Do Courses Still Work in the Age of AI

Do courses still work in the age of AI? Discover if traditional learning holds up against ChatGPT and AI tools—or if it’s time to rethink education.
In this thought-provoking video, we explore whether traditional courses remain effective in our rapidly evolving AI landscape. We examine how artificial intelligence is reshaping learning methodologies, the relevance of structured education, and what skills are essential in the 21st century. Join us as we dive into expert opinions and real-world examples to see if courses can keep pace with technology.

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The Show’s Main Transcript

[00:00:16.940] – Jonathan Denwood

Welcome back, folks, to the Membership Machine Show. This is episode 185, and in this episode we’re going to be discussing: Do courses still work in the age of AI? It’s a controversial statement or question. Um, I’ve got my co-host. We’re going to share our opinions, and you’ll get value out of this show. So Kurt, would you like to introduce yourself?

[00:00:45.440] – Kurt von Ahnen

Yeah, the name is Kurt, Kurt Von Ahnen. Uh, own an agency called Mañana No Más and, uh, work directly with the great team over at WP-Tonic as well.

[00:00:53.370] – Jonathan Denwood

That’s fantastic. So, um, like I say, we’re going to be discussing: do courses still work in the age of AI? I, I’m gonna cheat and say yes, but the market is changing. Um, and I think both you and I are on the same page here, and we’re gonna go through, um, the things you’ve got to understand, how the market’s changed a bit. And what you’ve got to know and do to be successful in the course marketplace in 2026. Should be a fabulous show. But before we go into the meat and potatoes, I’ve got a message from a couple of our great sponsors. We will be back in a few moments, folks.

[00:01:38.720] – Speaker 4

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[00:02:17.180] – Speaker 1

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[00:02:17.680] – Speaker 4

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[00:02:57.750] – Jonathan Denwood

We’re coming back, folks. Our sponsors have some great offers, plus we’ve got a curated list of the best WordPress plugins and other stuff you might find Useful. You can find all these goodies by going over to wp-tonic.com/deals, wp-tonic.com/deals. And WP-Tonic also sponsors this podcast. So how would you introduce this discussion, Kurt?

[00:03:31.820] – Kurt von Ahnen

I think, as with most things, most answers for me, I say, come down to use case. And I think there’s a certain amount of truth to that. Like if my dryer doesn’t heat up, you know, I, I could call a repair person to come out, and for $400 they’d tell me, you know, I need a $300 repair. Or I could look up, “Hey, how come my heater doesn’t heat up?” on YouTube, you know, watch 3, 4, 17 videos, whatever, and it’ll tell me how to diagnose the thermistor and replace this $12 part I can buy on Amazon. I get it: people see that, people experience that, and then we think AI just makes everything easy and cheaper, and everything’s gonna be free and amazing. But in the field of e-learning, Jonathan, I think it’s just a bridge too far. It’s, it’s, it’s a shark that’s been jumped too much. Learning through AI with a just-in-time approach seems to me to leave out some of the fundamental basics, and those foundations are what lead to a solid knowledge base in something. So it depends. Are you trying to become an expert or a master at something, something you’re passionate about, or are you just trying to fix something real quick?

[00:04:43.910] – Kurt von Ahnen

And I think that use case will determine which is best for the user.

[00:04:49.900] – Jonathan Denwood

Yeah, I totally understand why people are so confused about this market, what’s happening, because the whole debate about AI is so confusing. I can only give you my honest opinion. And I’m not, I’m not a data scientist. I’m not working in one of these university or commercial laboratories. I don’t work, but I have spent a bit, a little bit of time just out of interest to learn a little bit what are large learning models. And it is really amazing technology. But, and I don’t honestly think it’s going away, but I also think for various reasons it’s been well overhyped in certain areas. I think using— I’m going to use some AI terms here, folks— harnessing. And there’s some other techniques that have been applied that have enabled these large learning models to build agents and do coding. And I think, I think there’s definitely something there, but I don’t believe that we’re going to see dramatic improvements in the core technology ability to around general intelligence. I think That, and that, you know, you can just listen to various people in the industry really saying outrageous things. And I, I think it was an attempt to get the markets really excited, get the markets really excited about how that they were going to be able to remove half of white collar jobs and to get the investment money so they can build something that might have general intelligence.

