6 Original Online Course Ideas and Why We Like Them

January 28, 2022

6 Original Online Course Ideas and Why We Like Them

Creating unique, successful online courses can be a challenge, especially due to the evolving environment on the internet. With your competitors slowly rising in number, you need to bring something fresh to the table and offer your audience a learning experience that’s unique to your brand.

With that being said, coming up with unique and fresh online course ideas can be difficult for new business owners. In this article, we’ll take a detailed look into some original online course ideas and why we prefer them over some other options.

#1. Fitness


Fitness is a top priority for most people as it’s a way to maintain their physical and mental health. Using this to your advantage, you can become a fitness coach and get certified to teach people your skills as a fitness coach through selling online courses. With an already established demand for fitness lessons, people will be encouraged to purchase an online course and receive guidance from a fitness expert themselves.

For instance, you can create online courses on home exercises to lose weight or maintain weight. Since maintaining weight is a common issue for people, they will be incentivized to try out your online course to have access to effective home exercises. Similarly, you can also offer one-on-one fitness coaching sessions as a part of your online course. This is better for people who prefer to learn or exercise live with a fitness coach or trainer.

Creating fitness online courses is a great way to reach out and connect with a larger audience than most industries. This is because most people are concerned about their physical health and the way their body looks. In addition to this, fitness content is basically evergreen and offers customers the same, if not more value all year round. In simpler words, this means that fitness content can be used to create online courses regardless of the time of the year or the ongoing season.

The best part is that there are plenty of different types of fitness-related online courses that you can create. Some examples include exercise, food and health, gym workouts, bodybuilding, and yoga.

#2. Finance


The finance world itself is big and brings in a lot of people that are looking to learn how to invest their hard-earned money successfully. New financial instruments along with intuitive technology that enables just about anyone to invest their money is one of the major factors in the growth of the financial sector across the world. While there are many online communities and forums that can be accessed for free on the internet, most people are looking for a more detailed and serious education on how to manage their money better.

There are many topics you can create online courses on including the stock market or forex market. You can also create online courses about cryptocurrency or the blockchain, offer detailed lessons on Non-Fungible Tokens or NFTs, share your knowledge on gold and silver trading and offer unparalleled advice on investing in real estate.


Creating finance online courses is a great idea as it’s an industry that’s constantly growing and still has a lot of potentials to grow more in the future. While traditional forex and stock markets have been here for a while, new and emerging markets such as cryptocurrency and NFTs are constantly bringing in new people to the market. This essentially means there will be more people looking for a serious education on such finance topics. Similarly, the interest in real estate has also been increasing over the years and doesn’t seem to slow down any time soon. This way, you have a better chance of capitalizing on the growing market by offering unique solutions through online courses.

#3. Marketing

#3. Marketing

The art of marketing is a common necessity for most online entrepreneurs and business owners looking to promote their products or services effectively. This is why people will be looking to learn more about the art of marketing through detailed video lessons and online courses.

It’s important for every small or large-scale business owner to learn basic digital marketing skills, social media marketing skills, and blogging skills. This way, business owners can effectively run the three most popular types of marketing campaigns: digital marketing campaigns, social media marketing campaigns, and content marketing campaigns to grow their business.

It’s possible to create online courses on marketing topics such as social media, digital marketing, blogging, SEO, community management, and influencer marketing. With a rising trend in more marketing courses that help people learn more about driving organic traffic to their site, there is an increase in demand for such topics over the years. This is your chance to teach people more about marketing and receive a good passive income in return for it.

In addition to this, SEO is not only becoming more challenging but also more important for websites across the web. It would be a smart idea to offer online courses that help improve SEO, which is what most markets are already looking for.

#4. Fashion & beauty

#4. Fashion & beauty

The evergreen world of fashion and beauty is always evolving. This also means people are always looking for new fashion and beauty ideas on the internet. This is the perfect opportunity for your business to offer such people an online course that helps offer a more in-depth explanation of the topic.

You can create high-demand online courses on fashion and beauty topics such as fashion, makeup, modeling, nail art, and hairstyling. Creating online courses on fashion and beauty topics is a great way to monetize your audiences on social media platforms.

For instance, fashion and beauty bloggers can offer their audience more detailed content on applying makeup or selecting the right makeup products. Since the audience is already interested in your content, you can offer them a premium ‘add-on’ in the form of an online course that helps them learn valuable skills.

In addition to this, it’s also a great idea to create fashion and beauty-related online courses if you’re an ex-model who is looking to educate people with their skills through detailed video lessons or online courses. If you’re a makeup artist, you can teach people how to do their makeup for different occasions such as parties, weddings, birthdays, dates, and for work.

#5. Personal development

#5. Personal development

Personal development is very important for maintaining good mental health and is a big part of our daily lives. It’s needed to grow as an individual, become a professional in your industry and deal with the biggest hurdles with ease.

You can create online courses on personal development topics including personal finance or money management, productivity, time management, or offer languages courses such as ESL. People are always finding new ways to improve themselves and grow their personal branding.

This is simply because most people want to represent themselves and the skills they hold in front of their colleagues and friends or because they want to become well-known in their industry.

It’s also important to consider that as the web develops more, digital navigation will become more and more important, especially for less tech-savvy users. Your business can create and sell online courses to improve digital navigation or teach your audience the skills to easily navigate the web. You might want to share different tools you use and teach learners how they can get started.

#6. Coaching

#6. Coaching

Online coaching will always have an important place or role on the internet. This is because most people are looking for a solid direction in life and professional online coaches help them achieve their goals in no time.


You can create online courses on topics such as relationships or family coaching, self-improvement lessons, business coaching, or life coaching. Coaching is crucial for people looking to set a different direction or find a new direction for their life. This is why they resort to using professional online coaches to help them succeed in many aspects of their life. Additionally, once you get a certification in the topic you’re looking to coach, more people will be attracted to learn from your online course. As a result, it helps increase sales when you launch a new online course and generates more revenue for your business.


With so many possibilities for creating online courses nowadays, it can be hard to decide on the right option. However, you need to consider your skills and knowledge when deciding on creating an online course for a specific topic.

To recap, some original online course ideas include creating lessons on fitness topics, marketings topics, personal development topics, coaching topics, fashion & beauty topics, and finance topics.

Ideally, you want to create an online course that has high demand all around the year and helps solve people’s problems. This is what makes people remember your brand for longer and encourages them to keep coming back for more.

Check out our article on How To Create and Sell Online Courses From Your Own Website for more information.

Do you know of any other solid, original online course ideas? Let us know in the comments box below.

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