Kajabi vs ClickFunnels 2025: A Comprehensive Comparison of Features
Kajabi and ClickFunnels have emerged as the leading platforms for online course creation and sales funnels in 2025. These powerful platforms take different routes in helping entrepreneurs grow their businesses online. It’s important to note that there’s some overlap between these two platforms. Ultimately, their shared purpose here is also to help your audience.
The key difference between Kajabi and Click Funnel is that while the former is an all-in-one consulting course or membership site platform, the latter is about a well-optimized sales funnel and conversion. Changes to ClickFunnels 2.0 have upped the ante for features nearer to what Kajabi offers, but essential distinctions remain in their core strengths and pricing structure.
Business goals, technical needs, and budgets should influence an entrepreneur’s choice between these platforms. Most course creators choose Kajabi because it is a one-stop shop for courses, marketing, and community. Businesses with high targets to increase sales and conversion rates using strategically designed funnels are attracted to ClickFunnels.
What’s the Difference Between Kajabi and ClickFunnels in 2025?
Kajabi and ClickFunnels are two of the most well-known players in the digital marketing world in 2025, even though they serve very different functions. Kajabi is a one-stop shop business platform that focuses on delivering content and knowledge commerce. ClickFunnels is mainly used for building sales funnels that convert.
Primary Focus
- Kajabi: Complete business ecosystem for course creators and membership sites
- ClickFunnels: Sales funnel optimization and conversion-centered marketing
The pricing structures reflect their different approaches. Kajabi has unlimited products and marketing starting at $89/month. ClickFunnels maintains a multilevel structure with its basic plan of $127/month for funnel building.
These platforms vary widely in their email marketing capabilities. Kajabi offers powerful automated email sequences with advanced segmentation options. ClickFunnels 2.0 has better email marketing tools than its predecessor but states you would be better integrated with a dedicated email service for advanced campaigns.
Course creation is where Kajabi truly excels. Its easy course creator includes test tools, drip content, and engagement tracking. ClickFunnels can host a course, but not as well as Kajabi, a learning management system.
Both programs have improved their mobile experience in 2025. Therefore, Kajabi has ensured that students have a fully responsive course experience, no matter their device. ClickFunnels has strong optimization for mobile to capture leads from anywhere users browse.
Integration capabilities have expanded for both systems. You can integrate Kajabi with over 3,000 apps using its API. ClickFunnels continues to integrate well with payment processors and popular CRMs.
Kajabi: Pros & Cons
Kajabi has all the features that course creators require to build and market their courses. The site is a place to build a website, email marketing, and host courses.
Pros:
- Complete ecosystem for digital product sales without requiring third-party integrations
- Professional-looking templates for landing pages, websites, and course areas
- Robust email marketing system with automation workflows
- Built-in community features for student engagement
- Comprehensive analytics to track performance
The platform’s pipeline feature enables users to produce advanced marketing funnels without technical skills. Kajabi has excellent customer support, 24/7 chat support, and a vast knowledge base.
Cons:
- Higher price point compared to competitors, starting at $149/month
- A steeper learning curve due to the comprehensive feature set
- Limited customization options for advanced developers
- Transaction fees on certain pricing tiers
- There are fewer integration options than some specialized platforms
Kajabi may have more features than a business focused only on course needs. Using the platform requires a decent budget that may not be ideal for a new business owner or solopreneur.
Kajabi serves established companies with a ready audience who can utilize its considerable marketing power most efficiently. New course creators may find the cost difficult to justify until they validate their course ideas.
ClickFunnels: Pros & Cons
ClickFunnels makes it easy to build high-converting sales funnels—users like that they do not need technical knowledge to create professional funnels quickly.
It has lots of ready-made funnel templates that cater to various business purposes. You can choose templates for launching a webinar or an entire product.
Pros:
- Excellent sales funnel focus
- Robust A/B testing capabilities
- Comprehensive analytics dashboard
- Strong affiliate marketing features
- Integrated payment processing
- Active user community
With built-in A/B testing, ClickFunnels enables merchants to enhance conversion rates. The analytics dashboard shows you significant numbers that help you identify bottlenecks in your funnel.
Cons:
- Limited email marketing functionality
- Higher price point compared to some competitors
- Steeper learning curve for advanced features
- Fewer course creation tools than dedicated platforms
- Limited membership site capabilities
The email marketing tool lacks some advanced segmentation and automation capabilities offered by dedicated services. Users frequently employ additional email service providers for more powerful campaigns.
