Kajabi is one of the most popular all-in-one platforms in the world for knowledge-based products and subscriptions. If you’re in the market for an online platform to form the backbone of your digital knowledge-based product, then is Kajabi worth the price tag over its competition?
In this article, we’ll cover what sets Kajabi apart from the crowd and also do a detailed breakdown of all its pricing plans to help you determine which option is the best for you. Finally, we’ll see if Kajabi is worth the price.
What is Kajabi?
Kajabi is an all-in-one course-creating and coaching platform. It comes with everything you need to set up your online course website and start selling.
Kajabi stands out from other course platforms because of how powerful and diverse the feature set of the platform is. If you plan on selling an online course, creating a membership site, setting up an online coaching program, or anything in that vein, you will be hard-pressed to find functionality that isn’t possible with Kajabi.
Check out our The New Kajabi Review – My First Impressions article for more information.
Kajabi Key Features
Some of the main features that you get right of the box with Kajabi include:
- Ability to create your own website and landing pages for products or services.
- Ability to create different types of products such as courses, membership programs or other digital products with a product builder tool.
- Built-in marketing and automation tools.
- Ability to create sales funnels for your digital products.
- Ability to create and manage an affiliate program.
But the main question here is: How much are all of these cutting-edge features going to cost you? And are they worth the price?
Let’s find out!
How Much Does Kajabi Cost?
Kajabi offers three different pricing plans, and features vary with each tier. However, if you just want to try out the features for yourself, you can use the limited-time free Build Mode plan to check out the Kajabi back-end for yourself. This is an easy way to get a feel of the platform without committing to a premium plan.
Do keep in mind, though, that you won’t actually be able to make sales, collect payments, or even publish your content for the public without signing up for one of the premium paid plans.
Basic ($149 per Month)
Getting started with Kajabi’s Basic plan will run you $149 a month or $119 if you opt for annual billing. This gives you all the tools you need to take your business off the ground.
Features:
- Ability to create and launch a website.
- Ability to launch a digital product or website immediately.
- Ability to send unlimited marketing emails
- Unlimited landing pages for your site or product.
- Up to a total of 3 products.
- Up to 3 sales funnels for your products.
- Up to 10,000 contacts
- Up to 1,000 active customers
- 1 admin user.
Not Included in Basic:
- Ability to create an affiliate program for your course or other digital products.
- Ability to remove Kajabi branding.
- Access to 24/7 chat support for technical queries or help setting up.
- Advanced automations that use logic based commands to streamline your process.
Who is it for?
This is a great option for individuals just starting out with their first digital knowledge-based product or for beginners dipping their toes in the online learning space and learning to create their first course.
The Basic plan will provide you a foothold to delve into the business of packaging your knowledge into a product and can be a springboard into further growing your business as your market experience increases. That experience can enable you to refine your existing product offering and improve your marketing strategy. It can also help you generate ideas for creating and launching a new product (such as an online course) or expanding your current product line.
Growth ($199 per Month)
If you already have a successful knowledge-based product or your requirements are increasing as your business grows, you might instead consider signing up for the Growth plan. It will cost you $199 per month or $159 if paid annually.
Features:
- Ability to create and launch a website.
- Ability to launch a digital product or website immediately.
- Ability to send unlimited marketing emails.
- Ability to create an affiliate program for your course or other digital products.
- Ability to remove kajabi branding.
- Unlimited landing pages for your site or product.
- Up to a total of 15 products.
- Up to 15 sales funnels for your products.
- Up to 25,000 contacts
- Up to 10,000 active customers
- Up to 10 admin users.
- Access to 24/7 chat support for technical queries or help setting up.
- Advanced automations that use logic based commands to streamline your process.
Not Included in Growth:
- Ability to modify or edit code for complete customization.
Who is it for?
As your business grows you might find yourself quite limited by Kajabi’s Basic plan. As your customers, students, or members continue to increase, you might want to create more products and need more control over your final product. The Growth plan is geared towards addressing these needs.
Starting with the ability to remove Kajabi branding, you can fully customize your pages and also have your product be on-point with your brand. The ability to sell multiple products and create more funnels to target customers is a great tool in growing your business and outreach. The addition of multiple admin users also helps you outsource and delegate certain tasks which can be very time-efficient is a huge pro from a managerial perspective.
Pro ($399 per Month)
If you are already well-established as a company or course creator and want all the features right off the bat then you can take a look at the Pro pricing tier. At $399 a month (or $319 if billed annually) this gives you everything that Kajabi as a platform has to offer.
Features:
- Ability to create and launch a website (up to 3).
- Ability to launch a digital product or website immediately.