[00:07:01.250] – Jonathan Denwood

That’s what I think. And also they, they will also make a lot of money as well. But there is still a small but very vocal who aren’t cynical. They They are working these labs. They really believe that the technology that we have at the present moment will— is conscious. With a bit of improvement, robots are going to be— in the next 2 years, robots are going to replace us all, almost blue-collar, large learning model. They really, really believe it. And they’re not lying. They really do believe. And that’s why I can only give my honest opinion, because I could be wrong and they could be right. But I don’t think they are. I just think they’ve bought the Kool-Aid big ways. And you can be really super intelligent and be really blind in certain areas of your life. So that’s my take on that. But I think I think it will affect online education, but a lot of people— I’ve learned the hard way that AI is a great research tool. It can give you a broad picture, but you do, when it really comes down to it, if it’s mission critical or you’re really going to do something based on you, on its advice.

[00:08:43.550] – Jonathan Denwood

You really got to then do your own research and confirm what the AI is saying, because there’s a lot of occasions that I found— now, I found in search engine optimization, working with a true expert— I do another podcast The David Quayle SEO Show. And David is recognized as a leading SEO expert in his industry. And a lot of the things that large learning language models say about, you know, how to improve your website, blah, blah, blah, they’re totally wrong. Basically, it sounds really plausible. It sounds totally actionable. It sounds great, but it’s just retrieving a lot of information from different sources, and then it’s combining it and then regurgitating it in front of you. And it just depends And it makes judgment calls about which information it’s going to use and regurgitate to you. And it— and how it makes that judgment call isn’t at the present moment as sophisticated as Google’s normal search. So a lot of the information it’s choosing to put in front of you is not the best in the industry. It’s the best at marketing. It’s the best, the best in getting itself on the internet, on various websites and forums.

[00:10:37.760] – Jonathan Denwood

And because it’s spread and other people say it’s useful information, that’s why the large learning model is putting it in front of you. But it doesn’t mean it’s right. Um, but I’ve probably gone off topic a little bit here, but I just wanted to say that. But, um, I think AI has, um, has affected courses, but I think a bigger thing was COVID. I think the online learning industry, um, and there’s various buckets— it’s a very broad statement— but, um, they, um, because of COVID They went through a boom and that boom in the last 18 months has reversed. And I think a lot of what the industry has seen is more down to that than AI. What do you think, Kurt?

[00:11:39.920] – Kurt von Ahnen

I actually think there’s a shift in the market, but I don’t think it’s a boom or bust situation with the course marketplace. I think it’s a shift in the market, but not a bust. But by that, I mean we’ve gotten busier internally at our agency, like with university projects or larger enterprise-level professional training, marine industry training, powersports training, like teaching industries how to increase efficiencies, productivity, profit, things like that. We’ve found that there’s actually an increased demand In those areas. And thankfully for us, that increased demand is also in a vertical that has higher margins than say, you know, teaching a course creator how to build a website about crochet or ceramics or something like that. I will agree with you that I think the entry-level course creator market has kind of been played a little bit, meaning, you know, there’s only so many You know, recurring, recurring revenue plans that a consumer’s gonna sign up for. And so if someone signed up for, you know, a personal coaching thing at $40 a month, and then a how to play the guitar for $12 a month, and, you know, how to increase your ability to jog, you know, for $5 a month.

[00:13:02.620] – Kurt von Ahnen

I think after a while, as these entry-level course creators keep hitting the market with these low-dollar offers, And they’re having a hard time with conversion, I think because that particular market with the overflow of the subscription model has kind of impeded the sales ability in that space. But I think at the higher level of training, it’s too advantageous for corporations to train online and not have to pay for hotel, rental car, per diem, and all of that. So they’re going to keep leveraging that AI and internet space. They’re gonna combine that e-learning with AI information building. But realistically, I do agree with you that there is a flow in the market. I don’t think, I don’t think it’s necessarily a drop in what we provide. I think it’s a drop in the audience that we provide it to.

[00:13:56.670] – Jonathan Denwood

Yeah, I totally agree with you there. And I also think a lot of people were using advertising, you know, the $499, the $1,997 course. There was a segment that was selling that and using Meta ads heavily, and Meta’s prices have gone up and it’s no longer economical to utilize that model. And it also left a bad taste in a lot of people’s mouths about it. But I think, I think that people have kind of swung to using the coaching model more, combine it, and also combining it with community. That’s what we discussed last week, you know. What are, what are the solutions around that? But, and I, I think people are looking at coaching. The problem with coaching is unless you have a hierarchy, you know, that you have the course and then you have a group coaching package and then you have one-to-one, um, coaching at the top of the pyramid. which is what a lot of people are doing, aren’t they? They’ve got to do it because there’s only so many hours in the day, isn’t there? And you can’t offer one— you can only offer one-to-one coaching at a much higher ticket price.

