How To Find Podcasts To Appear on as a Guest

Summary

Podcasting is a great way to establish dominance in a topic. Moreover, beyond hosting your own, guesting on other podcasts can be a magic linchpin to audiences and growth you would not have earned on your own. The larger the podcast market gets, the more strategic you want to be in choosing and attracting the right podcasts to appear on. Jonathan has some great hints in this article. 

 

Podcast Guest: How to Find and Get Booked on Relevant Shows

Podcasts offer a unique platform to share your expertise and build your network. Finding suitable podcasts for guesting requires research and targeting your niche audience. Start by identifying podcasts that align with your industry and interests.

Look for podcast hosts who are actively seeking guests. Check platforms like Apple Podcasts, Podmatch, and social media groups. Craft a compelling pitch highlighting your experience and why you would be an excellent fit for the podcast. This can increase your chances of getting booked.

Make sure to listen to several podcast episodes to understand its style, topics, and audience. This preparation will help you tailor your pitch and improve your chances of being selected as a guest.

Key Takeaways

• Research and identify podcasts that align with your niche.
• Create a compelling pitch to showcase your experience.
• Listen to episodes to better tailor your pitch.

Determine the Influential People in the Industry

Identifying influential people in the podcasting world can elevate your podcast career. Influencers have large followings and can boost your visibility.

Steps to Determine Influential People:

1. Social Media: Check platforms like Twitter, LinkedIn, and Instagram.
2. Podcast Platforms: Look at the top charts on Apple Podcasts and Spotify.
3. Industry Blogs: Read blogs and articles about podcasting trends.
4. Conferences and Events: Attend events or watch recordings of keynotes.

Consider these for Influence:

• Number of Followers: More followers generally mean a broader reach.
• Engagement: High engagement rates indicate active followers.
• Guest Appearances: Frequent guest spots can show authority.

Example Influential Platforms:

• Podchaser: Useful for discovering top podcasters.
• Listen Notes: Great for finding influential shows and hosts.

Additional Tips:

• Read Show Notes: They often mention key guests and episodes.
• Join Facebook Groups: Connect with podcasters looking for guests.
• Email Newsletters: Subscribe to industry newsletters to stay updated.

By following these steps, you can identify influential people in the podcasting industry and potentially collaborate with them to grow your own presence.

Technical Advice

When podcasting, it’s crucial to have the proper technical setup. A good microphone significantly improves audio quality. USB microphones like the Blue Yeti or Audio-Technica ATR2100x are popular choices.

 

Ensure a Quiet Space: Background noise can disrupt recordings—record in a quiet space, using soundproofing materials if needed.

Editing Software: Audacity and GarageBand are free options for editing audio. For more advanced features, consider Adobe Audition.

Internet Connection: A stable internet connection is vital for remote interviews. Wired connections are more reliable than Wi-Fi.

Test Equipment: Always test your equipment before recording. Check the microphone, headphones, and software settings.

Backup Recordings: Use a secondary recording device to avoid losing important content. Applications like Zencastr offer backup solutions.

File Formats: Save recordings in high-quality formats like WAV or FLAC. Compressed formats like MP3 can degrade quality.

Research Relevant Keywords

To research relevant keywords, start with a list of basic terms related to the podcast topic. Use keyword research tools like Google Keyword Planner or Ubersuggest.

Steps to Follow:

1. Identify Core Topics: List the primary topics of the podcast, such as business, health, or technology.
2. Generate Keyword Ideas: Enter these core topics into keyword tools to generate ideas.
3. Analyze Search Volume and Competition: Check how often keywords are searched and how competitive they are. Aim for high search volume and low competition.

Useful Tools:

• Google Keyword Planner
• Ubersuggest
• Ahrefs Keyword Explorer
• SEMrush

Organize Keywords:

Create a table to organize your findings.

Keyword	Search Volume	Competition
Podcast guest	1000	Low
Podcast interview	1500	Medium
Find podcasts	2000	High

Tips:

• Look for more specific long-tail keywords.
• Include synonyms and related terms.
• Review your list regularly to keep it updated.

Researching relevant keywords helps target the right audience and increase visibility on platforms like Apple Podcasts and Spotify. It is crucial for enhancing SEO and driving more traffic to your podcast.

How to Submit an Idea for a Podcast You Would Like to Feature On

Submitting an idea to be featured on a podcast requires a thoughtful approach. You must make a meaningful request, lead with value, show credibility, and share relevant interviews.