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Small businesses or startups can face hurdles because of ClickFunnels’ pricing. With the basic plan, there is a limited number of funnels and pages, so you’ll eventually have to upgrade as your business grows.
While it is great for sales funnels, this platform does not offer the best tools to create and manage courses like Kajabi does. Options may be limiting for course delivery-focused businesses.
Website Building
The website-building capabilities of Kajabi and ClickFunnels are pretty different in their approach and flexibility. Both platforms have tools to create professional-looking websites without coding.
Drag-and-Drop Visual Editor
One of Kajabi’s features is a drag-and-drop editor, which provides a complete website-building experience & customizable themes/templates for course creators. Users can create multi-page blogs and membership sites on Kajabi without going to another website or platform.
ClickFunnels provides templates for creating sales funnels, not entire websites. The editor is designed to create sales pages and funnels that convert well. It’s easy to use but does not offer as many features as Kajabi.
Both platforms will automatically ensure their sites are responsive to mobile devices. ClickFunnels is focused on ease of use and conversion, as it does not offer custom CSS as Kajabi does.
In 2025, Kajabi will still be superior in the complete website-building process. ClickFunnels 2.0 has somewhat improved, but it focuses more on funnel building and not on website building.
Themes And Templates
Kajabi and ClickFunnels enable you to use themes and templates to create professional-looking websites and sales funnel. Kajabi offers various website themes, each with modern, responsive designs that work on all devices.
With ClickFunnels, you get access to over 50 sales funnel templates specifically designed for you only to modify and fill in. These templates include Webinar, Product Launch, and Membership site templates.
Kajabi offers template options for selling online courses, memberships, and digital products. Moreover, drag-and-drop functionality requires little to no technical knowledge and is highly customizable.
In 2025, they added so many templates with improved design flexibility. Now, the platform offers greater customization without losing focus on conversion optimization.
Template Comparison:
| Feature | Kajabi | ClickFunnels |
|---|---|---|
| Website Templates | 10+ professional themes | Limited website templates |
| Funnel Templates | 20+ sales pipeline templates | 50+ specialized funnel templates |
| Customization | High flexibility with drag-and-drop | Moderate with focus on conversion |
| Mobile Responsiveness | Excellent across all themes | Good, with some variations |
Kajabi’s templates are a good fit for course creators needing cohesive branding for their online presence. Clickfunnel is best for marketers who want to build sales funnels.
Users can get different templates from the platform’s marketplace of third-party creators. This expands design options beyond the standard offerings.
Online Course Creation & Delivery
In 2025, Kajabi and ClickFunnels will have different ways of creating and delivering online courses. Kajabi is an all-in-one course creator with inbuilt hosting, organization, and delivery.
In ClickFunnels 2.0, the course functionality is better than before, but the funnel is still the primary focus. Both platforms support videos, downloads, and quizzes.
Kajabi’s course creator comes with ready-made templates per different learning paths, allowing the creator to organize the content into categories, modules, and lessons. It also offers excellent features that help engage students, such as progress-tracking completion certificates.
With ClickFunnels, you can host courses on membership sites, but you will have to do a lot of manual work. This software is designed to create sales funnels to sell courses instead of a course experience.
Key Course Features Comparison:
| Feature | Kajabi | ClickFunnels 2.0 |
|---|---|---|
| Course Templates | Extensive library | Limited options |
| Content Organization | Categories, modules, lessons | Basic structure |
| Student Progress Tracking | Advanced | Basic |
| Assessments/Quizzes | Comprehensive | Limited |
| Drip Content | Yes | Yes |
| Community Features | Built-in | Via integrations |
Kajabi’s learning space feels more professional and educational. Serious educators require essential features such as student assessments, progress tracking and engagement tools.
ClickFunnels is an adequate course host for creators who prioritize selling over delivery while offering the best marketing and sales functionalities in online education.
Email Marketing And Autoresponder
While both Kajabi and ClickFunnels have strong email marketing features, they handle this crucial function differently. Kajabi offers an extensive email marketing system built directly into its platform, allowing users to create, schedule, and automate emails without needing a third-party system.
ClickFunnels has email functionality but is mainly for follow-up funnels. Users can build email automation in Kajabi to trigger customers’ specific actions.