[00:15:39.730] – Jonathan Denwood

But there’s some other solutions out there as well. What do you think about that?

[00:15:46.540] – Kurt von Ahnen

Well, what you described is the classic, you know, the course wasn’t the product, right? The product was actually access to the creator. And so at different levels of financial investment, you’re able to get different levels of access to the creator. So entry-level access is prerecorded courses. You know, mid-tier is, yeah, you get access, but you’re in a group of people. And then, you know, if you’re willing to pay all the money, you get that one-on-one attention. And I like that model. I think that model is part of what holds the e-learning space together. That’s more of your coach and consultant lane, right?

[00:16:24.540] – Speaker 4

Yeah.

[00:16:25.490] – Kurt von Ahnen

That, that model I think still works well, but where I see the fault with a lot of those programs is I see that the creator seems to put a lot more emphasis and importance on, you know, that one-to-one, like meeting with them, the access thing, than the actual quality and student experience of the course. And if the course doesn’t match the energy or the vibrance that you bring one-on-one, it’s a very difficult conversion to get people to upgrade.

[00:16:58.750] – Jonathan Denwood

Yeah, yeah, I agree with you there. Um, I also think a lot of people think they can go to the community almost straight away, and running a community is a bit of an eye-opener and it takes commitment. So always, I would always advise somebody new to this if they’re individual entrepreneur. Um, if they’re coaching already and they’re thinking about adding a course or a group plan and combine, that’s a different Scenario, but if you’re totally new to this, I I would just go with the course, try and build some experience, and then add community. Adding community too early and not really understanding what you’re getting involved with is a bit of a problem in my eyes, and you’re going to waste a lot of money and a lot of time. I think it’s a good place for us to go for our middle break. And when we come back, we have some more thoughts on this subject. We will be back in a few moments, folks.

[00:17:59.330] – Speaker 4

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[00:18:36.530] – Speaker 1

This podcast episode is brought to you by LifterLMS, the leading learning management system solution for WordPress. If you or your client are creating any kind of online course, training-based membership website, or any type of e-learning project, LifterLMS is the most secure, stable, well-supported solution on the market. Go to lifterlms.com and save 20% at checkout with coupon code PODCAST20. That’s PODCAST20. Enjoy the rest of your show.

[00:19:13.940] – Jonathan Denwood

Coming back, folks, want to point out how to do a newsletter. I send it out normally on Tuesdays and Wednesdays. I write it myself. I combine it with resources that I found on the internet and I curate it and I offer that. And it’s just a really quick read, but a really useful read. Totally free. You can sign up by going over to wp-tonic.com/newsletter, wp-tonic.com/newsletter. /newsletter. Well, this is— I think the other thing is, I think learning management systems will have to adapt to AI. One area that surprised me, but you probably know more about this, I was expecting AI To affect, because one of the areas that you get a lot of people, they work out the structure of the course, they do video, and that’s it. And I say that’s it, that that’s a lot of work on its own. We always banging on that you shouldn’t do War and Peace for your first course. You want to do a mini course. But as you move on, just doing video and doing a good structure and introducing quizzes and that. Still a ton of work, but you know when you go on the corporate side, you know they’re using SCORM, they’re using interactive elements.

[00:20:52.460] – Jonathan Denwood

I was expecting AI to kind of revolutionize that, and I haven’t. I’ve seen some offerings, and be quite truthful, I haven’t been that impressed. But I was expecting that tools and ability to add interactive elements. Much more easier so, you know, people could do it themselves but at a kind of quasi-professional standard. Um, do you think that’s coming, or do you think they’re just barriers that— um, because having the tool but not having the experience and not having the training doesn’t mean— because you’ve got a tool that enables you to do it doesn’t mean you’re going to do it very well, does it?

[00:21:41.720] – Kurt von Ahnen

Well, you mentioned SCORM there, and, you know, it’s interesting. You go to scorm.com, you do some research, and like the latest version of SCORM is 2004, right? And you go, well, that’s ancient. Like in terms of IT, that’s ancient. But in terms of L&D, you know, the learning and development community, they revere that SCORM as if it is, you know, the be-all end-all of learning. Now, for people that are in our side of the industry, you know, we can look at, you know, course builders and tools like LearnDash and LifterLMS and say, well, that’s adequate, but we can always add, you know, interactivity and depth to the training. Like when we use tools like H5P, for example, right? That’s an open-source platform. It allows us to allow animated interactive components into our learning, and it does really great things. But I think to your point, Jonathan, it’s— I’m really surprised that someone hasn’t come along and said, hey, we need to throw out the bathwater here, right? We need a platform that’s plug and play, right? Where I can add my courses, whether they’re SCORM, H5P, text, video, whatever. I just need to be able to slap this stuff in a screen, slap it and say publish, and then have reporting and all this stuff just work.

