Promoting Continuing Education Opportunities on Your Association’s Website

May 8, 2024


Education is a huge segment of the economy. Opportunities to find your space within Continuing Education abound. In this in-depth article, Jonathan dives into many facets of this field, from Memberships to Content to the types of organizations that benefit the most. 

Continuing Education Opportunities: Enhancing Professional Development for Association Members

Continuing education and professional development are vital in enhancing association members’ skill sets and expertise. Many associations prioritize providing high-quality continuing education programs, webinars, newsletters, and association memberships to keep their member base engaged and well-informed. These learning opportunities, whether online or in-person, foster growth and networking among members, ultimately impacting member retention and satisfaction.

Table of Contents

Association management is a crucial aspect of a successful organization and entails various tasks, such as implementing learning management systems, member engagement strategies, and educational outreach programs. A well-structured continuing education program provides engaging and up-to-date educational content and helps attract prospective members and create value for existing ones. Associations must develop customized member engagement tactics and incorporate the latest trends in technology to stay relevant and anticipate their members’ needs.

Key Takeaways

  • Continuing education programs enhance members’ skills, promote networking, and impact retention.
  • Effective association management includes learning systems, engagement strategies, and educational outreach.
  • Customized engagement tactics and technology adoption are vital in creating value and attracting new members.

Continuing Education Programs

Continuing Education Programs

Best Practices for Development

It is essential to follow best practices when developing continuing education programs. This ensures that learners receive the highest quality education that meets their needs and preferences. Some key recommendations include:

  • Identifying learner needs and preferences through surveys and polls
  • Offering content in a variety of formats (e.g., webinars, online courses, in-person events)
  • Regularly updating content to stay current with the latest trends
  • Prioritizing networking opportunities to help members connect with others with similar interests
  • Ensuring renewal processes are simple and user-friendly

Learning Management Systems

Learning Management Systems (LMS) help streamline the organization and management of continuing education programs. A well-designed LMS allows associations to:

  • Easily customize content and design
  • Manage registrations and track progress
  • Automate evaluation and feedback processes
  • Integrate with other platforms, such as Salesforce, Fonteva, and MemberSuite

Continuing Education Opportunities

Offer a wide range of continuing education opportunities to cater to members’ diverse needs and interests:

  • Webinars for interactive discussions and presentations
  • Upcoming events, including conferences, workshops, and seminars
  • Association membership benefits, such as access to exclusive content and resources
  • Member engagement strategies and opportunities for active involvement within the association

Continuing Education Courses

Continuing education courses should be designed with the learner in mind, providing a rewarding experience for personal and professional growth. Features to consider include:

  • Engaging and up-to-date content
  • Networking opportunities for members to connect with like-minded professionals
  • Career development support, such as resume reviews and professional certifications
  • Flexible learning options, such as self-paced courses and live sessions

BeaconLive: Enhancing Learning

BeaconLive is an innovative platform that can enhance learning experiences in continuing education programs. This platform enables associations to:

  • Host interactive webinars and virtual events
  • Deliver high-quality, engaging educational content
  • Offer on-demand access to recorded sessions
  • Utilize analytics to measure engagement and track members’ progress

Professional Development

Professional Development

Professional development is crucial to an individual’s career growth and success. Providing members with continuous learning and advancement opportunities can greatly benefit an association’s membership base. In this section, we will explore three critical aspects of professional development: Career Development, Earning Continuing Education Credits, and Customized Learning Opportunities.

Career Development

One significant aspect of professional development is career development. Associations should prioritize offering relevant educational content and networking opportunities to help members stay up-to-date with the latest trends and knowledge in their respective fields. This can be achieved through various formats, such as webinars, newsletters, online courses, and association-sponsored workshops and events.



  • Webinar series: Offer monthly or quarterly webinars on industry-specific topics to provide members with valuable insights and information.
  • Newsletters: Share the latest industry news, association updates, and career resources in a members-only newsletter.
  • Networking opportunities: Organize association-sponsored events where members can connect with others who share similar interests and expand their professional networks.

Earn Continuing Education Credits

Another critical aspect of professional development is enabling members to earn continuing education credits. Providing members with this benefit not only aids in their professional growth but also promotes member retention. Associations can collaborate with accredited institutions or third-party providers such as BeaconLive to deliver quality continuing education courses.