Kajabi’s email system includes the following:
- Visual email builder with drag-and-drop interface
- Segmentation tools for targeted messaging
- A/B testing capabilities
- Detailed analytics to track open rates and conversions
ClickFunnels’ email features focus more on:
- Action-based triggers within funnel sequences
- Simple email templates designed for conversions
- Integration options with dedicated email services
- Broadcast capabilities for one-time messages
Kajabi Supports a Variety of Content Formats. Supports Content Assembly. The platform automatically sends lessons based on either scheduling or completion rates, enhancing constant student interaction.
ClickFunnels is best for selling email sequences that take prospects through purchase decisions. The email feature is created to nurture the sales process.
By 2025, both have had better automation technology to polish their customer journeys based on behavior and engagement level. Both don’t require much technical know-how to carry out.
Sales Funnels
Online business marketing consists of a sales funnel. The purpose of a funnel is to attract customers so they undertake actions that can eventually lead to conversion and sales. The funnel builder capabilities of both Kajabi and ClickFunnels are excellent, but they differ in philosophies.
ClickFunnels focuses on building sales funnels with templates made for conversion optimization. It’s easy to use their drag-and-drop editor, even for beginners.
Kajabi offers strong funnel features via its “Pipelines.” They work much like ClickFunnels but integrate with Kajabi’s other features seamlessly.
| Feature | Kajabi | ClickFunnels |
|---|---|---|
| Funnel Templates | 20+ | 40+ |
| Customization | Moderate | Extensive |
| A/B Testing | Yes | Yes |
| Integration with Products | Native | Via external tools |
Specialization versus integration – that is the onus. ClickFunnels is about the funnel. Kajabi has funnels inside it.
Kajabi integrates more, so it’s great for businesses that sell a course or membership. The funnel connects right to digital products – no integration is needed.
ClickFunnels 2.0 was released in 2023, and they have improved the funnels with better reporting on conversions. This update closed the gap between the platforms.
Both platforms support essential funnel elements:
- Opt-in pages
- Upsells/downsells
- Order bumps
- Thank you pages
The right choice depends on whether you need specialized funnel functionality (ClickFunnels) or prefer an all-in-one solution (Kajabi).
Affiliates Marketing
Kajabi and ClickFunnels offer robust affiliate programs that can help you reach a larger audience and increase sales. Since this person actively sells Kajabi and ClickFunnels, the person is assuring us what they are trying to sell is worth it.
Kajabi’s affiliate program is built-in, so tracking them is easy. Users can set custom commission rates, create unique affiliate links, and track performance through an analytics dashboard.
ClickFunnels offers specialized funnel templates for affiliate marketing in addition to those features. Their system makes recruiting, training, and managing affiliate partners especially easy.
By 2025, both platforms will have improved their affiliate tracking. ClickFunnels 2.0 now has better real-time reporting features, while Kajabi has started offering more sophisticated attribution models.
The key differences lie in integration complexity. Affiliates promoting memberships, courses, and digital products owe much to Kajabi’s all-in-one approach. ClickFunnels’s setup is a little more involved but offers greater flexibility regarding commission structure.
Marketing materials are another consideration. Kajabi gives affiliates ready-made marketing tools, while ClickFunnels focuses on templates for funnels that affiliates can use in a flash.
Commission payouts work differently between platforms. Kajabi automatically pays you via PayPal or bank. While ClickFunnels can work with more payment processors, it takes configuration for that to happen.
Kajabi’s affiliate system is easier to understand if you sell online courses. Businesses that want more diverse sales funnels could like ClickFunnels.
Conversion Tracking
Conversion tracking allows an online business owner to measure marketing strategies or effort’s success easily. Kajabi and ClickFunnels have good conversion tracking, although they do it differently and to different extents.
Kajabi’s analytics can track opt-ins, purchases, and page views. Users can track where customers interact with them and discover what content drives them to buy.
ClickFunnels focuses on measuring metrics specific to the funnel while also providing step-by-step conversion data. Users can see where potential customers are leaving in the sales process.
Key Conversion Tracking Features Comparison:
| Feature | Kajabi | ClickFunnels |
|---|---|---|
| Sales tracking | ✓ | ✓ |
| Page view analytics | ✓ | ✓ |
| Funnel step analysis | Limited | Advanced |
| Email campaign performance | Comprehensive | Basic |
| Custom event tracking | ✓ | ✓ |
| Third-party integration | Google Analytics, Facebook Pixel | Google Analytics, Facebook Pixel, and more options |
Both allow integration with 3rd party tools such as Google Analytics, Facebook Pixel, etc. This feature enables marketers to merge platform information with other metrics.
The newly released ClickFunnels 2.0 offers improved and visual conversion tracking. The dashboard’s easy-to-read graphics display the conversion data and trends.