[00:23:01.660] – Kurt von Ahnen

The thing is, is with the work that I’ve done in the background at LifterLMS, the amount of complexity in that plugin is alarming. Like, to the average person, you know, we say that LifterLMS is easy, right? Oh, it’s a plugin, it’s easy to use, it’s plug and play. To a certain extent it is, but then it’s the nuance of it, right? It’s like, where’s each little feature? Where’s each little button? How do I turn on CEUs? How do I, you know, how do I activate reviews? How do I— and these are things that everybody assumes is just going to magically happen, but it doesn’t magically happen. And the idea that AI would lead some creator down a path to like make some tool that intuitively did what you wanted it to do and all you had to do was put in your course content, it sounds nice. I just don’t think it’s realistic.

[00:23:53.000] – Jonathan Denwood

Yeah, yeah, I agree with what you’ve just outlined. I just thought in the making of visuals interactive, The interactive elements that, that I would have thought AI could help with that. Yeah.

[00:24:09.380] – Kurt von Ahnen

Well, and so let’s, let’s dive down the rabbit hole then, right? So I could, I could leverage H5P, which is open sourced and is very interactive, and I could integrate that with Claude with some kind of integration tool and I could say, oh, you know, help me make this video more interactive, add some quizzes, add some, uh, add some splashes on screen, do, uh, you know, add a, um, you know, fill in a question to continue the video section. And AI would help me with that. But here’s where I struggle, Jonathan, and that is, um, like I just did an AI site build this last week. I really wanted to do a deep dive and understand what are clients going to experience when they’re trying these tools? What’s the user experience going to be for the average person? And what I learned was AI is not coming for my job. It was so confusing and so backwards in some spaces. And at one point, I had Claude add a logo to a header, and it messed it up so bad. I said, you got to fix it. And it goes, I did, take another look.

[00:25:17.240] – Kurt von Ahnen

And nothing had changed. I said, no, it’s the same. Refresh your screen. I just changed it. I refreshed the screen, nothing. And I said, forget it, take the logo out, and I’ll just do it manually. Well, it took 20 minutes to go through adding a logo to the header and getting it wrong and having it taken out when you and I both know you can go to the customizer, go to, you know, site identity, add your logo, and you’re done in 43 seconds. I think in the e-learning space for people that are knowledgeable, that’s the challenge. That’s what can’t be broken. Like by the time I connect Claude and have it, you know, automate a bunch of interactivity through H5P with an integration tool, I could have just signed into H5P and did what I wanted.

[00:25:59.280] – Jonathan Denwood

Yeah, I see where you’re coming from. But yeah, I think the other area that people have been looking at is using AI agents to build a video avatar of, of a coach, of a personality, and have the— have students be able to communicate with the avatar. And that can be done through a text box, but it can be done verbally. And they get a kind of artificial— well, artificial is probably— they, they get essence of the coach, of the, of the celebrity personality, of the person. Um, there’s a few, um, there’s one individual that’s big in YouTube training that was building such system and was offering it, you know, at a less, lesser price than, um, how. So probably that could be you got a normal course, you’ve got community access, um, then you might have the avatar, the AI platform, and then the next one up is, uh, with with the real expert group and the top of the pyramid coaching. So there’s a few people been looking at, uh, at this. Um, I’ve seen one or two that actually built something. I haven’t actively observed how any of these avatar platforms are working, have you?

[00:27:44.280] – Kurt von Ahnen

What I have noticed, because I have a client that’s used AI to build a lot of content, I mean a lot of content, here’s what I’ve noticed. As you use AI to build some content and then leverage that AI to make more content, you need a ton of foundational information.

[00:28:05.510] – Speaker 4

Yeah.

[00:28:06.660] – Kurt von Ahnen

You can’t turn a student loose asking an AI avatar questions If that AI avatar hasn’t been preloaded with an incredible amount of content and training, you know, because like we say, oh, we use this to train the AI. Perfect examples of something like this is people will see that, you know, some of the answers that come from LifterLMS sales support are AI generated. They’re reviewed by a human before they’re sent, but they’re AI generated, right? And so, and some people will cue into that and they’ll go, oh, I should use AI to do my support. Okay, but what are you going to train that on? LifterLMS has an encyclopedia worth of knowledge base that that AI can go to and pull data. But if you don’t have that written, you’re out of luck.