Some ways to increase member engagement in continuing education programs include:

  1. Offering a diverse selection of courses: This can attract members with various interests and learning needs.
  2. Streamlining the course registration process: Enable members to sign up for courses through a user-friendly member portal easily.
  3. Providing up-to-date, relevant course content: Ensure the courses meet members’ needs in a fast-changing and competitive professional landscape.

Customized Learning Opportunities

Finally, catering to members’ individual needs and learning preferences by offering customized learning opportunities can tremendously enhance their engagement with the association’s educational programs. A learning management system (LMS), such as Fonteva or Salesforce, can create personalized learning paths for members based on their interests and career goals.

Customized learning opportunities can include:

  • Onboarding courses: For new members, tailor-made onboarding modules can help them become familiar with the association and its resources.
  • Microlearning: Break down complex topics into bite-sized lessons that members can access on their own schedule and pace.
  • Member-exclusive resources: Offer members-only access to exclusive learning materials, such as white-label reports, premium content, and discounts on educational products.

Membership Engagement

Membership Engagement

Association Membership Benefits

Membership in an association brings numerous benefits to individuals who join. These include the opportunity to network with others having similar interests, access to resources and educational material, and the ability to participate in webinars and events. Members can also take advantage of member-only benefits, such as newsletters and discounts on products or services. Utilizing a member portal, associations can effectively showcase these benefits and encourage members to explore and use them.

Engagement Opportunities

Engaging association members may provide multiple ways to connect and contribute to the organization. Learning opportunities such as continuing education programs and online courses cater to lifelong learners and enhance their professional development. In addition, networking events and webinars allow members to connect, build relationships, and improve their member experience. Implementing discussion forums, surveys, and polls can allow members to voice their opinions and actively engage with the association and fellow members.

Member Retention Strategies

To increase member retention, associations should prioritize creating a positive member experience. Strategies may include automating renewal reminders, segmenting members to tailor content better, offering early engagement opportunities such as onboarding programs, and providing ongoing support through various resources and member benefits. Ultimately, member retention relies on continuously delivering value throughout the membership lifecycle, focusing on meeting members’ needs and expectations.

Increasing Member Base

Driving growth in association membership requires attracting new members while satisfying existing ones. One method to increase member acquisition is to develop targeted marketing campaigns highlighting membership benefits. An up-to-date and engaging online presence, including a robust website and active social media channels, can generate interest in the association. Events, both online and in-person, and educational offerings are further ways to showcase value to prospective members.

Member Engagement Tactics

Associations may employ various techniques to maximize engagement. These can include utilizing a Learning Management System (LMS) to deliver educational content in various formats suited to different learning preferences. Encouraging blog post comments, fostering discussions, and sharing success stories can also develop a sense of community among members.

In summary, offering a range of member benefits and engagement opportunities and implementing targeted member retention and acquisition strategies can help associations create a thriving membership community. Regularly reviewing engagement data and adjusting tactics will ensure ongoing success in maintaining and growing membership.

Association Management

Association Management

Fonteva: Management Tool Integration

fonteva is a powerful association management tool that easily integrates with Salesforce, enabling organizations to streamline processes and deliver a seamless member experience. Its customizable features help associations create a robust and effective learning management system (LMS) for their members. Automating and tracking various aspects of professional development and continuing education helps to improve member engagement and retention.

Developing Member Programs

Associations must prioritize quality continuing education and networking opportunities when creating engaging member programs. To cater to different learners’ needs and preferences, offer a variety of formats, such as webinars and online courses. By staying up-to-date with the latest trends and learning best practices, organizations can better support their members’ career development and boost their lifetime value by keeping them informed and actively engaged.

  1. Continuing Education Courses: Deliver learning opportunities for your members to earn continuing education credits.
  2. Webinars: Host live online sessions covering various topics relevant to your members.
  3. Networking Events: Facilitate events for members to connect with others with similar interests.

Member Renewal and Retention

Positive member experiences lead to higher retention rates and membership renewal. To enhance member satisfaction, associations should:

  • Implement an easy-to-navigate member portal
  • Provide onboarding and early engagement support
  • Offer exclusive members-only benefits

Use surveys and analytics to measure engagement and gather feedback. This data-driven approach can help identify engagement tactics that resonate with your membership base and enable continuous improvement.