Kajabi links how people engage with your courses to purchases. This provides course creators with helpful insight into which factors help in making a sale.
Community
Kajabi gives communities more importance than Click Funnels, a strong sales tool.
Kajabi allows course creators to create communities with their courses as part of its ecosystem, which is quite feature-rich.
ClickFunnels 2.0 has a better community than before. It is not meant to compete directly with Kajabi, as it remains focused on funnel and sales features.
Kajabi has community features like a forum, a directory of members, and direct messages for course creators to engage their audience. These tools encourage students to connect and stay engaged to complete the course.
Users of ClickFunnels usually connect with non-native community tools such as Facebook Groups. While it is effective, it involves an added layer of complexity.
Kajabi’s Community and Engagement Features (when used) remind you of ClickFunnels but quite different. 2025. The platform now has better tools for moderation and improved mobile access.
Courses that have engaging communities are 32 more likely to have at least to have their course completed. And 47 are more likely to score higher in terms of student satisfaction. When choosing between platforms, community features are an essential factor.
With Kajabi’s all-in-one approach to community, the community stays on the platform (ecosystem). Relying on integrations allows for greater flexibility, which means more work on the course creators’ end.
Integrations
Both Kajabi and ClickFunnels offer integration features that improve their functionalities. You can connect Kajabi to over 3,000 apps via Zapier. This gives you tremendous options for launching and marketing your content and courses!
You can access all major email marketing platforms seamlessly with Click Funnels. The software additionally allows for payment processing from Stripe, PayPal, and merchant accounts.
Kajabi Key Integrations:
- Email providers (MailChimp, ConvertKit)
- Payment gateways (Stripe, PayPal)
- Analytics tools (Google Analytics, Facebook Pixel)
- Zapier connection (3,000+ apps)
- Social media platforms
ClickFunnels Key Integrations:
- Email marketing systems
- Payment processors
- SMS messaging services
- Shipping fulfillment services
- Membership platforms
As of 2025, Kajabi remains the best choice for course creators seeking robust integrations with LMS software. ClickFunnels 2.0 has enhanced its integration ecosystem, especially for sales-oriented businesses.
Integration capabilities have a significant impact on workflow efficiency. Users of Kajabi love its seamless integration with tools to deliver their courses, while ClickFunnels shines with integrations focused on sales.
Both offer API access for building custom integrations if one has the required technical skills. Developers can create custom integrations set to meet business needs.
If you already have a tool used by your firm and want to integrate one of these two platforms, see that it integrates well with the tool you want to buy. It’s a good idea to check the current integrations list since both platforms’ connections are often updated.
Support
Kajabi and ClickFunnels offer varying levels of customer support to assist users in using the platform. Both companies know that reliable help is significant in winning.
Kajabi gives 24/7 chat support for all levels of plans so users can get help whenever they want. You can also contact them through emails and a knowledge base with tutorials.
Their email support is similar, but their live chat is only offered for specific plans. Users with plans that rank higher receive priority support. This often means they get a faster response rate.
You can connect with your fellow users, ask questions, and resolve issues through their Facebook communities. These neighborhoods share quick cures for common issues.
Training resources differ between the platforms. Kajabi University offers sophisticated training on how to use Kajabi. ClickFunnels has FunnelFlix, a library with courses from marketers.
Response times can vary based on plan level and support channel:
| Platform | Chat Support | Email Response | Phone Support |
|---|---|---|---|
| Kajabi | 24/7 on all plans | 24-48 hours | Not available |
| ClickFunnels | Limited hours | 24-72 hours | Available on premium plans |
DIY fixes are easier to implement because documentation is more thorough in Kajabi. ClickFunnels is more focused on support by their team.
Both have improved their support in 2025 since quality support severely affects the satisfaction and retention of customers.
Prices
While Kajabi and ClickFunnels have different pricing, they also have other services. As of March 2025, Kajabi prices its four main tiers: Kickstarter $89, Basic at $149/month, Growth at $199/month, and Pro at $399/month.
ClickFunnels has a pricing structure of three tiers as well. These are ClickFunnels Basic ($97/month), ClickFunnels Pro ($197/month), and ClickFunnels Funnel Hacker ($297/month). The ClickFunnels 2.0 pricing has a similar pattern of features getting better.
