Ahnen

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[00:05:49.400] – Jonathan Denwood

Coming back, folks, want to point out that we’ve got a fabulous resource. That’s the WP-Tonic newsletter. Basically, I make it myself. I send it out on Tuesdays or Wednesdays. It’s normally covering a topic that we discuss in one of the shows, and I’ll give some extra resources and links. It’s totally free. Where can you get this fine newsletter? Well, just go over to wp-tonic.com/newsletter. wp-tonic.com/newsletter. So let’s go into my identifying gaps. How important is this based on your experience?

[00:06:42.680] – Kurt von Ahnen

It’s the most important thing, Jonathan. It’s a lot of people now. So AI has helped with this a lot. You and I both are very aware of how AI helps with writing and filling in the gaps, right? You’ll say, oh, I’m thinking of writing a book, right? And then you’ll say, okay, so what are your ideas for the book? What’s your outline for the book? And then you’ll put that into AI and AI will say, oh, well, have you thought about this, this and this? Right? And you go, oh, well, that’s 3 more chapters of the book, right, that I wouldn’t have thought to write because AI helps me identify those gaps. When it comes to training, you can’t just rely on AI. You need to understand who your stakeholders are, who, who are the factions that you’re going to be creating this training for, what’s their culture like. And you have to communicate with them before you make the product because you’re an expert in the space. And so you have an elevated an elevated perspective of, of what your topic is. And you need to identify with the people you expect to be taking the material.

[00:07:42.800] – Kurt von Ahnen

And what we find a lot when we talk to folks is that, again, an expert forgets what they’ve learned, right? Like, like we were just talking about this in a different environment this afternoon, Jonathan. We operate at a certain level, a certain heightened level in the IT space, right? So we’re fairly familiar with hosting and platforms and add-ons and tools and even some, you know, vibe coding stuff. But the average layperson’s completely foreign to that. And so if you were going to teach somebody on that subject matter, you would have to come in with, you know, WordPress is this, it’s based on pages and posts, and this is how it’s foundationally made. And that helps people understand what they’re building. Any industry is like that. So whether it’s, you know, powersports, knitting, how to play soccer, like it’s— you need to understand your stakeholders, your audience, and what their needs are, and then fulfill those needs. It’s always important. I always tell people, if you can’t identify the pain point that you’re fixing for your customer, your client, your student, if you can’t explain that pain point that you’re fixing for them, you’re not fixing anything.

[00:08:53.110] – Kurt von Ahnen

So, and then you’re not gonna make any sales. It’ll be dead in the water.

[00:08:57.340] – Jonathan Denwood

Yeah, I think, and also we’ve said this multiple times, people make assumptions. They might know the topic inside and out, but they don’t because they’re the expert and they just make assumptions about what the students will really want. Well, what are their real pain points? And just doing some basic research, just joining some online forums, just writing down what are some of the main— just joining it, you know, not jumping in, just listening for a couple of weeks, just writing down, is there any pattern about the questions that are being asked? And then being helpful on the forum and then doing some outreach and just having a quick Zoom with half a dozen of these people and finding out what, what kind of course might help them and that. And it will, it will just, it will just stop you making these assumptions and maybe going in the wrong place. And we’ve said it multiple times in this podcast, avoid building war on peace. Keeping the first course focused. And I suppose that’s linked to point 3, set SMART goals. What, what, how do you see this? I put objectives, specific, measurable, achievable, relevant, time-bound.

[00:10:37.350] – Jonathan Denwood

That’s what I’ve put down. So how, so how important it is to have SMART goals?

[00:10:44.570] – Kurt von Ahnen

Well, it depends on your ideology, I suppose. So there are some folks that believe that there’s a pain point and we’re going to fix the pain point. And, you know, like, you could hire a consultant, get your answer, execute, and you’re fixed, right? Those situations are more like set SMART goals. So I use SMART goals in a lot of my training. I actually teach SMART goals in the powersports training that I do, the marine training that I do, some of the leadership stuff that we do. And so you’re absolutely right. Like, there’s certain instances where, you know, being specific is super awesome, right? So if we did, if we identified gaps correctly, then we can be specific with our goals. Who are we helping? How are we helping? What are we doing? Measurable, right? How are we making a difference? In my training, you know, I teach people how to increase revenue in their business. So that’s an obvious metric to look at. Is it measurable? Is there a measurable difference in the revenue that they’re bringing into their company? Is it achievable, right? A lot of bosses just pick goals out of the willy-nilly, right?