Segmentation of Members

To deliver personalized and highly relevant content, it’s crucial to segment your members based on their needs and preferences. Some examples of segmentation criteria include:

Criteria Examples
Demographics Age, Gender, Location
Professional Interests Industry, Job Function, Expertise
Membership Type First-Year, Lifelong Learners, Leadership Team

Organizations can effectively increase member engagement, improve retention, and create lifelong relationships by tailoring content and communications to these distinct member segments. This targeted approach promotes a rewarding experience and helps members get more value from their association membership.

Educational Outreach

Educational Outreach

Newsletter Communication

A well-executed newsletter is a powerful tool for member engagement. It serves to regularly communicate essential professional updates, best practices, and opportunities for professional development. By sending newsletters, associations can help members stay informed about upcoming events and educational opportunities. Consider segmenting your members based on their interests and customize the content to ensure relevance and value.

Educational Content Delivery

A critical aspect of continuing education is delivering educational content in various formats to cater to diverse learning preferences. Many associations use a Learning Management System (LMS) for this purpose. Fonteva and Salesforce are popular platforms that provide a seamless member portal experience. The LMS can host a range of educational materials, including courses, webinars, and articles. Developing your member portal can create an engaging learning environment, enhance member retention, and attract new prospects.

Online Courses and Webinars

Online courses and webinars provide flexible learning opportunities for members with limited time or geographical constraints. Course content should be up-to-date and adhere to quality continuing education standards. BeaconLive and other platforms allow associations to easily create, customize, and deliver webinars and online courses. Offering members the chance to earn continuing education credits through these digital mediums will help increase member satisfaction and promote renewal.

  • Online Courses: Offer self-paced learning opportunities with multimedia content and quizzes.
  • Webinars: Host live events with experts, Q&A sessions, and networking opportunities.

Networking and Learning Events

Events such as conferences and workshops are valuable avenues for member networking, career development, and learning. To increase member satisfaction, associations should prioritize organizing various types of events catering to different professional needs and interests. Utilize event registration forms on the association website to streamline the process and measure engagement. Ensure events offer an engaging environment and showcase the association’s commitment to facilitating professional development and connections.

  • Conferences: Provide a platform to discuss the latest trends and developments in the industry.
  • Workshops: Offer hands-on learning experiences and training in specific areas of the profession.

By implementing these educational outreach strategies, associations can foster an environment that promotes learning, networking, and professional growth. This will enhance the overall value for members, leading to greater member retention and member base expansion.

Marketing and Growth Strategies

Marketing and Growth Strategies

Continuing education associations need to focus on marketing and growth strategies to increase membership and engagement. Here are a few key ways associations can attract new members and expand their reach.

Attracting New Members

Attracting new members is essential for the growth of your association. Offer exclusive benefits to members, such as access to educational materials, career development resources, and networking opportunities. Create an engaging member portal to provide a seamless experience for existing and prospective members.

Offer discounted rates for events and activities and incentivize renewals with early bird offers. Use referral programs to encourage current members to bring in new members. Keep members informed and engaged through email newsletters, social media outlets, and periodic webinars.

Leveraging Social Media

Social media is a powerful tool for connecting with potential members and sharing valuable educational content. Use platforms like Facebook, Twitter, LinkedIn, and Instagram to showcase your organization’s activities, projects, and achievements.

Ensure regular interaction with your online community by posting updates, sharing insightful articles or blog posts, and engaging in conversations. You can also use social media to promote upcoming events and create custom hashtags to encourage engagement and discussion among your members.

Marketing Efforts and Analytics

To increase member acquisition and retention, it’s crucial to stay informed about the latest trends and tailor your marketing efforts accordingly. Use surveys and analytics tools to measure engagement and gather valuable information about your members’ preferences and expectations.

Track the performance of your marketing activities, such as email campaigns, social media posts, and online advertisements. Analyze the data to identify areas of improvement and adjust your strategies for better results.

Strategy for Member Acquisition

Develop a comprehensive strategy for member acquisition that focuses on creating value for your audience. Offer a variety of formats, such as online courses, webinars, and in-person workshops, to cater to different learning preferences.

Communicate the unique benefits associated with membership, such as access to exclusive content, special discounts, and networking possibilities. Foster a sense of community by connecting members with others who share similar interests.