You can also get 20% off with annual billing on both tools. Prices are generally higher than those of ClickFunnels, but they include more in-deal features in the base pricing.
| Platform | Entry Level | Mid-Tier | Premium |
|---|---|---|---|
| Kajabi | $89/mo | $199/mo | $399/mo |
| ClickFunnels | $97/mo | $197/mo | $297/mo |
ClickFunnels focuses on sales funnel creation, with its pricing reflecting escalating limits on funnels, pages, and contacts. Kajabi’s pricing tiers increase limits on products, pipelines, and active members.
Free trials are available for both platforms. Kajabi typically offers a 14-day trial, while ClickFunnels provides a 14-day trial for new users to test their systems.
The pricing difference reflects each platform’s core focus—Kajabi as an all-in-one solution versus ClickFunnels as a specialized funnel builder. Businesses should consider the monthly cost and the potential need for additional third-party tools when making decisions.
Frequently Asked Questions
Q: What are the main differences between ClickFunnels and Kajabi?
A: The differences of ClickFunnels and Kajabi are mainly in their functionalities. The funnel-designed ClickFunnels is ideal for businesses that want to quickly sell their products. Further, it allows other sales enablement activities, such as creating landing pages and generating training leads. Kajabi, on the other hand, is an all-in-one platform that gives you the tools you need to build and manage an online course or membership site. Thus, it is more suitable for educators and other content creators.
Q: Can you sell online courses using ClickFunnels?
A: Yes, you can sell online courses using ClickFunnels. However, it is not as tailored for this purpose as Kajabi. While ClickFunnels does a good job with funnels, Kajabi does a better overall job for courses and memberships.
Q: What is the pricing structure for ClickFunnels?
A: ClickFunnels offers a basic plan for funnel creation at a low price. As you switch to the advanced plans, more features will be available. It’s a good idea to compare ClickFunnels pricing with Kajabi to see which service suits your needs without extra.
Q: How do ClickFunnels and Kajabi integrate with other tools?
A: ClickFunnels versions make use of a wide range of marketing tools and platforms to add functionality to your funnels. Kajabi connects to a few tools but is more focused on offering an all-in-one approach for course building and management.
Q: What features does ClickFunnels offer that Kajabi doesn’t?
A: Clickfunnels has customizable sales funnels, funnels A/B testing as well as much more templates for sales optimization over the other funnel builders. Unlike Kajabi, ClickFunnels does not come with built-in course management tools, making it unsuitable for educators.
Q: Is it worth trying to decide between Kajabi and ClickFunnels?
A: It is worth evaluating both platforms based on your needs. If your focus is on selling products via funnels, ClickFunnels may be the better choice. If you want to build digital classrooms and manage memberships, Kajabi can make things easier for you.
Q: Which platform is better for online course creators, ClickFunnels or Kajabi?
A: Most believe Kajabi is better for online courses. It offers features that you can use to manage your course and membership, while ClickFunnels is oriented toward funnel creation. Since Kajabi allows you to curate a complete learning journey, it suits educators.
Q: How does the user experience compare to that of ClickFunnels vs Kajabi?
A: ClickFunnels has a very different user experience than Kajabi. ClickFunnels helps you create a sales funnel as quickly as possible. Kajabi is a bit more handholdy, allowing you to create courses and memberships. Many users find Kajabi easier when working on courses and membership sites.
Q: What types of businesses should consider using ClickFunnels?
A: ClickFunnels is recommended for businesses that prioritize sales and marketing funnels. ClickFunnels is effective for online, affiliate marketing, or any business model requiring fast sales conversion since it generates flows and sales.
Final Thoughts
The choice between Kajabi and ClickFunnels depends on your business needs. Kajabi is an all-in-one option for course creators who want everything in one place.
ClickFunnels shines in sales funnel optimization and design. ClickFunnels 2.0 has introduced improved features that appear to have closed the gap between the two.
Budget considerations matter significantly. Kajabi costs more as it offers a complete toolkit, but ClickFunnels offers cheap entry points as businesses mainly buy ClickFunnels to build sales funnels.
Integration capabilities should factor into the decision. Both platforms integrate with popular third-party tools, though users must check that they can integrate with their tools before choosing.
The learning curve differs between platforms. Setting up ClickFunnels is easier for a non-techie person than for a non-techie to get Kajabi up and running.
Long-term scalability is another key factor. When picking out a platform, business owners should keep one eye on their current requirements and the other on their growing needs.
Many successful business owners strategically use the two platforms – Kajabi for hosting their courses and building a community and ClickFunnels for specialized sales funnels and lead generation.
The companies regularly update and change their platforms in 2025 so that the two companies and many more remain relevant.