[00:11:47.270] – Kurt von Ahnen

And it’s like, no, no, no. How do we pick a goal that is achievable? How do we get that endorphin hit of accomplishing something and then maybe moving the goalpost and going the next level, right? And then relevant and time-bound. You got to have a deadline. The reason I led in the way I did, Jonathan, is because there’s a lot of people that don’t have that ideology. There’s a lot of people that want to create training that’s more about progress. It’s more like moving the ball forward with not necessarily having a full solution. And so you’ll see that in a lot of HR trainings like that. HR training is not like a specific process result-driven kind of training. It’s more like an adaptive challenge. It develops over time. It’s always ebbing and flowing and evolving. And so it’s more like a living The training is more like a living document that evolves and changes than something that is complete and time-bound.

[00:12:49.390] – Jonathan Denwood

Yeah, just go on choosing the right platform. Ding, ding, ding, ding, ding. You know, learning management’s key features, ensuring software includes quizzes, completion certificates, analytics. To measure successful outcomes, blah, blah, blah. Well, we’ve got to understand there’s some— what, what, you know, you’ve utilized a lot of corporate-level learning management systems. You’re intimately involved with LifterLMS. We also look at some of the SaaS solutions. What are some of the pitfalls, some of the mistakes you’ve seen organizations make around selecting the right learning management system? And I know we’re going to be here for another half hour, but we’ve got about 10 minutes and then we go for a half break.

[00:13:55.930] – Kurt von Ahnen

Lately, and this is such a weird thing to say, But even as feature-packed as LifterLMS is, and again, I’m biased, right? I have an intimate relationship with them, as you just said. Feature-packed, I think it’s a wonderful platform. It outperforms in every sense that I use it. It outperforms what I need. Like, it does a great job. What’s amazing is a client can hire us and we can say, yeah, this is what it’s— we’re going to build. This is what it’s doing. Here’s a sample of a site. Here’s an example of 5 sites we built before. And it’s like you go into this thing.

[00:14:27.550] – Jonathan Denwood

Yeah.

[00:14:27.990] – Kurt von Ahnen

And you build it, and when it’s done, they’ll inevitably turn around in today’s day and age, especially with AI, and go, oh, I thought that when somebody completed something, they were going to get a blue ribbon or something. And you’re like, where, where did that come from? And they go, oh, well, I was once in this training system somewhere that everyone got a blue ribbon, and I— we should be able to give away blue ribbons. There should be a blue ribbon on the screen somewhere. And you’re like, what? I got— and then they go, I have to have it. And you’re like, how did this become a requirement? It wasn’t part of the scope. It wasn’t part of the job. It wasn’t part of the proposal. It wasn’t part of the— and that’s— so I always tell people, don’t just pick LifterLMS because I say I like it, right? What are you really trying to do? For instance, I was talking to— oh my goodness. I was talking to somebody today that wants the quizzes to show like 3 or 4 questions on a page instead of 1 question per page. Because, you know, the LifterLMS quiz thing goes question 1, question 2, question 3, and then it gives you the score.

[00:15:27.750] – Kurt von Ahnen

And they’re determined to have, you know, 2 or 3 quiz questions per page and then have it like aggregate scoring as it goes or something. I’m like, well, that’s not how LifterLMS works. If you want to rebuild the entire quiz engine and, and, you know, customize the platform, I’m sure you could figure that out. But wouldn’t it just be easier to pick a different quiz tool? Like, because there’s different quiz tools available, right? And so I always tell people, understand what the platform you choose actually does and don’t try to overly force it to do things it doesn’t naturally do. I think the more we customize things and the more that we fiddle with code snippets and stuff, the less secure, the less reliable we make our own platform. So don’t sabotage yourself. Pick the thing that’s going to do what you need it to do and then move forward with that decision.

[00:16:23.060] – Jonathan Denwood

Yeah, my, my view on this is slightly different, but I do agree with about 95% of what you’ve said. It’s just that, um, I think, I think at different stages of your journey, if you’re building an internal or organizational-based training platform, e-educational platform, Yeah. Or you’re individual entrepreneur and you’re selling business to consumer, it should— changes should be driven by your students’ requirements and not just one student. If there’s obviously you’re consistently getting feedback about if the quiz system was different, if If I’m going a bit blank, but you’re getting consistent feedback from the student base that if this could be changed, the actual training environment would be better. I think then having a system that you can customize, and that’s the beauty of having a system like LifterLMS. There’s other open source systems, Moodle, others. open source, but I think WordPress, because you— because of all the extra benefits you get, you have the ability to customize, which you’re not going to get with a SaaS system.