Enhance your website with SEO optimization and a user-friendly design to help potential members find your association and gain a positive first impression. Lastly, collaborate with industry leaders, influencers, and renowned speakers to offer high-quality continuing education opportunities, attracting more lifelong learners to your association.

Technology in Education

Technology in Education

Automating Member Services

Automation has become a key component in the digital era for associations. Associations can reduce workload, maintain data accuracy, and improve member satisfaction by automating member services. Examples of automated tasks include membership renewals, event registrations, and targeted emails. Moreover, members can access their benefits, view upcoming events, and customize their profiles, all from a user-friendly platform.

Salesforce Integration

Salesforce integration has become a popular choice among associations for its ease of use and ability to streamline functions. With integration, you can sync member data across multiple platforms, track engagement patterns, and better understand your member base. This data-driven approach allows associations to identify trends, tailor their offerings, and increase member retention rates.

Customizing the Member Portal

A customized member portal helps associations cater to their members’ needs. Offering a personalized experience can boost engagement and renewals. Some customization features include:

  • Members-Only Content: Offer exclusive resources, articles, and networking opportunities for members, creating added value and enhancing their professional development efforts.
  • Learning Management Systems (LMS): Provide online learning platforms where members can access continuing education courses, register for webinars, and track progress toward certification or credit requirements.
  • Collaborative Tools: These tools foster networking and collaboration by enabling members to connect with others who share similar interests or career paths.

Adapting to New Learning Formats

Adapting to new learning formats is crucial for the success of an association’s education program. Offering a variety of formats allows members to access resources regardless of their preferred learning style or schedule constraints. Some possibilities include the following:

  1. Webinars: Live or on-demand webinars provide easy-to-access professional development opportunities for members to access at their convenience.
  2. Online Courses: Self-paced courses enable learners to engage with content on their schedule, promoting a more individualized learning experience.
  3. In-Person Events: Traditional learning opportunities like conferences and workshops enable members to network and engage in hands-on experience.
  4. Microlearning: Bite-sized content, such as blog posts or infographics, makes it simple for members to quickly digest information and apply their knowledge.

By leveraging technology in education and offering diverse learning formats, associations can continue to support their members’ professional development, improve engagement, and promote membership renewal.

Member Services and Support

Member Services and Support

Renewal Processes and Systems

Streamlining the renewal process is essential for member retention. By automating renewal reminders and providing an easy-to-use member portal, associations can encourage members to renew their memberships promptly. Integrating these systems with an organization’s Learning Management System (LMS) and engagement opportunities can offer a seamless experience for members during the renewal process.

Providing Lifelong Learning

Quality continuing education programs and courses play a vital role in fostering lifelong learners within the association. BeaconLive, a well-known provider of education programs and webinars, helps members stay up-to-date on the latest field trends. Associations should prioritize creating engaging educational content in various formats, such as webinars, online courses, and in-person events.

  • Webinars: A convenient and interactive learning method, webinars allow members to access educational content at their own pace.
  • Online Courses: Allowing members to learn and earn continuing education credits on their schedule.
  • In-Person Events: Associations can offer networking opportunities, creating connections with others with similar interests.

Surveys and Feedback Mechanisms

Gathering member feedback is crucial for associations to support their needs and improve member services. Implementing surveys and polls can help measure engagement levels and identify areas for improvement. Analyzing this feedback can guide the organization’s leadership team in developing member engagement strategies tailored to the needs of the member base.

Some critical feedback mechanisms include:

  • Surveys: Collecting quantitative data on member engagement and satisfaction.
  • Polls: Offering real-time feedback opportunities during webinars and events.
  • Blog Post Comments: Encouraging members to share their thoughts on new content or resources.

Onboarding and Early Engagement

A successful onboarding experience for new members sets the tone for their entire journey with the association. Providing an engaging onboarding process can increase member retention and promote member satisfaction. Here are a few engagement tactics that can be employed in the early stages of member onboarding:

  1. Welcome Emails: Introduction to member benefits and resources.
  2. Personalized Content: Segment your members and cater to their interests and needs.
  3. Onboarding Webinars: Introduce members to the organization and its activities, reinforcing the value of their membership.

Event Management

Event Management

Event management is crucial to continuing education and professional development for association members. This section will focus on upcoming events, registration, and hosting engaging webinars.