Make a Meaningful Request

Start by researching the podcast thoroughly. Listen to several episodes to understand their tone, format, and audience. Identify how your idea aligns with the podcast’s themes. When you reach out, use specific details to show you are familiar with the content. This shows respect for their time and helps you stand out from generic pitches.

Be clear about the topic you want to discuss. Explain why it is timely and relevant to their audience. Include a brief outline of what you intend to cover. Avoid lengthy messages; keep it concise and to the point.

Lead with Value

Highlight the unique value you bring. Explain how your insights can benefit their listeners. If you have particular expertise or experiences, point these out. Your goal is to show why your idea will captivate their audience.

Consider including statistics or anecdotes that illustrate your points. Show how your topic aligns with their past episodes but also brings something new. Remember, you are offering them valuable content, not just asking for a favor.

Show and Offer Credibility

Your credibility is critical to getting accepted. Include links to your online presence, such as your LinkedIn profile or a personal website where they can learn more about you. Provide a brief bio mentioning your relevant experience and achievements.

If you have been a guest on other podcasts, mention these appearances. Share links to previous interviews or articles you have written. This helps reassure the host that you are a reliable and engaging guest.

Share Precarious Interviews

Providing examples of your previous interviews can strengthen your pitch. Select interviews that relate closely to the topic you are pitching. This helps the podcast host see how you handle similar discussions and the kind of insights you bring.

Make sure to share clips or links rather than long audio files. This makes it easier for the podcast host to review your work. Additionally, if you have received noteworthy feedback from listeners or other hosts, include those testimonials. It shows you have been well-received by other audiences.

Ways to Finding Podcasts Worth Being a Guest On

Finding suitable podcasts to be a guest on requires specific tactics. It’s about leveraging your network, being attentive, and using social media effectively.

Ask Within Your Network

Tapping into your existing network can be a powerful way to find podcast opportunities. Start by asking friends, colleagues, or business associates if they know of any podcasts looking for guests.

• Benefits: People who know you can provide personalized recommendations.
• Action Step: Send a direct email or message to your contacts explaining what kind of podcasts you’re interested in.
• Pro Tip: Leverage LinkedIn. Post a status update mentioning you’re looking for podcast guest spots.

Networking groups and professional organizations can also be rich resources. Look for industry-specific groups that might know podcasts in your niche.

Keep Your Eyes & Ears Open

Always be on the lookout for podcasts that match your interests. Listen to podcasts in your field and note which guests appear on multiple shows.

• Action Step: Subscribe to podcast newsletters and follow industry news to stay updated on emerging podcasts.

I regularly listen to a few podcast episodes to understand their style and audience. This helps ensure you’re pitching to the right shows.

• Pro Tip: Podcasts frequently feature interviews. Reach out to those shows, as they might be open to having new guests.

Harness Social Media

Social media is a powerful tool for finding podcast opportunities. Use platforms like LinkedIn, Twitter, and Facebook groups to connect with podcast hosts and other guests.

• Action Step: Follow podcast hosts and engage with their content.
• Use Keywords: Search hashtags like #PodcastGuest, #PodcastBookings, or #PodcastsLookingForGuests.

Facebook groups dedicated to podcasting can also be valuable. Join groups and participate in discussions where podcast hosts might be looking for guests.

Additionally, explore podcast matching services such as PodMatch. These platforms can help connect you with the right podcast based on your expertise and interests.

• Pro Tip: Maintain a professional online presence. Make it easy for podcast hosts to find and contact you by keeping your profiles updated and informative.

Research the Topic, Not the Person

When seeking podcasts to be a guest, focus on the topic rather than the host. It doesn’t matter who the host is if the subject matter aligns with what you want to discuss.

Identify the core themes of the podcast. Does it cover what you are an expert in? Are listeners interested in the same subjects you’re passionate about?

Look for podcasts in your niche. Use directories like Apple Podcasts or Spotify to find shows that match your expertise. Pay attention to episode titles and descriptions.

Check the podcast’s content quality. Listen to a few episodes to decide if the podcast maintains a professional standard that matches your brand.

Evaluate listener engagement. Are there lots of reviews, comments, or social media shares? This can indicate a healthy listener base interested in relevant topics.

Focus on these points to find suitable podcasts, ensuring a good fit for your message and expertise.

Listen to Other Podcasts

Listening to other podcasts is crucial for becoming a better podcast guest. It helps understand different podcast styles and formats.