[00:17:57.060] – Kurt von Ahnen

No, it’s not.

[00:17:58.110] – Jonathan Denwood

But, but the problem with it is a lot of people, it’s a bit like the training in general. They make assumptions, they make— they get caught up. And it’s not that they’re totally wrong, they’re just doing it at the wrong time. The time to do it is when you actually get consistent feedback from the, the users of the system. What do you reckon?

[00:18:22.330] – Kurt von Ahnen

I’m with you. You know, it’s funny because, you know, I’ve got a project on school, I’ve got a client that’s got a Kajabi site, I’ve got, you know, I’ve got my fingers in a lot of these pies and you really hit it on the head. You’re like, you’re not going to be able to do that in a SaaS. Like when you’re in school, you want light mode or dark mode. That’s it. It’s that. That’s all you’re getting. And so just, but then that takes you to the other extreme. And that is, yeah, there’s a lot of flexibility in WordPress and LifterLMS or LearnDash or whatever other tool you choose, you know, in the WordPress space. I just keep going back to, you know, is there an add-on that does what you need it to do? Get this, get the add-on, get the support that comes with the add-on. Is there, you know, is there a different You know, do you want to migrate from LearnDash to LifterLMS? Okay, because you want some features that LifterLMS has. Okay, great, then do that and take the, take the version that’s going to come with support and updates and things like that.

[00:19:21.410] – Kurt von Ahnen

It’s when people that aren’t in the agency space, that aren’t doing this for a living, Jonathan, they’re like, this is like, they want to run the training company. They don’t want to be a web specialist, right? But then they customize something You have to remember that when there’s updates or core changes down the road, it might not be compatible. So it might be something that you have to maintain or update later. So I always advise clients to try and stay with norms. You know, what, what, what is something you can purchase? What comes with support? What is downloadable? What comes with updates? And try to stay as clean in that regard. I try to avoid the customizations as much as I can with folks because I just don’t like to see things go sideways a year later.

[00:20:07.180] – Jonathan Denwood

Yeah, yeah. But I think there is a place for customization, but people tend to go into that if, if they’ve been doing courses, they’ve got evidence that a bit of functionality is really required. I think, you know, utilizing a plugin that might have 90% of the functionality that you require is a good stepping stone, and then confirming that at some stage you might want to go full customization. It’s like, that’s the path I would go on because, as you pointed out, customization has its own drawbacks and benefits. Nothing, nothing is fully beneficial. There’s all— it’s always— balancing act, and a lot of people just don’t realize that. But the strength— I get back to this and I will hammer away at it— the strength of using something like LifterLMS and WordPress is that you’ve got maximum control and ownership of your intellectual property. And fundamentally, you and the knowledge you’re sharing, the intellectual property is what people are giving you money for and protecting that. And yeah, I think that’s important. I think it’s a good place for us to go for our mid-break. We will be back in a few moments, folks.

[00:21:47.360] – Kurt von Ahnen

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[00:23:01.920] – Jonathan Denwood

Coming back, just want to take the opportunity, if you’re looking for a great hosting provider, you’re looking to build your course, um, your internal or external, your individual entrepreneur or your organization, why don’t you look at what WP-Tonic’s got to offer? We’re a great hosting provider, but we’re much more. We’re a hybrid agency as well— SEO, pay-per-click— and we also provide great support and training in one package. So go over to WP-Tonic and have a look at what we’ve got to offer. This goes straight back into it. Design and engaging content. Designing engaging content. I think I misspelled— not misspelled, but didn’t get— keep it short. Microlearning, brief lessons. I think it’s all stuff we’ve covered, but I see so much training that’s not done very well. So what’s your thoughts about this one? I think you’ve muted yourself. You’ve gone silent.

[00:24:10.500] – Kurt von Ahnen

I had something very interesting happen about 10 days ago. Somebody jumped in and was taking one of our introductory free lead magnet courses on one of our projects. And there’s video in there that I have intended to want to remake. And we go through this all the time, Jonathan. You and I make content all the time. So we always think, oh, we’re getting better and better at this. Now I want to go back and stuff embarrassed about from 5 years ago. I want to redo it, right? But what was interesting was he got in touch, we had a Zoom call, and he goes, hey, what’s the background in those videos, man? That’s really cool. I was trying to figure out where you were. And I filmed it at the top of a mountain and you could see the city underneath me. And he was going on and on about how cool he thought the video was. And I found the whole thing so ironic because I’ve got this new Insta360 camera that I’ve been using lately, and I’m really impressed with the quality and the And the way you can edit and make things more dynamic using this new technology.