Upcoming Events and Registration

Association members often look forward to upcoming events as opportunities for learning, networking, and career development. Associations must inform their members about the latest events through various communication channels such as newsletters, member portals, and social media.

One effective way to manage event registration is by implementing an easy-to-use event registration form on the association’s website. This allows members to register for events conveniently and provides the association with valuable data to streamline event planning. A well-designed form should include fields for:

  • Personal Information (Name, Email, Membership ID)
  • Event Selection (Type, Date, Location)
  • Payment Options (Credit Card, Invoice)

Association management can use this data to customize event offerings, increase member engagement, and gain insight into members’ preferences.

Hosting Engaging Webinars

In addition to in-person events, webinars have become popular continuing education opportunities for association members. They offer flexibility, convenience, and cost savings, especially for members who cannot attend in-person events.

To host engaging webinars, consider the following strategies:

  1. Select Relevant Topics: Choose current, relevant, and aligned with members’ interests. Cater to various levels of expertise and maintain a variety of formats to keep content engaging.

  2. Invite Knowledgeable Speakers: Engaging, knowledgeable speakers can significantly enhance the learning experience for attendees. Ensure that speakers are well-versed in their respective fields and can communicate effectively.

  3. Invest in Quality Technology: A successful webinar requires reliable technology. To deliver webinars, invest in a user-friendly, high-quality learning management system (LMS). Platforms like BeaconLive and Fonteva offer solutions specifically tailored to associations.

  4. Encourage Member Interaction: Facilitate discussions during webinars to foster a sense of community. Use features like Q&A sessions, chat windows, and polls to encourage member participation.

  5. Record and Share Webinar Content: Record the content and make it accessible to members who missed the live session. This allows members to access educational materials conveniently and helps increase member satisfaction and engagement.

By focusing on these critical aspects of event management and using best practices for in-person events and webinars, associations can enhance their continuing education opportunities and provide valuable networking experiences to their members, ultimately leading to higher member retention and engagement rates.

Frequently Asked Questions

Q: Why is promoting continuing education necessary for associations?

A: Promoting continuing education opportunities can help increase member engagement and showcase the value of your association’s offerings.

Q: How can member engagement strategies enhance continuing education promotion?

A: You can create an engaging experience for your members by using member engagement strategies such as personalized email campaigns and interactive webinars.

Q: What role do blog post comments play in promoting continuing education opportunities?

A: Encouraging blog post comments can spark discussions among members about the benefits of additional learning opportunities.

Q: How can associations highlight member benefits through continuing education promotion?

A: Associations can emphasize the value they provide by showcasing how continuing education can advance members’ careers and skills.

Q: What are the advantages of having a strategy in place for promoting continuing education?

A: With a well-defined strategy, associations can effectively reach their members with targeted messages about educational offerings.

Q: How can associations utilize their online store to promote continuing education opportunities?

A: Associations can feature educational resources in their online store, making it convenient for members to access and purchase learning materials.

Q: Why is it important to consider the association’s website and social media to promote continuing education offerings?

A: Utilizing both platforms ensures a wider reach and allows members to engage with educational content in various ways

Final Thoughts

Continuing education is essential for professional development and career growth. Associations can strengthen their member base and improve member retention by offering various learning opportunities such as webinars, courses, and member-exclusive content.

Members appreciate when the learning experience is customized to their specific needs. A learning management system (LMS) can help streamline content delivery and measure member engagement. To increase value for association members, consider giving them access to:

  • Networking events: Opportunities to connect with others in their field, exchange ideas, and form partnerships.
  • Educational content: A diverse range of materials available in different formats (online courses, articles, and video lectures) to accommodate various learning preferences.
  • Member portal: A centralized hub where members can manage their accounts, access resources, and engage with other association members through forums or blog comments.

Members can also benefit from Salesforce integration, which enables them to better manage their membership information, renew their memberships, and stay up-to-date with the association’s latest news and events.

Association management plays a crucial role in creating an engaging environment for members. Prioritizing member engagement strategies is the key to ensuring a successful and well-rounded continuing education program. Use surveys, polls, and data analytics to gain valuable feedback and insight into members’ needs and preferences.

As lifelong learners, association members appreciate the effort put into delivering a rewarding learning experience. Associations prioritizing continuing education opportunities, networking events, and a robust online presence are well-positioned to attract new members and effectively support their existing member base.

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