Discovering niche podcasts that align with your interests can help you identify potential shows where you can share your expertise.

Taking notes on podcast hosts‘ interviewing techniques provides insights into what types of questions to expect and how to prepare best.

Pay attention to episode lengths, topics covered, and the flow of conversations. This helps tailor your pitch to suit the podcast’s style.

Evaluate the target audience to ensure it’s a good fit. Knowing who you are speaking to can make your guest appearance more effective.

Listening also highlights how other guests introduce themselves and share their stories. This can inspire your approach and help you stand out.

Use platforms like Apple Podcasts and Spotify to explore a variety of shows. These platforms offer a wide range of episodes to listen to.

Taking notes on key points from each podcast can help you remember important details and improve your guest strategies.

In short, being an avid listener prepares you to be a more engaging and informed guest, making your podcast appearances more impactful.

Pay a Service or Agent to Find a Guest for You

Paying a service or agent can simplify the process of finding a podcast guest. Many services connect podcasters with guests who fit their show’s theme.

Benefits:

• Efficiency: Save time by letting professionals handle the search.
• Quality: Access to a pool of vetted, experienced guests.
• Convenience: No need to worry about outreach and scheduling.

Popular Services:

• PodMatch: Pairs podcasters with potential guests based on profiles.
• MatchMaker.fm: Platform offering a wide range of guest options.
• Podchaser Connect: This allows Podchaser users to find relevant podcast guests easily.

Cost:

• These services might range from free to a subscription-based fee.
• Hiring an agent typically involves a higher cost but includes personalized recommendations.

Steps to Follow:

1. Choose a Service: Research and select a service that fits your needs.
2. Create a Profile: Detail your podcast focus and target audience.
3. Submit Requests: Provide specifics about the guests you are looking for.
4. Review Matches: Evaluate the suggested guests and their fit for your show.

These tools help streamline the guest-finding process, making it easier to focus on content creation.

Frequently Asked Questions

Q: How can I find podcasts to appear on as a guest?

A: One way to find podcasts is to search on platforms like LinkedIn for podcasters explicitly looking for guests. You can also contact podcasts you enjoy listening to and inquire about guest opportunities.

Q: What is the best way to pitch myself as a guest on a podcast?

A: Crafting a personalized and engaging pitch is crucial. Highlight your expertise, why you would be a great guest, and how you can provide value to the podcast and its listeners.

Q: What are the benefits of being a podcast guest?

A: Being a podcast guest can help you expand your reach, establish credibility in your field, connect with new audiences, and network with other thought leaders.

Q: How do I determine the podcasts that would be suitable for pitching myself as a guest?

A: Look for podcasts that align with your expertise, target audience, and interests. Research potential podcasts to ensure they have a history of featuring guests and discuss topics relevant to your expertise.

Q: What are the four steps to getting booked on podcasts?

A: The four steps typically involve researching relevant podcasts, crafting a compelling pitch, reaching out to podcast hosts, and preparing for your guest appearance once booked.

Q: How can I become a great podcast guest?

A: To be a great podcast guest, come prepared with valuable insights, engaging stories, and a friendly demeanor. Respect the podcast’s format and audience, and be sure to promote your episode once it airs.

Q: How can I identify podcasts that would be a good fit for me as a guest?

A: Look for podcasts that have previously featured guests similar to you in expertise or industry. Consider podcasts where your target audience may be listening and where your insights would be valuable.

 

Final Thoughts

Podcasts offer a unique platform for sharing knowledge and stories. They bridge the gap between hosts and guests, fostering meaningful conversations.

When looking to be a guest, research is critical. Identify podcasts that align with your niche and target audience.

Ensuring the contact information for hosts is accurate is critical. Use resources like LinkedIn, Facebook groups, and podcast directories to find this information.

Pitching your expertise clearly and concisely can increase your chances of getting booked. Tailor your pitch to show you are an excellent fit for the podcast.

Tracking the demographics and listeners of podcasts can help you select the right shows. This way, your message reaches the most relevant audience.

Networking within podcasting communities and using podcast matching services can also help you find opportunities. Engage with podcasters and listeners on social media to build connections.

Being a podcast guest can boost your online presence and provide valuable social proof. Its strategy can offer lasting benefits for personal branding and outreach.

Always prepare well for your guest appearances. Listen to previous episodes, understand the host’s style, and bring your unique perspective to the discussion.

Utilizing these approaches ensures that you maximize the potential of podcasting as a guest.