[00:28:52.240] – Jonathan Denwood

I totally agree. But I was taking that— the one example, you know, he wrote, well, he said on his videos where he was selling this platform that he had been trained, they had Hundreds of hours of YouTube video, and then it had been edited, and then you basically get this avatar that’s talking to you that looks like the personality. So I’m— I take everything you’ve just said, and if you haven’t got the training material, it won’t be able to do anything. But I was wondering if If they do have the training material, if you’ve observed any of these systems at all.

[00:29:45.520] – Kurt von Ahnen

Yeah, like I said, with tons of content to train it on, it, it’s, it seems real. It’s like, perfect example, and I’m going to give you one. It wasn’t AI, but it’s an example. Let’s say that you’re at a big church and the pastor has been recorded, and then they play that recording. to a larger audience that’s in the sanctuary, like the next day, the next week, whatever. Like, like, here’s a— here’s an excerpt from the service, right? And let’s say that the pastor says, um, okay, so everybody say this, right? And then, you know, everybody say amen, whatever. Um, it’s a video in the front of the congregation, and it’s amazing how many people go amen, like, because it’s conditioning, right? There’s certain behavior that, that we will see. So when people are communicating with this AI, it becomes an entity to communicate with, and people do it very naturally. It’s— to go even further back for like a real example and how— and I think this is part of what gives these AI engineers a whole lot of confidence in this field— they interviewed a bunch of celebrities that used to be on The Muppet Show.

[00:30:57.170] – Kurt von Ahnen

Remember The Muppet Show with the 2 old dudes up in the stands?

[00:30:59.720] – Speaker 4

Yes.

[00:30:59.900] – Kurt von Ahnen

I think they modeled one of those old dudes after you.

[00:31:02.470] – Jonathan Denwood

Oh, thank you. I knew you were going to say that.

[00:31:05.390] – Kurt von Ahnen

So, um, they interviewed a lot of celebrities after they’d been on The Muppets, and they would all say like, it’s so weird because you’re working with puppets, but you start to feel like they’re real, like they’re real people, because they’re on stage and they’re sharing that space and they’re interacting together, and it feels real. Just like when we talk to an AI avatar, if it’s realistic looking, we begin to interact with it as if it was real and ask it real questions. So I can see that that’s a thing. And like, again, if it has enough data to train on, the conversation it’s having is reasonable.

[00:31:38.980] – Jonathan Denwood

It’s going to be— it’s going to be interesting to see. You know, I think— I think it’s definitely at a certain price offering. I also see platforms, e-learning platforms, content producing platforms being built out there to produce the avatar, um, and it’s becoming a service, a product. And I see that coming quite soon, um, and it’d be interesting to see, I think, and if it’s got legs, if people are truly satisfied. But You would have thought that having an avatar and being able to talk back and forth to that avatar and them being able to respond. And you’re definitely seeing this in the language area, aren’t you? Because there’s a number of these platforms. I’ve been seeing them advertised to me on YouTube and online where It’s a, it’s an avatar, it’s a video avatar, and it asks you to speak a phrase of a foreign language and you speak and then it responds back to you, tells you if you’re pronouncing it correctly and it interacts with you. And there’s about 2 to 3 of these platforms out there in the language and I can only see it growing outside of that language is obvious one.

[00:33:19.360] – Jonathan Denwood

Obviously, how effective that is compared to having a real individual on Zoom or going to a physical group. I can’t pass a statement, can I?

[00:33:34.410] – Kurt von Ahnen

I believe when you were in Kansas, you probably met Adam Pounds at one of those entrepreneur things. Adam has a company called Sales Coach Pro, which is audio, not video. It’s audio, but it is a sales coaching AI program where you do phone calls with AI and you have a conversation with it, and then it grades you and plays back what it thought were your mistakes or your areas for growth in closing a sale. The powersports training that I do with Hero Hub has a similar tool we call Dealer AI. And that tool is where like a service manager accepts a call from a customer saying, hey, what’s going on with my motorcycle? You know, and then you’re supposed to tell them, oh, it needs brakes, or it needs like whatever. And you just have a conversation with the AI. At the end of the call, it grades your call. It says, oh, you got an 82 out of a possible 100. You know, you stumbled here, you misquoted the price, you, you didn’t close when you had the opportunity. Like, it just gives you the— Tells you how to improve your sales ability. They’re very interactive and very real.

