Are you looking for a way to increase your membership sales? Start marketing your membership site better.
It’s important to generate hype around your membership program to drive more traffic to your site, increase member registrations, and grow your bottom line.
However, it can be a challenge to promote your membership site and content, especially if this is your first time doing so. You need to think about the different digital marketing channels you’ll promote your site on and your marketing strategy.
With this in mind, in this article, we’ll talk about five different ideas you can leverage to increase membership sales for your business.
#1. Create a community around your brand
Creating an online community is a great way to keep your members engaged with your content and your membership program. This is because members can engage with other members in discussions related to your content or lessons. For instance, a member can talk about the topics discussed in your membership program with other members that have also gone through the same experience. This not only helps them relate to each other but also helps them build strong connections with like-minded people.
Once a user has registered on your website, there’s a high chance they will revisit the forum on your membership site. This not only helps you increase traffic on your website but also helps enhance the user experience on your membership website. Users will revisit your membership site multiple times to find out what’s going on in the community discussion board.
A COMPLETE STEP-BY-STEP GUIDE TO CREATING, LAUNCHING & GROWING A SUCCESSFUL MEMBERSHIP WEBSITE
Creating a community around your brand also helps improve customer retention and new member registrations. This is because more people will be encouraged to re-subscribe to your membership program as they want to remain a part of the community and maintain their relationships with other members.
Having a strong community around your brand also encourages more people to recommend your site or your business to other people. Members can invite friends and families to join and see their discussions and queries on discussion boards. As a result, you can enhance member registrations and offer users a way to stay connected with each other through your content. For instance, members can ask important and detailed questions in your membership site’s forum and invite all their friends and family to share their opinion on it.
#2. Write guest posts
Since your main focus is on improving brand awareness and encouraging more people to join your membership program, getting your name out there is important. This is because, the more people know about you and consume your content, there’s a high chance those users will be encouraged to join your membership program.
A great way to get your name out there is by writing a lot of guest posts. You can write guest posts on other high-authority websites or blogs as a way to connect with more people and give them a taste of your content. As a result, it encourages more people to learn more about your brand and your content which eventually leads to new membership registration.
However, it’s important to make sure you’re offering high-quality content to new audiences on other blogs or websites. This is because you want to make a good “first impression” for site visitors who land on your membership site from other websites, magazines, or blogs. The more value you offer to your readers, the higher chance that they will visit your membership website to consume more content and engage with like-minded people.
In addition to this, the more guest posts you write on other websites, the more people will get to hear about your brand. It’s a great way to tap into other brands’ audiences and tell them about your membership offering. You can leverage other businesses’ success to your own advantage and improve registrations and sales for your membership program.
#3. Showcase customer testimonials
Showcasing customer testimonials is also a great way to encourage more people to join your membership subscription and generate more revenue for your business.
It’s essentially a better way of showcasing some of your “high-profile” clients that work with you or have in the past and their experiences with your brand. This way, customers not only find it easier to “trust” your brand more but also makes it much easier for site visitors to commit to your membership subscription plan.
Someone visiting your website can better relate to and trust other people that are also customers or paying members. As a result, it makes it easier for them to justify the subscription price as a way to achieve their goal, similar to other members’ experiences.
It’s recommended to showcase some of the best customer testimonials on a separate “Testimonials” page or “What our customers say” page on your membership website. This way, you provide more value to regular site visitors and can quickly convert site visitors into registered paying members of your website. In addition to this, it’s also a great idea to include a call to action (CTA) button at the end of your testimonials page. This way, site visitors can easily subscribe to your membership program without having to navigate through multiple pages. Easy and quick CTA buttons are a great way to prevent site visitors from getting distracted and leaving your website without registering for a membership plan first.
#4. Host competitions and quizzes
Hosting competitions and quizzes are not only a great way to engage existing members on your site but also helps attract new subscriptions to your membership website. Members will be interested in completing the competition or quiz so that they can have a chance of winning the big prize given at the end of the competition or quiz. It’s an effective way to keep your members engaged with your content while encouraging them to take quick action.
For instance, you can host a spelling bee competition on your membership website and offer first, second, and third place winner prizes. This way, your members or all site visitors will be incentivized to join the competition and have a chance at the first place prize. Other than encouraging more people to join competitions, it also helps users make a name for themselves on your membership website while still receiving free rewards.
Similarly, you can create monthly quizzes on your membership website so that your users are well prepared to join and compete in your competition. Interactive experiences help your audience connect with your brand better and encourage them to take quick action. For instance, if a user wants to join your competition and compete for the big cash prize, they need to first subscribe to your membership website and register themselves as a paying member.
#5. Promote content on social media
One of the best and easiest ways to divert more traffic to your membership site is by promoting your content on social media and attracting all types of people to your site. It not only helps increase membership sales but also makes it easy to attract your target audience through all social media marketing channels.
For instance, users who don’t browse the internet much and are most active on social media can connect with your brand and consume your content from your social media marketing efforts. You can connect with your audience better and find out more about their problems so you can offer valuable solutions through your content in return.
You can promote your content and your membership website on popular social media platforms such as Twitter, Facebook, Instagram, or Discord. Check out our article on Using Facebook Ads to Promote Your Membership Website for more information.
You can create “instances” or copies of content specially designed for your audiences on social media platforms. This lets you essentially recycle your content and repurpose it for attracting more traffic from social media platforms.
Conclusion
It’s important to increase digital marketing efforts for your membership site so that all operations are profitable and you can enhance the growth of your business.
First things first, it’s important for any membership website to have a large community that’s well connected with each other. This is because it helps new people find out or hear about your brand and lets you create “excitement” on your website.
Another great way to promote your content and increase membership sales is by writing guest posts on high-priority websites. It helps your brand tap into other businesses’ audiences and incentivize more people to subscribe to your membership program.
It’s also recommended to showcase customer testimonials and host quizzes on your membership site. This way, you not only make it easier for users to trust your brand with their hard-earned money but also help keep members engaged with your content once they’re done subscribing.
Also, be sure to check out 9 Simple Marketing Tactics That’ll Get You More Members for even more ideas.
Do you know of any other great marketing ideas that can help increase membership sales? Let us know in the comments box below.