- Ability to send unlimited marketing emails.
- Ability to create an affiliate program for your course or other digital products.
- Ability to remove kajabi branding.
- Unlimited landing pages for your site or product.
- Up to a total of 100 products.
- Up to 100 sales funnels for your products.
- Up to 100,000 contacts
- Up to 20,000 active customers
- Up to 25 admin users.
- Access to 24/7 chat support for technical queries or help setting up.
- Advanced automations that use logic based commands to streamline your process.
- Ability to modify or edit code for complete customization.
Who is it for?
If you are running a large scale operation that works with multiple products, needs multiple websites, and completely unique web and landing pages for your customer then you will need to opt for the Pro plan.
A COMPLETE STEP-BY-STEP CHEATSHEET
TO CREATING, LAUNCHING & GROWING A SUCCESSFUL MEMBERSHIP WEBSITE
This plan not only gives the ability to remove the Kajabi branding (same as the Growth plan) but also gives you the ability to modify the source code. This means you have complete control over not just your product or digital offering but also the website and pages that your customers land on to interact with your products.
Is Kajabi Worth the Price in 2022?
Let’s address the elephant in the room: Yes, Kajabi is expensive.
But as we’ve covered in this article, it also provides a lot of features that are uniquely tailored to take on challenges faced by knowledge-based creators and business owners. In addition to this, the platform is designed to help them grow.
Kajabi’s pricing tiers are positioned to cater to knowledge-based creators and businesses who might be in different phases of growth and market share.
It specifically caters to:
- Beginners and novices – With the Basic Plan to get them started with all the essentials to launch their knowledge-based business off the ground.
- Growing entrepreneurs and scaling businesses – With their Growth plan that removes Kajabi branding, adds more products, customization, support, and management features.
- Large scale operations and celebrity creators – With the Pro plan to provide every feature available in one package with lots of products, multiple websites, funnels, powerful automations, and complete control over customization and branding with a code editor.
The combination of powerful features and flexible pricing tiers makes Kajabi one of the best contenders for a technology platform for any knowledge-based creators out there. This makes Kajabi worth the price tag at any price tier – as long as you pick the right one for your business’s needs.
Frequently Asked Questions
Q: What is Kajabi?
A: Kajabi is an all-in-one platform for creating and selling online courses, membership sites, and digital products. It offers tools for website creation, landing page building, email marketing, and course creation.
Q: What pricing plans does Kajabi offer?
A: Kajabi offers three pricing plans: Basic, Growth, and Pro. Pricing starts at $149 per month for the Basic plan, $199 per month for the Growth plan, and $399 per month for the Pro plan.
Q: Does Kajabi offer a free trial?
A: Yes, Kajabi offers a 14-day free trial for all new users to test out the platform and see if it’s a good fit for their needs.
Q: What features are included in the Kajabi platform?
A: The Kajabi platform includes website creation tools, landing page builders, email marketing tools, course creation tools, and marketing automation tools.
Q: Is Kajabi worth the cost?
A: The cost of Kajabi can be worth it if you plan to use the platform for creating and selling online courses, membership sites, or digital products. However, it’s important to compare the features and pricing with other platforms to determine if it’s the best fit for your needs.
Q: What is included in the Kajabi Basic plan?
A: The Kajabi Basic plan includes website creation tools, landing page builders, email marketing tools, course creation tools, and marketing automation tools. It also includes access to Kajabi University and a limited number of products and pipelines.
Q: What is included in the Kajabi Pro plan?
A: The Kajabi Pro plan includes all of the features of the Basic and Growth plans, as well as access to the code editor, up to 100 products and pipelines, and one-on-one sessions with a Kajabi expert.
Q: Is there a free plan offered by Kajabi?
A: Kajabi does not offer a completely free plan, but it does offer a 14-day free trial for all new users.
Q: How does Kajabi compare to other online course platforms, such as Teachable?
A: Kajabi has more features and a higher price point than Teachable. It’s important to compare the features and pricing of both platforms to determine which one is the best fit for your needs.
Q: What are some alternatives to Kajabi?
A: Some alternatives to Kajabi include Teachable, Thinkific, and Podia.
Q: Does Kajabi offer email marketing tools?
A: Yes, Kajabi offers email marketing tools for creating and sending marketing emails to your audience.
Conclusion
Kajabi being an all-in-one platform eliminates the need for having to set up and use multiple platforms, services, or tools to launch or manage your knowledge-based business.
While the cost might seem high initially, if you conduct a thorough evaluation of your specific business requirements and consider what features you need based on those requirements you are sure to find the price quite competitive.
Do you have any questions about Kajabi? Let us know in the comments box below.