[00:25:11.380] – Kurt von Ahnen

But we forget how our content actually interacts with the students. And so you got to be careful, right? Like, because things evolve, because things change, like you want things to be modern, you want things to be, like you said, short, right? We want as much microlearning as possible. But there’s still instances where maybe that older content is applicable. Maybe the look does spark something for somebody. Maybe the, the length of the content, if it’s engaging enough, it doesn’t have to be broken down into shorter segments. And so, and if you’re doing continuing education and people are forced to take the training, well, now you can have 45-minute lessons and no one can really say anything because they have to take it. So your circumstance, your use case really helps determine, you know, this, this whole subject that we’re talking about. The— for design, like to design something that people want to take in the training space is a huge challenge. And I think a lot of people don’t understand the challenge that’s really present. Most people don’t want to do the training. Like most people, even if they, even if they like the idea of signing up for training to learn something, They don’t like actually doing the training usually.

[00:26:32.180] – Kurt von Ahnen

And so to make it engaging, to make it interactive, to make it more fun, to give more, you know, endorphins, more— what do they call that when you, when you post something and someone likes it, right? They say that does something. That feeling, that sensation, it’s really hard to engineer that.

[00:26:52.190] – Jonathan Denwood

And they’ve got something, you know, interactive to Interactivity includes scenario-based learning. What— how would you classify it as scenario-based learning?

[00:27:06.220] – Kurt von Ahnen

So if you’re using SCORM, you would have like a pick-your-path kind of session, right? So in the lesson, if it’s video-based, there would be like a pick-your-path. It would say, you know, you’re driving, you’re trying to repossess a car and the guy parks in his garage. Do you break the garage door down or do you wait for them to leave the garage, right? And then you could pick your path and then the training would lead different ways depending on what the student did. That’s like an example of like serious interactivity. But there’s simple things like in the WordPress space, you could use the Confetti plugin. It’s just called Confetti. It’s free. You can add it to your website and you can trigger that. So when people open certain pages or finish certain things, you poof, confetti goes off on the screen. And it’s amazing how students just love that. Like they just want the confetti to pop up all the time. There’s all kinds of ways that you can do notes, gamification. You could do a points-based leaderboard where people could earn so many points for so much of a completion within a certain amount of time in a course, and then they could use those points to cash in for badges or for a discount on a future course.

[00:28:18.580] – Kurt von Ahnen

Or there’s all kinds of ways that you can make it more interactive and more fun and more like, what’s in it for me?

[00:28:26.880] – Jonathan Denwood

Great stuff. And test and refine. That’s what people tend to forget. You know, like, I’m just repeating myself, but I think it’s important. It’s important to get those first batches of students in if you’re an individual entrepreneur or an organization and get feedback because You know, you know, it should never be finished really. You know, this is digital. It can always be improved, adjusted. It’s so important to get that first student input. What do you reckon about this?

[00:29:12.210] – Kurt von Ahnen

This concept to me is almost as big as the first one, right? So identifying gaps and actually knowing that you’ve got the right content in your course. That’s like, that to me is, I know it sounds like training 101, but it’s the thing I see most people miss. Most experts, they already think they know everything. They already think they know what to do. So they don’t ask other people any questions and they build something that nobody wants. So that’s that very first thing we talked about. That’s one. This to me is the second most important thing, right? Once you’ve built it and once you have the student experience figured out, like how do you log in? How do you get a certificate? How do you, once you build all that and all that that’s in place, you can go through it and you know what to expect because you built it. What you need is 5 or 10 other people to go through it and get their feedback, like you said, and don’t be afraid to make changes based on the feedback.

