Kartra vs Kajabi Are You Looking at Both to Build Your First Course on?

December 19, 2020

Having an all-in-one business solution in your tech arsenal means that you can create, launch, and market your business without having to break the bank.

Platforms like Kartra and Kajabi do exactly that: provide all-in-one solutions for your business. Both are great for creating and selling online courses or memberships.


In this article, we’ll compare and contrast Kartra vs Kajabi to help you decide which one is right for you. By the time you’re done reading, you’ll have a better idea of which platform is right for your specific needs.

Kartra and Kajabi

Kartra and Kajabi Overview

Both Kartra and Kajabi provide online solutions for your business.

Using either platform, you can build a website, run automated email campaigns, create and deliver digital products such as online courses and memberships, and market your offering using sales funnels.

Now, you might be wondering: are Kartra and Kajabi essentially the same thing? The short answer is: No.





Kajabi is an online course platform designed for online instructors, course creators, and membership site owners. The platform’s main focus is to enable its users to provide an intuitive learning experience to learners, students, and members.

And, while Karta also offers online course creation ability, it’s first and foremost a marketing platform. In this way, its primary goal is to offer a wealth of marketing tools to its users.



Kartra vs Kajabi: A 5-Step Comparison

Now that we’ve established what Kartra and Kajabi are and how they are different from each other, let’s take a look at how both these platforms compare against each other in terms of usability, content building capabilities, lead generation, website building, and customer support.

#1: Ease of Use

It’s important to go with an all-in-one platform that’s easy to use so you can focus on growing your business.

Kajabi provides its users with a clean and simple user interface making it very easy to understand and get to grips with for new users. Kajabi packs four different categories of tools into its all-in-one offering. This includes Products, Marketing, People, and Website – all of which are displayed across the menu options when you sign-in into the admin dashboard. Kajabi is an intuitive platform which is why setting up something like a product or website is incredibly easy. The drag-and-drop interface makes the site-building process simple and fast.

On the other hand, Kartra isn’t as easy to use, even for someone who has previous experience using these sorts of tools. From setting up memberships to using the platform to make modifications, everything is challenging. Put simply, Kartra doesn’t quite cut it in the user experience department.

#2: Course Builder

If you’re using either Kajabi or Kartra then chances are that you need a way to get your courses or membership program online. For this reason, it’s important to go with a tool that offers an intuitive course building experience.

Kajabi provides a simple solution for creating online courses for your students and customers. After creating a course or product, you can add lessons and modules to your course, rearrange them using the drag-and-drop feature, and add content to each one. Kajabi also gives users the option to automatically create lessons.

Course Builder

This is possible through the bulk upload option. You can use it to import all of your videos and let the software do the rest of the work for you. Kajabi also has unlimited video storage hosting for all your files through Wistia, even for file types like PDF or MP3. In addition to this, support for cloud import makes it really convenient to upload content directly from your Google Drive.


Kartra also provides a membership builder. However, it isn’t as easy to use as Kajabi’s membership builder. Simple tasks like adding posts and categories are complicated and the platform certainly has a learning curve. It’s also worth mentioning that Kartra does not have features like cloud import or bulk uploading. In addition, it even has a limit on usable video bandwidth.

All in all, Kartra makes it quite difficult to add content to your course or membership. Other than the 15+ different element types that Kartra provides for adding content to each of your posts, Kajabi has a way easier to use and more efficient course builder than Kartra.

#3: Lead Generation

Both Kartra and Kajabi provide powerful page builders with amazing design options although Kartra does provide a lot more templates than Kajabi.

Kartra’s A/B testing feature is really useful when comparing two different pages for a final selection, which Kajabi doesn’t let you do. You can publish two variants of a sales page to see which one performs better and use that for your main marketing campaign.

Lead Generation

Providing opt-in forms on your website’s landing pages is important for generating leads for your email list. Kartra and Kajabi let you do just that with the forms feature. Kajabi is really basic when it comes to the forms feature. With no additional templates for your forms, there’s little to no flexibility aside from the basic design customization options. As mentioned earlier, Kartra has a lot more templates, customizing your forms with the page builder is easy, and you have a lot more design options available to you.


Kajabi also lets you create marketing quizzes to add to your landing pages so that you can collect leads and segment visitors. While Kartra doesn’t have this functionality as of this writing, it is soon to be implemented into the platform.

Kajabi also lets you create marketing quizzes to

Another simple yet useful feature for lead generation Kartra offers is Kartra Videos. It lets you use videos to collect leads along with a few more things like displaying share buttons and showing CTAs.

Kajabi also lets you use videos and show CTAs, which is pretty much all it does for helping you generate leads. Kajabi doesn’t let you publish opt-in forms to use for collecting leads, making it less effective in terms of lead generation.

#4: Website Building

If you’re deciding between Kartra vs Kajabi, you’ll likely need a website to sell your online course, membership program, or other digital products through.

Both Kartra and Kajabi give users free website hosting and an SSL certificate. In addition to this, their support team takes care of security and backups.

With Kajabi, you can choose from six different themes to design your online course or membership website. The platform also lets you import third-party themes or use a custom, bespoke theme.

Once you’ve picked out a theme, you’ll need to use Kajabi’s website builder to create pages. The platform comes with over 20 templates to choose from which means that you don’t have to build anything from scratch.

On the flip side, Kartra doesn’t offer any themes. You have to use its page builder to design your business website. It comes with over 200 different templates to help you get started for pages like the home page and sales pages.

In addition to this, you can add customizable sections to your pages. For example, you might add a section for testimonials or a pricing table.

#5: Customer Support

Both Kartra and Kajabi have a comprehensive knowledge base that users can refer to for quick answers. They contain tutorials and videos on just about every feature the platform offers.

With Kajabi, you can expect to get 24/7 live chat support as well as email support. This is particularly useful for first-time online course instructors that may run into issues setting up their website or creating courses. Kartra also offers live chat support (in limited hours) and email support.

In addition to this, both platforms have their own version of a training program that helps users get familiar with the tool – Kajabi University and Kartraverse Training Center.

Kartra vs Kajabi: Pricing

Kartra Pricing

Kartra vs Kajabi: Pricing

Kartra pricing starts from $99/month for the most basic “Starter” plan and goes up to $499/month for the “Platinum” plan.

Kartra also offers their “Silver” package for $199/month and a “Gold” plan for $299/month. Which one you should go with comes down to your usage and the features you need to power your online business.

Kajabi Pricing

Kajabi has divided its packages into 3 different options:

  • “Basic” plan at $119/month
  • “Growth” plan at $159/month
  • “Pro” plan starting at $319/month


Both Kartra and Kajabi are excellent choices for anyone looking for an all-in-one platform for their online course or membership site.

Kajabi is primarily an online course and membership platform that offers marketing capabilities whereas Kartra is a marketing tool that lets you build and sell online courses and memberships.

To recap:

  • If you’re looking for powerful, done-for-you marketing capabilities then Kartra is the right option for you.
  • However, if you need a tool that’s easy to use and focused on community building then Kajabi is the way to go.

Now that you have got a better understanding of how Kartra and Kajabi can help you power your business, it will hopefully be easier for you to decide which platform to opt for.

Between Kartra vs Kajabi, which all-in-one platform are you leaning towards and why? Let us know in the comments section below.

Kartra vs Kajabi Are You Looking at Both to Build Your First Course on? was last modified: by