[00:34:39.060] – Jonathan Denwood

And what’s been your general thoughts about how effective they are with the, you know, not overwhelming, but what you’ve observed so far?

[00:34:50.380] – Kurt von Ahnen

In that use case, they’re tremendous.

[00:34:53.170] – Jonathan Denwood

All right.

[00:34:53.450] – Speaker 4

In that use case.

[00:34:54.620] – Kurt von Ahnen

So for instance, Let’s say a guy owns a motorcycle dealership. Now we’re going to talk about something that’s totally different, I know, but guy owns a motorcycle dealership. He probably understands how to talk to customers, how to have a conversation, how to, how to profile them, right? What kind of bike you’re interested in? Are you married? Are you single? Do you have kids? Are you going to use this with family? Do you have any pets? Do you like— what do you plan on using it for? And you ask those questions and then you go, oh, it sounds to me like, you know, the You know, the KLX 250 is a perfect bike for you. The problem is they hire salespeople, they bring salespeople, and they haven’t had any formal training. And so they stumble and they stutter and they, you know, hi, can I help you find anything? And the customer says, no, I’m just looking.

[00:35:39.340] – Jonathan Denwood

He goes, okay.

[00:35:40.080] – Kurt von Ahnen

And he walks around and, you know, kicks rocks for half an hour. These tools help the new salesperson. Don’t say, ” Can I help you with anything? It’s more like engaging with an open-ended question, following up with another open-ended question, gathering as much information about the client as you can, offering solutions, and being friendly, right? And that’s not what normal salespeople come to the table with when they take sales jobs. So there is a tremendous difference in the revenue and sales closing that people who do this type of training can achieve. The results that Adam’s getting with Sales Coach Pro have been, you know, as far as I’m concerned, unprecedented. He’s getting great results.

[00:36:24.360] – Jonathan Denwood

All right. So you do think this area is definitely gonna grow?

[00:36:30.720] – Kurt von Ahnen

I think it’s definitely gonna grow in those types of environments. But what’s interesting here is that in my powersports training, I have a “how to use the phone as an effective sales tool” course. It’s static; it’s not AI. It’s like the basics. Like, if you work at a business, how do you answer the phone? How do you put somebody on hold? How do you communicate a need or a want over the phone without sounding like an idiot? And so we have that course, and it’s static. That AI tool I just described: if you let them use it before, then they take the training, and then they use it after the training. What’s really interesting is to, you know, scale the grading between the before and the after, right? So it’s a way to score the growth in somebody’s skill set. And that’s when it really comes together. So I think it’s an example of using AI with, you know, the human static element that really adds the value.

[00:37:29.610] – Jonathan Denwood

Yes, I totally agree. But I do think, and I’m surprised, you know, we haven’t seen more, is that I think in the interactive area, which is the more professional side of the market, there are a number of tools out there, but I think AI is going to make it much cheaper. But I think it’s the actual SCORM, you know; some of these platforms are so ancient that that’s probably the bottleneck in some ways. But, you know, I think these coaches, these interactive personas, It’s definitely a market that’s going to grow. So we’re going to end it now. Is there anything that you would like to add to the end of this conversation, Kurt?

[00:38:25.320] – Kurt von Ahnen

Well, I don’t think we’d be doing anyone a service, including ourselves, if we didn’t mention that we both work on a lot of e-learning projects and are very open to associations, schools, and all those fun things. And that is where this whole e-learning conversation really comes to roost.

[00:38:43.890] – Jonathan Denwood

Yeah, it’s really good. I think in the next 2 to 4 to 5 years, it’s gonna be really interesting to see where the market goes and how much AI affects. But I still think people join a course because they’re influenced by the organization or key instructors or personalities. That’s the reason why they do. And also that they have a specific problem or problems that the course is going to solve for them. Yeah. Um, that’s why people are joining, um, I think. And we’ve seen some platforms grow enormously over the last couple of years. So there’s still a demand for courses and that. Like I say, if you’re looking to host, looking for a partner, you’re looking for the flexibility WordPress offers, but also stability on a transferable platform. If this sounds attractive, book a consultation with WP-Tonic. Or you can speak to Kirk and his agency as well. We will be back next week with another insight in the world of membership courses, e-learning, and AI. We will be back soon, folks. Bye.

[00:40:14.110] – Speaker 1

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