[00:30:06.460] – Jonathan Denwood

Yeah, when I got, you know, when I got into web design development, when I got, um, which was in my late 20s, um, and then I decided to do a a degree part-time. I had hopes that access to everything the internet had to offer would level up educational outcomes, and it never happened. It, you know, it was I wouldn’t say I was delusional, but obviously I didn’t know enough about what really drives higher educational standards. It doesn’t mean it isn’t achievable. Like, there’s been individual countries that had dismal educational systems. One of them in Europe was Finland. Actually, Finland in, in pre-Second World War and post, post-Second World War, the Second World War up to the early ’70s, had a dismal educational system, a truly terrible system. And through Down to Earth, um, and increasing teacher training and mentorship and a host of other steps. They’ve now got, and it’s been this way for almost 20 years, seen as one of the best educational systems, not only in Europe but internationally. But so it is possible, it is possible. Obviously, people will say, well, it’s a very small country. And I do understand that argument, but it is a, you know, it’s about 6, 7 million people and the actual processes that were put into place are totally transferable in my opinion.

[00:32:22.180] – Jonathan Denwood

So, but it’s a step-by-step approach to increase outcomes because It’s tricky to really— it needs experience. It’s really tricky to build a course that delivers measurable outcomes, isn’t it?

[00:32:45.150] – Kurt von Ahnen

Yeah, it’s incredibly difficult. And the part that’s getting more and more frustrating in our space, Jonathan, is more and more people are coming into this space assuming that it’s going to be easy or, you know, the, you know, the online bros, they’re like, oh, everyone needs a course, you know, become a millionaire. It’s an amazingly difficult space to grow an audience, have the right product, the right look, the feel, the experience, and the right pricing. There’s a lot involved in pulling it off successfully. I think most people need to have a little hand-holding along the way.

[00:33:21.190] – Jonathan Denwood

Yeah, it’s very similar to people who think building a community is easy. Yeah, it really does depend on the topic. If your topic If you’re good at communicating, and your topic is sexy and in vogue, that really helps, obviously. But actually maintaining a community is more time-consuming. It makes— if you’re linking it to courses as well, it should make it more sticky, more valuable, more beneficial. But it does require a lot more work, doesn’t it? And a lot of people just don’t work that out, do they?

[00:34:03.530] – Kurt von Ahnen

No. And so many people are quick to blame, you know, because it’s human nature, right? We’ll blame anything but ourselves, right? So instead of saying, ” Where did I drop the ball? Where did I miss the content? Where are the gaps in my content? Where— what courses, what lessons do I need to make shorter? How do I need to, you know, clear the user experience, make it easier, reduce the friction? Sign up for something. Um, we don’t— a lot of people don’t go that way. They go, well, this platform doesn’t work, and then they jump to something else. I’m gonna try Squarespace, I’m gonna try Kajabi, I’m gonna try Podia, I’m gonna try, uh, you know, uh, Locals. I’m gonna— and, and you keep— and you never build consistency, and then you’re just— you’re further hampering your own success. And so it’s, it’s Try, try your best not to just blame the platform or blame your, your agency or the guy that made your website. Really take a look at, you know, did you do the proper research for your original content? And do you need to go back to the drawing board and fill in some missing gaps and blanks so that people see their pain point being answered?

[00:35:14.230] – Kurt von Ahnen

That’s like the main thing.

[00:35:16.240] – Jonathan Denwood

Yeah, I think organizational course-based training is The linkage to some of the other content that we’ve talked about in this podcast is it’s still having— don’t build out the whole course straight away. Build an initial launch for your target internal audience if you’re given the time. You know, It’s got to be a certain size that can get relevant feedback, but then get that feedback, and then based on that feedback, then build the final course on it, because it’s so important, in my opinion, to get that feedback. Obviously, some organizations have the budget and time to do a lot of prior research, and they spend a lot of time on it. But yeah, but based on my experience, most organizations don’t spend any time, so they just make logic, seemingly logical conclusions, and it doesn’t really work out. So what’s the best way for people to find out more about you, Kurt?

[00:36:36.370] – Kurt von Ahnen

Well, I’m the only Kurt Van Annen on LinkedIn, so it’s easy to find me there. I also own Mañana No Más. So you can reach me there, and I work directly with the WP-Tonic team. So you can always reach me through WP-Tonic and Jonathan.

[00:36:48.560] – Jonathan Denwood

Yeah. And if you want, if you like what we discuss in this podcast, go to the— also think about going to the WP-Tonic YouTube channel. Got a load of videos on there, and I think you should subscribe. It’s totally free. You could also go to the WP-Tonic website and book a free consultation with me, um, which might be changing in the near future. We have to see. Um, we will be back next week with another great show. We’ll see you soon, folks. Bye.

[00:37:22.850] – Kurt von Ahnen

Thanks for listening to the Membership Machine Show. Subscribe so you don’t miss future episodes, and leave a rating to support the show. Until next time.

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